Prospects are more informed before the point of purchase than in any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path? Just how do you go about winning with content marketing?
In this session you will learn:
How to move your prospect from awareness to consideration to decision
The best types of content to create for people AND search engines
How you can help produce the right content -- even if you think your business is boring!
How to generate 100’s of content ideas
How Sales Can Help Generate More Leads Than Ever Before - Quinn Whissen, Vert...Sales Summit
Prospects are more informed before the point of purchase than in any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path? Just how do you go about winning with content marketing?
In this session you will learn:
How to move your prospect from awareness to consideration to decision
The best types of content to create for people AND search engines
How you can help produce the right content -- even if you think your business is boring!
How to generate 100’s of content ideas
SF 49ers - Mobile Engagement Best PracticesKCroninbc
Hear from Meghan Ryan at the SF 49ers on how they are organized around mobile, the biggest mobile challenges they currently face, how they are using the Localytics platform to help address those challenges, and what their big plans are for 2017.
Heather Zynczak CMO, Domo
Today’s CMO has an abundance of data at their disposal to help plan, execute and refine marketing programs that target key prospects. But what the best CMOs do with that data elevates them and their marketing teams ahead of the competition. Heather Zynczak, CMO of Domo, will walk you through how she gathers, visualizes and uses the data at her finger tips to calculate ROI in order to build a highly impactful and successful marketing strategy with her marketing team.
Boost your mobile engagement strategy with specific tactics that solve real world problems. The Localytics Mobile Engagement Consulting team shares some keys tactics to boost conversion and retention.
How to Outsmart Your Competitors & Win Market Share Using Location DataSearch Engine Journal
More than 80% of marketers use location data to improve the performance of their campaigns.
Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022.
While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands.
Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary.
Discover how to use location data to acquire new customers and steal market share from your competitors.
In this presentation, you will learn:
– The technology behind location-based marketing.
– What industries and market segments location data is best suited for.
– Practical use cases and actual case studies you can use to execute your own geotargeting and geoconquesting campaigns.
– The core capabilities you should look for when choosing a location-based marketing solution, including important privacy considerations.
Bonus: We’ll share key questions you need to ask location data providers to ensure you get the highest quality location data possible.
Debunking Your eCommerce Assumptions - HeroConf LA 2017 - Maddie CaryMaddie Cary Deuel
Sales always drive revenue…mobile doesn’t convert…only women buy handbags. PPC marketers quickly buy into the same beliefs over & over again about expected eCommerce performance outcomes. But where’s the data to back it up?? Have you checked all your assumptions at the door when approaching PPC in the eCommerce space? In this session, let’s reexamine the practices we preach and debunk some common paid search assumptions around:
- Promotions & Sales
- Bidding strategy
- Device targeting
- Demographic purchasing behaviors
Want to make the most out of your content marketing investment? Then consider repurposing your old content.
Maximizing your existing content can make a lasting impact – all while streamlining your content creation, gathering audience data, and saving resources.
Learn how repurposing content can help your marketing team maximize demand generation results while saving time and money.
In this presentation, we’ll walk you through:
- Top suggestions for creating premium content that will fuel your demand gen cycle and deliver the conversions you’re looking for.
- Best practices – drawing from ScribbleLive’s own engagement strategies – that effectively scaled their content and drove stellar results without draining resources.
How Sales Can Help Generate More Leads Than Ever Before - Quinn Whissen, Vert...Sales Summit
Prospects are more informed before the point of purchase than in any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path? Just how do you go about winning with content marketing?
In this session you will learn:
How to move your prospect from awareness to consideration to decision
The best types of content to create for people AND search engines
How you can help produce the right content -- even if you think your business is boring!
How to generate 100’s of content ideas
SF 49ers - Mobile Engagement Best PracticesKCroninbc
Hear from Meghan Ryan at the SF 49ers on how they are organized around mobile, the biggest mobile challenges they currently face, how they are using the Localytics platform to help address those challenges, and what their big plans are for 2017.
Heather Zynczak CMO, Domo
Today’s CMO has an abundance of data at their disposal to help plan, execute and refine marketing programs that target key prospects. But what the best CMOs do with that data elevates them and their marketing teams ahead of the competition. Heather Zynczak, CMO of Domo, will walk you through how she gathers, visualizes and uses the data at her finger tips to calculate ROI in order to build a highly impactful and successful marketing strategy with her marketing team.
Boost your mobile engagement strategy with specific tactics that solve real world problems. The Localytics Mobile Engagement Consulting team shares some keys tactics to boost conversion and retention.
How to Outsmart Your Competitors & Win Market Share Using Location DataSearch Engine Journal
More than 80% of marketers use location data to improve the performance of their campaigns.
Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022.
While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands.
Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary.
Discover how to use location data to acquire new customers and steal market share from your competitors.
In this presentation, you will learn:
– The technology behind location-based marketing.
– What industries and market segments location data is best suited for.
– Practical use cases and actual case studies you can use to execute your own geotargeting and geoconquesting campaigns.
– The core capabilities you should look for when choosing a location-based marketing solution, including important privacy considerations.
Bonus: We’ll share key questions you need to ask location data providers to ensure you get the highest quality location data possible.
Debunking Your eCommerce Assumptions - HeroConf LA 2017 - Maddie CaryMaddie Cary Deuel
Sales always drive revenue…mobile doesn’t convert…only women buy handbags. PPC marketers quickly buy into the same beliefs over & over again about expected eCommerce performance outcomes. But where’s the data to back it up?? Have you checked all your assumptions at the door when approaching PPC in the eCommerce space? In this session, let’s reexamine the practices we preach and debunk some common paid search assumptions around:
- Promotions & Sales
- Bidding strategy
- Device targeting
- Demographic purchasing behaviors
Want to make the most out of your content marketing investment? Then consider repurposing your old content.
Maximizing your existing content can make a lasting impact – all while streamlining your content creation, gathering audience data, and saving resources.
Learn how repurposing content can help your marketing team maximize demand generation results while saving time and money.
In this presentation, we’ll walk you through:
- Top suggestions for creating premium content that will fuel your demand gen cycle and deliver the conversions you’re looking for.
- Best practices – drawing from ScribbleLive’s own engagement strategies – that effectively scaled their content and drove stellar results without draining resources.
There’s no question that marketers find search marketing valuable at driving conversions, but we also know that reaching and influencing new prospects is a revolving challenge. According to a study by Forrester Consulting, research revealed that although digital targeting strategies are well adopted by marketers, many face challenges understanding the value of intent data and how to apply it to improve the performance of prospecting and retention strategies.
Join this FREE webinar to:
- Understand what is intent data, and why is it misused and misunderstood.
- Use intent data signals to optimize Google Adwords
- Acquire and re-engage buyers who are ready to buy right now.
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...Etix
David Howatson from LoyaltyMatch presents at the 2015 Etix Live. Accompanied by Etix Director of Product, Chris Battaglino, they discuss the importance of loyalty programs, customer rewards and the opportunity for venues to drive long-term ROI through innovative marketing strategies.
#FlipMyFunnel Atlanta 2016 - Joe Mckenna & Eileen Chow - 5 Hacks for Getting ...#FlipMyFunnel
Jow Mckenna and Eileen Chow presented "5 Hacks for Getting Down and Dirty with Data: How Evergage Uses Synthio" at the #FlipMyFunnel Atlanta 2016 conference
Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX West 2017 - Maddie CaryMaddie Cary Deuel
Many PPC marketers have tried opting into mobile search and have seen poor results, including low CTR, poor SERP visibility, underwhelming conversion rates and higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance?
In this session, you'll learn how to take your SEM campaigns to the next level with best practices, case studies and approaches that take advantage of the unique opportunities available to mobile advertisers
5 Ways to Drive ROI: Act II (2015 League of Historic American Theatres)Etix
Ever wonder about the biggest marketing challenges facing theatres today? We do too. So we asked. We interviewed 5 different theatres from around the country to hear about their greatest marketing wins, challenges, and opportunities from 2014. The answers may surprise you...
Building on our 5 Ways to Drive ROI presentation from last year's Annual LHAT Conference, we'll share real testimonials from some of your industry peers to identify what's working, what isn't, and what's on the horizon. From SEO strategy to mobile optimization to email marketing best practices, we'll cover a variety of marketing topics to help you sell more tickets, capture prospects, and boost brand awareness.
We'll also help you improve your marketing strategy with a list of ways you can get started TODAY.
Hear from Madeleine Want at Upday on how they are organized around mobile, the biggest mobile challenges they currently face, how they are using the Localytics platform to help address those challenges, and what their big plans are for 2017.
How to build a Single View of Customer using his Digital Journey across multiple channels & multiple assets?
Presented at Big Data & Analytics Innovation Summit, Singapore, 2018
How to Build a $24 Million Ecommerce Company in 2 YearsJanessa Lantz
Learn the drivers fueling success for best-in-class ecommerce companies, how to identify breakout success within the first six months of your business, and the three things you can't afford to get wrong.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Discuss China as an ecommerce opportunity. Will go over the various affiliate opportunities to access the market and ways to build demand, avoid pitfalls and scale business.
Knowing Your Digital Value: Building & Measuring Effective SponsorshipsEtix
Applying a critical formula that showcases your digital value is just one aspect of going out there and obtaining and retaining the “right” sponsor for your venue and events. Sponsorship has become a vital aspect of running our venues, so come participate in a learning lab that could put dollars in the bank.
Pragmatic steps to implement big data analyticsAlton Alexander
How to approach and deliver on a big data or analytics project. Do you have a tough problem that begs a tough solution? We discuss why and how to complete the project without rockstars, ninjas, or unicorns. A few case studies will be presented for discussion. Attendee participation is encouraged as we discuss different vendor capabilities and technologies.
Build free marketing products to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business.
#FlipMyFunnel Atlanta 2016 - Jon Miller - Account Based Marketing + Account B...#FlipMyFunnel
Jon Miller presented "Account Based Marketing + Account Based Sales Development = Account Based Everything" at the #FlipMyFunnel Atlanta 2016 conference
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...Susan Smith
How do you increase awareness and educate contractors on your latest products and services in today’s fragmented media landscape? Connecting with an on-the-go (mobile), busy contractor and grabbing their attention is not easy. The ability to narrow down and target contractors, and engage, educate, and convince them with content in the buying – decision-making process (buyer’s journey or purchase journey) is crucial to ensuring you have a solid return on investment. The success of content marketing is based on convincing and converting customers. By testing these channels and creative, optimizing, and collecting data, you can grow your brand’s owned channels to build an ongoing, valuable relationship with your audience. To build your business you need to run your brand’s marketing more like a modern publisher or media company providing ongoing value to your customers.
How to Generate Content for Demand and Lead Generation Gabrielle Hailmann
Before generating content this is a must read. Learn the digital persuasion sequence - the right strategy, content and marketing channels that will drive your customers to buy.
There’s no question that marketers find search marketing valuable at driving conversions, but we also know that reaching and influencing new prospects is a revolving challenge. According to a study by Forrester Consulting, research revealed that although digital targeting strategies are well adopted by marketers, many face challenges understanding the value of intent data and how to apply it to improve the performance of prospecting and retention strategies.
Join this FREE webinar to:
- Understand what is intent data, and why is it misused and misunderstood.
- Use intent data signals to optimize Google Adwords
- Acquire and re-engage buyers who are ready to buy right now.
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...Etix
David Howatson from LoyaltyMatch presents at the 2015 Etix Live. Accompanied by Etix Director of Product, Chris Battaglino, they discuss the importance of loyalty programs, customer rewards and the opportunity for venues to drive long-term ROI through innovative marketing strategies.
#FlipMyFunnel Atlanta 2016 - Joe Mckenna & Eileen Chow - 5 Hacks for Getting ...#FlipMyFunnel
Jow Mckenna and Eileen Chow presented "5 Hacks for Getting Down and Dirty with Data: How Evergage Uses Synthio" at the #FlipMyFunnel Atlanta 2016 conference
Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX West 2017 - Maddie CaryMaddie Cary Deuel
Many PPC marketers have tried opting into mobile search and have seen poor results, including low CTR, poor SERP visibility, underwhelming conversion rates and higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance?
In this session, you'll learn how to take your SEM campaigns to the next level with best practices, case studies and approaches that take advantage of the unique opportunities available to mobile advertisers
5 Ways to Drive ROI: Act II (2015 League of Historic American Theatres)Etix
Ever wonder about the biggest marketing challenges facing theatres today? We do too. So we asked. We interviewed 5 different theatres from around the country to hear about their greatest marketing wins, challenges, and opportunities from 2014. The answers may surprise you...
Building on our 5 Ways to Drive ROI presentation from last year's Annual LHAT Conference, we'll share real testimonials from some of your industry peers to identify what's working, what isn't, and what's on the horizon. From SEO strategy to mobile optimization to email marketing best practices, we'll cover a variety of marketing topics to help you sell more tickets, capture prospects, and boost brand awareness.
We'll also help you improve your marketing strategy with a list of ways you can get started TODAY.
Hear from Madeleine Want at Upday on how they are organized around mobile, the biggest mobile challenges they currently face, how they are using the Localytics platform to help address those challenges, and what their big plans are for 2017.
How to build a Single View of Customer using his Digital Journey across multiple channels & multiple assets?
Presented at Big Data & Analytics Innovation Summit, Singapore, 2018
How to Build a $24 Million Ecommerce Company in 2 YearsJanessa Lantz
Learn the drivers fueling success for best-in-class ecommerce companies, how to identify breakout success within the first six months of your business, and the three things you can't afford to get wrong.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Discuss China as an ecommerce opportunity. Will go over the various affiliate opportunities to access the market and ways to build demand, avoid pitfalls and scale business.
Knowing Your Digital Value: Building & Measuring Effective SponsorshipsEtix
Applying a critical formula that showcases your digital value is just one aspect of going out there and obtaining and retaining the “right” sponsor for your venue and events. Sponsorship has become a vital aspect of running our venues, so come participate in a learning lab that could put dollars in the bank.
Pragmatic steps to implement big data analyticsAlton Alexander
How to approach and deliver on a big data or analytics project. Do you have a tough problem that begs a tough solution? We discuss why and how to complete the project without rockstars, ninjas, or unicorns. A few case studies will be presented for discussion. Attendee participation is encouraged as we discuss different vendor capabilities and technologies.
Build free marketing products to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business.
#FlipMyFunnel Atlanta 2016 - Jon Miller - Account Based Marketing + Account B...#FlipMyFunnel
Jon Miller presented "Account Based Marketing + Account Based Sales Development = Account Based Everything" at the #FlipMyFunnel Atlanta 2016 conference
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...Susan Smith
How do you increase awareness and educate contractors on your latest products and services in today’s fragmented media landscape? Connecting with an on-the-go (mobile), busy contractor and grabbing their attention is not easy. The ability to narrow down and target contractors, and engage, educate, and convince them with content in the buying – decision-making process (buyer’s journey or purchase journey) is crucial to ensuring you have a solid return on investment. The success of content marketing is based on convincing and converting customers. By testing these channels and creative, optimizing, and collecting data, you can grow your brand’s owned channels to build an ongoing, valuable relationship with your audience. To build your business you need to run your brand’s marketing more like a modern publisher or media company providing ongoing value to your customers.
How to Generate Content for Demand and Lead Generation Gabrielle Hailmann
Before generating content this is a must read. Learn the digital persuasion sequence - the right strategy, content and marketing channels that will drive your customers to buy.
User Reviews: Your Best Kept Content Marketing SecretUberflip
Your most trustworthy content isn’t an infographic, or a case study, or even a white paper. In fact, your organization isn’t producing it at all.
It’s your User Reviews—the good word of your existing customer base. If you could amplify the voice of your happiest customers, you can significantly shorten the buyer journey from marketing to sales and essentially get your customers to sell your product for you.
In this presentation, Vinay Bhagat, CEO at TrustRadius, discusses how to leverage the power of user reviews in your content marketing mix.
An Audience-First Approach Today for Revenue Tomorrow: Let Data Guide Your Pl...G3 Communications
View this #sps17 Webcast on-demand here: http://dg-r.co/2fVlMDN
Data is the lifeblood of effective campaigns, so don't let your database hold you back from having a killer 2018! Attend this webinar to learn how to regain control of your database and glean audience-centric knowledge to plan out and fuel targeted campaigns in the upcoming year.
The webinar will cover:
● How to make your database work for you, not against you;
● Tips to identify buyer needs and pain points;
● Strategies to leverage your audience for better content and messaging; and
● How to harness the power of your audience throughout the entire funnel.
#1NWebinar: Forget the Funnel. Enter the Loop.One North
Learn how the world of marketing is evolving for B2B organizations in our #1NWebinar featuring CEO and One North founder, John Simpson, and Managing Director of Strategy, Kalev Peekna.
To listen to the presentation, visit http://bit.ly/1zB22eD.
Customers don’t research in silos so why should marketers operate that way? Buyers have grown to expect more engaging and diverse experiences across devices and platforms, requiring companies to become “the best answer” wherever their customers are looking.
In his keynote presentation, Lee Odden will share his perspective from working with multiple Fortune 500 and Inc 500 brands as well as meeting with business owners and marketers from all over the world on where search fits in the digital marketing mix. He’ll also share insights from a survey of top digital marketers on where search marketing is headed and how practitioners can position themselves for future growth.
Where Does Search Fit in the Digital Marketing Mix? MnSearch Keynote 2014TopRank Marketing Agency
How search marketers can break free of silos through a more strategic, customer focused and multi-channel approach to digital marketing. Keynote presentation by TopRank Marketing CEO Lee Odden at the first MnSearch Summit conference in Minneapolis, 2014.
Motivate and Accelerate Lead-to-Revenue Velocity
Interactive content identifies and capitalizes on buyers' points of interest to accelerate demand.
ion interactive co-founder Anna Talerico takes you through ion’s real-world demand generation program that uses interactive content to motivate buyers and shorten their journey from prospect to customer.
- Learn how to use interactive content to align with the buyer's journey.
- Go beyond theory with a peek into our nurture program's real-world examples.
- Today’s buyers are doing their research and evaluating before engaging with sales. We show you how to meet these self-guided buyers at their point of interest with your content.
Learn how to mix interactive and static content into a cohesive program.
According to Content Marketing Institute, 87% of marketers agree that interactive content is more effective than static content at grabbing attention. Learn how to use that in your demand-gen programs.
5 steps to optimizing your content for ROILindy Roux
Lindy Roux, VP of Content Marketing and Strategy for Rauxa explains how to measure and optimize the ROI your content is delivering, based on a simple normalized scoring system.
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...sitecmy
SITEC E-Commerce Course: Internet Marketing
Course Series: Getting Started 301
Internet marketing is the marketing of digital products, especially through online networks to promote products or services. These include mobile phones, display ads, and any digital media.
Online marketing has changed the way companies and brands use technology to market. As the growing number of platforms gradually integrate into everyday life and marketing programs, people tend to use more electronic devices than to visit physical stores, and online marketing has become commonplace and effective.
Company : Stelix Media
Guest Speaker : Stephy Yoong
10 Ways Search Marketing for B2B is Different...and How to Maximize ResultsStacy Sutton Williams
B2B marketers have unique challenges, ranging from a long sales cycle with multiple "touches" to being in a complex space with rapidly evolving language and keywords. Stacy Williams' presentation to B2BCamp Atlanta shows how B2B marketers can best leverage search engine marketing (both SEO and paid search).
Similar to How Sales Can Help Generate More Leads Than Ever Before - Arnie Kuenn, Vertical Measures (20)
Uncover Your Prospects "Buying Criteria" - Chris Spaulding, Business Marketin...Sales Summit
Are you tired of low conversion numbers or struggling to close sales? Do you want to know exactly what to say to each prospect that will compel them to take action now? Throw away the scripts and cheesy closing techniques and join Chris Spaulding to discover how to exponentially increase sales by tapping into prospects deepest wants and needs.
In this action packed session you will learn:
* Why the way most sales professionals are taught to sell is ineffective
* How to create deep, meaningful rapport with your prospects
* Why nearly 80% of buyers make it to the end of the sales cycle and make NO DECISION
* The secret to uncovering exactly what your prospect is looking for in any sales situation and how
to give it to them so you can compel them to take action
* How to close without using hard sales tactics
* How to dramatically cut down your sales cycle so you can close more sales, faster and easier
* And much more…
If your company provides a valuable product or service, it is your obligation to ensure as many consumers as possible experience its benefits. By connecting your offer to their deepest wants and needs, it is almost impossible for any qualified prospect not to say, “YES!”
The Edge: The 2% House Advantage That Turns Soft Sales Into Hard Cash - Trish...Sales Summit
In business, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see the return in our revenue stream. It’s a costly game that everyone plays. And if we’re honest with ourselves, the real cost of the game is much more than money—it’s also time, energy and focus.
But what if you could have an unfair advantage in the game? A bit of foresight, better strategy, and an action plan—an “Edge” so-to-speak? Wouldn’t that change the game completely?
In this insightful keynote, direct marketing veteran Trish Witkowski will flip the current soft-sell craze on its head and fundamentally change the way you think of sales and the customer relationship. By using basic Blackjack principles and incredible insight from counting cards, Trish will remove the emotion and uncertainty from the sales process to provide a more rational view of the business relationship. Attendees will learn how to:
• Anticipate the customer’s actions
• Reset unbalanced business relationships
• Start new business relationships on the right foot
• Play a smarter sales game and win more business
You’ll walk away with an Edge, armed with actionable steps to dramatically increase revenue and forever change the way you approach sales.
Leveraging Social Data to Better Identify Prospects - Forest Cassidy, LeadFerretSales Summit
The social media boom has incentivized companies and individuals to self-report information on what they do and how they do it in mind-boggling volumes. Marketers have always struggled correctly identify target audiences accurately. Before the social boom, it was a scarcity of information, but the information that was available was in highly normalized formats, like SIC codes. Now the volume of information is overwhelming, but has little to no normalization. In this presentation, I'll discuss how to collect, manage, normalize, organize, and leverage the information made available from the social boom, to better identify prospect companies and individuals.
Be BOLD. Sell Faster. Close More. - Brian Cristiano, BOLD WorldwideSales Summit
“Sales are slow. Selling takes time. The process is unpredictable.” We’ve all heard these words, and maybe even said them. But they’re simply not true. Even the most complex-seeming sales processes can be simplified. There are two things that impact how fast a sale happens: your confidence and your process. Most sales teams lack both. Brian Cristiano, CEO of Manhattan-based sports ad agency BOLD Worldwide, started his first business when he was 16 and has since built two multimillion dollar companies. Over the past two years, Brian has developed a sales process that has helped him grow the agency 5x. In addition to helping his clients market and grow their companies, Brian works with sports brands and teams, training their sales forces on how to do the same.
The 10 Irrefutable Laws of Cold Email Prospecting - Arvell Craig, Design That...Sales Summit
While social media is the sexy beast of marketing, email is quietly, still the king of the jungle.
According to research studies, email generates 174% more total conversions than social media. In fact, it’s said, ""email will almost always have a better ROI as it’s less expensive and easiest to deploy.”
As a sales professional, your success lies the quality of your lead. And if you want to take control of your leads — you don’t need to play around on social media. Instead of trying to learn Facebook Ads, blogging, or PPC, why not master cold email prospecting?
In this Sales Summit presentation, Arvell Craig will share the 10 Irrefutable Laws of Cold Email Prospecting. Learn the most essential elements to sky rocket the lead quality and start generating your own high quality leads!
Creating a Winning Sales Pitch - Steve Wiideman, Wiideman Consulting GroupSales Summit
Steve Wiideman has sold over $4 million of inbound marketing services over the last decade using a very specific approach involving education, transparency, and building trust.
Learn:
1. How to address the key pain points prospects have
2. How to build a sense of deficit to get prospects to practically beg you to take their money
3. Where to find the most critical improvement opportunities before your initial introduction call
4. How to equip your prospect with the knowledge they need not only to be successful, but how to choose the right service partner.
5. What collateral, proposal templates, and CRM Wiideman Consulting Group uses that have assisted in closing some of the largest enterprise accounts in the world.
Leave with a strategic selling plan and tools to help you significantly boost future sales.
How Viral Brand Advocacy Can Accelerate Your Growth and Sales - Joe Sanchis, ...Sales Summit
Brand advocacy is considered the holy grail of marketing, because your fans become your authentic marketers, sales force, and contributors. Learn how to tap its organic firepower by activating, engaging, and amplifying brand advocate communities at scale and speed to drive your business goals at an unrivaled ROI.
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenSales Summit
Pitching PPT slides to uninformed audiences was a thing that died with VHS tapes in the 90's. With the entire world's knowledge now searchable in everyone's pocket, the purpose of your presentation has changed. The art and science of delivering great presentations boils down to getting only a few things right. Audiences expect speaker authenticity and a learning experience. Presentations today of ANY kind, to people in a room or over the web must be engaging, interactive and memorable. But how? Even for the 95% of us introverts who would rather die than speak in public? This presentation will demonstrate three things anyone can do to prepare for and deliver modern presentations that you're audience will love.
Sales Execution in the Era of Digital Transformation - Amit Manghani, OracleSales Summit
Technology-innovation is disrupting traditional sales processes. The next wave of technologies centered on Artificial Intelligence (AI), Augment/Virtual Reality, Mobile, IOT and Self-Serve Analytics is poised to revolutionize B2B sales processes and will completely reshape how sales teams operate and interact with customers. Attend this session to learn how successful organizations can arm their teams with smarter digitally-enabled selling capabilities and proactively ready themselves for the intelligent marketplace of the future.
Creating a Winning Sales Pitch - Steve Wiideman, Wiideman Consulting GroupSales Summit
Steve Wiideman has sold over $4 million of inbound marketing services over the last decade using a very specific approach involving education, transparency, and building trust.
Learn:
1. How to address the key pain points prospects have
2. How to build a sense of deficit to get prospects to practically beg you to take their money
3. Where to find the most critical improvement opportunities before your initial introduction call
4. How to equip your prospect with the knowledge they need not only to be successful, but how to choose the right service partner.
5. What collateral, proposal templates, and CRM Wiideman Consulting Group uses that have assisted in closing some of the largest enterprise accounts in the world.
Leave with a strategic selling plan and tools to help you significantly boost future sales.
Sheila's Guiding Sales Principles that Produce Profit! - Sheila Skolnick, Sh...Sales Summit
Sheila's gathered from her vast experiences in life and business, very profitable principles of sales. These principles lead her and her sales force to sell millions of dollars worth of products as well as constant repeat business. The audience will learn first hand how they to can use these principles that will drive their sales through the roof!
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenSales Summit
Pitching PPT slides to uninformed audiences was a thing that died with VHS tapes in the 90's. With the entire world's knowledge now searchable in everyone's pocket, the purpose of your presentation has changed. The art and science of delivering great presentations boils down to getting only a few things right. Audiences expect speaker authenticity and a learning experience. Presentations today of ANY kind, to people in a room or over the web must be engaging, interactive and memorable. But how? Even for the 95% of us introverts who would rather die than speak in public? This presentation will demonstrate three things anyone can do to prepare for and deliver modern presentations that you're audience will love.
Uncover Your Prospects "Buying Criteria" - How to eliminate sales resistance ...Sales Summit
Are you tired of low conversion numbers or struggling to close sales? Do you want to know exactly what to say to each prospect that will compel them to take action now? Throw away the scripts and cheesy closing techniques and join Chris Spaulding to discover how to exponentially increase sales by tapping into prospects deepest wants and needs.
In this action packed session you will learn:
* Why the way most sales professionals are taught to sell is ineffective
* How to create deep, meaningful rapport with your prospects
* Why nearly 80% of buyers make it to the end of the sales cycle and make NO DECISION
* The secret to uncovering exactly what your prospect is looking for in any sales situation and how
to give it to them so you can compel them to take action
* How to close without using hard sales tactics
* How to dramatically cut down your sales cycle so you can close more sales, faster and easier
* And much more…
If your company provides a valuable product or service, it is your obligation to ensure as many consumers as possible experience its benefits. By connecting your offer to their deepest wants and needs, it is almost impossible for any qualified prospect not to say, “YES!”
The 10 Irrefutable Laws of Cold Email Prospecting - Arvell Craig, Design That...Sales Summit
While social media is the sexy beast of marketing, email is quietly, still the king of the jungle.
According to research studies, email generates 174% more total conversions than social media. In fact, it’s said, ""email will almost always have a better ROI as it’s less expensive and easiest to deploy.”
As a sales professional, your success lies the quality of your lead. And if you want to take control of your leads — you don’t need to play around on social media. Instead of trying to learn Facebook Ads, blogging, or PPC, why not master cold email prospecting?
In this Sales Summit presentation, Arvell Craig will share the 10 Irrefutable Laws of Cold Email Prospecting. Learn the most essential elements to sky rocket the lead quality and start generating your own high quality leads!
Speak to Close: Create More Impact Influence and Revenue - Jess Todtfeld, Suc...Sales Summit
Speak to Close is designed for organizations who already have a sales foundation but realize that their presentations might be getting in their own way.
Jess Todtfeld models both do’s and don’ts and then quizzes the audience on what they think worked. Audiences love the interaction and remember the takeaways long after the presentation.
What People Will Learn:
The 7 Biggest Mistakes that Get in the Way of Closing More Business
Non-Verbal Communication / Body Language & Voice Strategies
Mental Focus Systems to Eliminate Fear, and Instead, Create Calm & Comfort
Creating Results From Your Audience, Prospects or Clients: Story Telling (Interactive)
Differentiators:
Hands-On Practice Exercises for Every Attendee
Value and Humor
Attendees Get Access to Learning Videos for 1 Year to Keep New Skills from Slipping
Culture-Friendly Games or other Interactive Elements that Make Your Event Even More Memorable
Social Selling: The Ten Commandments - Jena Apgar, Brand Dot BlogSales Summit
Social Selling presents new challenges to business owners while providing an opportunity to bring in leads for pennies & cultivate engaged communities. Walk away knowing exactly what to post and how.
How To Increase Your Income With A Proven Sales System - Robyn CraneSales Summit
No matter how unique a businesses is, every business has three main components: leads, sales and
fulfillment. Of course, each area is important, but only one ‘specific spot’ truly determines whether your
business is dying or thriving - and that’s sales.
This talk will help you:
• Identify the 3 Key Beliefs you must have to effectively close sales
• Learn the 4 Step Sales Blueprint to add more value and acquire more clients
• Discover the Crazy 8 and how it can help you make more money
• Understand how to shorten your sales cycle and sell more consistently and effectively
You have a GIFT! There are many people out there who are waiting for your help! By learning how to
increase your income with a proven sales system, you’ll be able to create a business and live that you
love!
How To Build Your Personal Brand and Become A Local Celebrity - Ramon Ray, In...Sales Summit
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
The Identity of the Sales Professional - Rick Middlemass, National Associatio...Sales Summit
What is the most powerful force in human nature? What drives you every day in your sales and sales leadership roles and defines your behavior? It is your sales identity. Join us to learn how to shape your sales identity and how to impact the identity of your team.
The Corporate Culture Conundrum - Building the Entrepreneur from Within - Mic...Sales Summit
Balancing corporate culture with personal growth and your entrepreneurial spirit can create an intrapersonal struggle. In this presentation we will look at what it takes to be an ‘intrapreneur.’ We will look at the characteristics of intrapreneurs and how to leader succeed in building cultures that encourages entrepreneurialism. Participants will receive real life case studies and insights to take back to their team to implement.
The Corporate Culture Conundrum - Building the Entrepreneur from Within - Mic...
How Sales Can Help Generate More Leads Than Ever Before - Arnie Kuenn, Vertical Measures
1. KEYNOTE
Arnie Kuenn@ArnieK | ArnieK@verticalmeasures.com
CHIEF EXECUTIVE OFFICER,
VERTICAL MEASURES
NEW YORK, NY ~ MAY 8 – 9, 2017 | SALESSUMMITEAST.COM
#SalesSummitEast
How Sales Can Help Generate
More Leads Than Ever Before
4. @ArnieK
#SalesSummitWho Controls the Sales Cycle?
“Today’s buyers control their journey
through the buying cycle much more
than today’s vendors control the
selling cycle …
…marketers must take responsibility
for engaging with the customer
through more of the buying journey.”
- Lori Wizdo, VP, Principal Analyst at Forrester
Research
7. @ArnieK
#SalesSummit
93% of all consumers
use search prior to
making a purchase
93%
90%+ of buyers click on
organic links vs. the
sponsored ads
90%
86% of searchers
conduct non-branded
queries
86%86%
How Important is Search?
Source: GroupM
9. @ArnieK
#SalesSummit
Awareness
What is your audience
potential and what brand
benefits should they know
about?
Tools
• Social
• Display
• Digital PR
• Influencer
Content Role
• Create Emotional Connections
• Build Awareness that the Service Exists
• Use top-of-funnel to attract new users
• Create content users are searching for
Success Metrics
• Traffic
• Click Through Rate
• Engagement
• Bounce Rate
Consideration
What is your
potential
audience
researching and
how do we best
answer their
questions?
• Social
• Display
• Paid Search
• Lead Nurture
• Intercept Questions with Answers
• Emphasize Key Benefits of Service
• Solve their problems
• Comparison content
• Demonstrate Ease of Use and Quality
• Click Through Rate
• Engagement
• Bounce Rate
• Micro-Conversion Events
Tools Content Role Success Metrics
Decision
How can you move
the prospect to
making the
decision?
Tools
• Social
• Display
• Retargeting
• Paid Search
• Lead
Nurture
Content Role
• Build Confidence
• Create Urgency
• Pricing content
• Deliver Promotional Benefits
• Guide Through Purchase Process
Success Metrics
• Click Through Rate
• Transaction Rate
• ROI
• Conversions
Action
$$$$$
The Buyer’s Journey
12. @ArnieK
#SalesSummit
Persona: Homeowner, 30s, prefers shorter & more visual content
Goal: Save money and “go green”
Buyer's Journey: Content Gaps
How to Lower
Your Utility Bill
Top 7 Reasons Going Solar
Pays Off Long-Term
— CONTENT GAP — Why
SolarCity's
Solar Panels
Last 50%
Longer
14. @ArnieK
#SalesSummitGoogle’s Answer Box
“When we recognize that a query asks a question, we programmatically detect pages that
answer the user's question, and display a snippet as a featured snippet in the search results.” - Google
31. @ArnieK
#SalesSummitAbout Your Presenter...
● Vertical Measures is a 50 person Digital
Marketing agency in Phoenix, AZ
● Taught more than 6,000 people in our workshops
● Co-authored: Content Marketing Works
● Sample of our 40+ clients:
32. Thank you!
#DSP15
Tweet: Hey #SalesSummit
@ArnieK’s Complete
Content Marketing book is FREE at
http://vert.ms/cmworks