5 Content Distribution & Promotion Strategies To Ignite Your Business

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Amazing content will do nothing for your business unless it is seen, digested, and acted upon by your audience. In my slide deck for the Salt Lake Business Conference, I show you five promotion and distribution strategies to help ignite business growth.

Marketing

5 Content Distribution & Promotion Strategies
To Ignite Your Business

We believe there’s a better way to
connect businesses and
consumers

But… distribution is queen and
she wears the pants.
- Jon Steinberg - Buzzfeed

How do you become the one who stands
out?

Audience, Audience, Audience
• Know Them Intimately
• Demographics
• Psychographics
• How They Make Purchase Decisions
• What They Value

Content promotion refers to the act of
drawing attention to the content on your
website.
Content distribution is about
creating/repurposing and posting pieces
of content specifically designed for other
channels.

Promotion Examples
• Organic Social Media (Doubles Promo/Dist)
• Paid Social Media
• Paid Search
• Sponsored Content
• Blogger/Media Outreach
• Community Participation

Distribution Examples
• Press Releases
• Video Syndication
• Podcasting
• Image Sharing Sites
• Presentation Sharing Sites
• Guest Blogging

Strategies
• Repurposing
• Sales & Service Reps
• Sponsored Content
• Paid Social
• Facebook Custom Audiences

The Hub & Spoke
eBook
Video
Blog Post
Case StudyBlog Post
Infographic

The Core Piece
• Digestible Pieces of Content
• Beautiful Imagery/Graphics
• Worksheets
• Quotes
• Stats
• Success Stories/Testimonials

Repurposing Test
• What Can Stand Alone?
• What Can Stand Alone With A Little More
Love?

Sales & Service Reps
• Sales Reps: Close More Business
• Service Reps: Keep Business

Sponsored Content Tips
• Test The Crap Out of Everything
– Headlines
– Images
• Run At Least Three Variations
• Don’t Be Afraid To Get Crazy
• Watch Placement Engagement Like A Hawk
– Kill Low Quality Placements

LinkedIn Ads Tips
• Target By Groups
– Membership
– Activity
• Layer Demographic Targeting
– Gender
– Age

Custom Audiences
• Build An Audience - Tracking Pixel
• Upload An Audience – Email List

Custom Audiences
• Layer Targeting On Top of Our Audience
– Agency Guys…. NOPE
– Do It Yourselfers…. NOPE
– Decision Makers!!!
• CMO’s
• VP’s Marketing
• Directors of Marketing

Recap
• Amazing Content Doesn’t Move Itself
• Strategy To Get Eyeballs
• Strategy To Convert

THANKS!
Greg Shuey
• gshuey@stryde.com
• http://twitter.com/shuey03

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As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive. This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend. Top 10 AI Trends to Watch in 2024 Trend 1: Agentic AI Overview of Agentic AI Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances. Impact of Agentic AI Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements. Examples and Use Cases of Agentic AI Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety. Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security. Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary. Trend 2: Open Source AI Overview of Open Source AI Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education. Impact of Open Source AI The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences. Examples and Use Cases of Open Source AI TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.

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Top 10 AI Trends to Watch in 2024 with Intelisync

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5 Content Distribution & Promotion Strategies To Ignite Your Business

1. 5 Content Distribution & Promotion Strategies To Ignite Your Business

2. We believe there’s a better way to connect businesses and consumers

6. But… distribution is queen and she wears the pants. - Jon Steinberg - Buzzfeed

7. IMO… Anyone can create amazing content

8. How do you become the one who stands out?

9. Audience, Audience, Audience • Know Them Intimately • Demographics • Psychographics • How They Make Purchase Decisions • What They Value

10. DISTRIBUTION & PROMOTION

11.

12. Content promotion refers to the act of drawing attention to the content on your website. Content distribution is about creating/repurposing and posting pieces of content specifically designed for other channels.

13. Promotion Examples • Organic Social Media (Doubles Promo/Dist) • Paid Social Media • Paid Search • Sponsored Content • Blogger/Media Outreach • Community Participation

14. Distribution Examples • Press Releases • Video Syndication • Podcasting • Image Sharing Sites • Presentation Sharing Sites • Guest Blogging

15. Strategies • Repurposing • Sales & Service Reps • Sponsored Content • Paid Social • Facebook Custom Audiences

16. CONTENT REPURPOSING

17.

18. The Hub & Spoke eBook Video Blog Post Case StudyBlog Post Infographic

19. The Core Piece • Digestible Pieces of Content • Beautiful Imagery/Graphics • Worksheets • Quotes • Stats • Success Stories/Testimonials

20. Repurposing Test • What Can Stand Alone? • What Can Stand Alone With A Little More Love?

21. SALES & SERVICE REPS

22.

23. Sales & Service Reps • Sales Reps: Close More Business • Service Reps: Keep Business

24. SPONSORED CONTENT

25.

26.

27. Sponsored Content Tips • Test The Crap Out of Everything – Headlines – Images • Run At Least Three Variations • Don’t Be Afraid To Get Crazy • Watch Placement Engagement Like A Hawk – Kill Low Quality Placements

28. PAID SOCIAL

29. Paid Social

30. LinkedIn Ads

31. LinkedIn Ads

32. LinkedIn Ads

33. LinkedIn Ads Tips • Target By Groups – Membership – Activity • Layer Demographic Targeting – Gender – Age

34. FACEBOOK CUSTOM AUDIENCES

35. Custom Audiences • Build An Audience - Tracking Pixel • Upload An Audience – Email List

36. Custom Audiences

37. Custom Audiences • Layer Targeting On Top of Our Audience – Agency Guys…. NOPE – Do It Yourselfers…. NOPE – Decision Makers!!! • CMO’s • VP’s Marketing • Directors of Marketing

38. Recap • Amazing Content Doesn’t Move Itself • Strategy To Get Eyeballs • Strategy To Convert

39. THANKS! Greg Shuey • gshuey@stryde.com • http://twitter.com/shuey03

5 Content Distribution & Promotion Strategies To Ignite Your Business

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