Instagram marketing involves both paid and unpaid strategies. Paid strategies include advertising and influencer marketing, while unpaid strategies are organic posts, stories, comments, and engaging with other users' content. The goal is typically to sell products/services, gain followers/interaction, develop relationships, and improve brand reputation. Instagram's algorithm calculates the likelihood someone will interact with a post based on factors like post information, the poster, the user's activity, and interaction history to determine the order posts appear in the feed.

1. INTRODUCTION
01.
What Is Instagram
Marketing?

2. 1.1
Definition of
Instagram
Marketing

3. When it comes to different ways to use
Instagram for marketing, there are two
main categories to consider:
1. Paid Strategies such as advertising
and influencer marketing.
2. Unpaid Strategies such as creating
organic material like posts, Instagram
stories, and comments, as well as
connecting with the content of other
users.
Tactics of
Instagram
Marketing

4. Typical Business Goals such as
selling your products or services,
gaining more followers and
interaction, developing
relationships with potential
consumers and other companies,
and overall improving a brand's
reputation.

5. How does the Instagram algorithm work?
Instagram's algorithm calculates how likely
someone is to interact with a post, known as a
score of interest, which ultimately determines
the order in which posts are displayed in their
feed.
1.2
What is Algorithm?

6. 1. Post Information: Is it a photo or a video?
When was it posted? How many likes does it
have?
2. Poster Information: How interesting are
they to you? How often do people engage
with their content?
3. Your activity: Do you have a tendency to
watch a lot of videos? What type of content
do you usually engage with?
4. Your interaction history: Do you typically
like or comment on the user’s posts?
4 key factors
that influence
the Instagram
algorithm

7. So basically, Instagram's
algorithm decides the
order in which posts are
presented in their feed by
calculating how likely
someone is to interact with
a post, known as a score
of interest.