The document provides guidelines for creating and managing a business profile page on social media, emphasizing the importance of branding, customer engagement, and content sharing. Key elements include choosing the right category, uploading a recognizable logo and cover image, and utilizing features like pinned posts and milestones to enhance visibility. The aim is to promote brands, attract new customers, and drive engagement through meaningful interactions.

1. Build A Page
randy bowden
principal partner | bowden2bowden llc

2. Why The Face?
Develop and promote your brand
Meet new customers and/or leads for
your business
Relationship building and maintenance
tool
Create buzz around service, product or
event

3. Profile 2 Page
On left side of
profile, Click
“PAGES AND ADS”
A page it is!

4. A Picture Is Worth…
Cover Image
Representative of your page/business
Make sure you upload the correct size
image or its gets stretched…not good!
No contact info, operating hours, or calls
to action
Public to everyone
Profile Picture
Use image that is instantly-recognizable

5. 4
Page 5
It!
2
6
1
3
1. Choose category and page name easier search finds & increased
2. Upload logo branding
3. Add description of page & link 5. Cover is first visual reflection of
such as website, blog, Twitter… your company, make it count
4. Claim your unique URL for 6. Like your page

6. You Are In Control…
Visit all
menu items
to make sure
you have
filled out
your page
completely!

7. Enhance Thumbnails
Prime space, take FULL advantage!
Customizable ~ Be creative
Brand | Specials | Calls to action
Use to drive traffic into sales funnel

8. To Friend Or Not To Friend
That Is The Question
Invite friends from
your personal profile…
…and your existing
network of contacts!

9. Start Posting!
updates,
photos,
videos,
polls &
questions
Share important, relevant and
informational content
Don’t forget the joy in laughter, add humor

10. Face Features
Pinned Posts
Highlight important content
A post will stay at the top of your page for 7 days
Pin customer compliments and experiences
Pin photos or announcements

11. Face Features 2
Starred Stories
Star a post to
highlight it.
When you
star a post,
that post
takes up
entire width
of page.
Drives Engagement!

12. Face Features 3
Larger
Stories
Take advantage
of larger photo,
video, and link
stories to drive
engagement.

13. Face Features 4
Milestones
Set milestones to define your key moments across time.
Examples include reaching a certain number of fans,
opening a new store, launching a new product, or winning an award.

14. a publication of bowden2bowden llc
Copyright © 2012 bowden2bowden llc, All rights reserved.