How to optimize your social media profiles
•Download as PPTX, PDF•
0 likes•210 views
Having a social media presence is no longer a commodity, it’s a necessity for business success, whether you are a small or larger corporation. One of the common mistakes is business owners fail to optimize their social media platforms, which can hurt them more than not having a profile at all. The Good News is that optimizing your social media profiles isn’t as complicated as you might think. Once you have done all you should to properly optimize your profile, make sure to check all the information often to make sure it’s still relevant, and keep on top of major changes.
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (8)
Similar to How to optimize your social media profiles
Similar to How to optimize your social media profiles (20)
Recently uploaded
Recently uploaded (20)
How to optimize your social media profiles
- 1. HOW TO OPTIMIZE YOUR SOCIAL MEDIA PROFILES Presented by Tracy Thomas – Stellar Marketing and Business Solutions December 2016 West Palm Beach Social Media Marketing Meetup
- 2. 6 ELEMENTS OF A SUCCESSFUL SOCIAL MEDIA PROFILE Your Business Name Your Username Your Profile Picture/Cover photo Your Link – CTA Your Bio Your Location
- 3. BUSINESS NAME • Most people who are interested in your business will do a search for your company name. • For any business social media profile, your name should be your business name
- 4. OPTIMIZING YOUR USERNAME • Choose wisely • Becomes a part of branded URL (ex. Twitter.com/yourbusinessname • Use something brand related even if its your business name
- 5. YOUR PROFILE PICTURE & COVER PHOTO • The Great Debate – Photo vs. Logo • If opted for photo it puts a face to small business if you are just starting out – *high engagement • Established brand recommended to go with Logo helps build brand recognition • Once your selected, use the same profile photo across all platforms
- 6. YOUR PROFILE PICTURE & COVER PHOTO (CONT’D) • Before uploading name accordingly (ex: yourname.jpg or businessname.jpg • Help with SEO Efforts • Cover photo include text overlay, products, or anything that represents core values • Keep in mind dimensions for each network and ensure both profile and cover are high quality photos • The Ultimate Social Media Cheat Sheet [INFOGRAPHIC]
- 7. WHICH LINK TO INCLUDE IN YOUR PROFILE • Include more than one link throughout your profile(Facebook, Google+, and LinkedIn). • Make sure your link points to something relevant. • It’s okay—to Include your website, about-us page, product pages, and/or upcoming events • Email Marketing / Build your list / Lead Capture
- 8. CALL TO ACTION – USE YOUR SPACE CLEVERLY
- 9. WRITE A COMPELLING BIO • Most social media networks allow between 140-160 characters • Make a great impressions – Make those character count • Your bio must be compelling enough to keep them engaged
- 10. LOCATION MATTERS • Location is crucial for small business owners targeting a local audience • Include your address, your phone number, and even your exact location on the map • The Ultimate Social Media Cheat Sheet [INFOGRAPHIC]
- 12. THE ULTIMATE SOCIAL MEDIA CHEAT SHEET [INFOGRAPHIC] HTTP://WWW.ADWEEK.COM/SOCIALTIMES/ULTIMATE- SOCIAL-NETWORK-CHEAT-SHEET/613044 Sources www.business.tutplus.com www.rivaliq.com
Editor's Notes
- Having a social media presence is no longer a commodity, it’s a necessity for business success, whether you are a small or larger corporation. One of the common mistakes is business owners fail to optimize their social media platforms, which can hurt them more than not having a profile at all. Some use different user names across various platforms, not including a profile image or cover photo or not completing the pertinent information in their profiles. These tactics can lead to confusion and also leads to little to no brand recognition. The Good News is that optimizing your social media profiles isn’t as complicated as you might think. Once you have done all you should to properly optimize your profile, make sure to check all the information often to make sure it’s still relevant, and keep on top of major changes.
- Did you know that when someone searches for your company, the first result that comes up might not be your website. In fact in many cases its your social media profile that dominates the search results.
- Straight forward. For any social media profile, your name should be your business name. For any business social media profile, your name should be your business name