Social Media Marketing: How to Grow Your Business
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Leveraging social in your real estate business means understanding the nuances of your personal profiles, your business page, target marketing and using both to cross market and build brand awareness. A few shining examples and take-aways.
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Social Media Marketing: How to Grow Your Business
- 1. Laura Monroe Director of Marketing RealSatisfied Social Media Marketing: How to Grow Your Business
- 2. Why Social? • Improved sales • Improved brand awareness • Grow your network • Generate Leads • Reduce marketing expenses • Improved traffic • Manage your reputation • Loyal fans and
- 4. At no other time in history have we had the ability to reach millions of people, AND deliver a very personal experience
- 6. Personal profilesPersonal profiles Relationship Building, Nurturing,Relationship Building, Nurturing, CommunityCommunity Business PagesBusiness Pages Lead Gen, Target Marketing,
- 7. Most people create the message,Most people create the message, then try to figure out the audience.then try to figure out the audience. It’s the other way around.It’s the other way around.
- 8. Mass Marketing vs. Target Marketing
- 9. Understand Your Prospects and Clients
- 10. Take the time to craft your content
- 11. Only about 15% of your Facebook fans and followers will see your posts But there is good news…
- 12. Go Realty BHGRE
- 13. Go Realty BHGRE GREAT stories happen to the people who tell them. “ Ira Glas
- 14. Go Realty BHGRE
- 16. Testimonials, quotes and yourTestimonials, quotes and your fans =fans = BrandBrand StorytellingStorytelling
- 17. 4 Components of Successful4 Components of Successful Facebook AdsFacebook Ads 4 Components of Successful4 Components of Successful Facebook AdsFacebook Ads •• It’s VisualIt’s Visual •• It’s RelevantIt’s Relevant •• It includes enticing valueIt includes enticing value propositionproposition •• Has a clear Call to Action (CTA)Has a clear Call to Action (CTA)
- 18. Target Facebook Ads Based on Email Address of the people in your Boomtown CRM
- 19. ““The best ads lookThe best ads look and feel as relevantand feel as relevant in your feed asin your feed as posts from yourposts from your friendsfriends”” Mari SmithMari Smith
- 20. •Useful, snackable, information •Just for the local area •Human, fun, humorous = TRUST •Evergreen
- 21. The Facebook videoThe Facebook video
- 22. Give viral posts a BOOSTGive viral posts a BOOST
- 23. Set Your Marketing Budget Facebook allows a monthly thresh hold •Include in your marketing budget •Determine clear objectives •What are your key performance indicators •Outsource to the experts – your Success Team
- 24. “A happy and satisfied customer will bring more business than any well designed marketing strategy.”
Editor's Notes
- Cheryl Sandberg The number one goal as a marketer is to make the consumers connection to YOU as a person and your company or brand- as one and the same. You have the power to reach thousands of people, but deliver a very personal experience that connects.
- Cheryl Sandberg The number one goal as a marketer is to make the consumers connection to YOU as a person and your company or brand- as one and the same. You have the power to reach thousands of people, but deliver a very personal experience that connects.
- As marketers, we all want our brands to be there when consumers are looking for us. We obsess over our share on the shelf, our share of voice on TV, and the places we can put ourselves, hoping people can't help but stumble upon us. Micro-Moments Real-time, intent-driven micro-moments are the new battlegrounds for brands. But maybe we are obsessing over the wrong things. We grade ourselves on impressions. Not impact. Frequency. Not utility. Maybe we should be looking instead at our share of intent—the percent of time we are there to answer people's needs, questions, and wants. Being there and being useful in these moments won't only improve your customers’ experience it'll improve your bottom line. But what gets us there? The conversation. Content is conversation.
- As marketers, we all want our brands to be there when consumers are looking for us. We obsess over our share on the shelf, our share of voice on TV, and the places we can put ourselves, hoping people can't help but stumble upon us. Micro-Moments Real-time, intent-driven micro-moments are the new battlegrounds for brands. But maybe we are obsessing over the wrong things. We grade ourselves on impressions. Not impact. Frequency. Not utility. Maybe we should be looking instead at our share of intent—the percent of time we are there to answer people's needs, questions, and wants. Being there and being useful in these moments won't only improve your customers’ experience it'll improve your bottom line. But what gets us there? The conversation. Content is conversation.
- Be thinking about how your company engagement on social media, aligns with your personal. Craft content that could just as easily be used on your personal profile, as your business pages.
- Be thinking about how your company engagement on social media, aligns with your personal. Craft content that could just as easily be used on your personal profile, as your business pages.
- Be thinking about how your company engagement on social media, aligns with your personal. Craft content that could just as easily be used on your personal profile, as your business pages.
- Be thinking about how your company engagement on social media, aligns with your personal. Craft content that could just as easily be used on your personal profile, as your business pages.
- Be thinking about how your company engagement on social media, aligns with your personal. Craft content that could just as easily be used on your personal profile, as your business pages.
- Use boosted posts for posts that go viral.. NOT as ads. If you post content that seems to be driving more engagement than most- give it a boost!