Content marketing for search and staffing webcast
•
2 likes•4,755 views
This document summarizes a LinkedIn webinar about increasing content marketing effectiveness on LinkedIn. The webinar covered identifying the three core audiences for recruitment agencies - candidates, clients, and consultants. It discussed the types of content each audience wants, such as candidates wanting job opportunities and career tips, clients wanting industry expertise and thought leadership, and consultants wanting career development. The webinar also provided tips for creating engaging content, such as displaying industry expertise, sharing company culture, and curating or creating original content. Attendees were encouraged to participate in the discussion and share links that might interest their followers.
![Stephanie Broderick
Global Media Account Manager
[Webcast]
Increase your
Content Marketing Effectiveness
on LinkedIn
Sophie Logan
Global Strategic Brand Consultant](https://image.slidesharecdn.com/contentmarketingforsearchandstaffingwebcast-171011094328/85/Content-marketing-for-search-and-staffing-webcast-1-320.jpg)
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Content marketing for search and staffing webcast
Similar to Content marketing for search and staffing webcast (20)
More from LinkedIn Europe
More from LinkedIn Europe (20)
Recently uploaded
Recently uploaded (20)
Content marketing for search and staffing webcast
- 1. Stephanie Broderick Global Media Account Manager [Webcast] Increase your Content Marketing Effectiveness on LinkedIn Sophie Logan Global Strategic Brand Consultant
- 2. What we hear from our customers How do I generate quality leads? How do I stand out from my competitors What type of content work best?
- 3. • Importance of Content Marketing • 3 Core Audiences (Client, Candidates, Consultant) • Anatomy of a Great Post • Curate vs. Create • Live Q&A Agenda
- 4. 5,000+ Media messages per day
- 5. 5
- 6. Humans Have Shorter Attention Span Than Goldfish, Thanks to Smartphones You Now Have a Shorter Attention Span Than a Goldfish The Eight-Second Attention Span 6
- 7. In the age of hyperconnectivity, people now remember very little
- 8. 14% people remember the last ad they saw
- 9. 14% people remember the last ad they saw 8% recall the product or company
- 10. 14% people remember the last ad they saw 8% recall the product or company 2.8% thought the ad was relevant
- 11. ...making it essential to stand out from the crowd, whilst being relevant and of value to the audience
- 12. 12
- 13. The Winning Content Formula
- 14. The Winning Content Formula Entertain
- 15. InformEntertain The Winning Content Formula
- 16. InformEntertain Consistenc y The Winning Content Formula
- 18. Top 3 Factors Audiences Look For in a Recruitment Agency Industry or Function Expertise Great Client Service Reputation in Market
- 19. What do each of these audiences want? Recruitment Agencies Have 3 Core Audiences Candidate Recruitment Consultant Client
- 20. What do Candidates want? Candidate • Great Job Opportunities • Trusted Partner • Well-Connected Recruiter • Career Advancement & Challenge • Interview & Career Tips
- 21. • Inviting image • Snackable read • Understands the audience needs WHAT WE LIKE Trusted Partner
- 22. • Enticing title text • Tips and Tricks to make candidates more successful WHAT WE LIKE Interview Tips
- 23. • Sharing ‘out of the norm’ insights • Tapping into the audience mindset • A series of useful information Value Add WHAT WE LIKE
- 24. What do clients want? Client • Best in Class Recruitment Expertise • Expertise in function or industry • Thought Leadership • Workforce Trends • Peer Success Stories • Competitive Knowledge • Quality Networking
- 25. Thought Leadership Industry Expertise WHAT WE LIKE • Clients look for expertise & industry trends • Infographic • Statistics
- 26. Workforce Trends Competitive Knowledge Quality Networking WHAT WE LIKE • Entertaining Event • Thought Leadership Report • Networking Opportunity
- 27. Thought leadership from the top WHAT WE LIKE • Clients look for expertise & industry trends
- 28. Recruitment Consultant What does a Recruitment Consultant want in a job? Develop your employer value proposition 1. Excellent compensation and benefits 5. Strong employee development 2. Good work/life balance 3. Strong career path 4. Values Employee Contributions
- 29. Values Employee Contribution WHAT WE LIKE • Dean and the Hays Leadership Team post content daily • Video • Tagging others to encourage engagement
- 30. • Real image – this is not your glossy marketing image • Sharing the culture of Celebration Strong Career Path WHAT WE LIKE
- 31. • The team are involved in this video • Show your personality WHAT WE LIKE Company Culture
- 32. Reed showcases #LifeAtREED WHAT WE LIKE • Continued engagement, inviting images & employee perspectives
- 33. Montreal Associates appeals to graduates WHAT WE LIKE • Fun images, tips on how to apply, audience relevant content
- 34. Where do you get your content from? Share links, articles, images, quotes or anything else your followers might be interested in from other sources Curate Deeply explore topics that matter to you, then watch the comments to see your impact Create
- 35. • Displaying industry expertise WHAT WE LIKE Save time by curating and creating content
- 36. Key Takeaways Give Give Ask
- 37. http://lnkd.in/MSE2017 On October 19th, LinkedIn will announce the Top 25 Most Socially Engaged search and staffing organisations. Your activity on LinkedIn is one of the measures used to create the ranking. Find out more about Most Socially Engaged:
- 38. Q&A