The 10 Irrefutable Laws of Cold Email Prospecting - Arvell Craig, Design That Speaks

•

1 like•96 views

While social media is the sexy beast of marketing, email is quietly, still the king of the jungle. According to research studies, email generates 174% more total conversions than social media. In fact, it’s said, ""email will almost always have a better ROI as it’s less expensive and easiest to deploy.” As a sales professional, your success lies the quality of your lead. And if you want to take control of your leads — you don’t need to play around on social media. Instead of trying to learn Facebook Ads, blogging, or PPC, why not master cold email prospecting? In this Sales Summit presentation, Arvell Craig will share the 10 Irrefutable Laws of Cold Email Prospecting. Learn the most essential elements to sky rocket the lead quality and start generating your own high quality leads!

KEYNOTE
Arvell Craig@arvellcraig | arvell@designthatspeaks.com
CHIEF EXECUTIVE OFFICER,
DESIGN THAT SPEAKS!
NEW YORK, NY ~ MAY 8 – 9, 2017 | SALESSUMMITEAST.COM
#SalesSummitEast
The 10 Irrefutable Laws of
Cold Email Prospecting

LawsofColdEmail.com
@ArvellCraig

2001-2003 First Web Business
2006 Daughter Born
2008-2012 Grew 400%
2014-Present

Recipient Law
1
The Elephant

List Hygiene
2
“MORE
BOUNCE TO
THE OUNCE”
HEAVY-D

Volume
3
This
is not
a
blast

Platform
4
No
Monkey
Business

SUBJECT Subject
5
Extra
Extra!

Goal
6
“Will You
Marry
Me?”

Personalization
7
Dear
Sir/Madam

Follow Up
8“Average 8
attempts to
contact”

Tracking
9
“What Gets
Measured, Gets
Managed.”
-Peter Drucker

Opt-Out
10
Let’em
Go!

DEAN JACKSON
“MORE CHEESE / LESS WHISKERS”

EXAMPLE: Real Estate
Jim,
Are you still active in real estate?
Arvell

EXAMPLE: Dentist
Jim,
Are you accepting new patients?
Arvell

EXAMPLE: Linkedin
Hey Arvell,
Thanks for the connection, I love learning from pros like yourself.
I’ve become passionate about helping businesses grow using PPC channels like AdWords and Site
Testing to make sure the traffic actually converts.
What marketing tactics have you found the most success with to date?
-Jacob

WHO?
HOW?
@ArvellCraig

LawsofColdEmail.com
@ArvellCraig
PRESENTATION NOTES
20+ COLD PROSPECTS APPS (6 PERSONALLY REVIEWED)
INTERNATIONAL SPAM LAWS
EMAIL COPY STRATEGIES
COLD EMAIL QUIZ

http://Arvell.Chat
@ArvellCraig

The 10 Irrefutable Laws of Cold Email Prospecting - Arvell Craig, Design That Speaks

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Speak to Close is designed for organizations who already have a sales foundation but realize that their presentations might be getting in their own way. Jess Todtfeld models both do’s and don’ts and then quizzes the audience on what they think worked. Audiences love the interaction and remember the takeaways long after the presentation. What People Will Learn:  The 7 Biggest Mistakes that Get in the Way of Closing More Business  Non-Verbal Communication / Body Language & Voice Strategies  Mental Focus Systems to Eliminate Fear, and Instead, Create Calm & Comfort  Creating Results From Your Audience, Prospects or Clients: Story Telling (Interactive)  Differentiators: Hands-On Practice Exercises for Every Attendee Value and Humor Attendees Get Access to Learning Videos for 1 Year to Keep New Skills from Slipping Culture-Friendly Games or other Interactive Elements that Make Your Event Even More Memorable

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The 10 Irrefutable Laws of Cold Email Prospecting - Arvell Craig, Design That Speaks

1. KEYNOTE Arvell Craig@arvellcraig | arvell@designthatspeaks.com CHIEF EXECUTIVE OFFICER, DESIGN THAT SPEAKS! NEW YORK, NY ~ MAY 8 – 9, 2017 | SALESSUMMITEAST.COM #SalesSummitEast The 10 Irrefutable Laws of Cold Email Prospecting

2. LawsofColdEmail.com @ArvellCraig

3. 2001-2003 First Web Business 2006 Daughter Born 2008-2012 Grew 400% 2014-Present

4. Recipient Law 1 The Elephant

5. List Hygiene 2 “MORE BOUNCE TO THE OUNCE” HEAVY-D

6. Volume 3 This is not a blast

7. Platform 4 No Monkey Business

8. SUBJECT Subject 5 Extra Extra!

9. Goal 6 “Will You Marry Me?”

10. Personalization 7 Dear Sir/Madam

11. Follow Up 8“Average 8 attempts to contact”

12. Tracking 9 “What Gets Measured, Gets Managed.” -Peter Drucker

13. Opt-Out 10 Let’em Go!

14. DEAN JACKSON “MORE CHEESE / LESS WHISKERS”

15. EXAMPLE: Real Estate Jim, Are you still active in real estate? Arvell

16. EXAMPLE: Dentist Jim, Are you accepting new patients? Arvell

17. EXAMPLE: Linkedin Hey Arvell, Thanks for the connection, I love learning from pros like yourself. I’ve become passionate about helping businesses grow using PPC channels like AdWords and Site Testing to make sure the traffic actually converts. What marketing tactics have you found the most success with to date? -Jacob

18. EXAMPLE hey Arvell I just came by your profile and since we're connected I thought I'd send you a quick email. Maybe you can help since you are with MiCamp Solutions... I run a podcast weekly show, and we're looking to feature new and coming authors, leaders, and experts Who do you know that is writing a book, that may be a great guest on my podcast? or, who has book published, that may want some free promotion for their book? ...by the way, if no one comes to mind, no big deal...fill me in on what you are focused on lately, and how I may be able to help. thanks, Jeremy

19. WHO? HOW? @ArvellCraig

20.

21. LawsofColdEmail.com @ArvellCraig PRESENTATION NOTES 20+ COLD PROSPECTS APPS (6 PERSONALLY REVIEWED) INTERNATIONAL SPAM LAWS EMAIL COPY STRATEGIES COLD EMAIL QUIZ

22. http://Arvell.Chat @ArvellCraig

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