This document provides a multi-step process for leveraging multiple social media platforms to expand one's LinkedIn network. It involves first creating engaging Twitter content and analyzing performance, then converting top tweets into articles to post on LinkedIn. These same articles should then be shared on Facebook and Google+ to further expand reach. The goal is to gain engagement on each platform that could lead connections on LinkedIn.

1. L E V E R A G I N G M U L T I P L E
S O C I A L N E T W O R K
P L A T F O R M S
H O W T O E X P A N D Y O U R L I N K E D I N N E T W O R K
Vaughn Berger
vaughn.berger@gmail.com

2. T W I T T E R ( S T E P 1 )
H O W T O E X P A N D Y O U R L I N K E D I N N E T W O R K
1. Create a Twitter handle that will be used exclusively to promote a specific
marketing campaign (i.e. @CompanyName)
2. Build a strong Twitter profile. I recommend reviewing the tips and comments by
Koka Sexton in the post entitled “Epic list of LinkedIn Profile Tips”.
3. Based on your target demographic, research and follow users that will find value
in your content and messaging.
4. Develop (20) unique twitter messages including relevant content with a picture or
video. HOT TIP: Statistically Tweets with pictures or videos have a higher
probability to be viewed and clicked.
5. Game Plan: your goal is to acquire large #’s in clicks, replies, re-tweets and likes.
6. Go to your Twitter Analytics:
https://analytics.twitter.com/user/YOURTWITTERNAME/home
7. Select the top 5-10% of your “BEST TWEETS”. Note these tweet will be
converted into articles that will be posted as Status Updates. See LinkedIn: STEP
2.1

3. L I N K E D I N ( S T E P 2 . 1 )
H O W T O E X P A N D Y O U R L I N K E D I N N E T W O R K
1. Create a LinkedIn account that will be used exclusively to promote a specific
marketing campaign (i.e. @CompanyName or @FirstNameLastName)
2. Build a strong LinkedIn profile. This step should not be taken lightly. I
recommend reviewing the tips and comments by Koka Sexton in these amazing
posts entitled “Epic list of LinkedIn Profile Tips” and “The Ultimate Cheat Sheet for
LinkedIn Infographic”.
3. Based on your target demographic, research and follow users that will find value
in your content and messaging. These users should have a similar profile to your
twitter followers. If you’re lucky, they may be you can follow / be followed by the
same users in twitter.

4. L I N K E D I N ( S T E P 2 . 2 )
H O W T O E X P A N D Y O U R L I N K E D I N N E T W O R K
1. In Twitter: STEP 1 you determined your BEST TWEETS using Twitter Analytics.
These tweets contain your messaging that was most relevant to your target
market.
2. Here is where you put your creative writing hat on to craft a poignant article
designed to promote your concept/idea. There are no character limitations like
tweets. Take your reader by the arm walking them through your creative process
incorporating an introduction, key points and conclusion. Check out how Idrees
Patel defines his creative process at writerstreasure.com .
3. Old School SEO: LinkedIn uses similar algorithms used in the past searching
keywords in both title and the body of your article. Make sure to use
subject/keyword throughout the article for the best results.
4. HOT TIP: include relevant content with a picture or video. People are drawn to
pictures that encapsulate your subject matter. You can provide your own photos
or checkout royalty photos at sites like freeimages.com. If videos are more your
style, they have proven to the have the most impact.

5. L I N K E D I N ( S T E P 2 . 3 )
H O W T O E X P A N D Y O U R L I N K E D I N N E T W O R K
1. Now it’s time to post your article.
2. Option 1: You may consider publishing your article in your LinkedIn Profile as
“Publish a Post”, Slide Show or an attachment.
3. OPTION 2: Submit to @LinkedInPulse requesting they feature your article in a
specific channel (Pulse Channels List).

6. F A C E B O O K ( S T E P 3 )
H O W T O E X P A N D Y O U R L I N K E D I N N E T W O R K
1. Go to your article recently posted on LinkedIn. You’ll notice the LI, FB & TW icons
right below the “Your Article Title”.
2. Clicking on the FACEBOOK icon will automatically open a dialogue box (aka post)
in another screen. Your main photo, article name and short description will be
created on your behalf. You have the option to add additional
comments/introduction just above the dialogue box.
3. Once finished with any edits, go to the bottom right corner where you find a blue
button labeled [Post to Facebook]. Click it to complete the step.

7. G O O G L E P L U S ( S T E P 4 )
H O W T O E X P A N D Y O U R L I N K E D I N N E T W O R K
1. Go to your article recently posted on LinkedIn. Copy the URL in your browser
box.
2. Go to your GooglePlus account found at plus.google.com. Login if your not
already authenticated.
3. At the top of the GooglePlus page there’s an empty box with the question “What’s
new with you?” In this box you will paste the original URL you copied from your
LinkedIn Article. The post automatically creates a post with your Articles Main
Photo. Between the pasted URL and the Photo, write a short description that
entices readers to check out your article. If you would prefer, grab the first
introductory paragraph of your article and paste in the dialogue box.
4. Once finished with any edits, go to the bottom right corner of the dialogue box and
click the blue button marked [Post].
5. HOT TIP: I have found that submitting articles in GooglePlus get indexed within
minutes.

8. – V A U G H N B E R G E R
V A U G H N . B E R G E R @ G M A I L . C O M
( 7 0 2 ) 8 3 0 - 0 3 5 5
“You’ll never know until you try”