The document discusses Instagram Reels, a feature allowing users to create and share short entertaining videos, and highlights the importance of understanding various Instagram metrics to enhance performance. It differentiates between level-one and level-two performance metrics, explaining how to track growth, rates, and averages to better understand engagement and audience behavior. Additionally, it offers insights on using Instagram analytics tools and suggests strategies for optimizing posting times based on collected data.

1. PREDICTION OF INSTA- REELS BY CLUSTER
WISE
By:
P Hemanth Bhargav
190031319

2.  Introduction
 Instagram metrics: Understanding
level-one versus level-two
performance metrics
 How to view Instagram analytics
with Instagram Insights
 Free Instagram analytics tools for
detailed metric tracking
 How to act on your Instagram
analytics

3.  Instagram Reels: a new way to create and discover short, entertaining videos on
Instagram.
 Reels invites you to create fun videos to share with your friends or anyone on
Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new
creative tools. You can share reels with your followers on Feed, and, if you have a
public account, make them available to the wider Instagram community through a new
space in Explore. Reels in Explore offers anyone the chance to become a creator on
Instagram and reach new audiences on a global stage.

4. INSTAGRAM METRICS: UNDERSTANDING LEVEL-
ONE VERSUS LEVEL-TWO PERFORMANCE
METRICS
 Instagram provides a wide range of metrics that help you measure your performance,
understand your audience, and improve the results of your Instagram marketing.
 Most metrics can be considered level-one metrics—or data in its most basic form. These
Instagram metrics are straightforward numbers such as followers, impressions, reach,
likes, comments, and clicks. While this information is helpful, the numbers are a snapshot
in time. To focus on continuous improvement, growth, and optimization, you’ll need to
look at level-two performance metrics.

5. CALCULATING LEVEL-TWO PERFORMANCE METRICS
WITH INSTAGRAM ANALYTICS
 Metrics without context won’t help you take action.
 If you’re comparing your follower count to a celebrity influencer’s, your account will likely seem
unimpressive—and that comparison won’t help you improve your own content.
Calculating level-two performance metrics is all about using your own data as the benchmark
so you can pinpoint what your audience loves (and what they scroll right by).
 There are three general types of level-two performance metrics:
 1. Growth
 Growth metrics show you the change (increase or decrease) of a metric. For example,
follower growth shows how your follower count changes over time.
(Metric at Time 1 - Metric at Time 2 / Metric at Time 2) x 100 = Growth %
For example, if you ended October (Time 1) with 950 followers and had 710 followers in
September (Time 2), your follower growth rate would be 33.8%.
Other Instagram metrics to track for growth: impressions, reach, engagement, clicks,
and replies.

6.  2. Rate
 Rate metrics give you a percentage figure to help you understand a particular metric relative to another metric. For
example, interaction rate is the percentage of your followers that have interacted with your post, story, or IGTV.
 For posts and IGTV, Instagram analytics groups likes, comments, saves, and shares under interactions.
For Instagram stories, replies and shares are considered interactions.
(Metric (e.g., number of interactions on a post) / Follower count when the post was published) x 100 = Rate %
 If you have 950 followers and a post received 175 interactions, that post’s interaction rate is 18.4%.
 For Instagram Stories, completion rate is a useful metric if you want to see what percentage of people watched the
entire story.
 (Number of impressions on final post / Number of impressions on first post ) x 100 = Instagram Story
completion rate %
 So, if 93 people viewed the first post and 59 made it to the end, your Story’s completion rate would be 63%.
 3. Average
 Average metrics give you a benchmark for the general performance of your Instagram posts. For example, the metric
“average likes per post” tells you generally the number of likes each of your posts received.
 Sum of metric for a period (e.g., total likes on posts in January) / Number of posts in that time period =
Average
 If you shared 12 posts in January and received a total of 715 likes, your average likes per post would be 59.
 The common denominator to use is the number of posts (i.e., per post). But you can also use a time period (i.e., per
day or per month). For instance, you could calculate the average number of viewers for your Instagram Live videos
on different days of the week to determine which day might be best to live stream on Instagram.

7. ANALYTICS WITH INSTAGRAM
INSIGHTS
 Instagram Insights sections
 After you tap the “Insights” button in your business account, you’ll see data for the last seven
 days broken into the following sections.
 Overview
• Accounts reached
• Content interactions
• Total followers
 Content you shared
• Instagram Stories
• Photos
• IGTV
• Promotions
 You can click on any of these sections to dig deeper into specific posts. You’ll find information such
as what content led to profile visits and follows, which days your content received the most interactions,
and other Instagram audience details.

8. FREE INSTAGRAM ANALYTICS
TOOLS FOR DETAILED METRIC
TRACKING
 Instagram Insights is a great start, but there are several free Instagram analytics
tools that allow you to explore important metrics even further.
 Here’s a quick walkthrough of our top app:
 1. Keyhole
 The preview will show data for up to one year with a max of 99 posts,
which is great for a free tool! You can even authenticate your account to gain
access to deeper insights, including engagement rate and reach.
 Keyhole key data available
 Account tracking
• Number of posts per week (shown as a graph)
• Engagements per week (shown as a graph)
• Top posts by engagements
• Top hashtags by engagements
 Optimization
• Optimal post time
• Optimal post length
• Top hashtags by engagement

9. HOW TO ACT ON YOUR
INSTAGRAM ANALYTICS
 Once you gather all your Instagram metrics and
discover audience insights, you’re ready to improve
your marketing. Here are several ideas on how to use
Instagram analytics to achieve better results.
 Change your posting day and/or time
 There isn’t a single best time to post on Instagram.
Instead, each brand has its own perfect time to post.
With Instagram analytics, you can find your ideal
posting time based on your audience’s habits and
past content’s performance.
With Instagram Insights from the Instagram app, you
can tell the days when your followers are most active
and the average times they’re on Instagram on a
typical day.

10. CONCLUSIONCONCLUSION
 Instagram Reels is the newest format
and, as of October 2020, is not
included in Instagram Insights.
However, you can view likes and
comments. The main benefit of these
multi-clip 15-second videos is that
they’re discoverable via Instagram
Explore and through featured Reels,
giving you a chance to reach new
viewers.