Facebook can be an important tool for businesses. The document provides tips on using Facebook, including filling out your business profile completely, connecting with relevant groups, regularly posting high-quality content at optimal times, and responding to followers to build engagement. Key metrics show over 1.7 billion monthly Facebook users and most are on mobile, demonstrating the platform's widespread reach. The document outlines best practices for page setup, networking, posting, and audience engagement.

1. Facebook for your Business
Shannon Hayes + Corinne Shanahan
Adopt A Business Interns

2. Agenda
Part 1: FaceBasics
Part 2: Building Your Network
Part 3: Posting--From Start to Finish
Part 4: What Not to Do
Part 5: Responding to Followers
Terms to know:
● FB = Facebook
● Touchpoint = any point of
contact between a buyer and
seller

3. FaceBasics
I. FB stats + importance
II. FB demographics
III. Filling in your FB info
IV. Profile + cover photos
V. Username

4. Stats to Consider
● Worldwide, there are over 1.71 billion monthly active Facebook users (Facebook MAUs)
which is a 15 percent increase year over year. (Source: Facebook as of 7/27/16)
● There are 1.57 billion mobile active users (Mobile Facebook MAU) as of June 2016
(Source: Facebook as of 7/27/16) an increase of 20 percent year-over-year.
● 42% of marketers report that Facebook is critical or important to their business. (Source:
State of Inbound Marketing 2012)
● 16 Million local business pages have been created as of May 2013, which is a 100 percent
increase from 8 million in June 2012. (Source: Facebook)

5. Key Points:
● More women than men
● Wide range of income and
education
● Primarily suburban
● Skewed younger but
especially strong with older
women
● High usage all around
FB User Demographics (2015)

6. Importance of
Your Facebook
Information
For this section it is crucial to make
sure that the information provided
is up to date, accurate, and relevant.
● Small information icons will
appear next to Products and
Company overview.
● Company milestones are also
good to include!
About Section:
-Business Info
-Contact Info
-Our Story

7. Profile + Cover Photo
● Add a recognizable profile picture (i.e. logo, storefront, NOT your selfie or a product photo)
● Choose an engaging cover photo (can be more creative here)
● These photos are an important visual touchpoint
● Change in format from older Facebook version
● How to change
Example A: generic cover photo Example B: specific cover photo

8. Create a Fitting Username
Your default FB URL will look something like this:
You want it to look like this:
3 steps to create your own username:
This will appear both in your URL and throughout your page! Be thoughtful when choosing a name.

9. Building your
Network
I. Connecting with competitors,
related organizations, +
community groups
II. Sharing your page

10. Creating network
connections
Joining Facebook groups
provides visibility and
networking.
Groups are more visible because
people who belong to the group
get notifications about new
posts, which tends to keep
discussion going.
*Disclaimer: You have to join as
your personal Facebook profile-
your page cannot join a group.
Before you Join!
○ When you’re looking at a new group, read the About
section to see the mission of the group. This will give you
a feel for whether it’s right for you. You may also find that
the group restricts membership based on certain
qualifications.
○ Focusing on 10-20 would be ideal to figure out which ones
you’ll be active in regularly and have the highest impact.
○ If you join a group and feel that it isn’t for you, don’t feel
bad if you leave right away!

11. Finding Groups
Here are some ways in
finding groups:
1. Results Page
2. Default View
Discover Groups

12. Share Share Share!
● Sharing is an important action to take while
running your page!
● Your News Feed includes status updates,
photos, videos, links, app activity and likes
from people, pages and groups that you
follow on Facebook. You can share these
posts to your page for your followers to
see. How to share

13. Posting--From
Start to Finish
I. Drafting what + when
II. Boosting basics
III. Insights + trends

14. What + When
What to post:
● The Golden Post:
○ 1-3 lines of copy
○ 2 hashtags (general + specific)
○ Possibly a link
○ 1 clear and related photo
○ Disclaimer: One size does not fit all
● The best posts *tell a story*
When to post:
● Weekdays 1-4PM and 7-7:30PM
● Before and after 8AM/PM
● Can schedule your posts for these times!
● Highest traffic occurs mid-week between 1 to 3pm
● On Thursdays and Fridays, engagement is 18%
higher

16. Boosting Basics
● Boosting involves paying a specific amount of
money so more users will see your post (Usually
costs $5-20)
● Boost only the best
● Benefits: more people reached, can boost to
specific audiences (segment based on location,
age, sex, etc.), low cost + risk
● Drawbacks: doesn’t last forever, doesn’t guarantee
action from viewers, hard to pinpoint a good
segment

17. Post Insights
Check important statistics on
your posts:
● # of people reached
● Engagement levels
Use to compare success of
different posts/posts over
time!
Find your insights

19. What NOT to Do I. Don’t be that guy.

20. Don’ts
● Don’t post too frequently or infrequently
○ Your fans actively choose to follow you, don’t spam them with posts or leave them
wondering if your business still exists
● Don’t post with grammatical errors
○ Please please please proofread your posts (we can help!)
● Don’t post blurry or irrelevant pictures
○ Social media is one of many touchpoints and it should positively reflect your brand
● Don’t leave your followers hanging
○ You should respond to comments, reviews, etc. from your followers when fitting,
especially if they are negative

21. Responding to
Followers I. Things to consider

25. Take aways:
● Social media takes work, but has rewarding
benefits
● Use what Facebook gives you
● Follow the pros
● Don’t stop learning

26. Questions?
Thank you!