Emerging Trends Of Green Marketing In IndiaLatha setna
Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. All the countries are taking necessary steps to implement the environmentally friendly products to save the earth. This research paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. This paper also examines the present trends of green marketing in India, explores the challenges and opportunities businesses have with green marketing.
Emerging Trends Of Green Marketing In IndiaLatha setna
Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. All the countries are taking necessary steps to implement the environmentally friendly products to save the earth. This research paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. This paper also examines the present trends of green marketing in India, explores the challenges and opportunities businesses have with green marketing.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Purpose
– The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where green products are increasingly available.
Design/methodology/approach
– This paper reviews the theory of green marketing to identify how customers are persuaded to purchase greener products. It also reports the empirical results of a consumer survey on green marketing strategies by the questionnaire method. The survey questionnaires were administered to 150 respondents visiting various hypermarkets and supermarkets. The questionnaires were processed and analysed with the statistical programme SPSS, using descriptive, correlation and factor analysis.
Findings
– The findings provide some interesting clues regarding customers’ perceptions on environmental concerns and green products. Further findings suggest that most consumers have expressed a great interest in the protection of the environment and they are strongly concerned about the environment and its degradation. Hence, business executives should host workshops and seminars so as to educate customers on environmental protection and environmental‐friendly products. Results also indicated an overall positive correlation between effective green marketing strategies and customers’ purchasing patterns for green products. Therefore, there is a powerful urge for companies to promote green branding, eco‐labelling and green packaging strategies in order to encourage a greener pattern of consumption among consumers in Mauritius.
Practical implications
– The paper suggests a stepping approach to consumer purchasing patterns for greener products could be exploited more within consumer groups that have strong environmental concerns and beliefs in Mauritius. The results also offer precious knowledge on the effectiveness of green marketing strategies which can assist both private and public enterprises in developing and designing appealing green products that will be favoured by customers.
Originality/value
– Although green marketing has been an important research topic for several decades, hardly any research has been focused on the impact of green marketing strategies on consumer purchasing patterns in the context of developing countries. This paper has analysed the strength of environmental concerns and beliefs and has provided some insights on green marketing strategies and the various managerial implications have been fully addressed in order to favour the consumption of greener products in Mauritius.
NRWC2014 "Closing the Green Gap: What can the retailer do inside the store?"Hugo Guyader
Guyader, Ottosson, Witell (2014). "Closing the Green Gap - What can the retailer do inside the store?"
Slides presented at the 4th Nordic Retail and Wholesale Conference, hosted by Center for Retailing, Stockholm School of Economics, 4-6 November 2014.
Abstract: http://www.nrwa.se/MediaBinaryLoader.axd?MediaArchive_FileID=1ce77248-e41a-4e7e-84a9-74b81a311ffa&FileName=Closing+the+Green+Gap+What+can+the+retailer+do+inside+the+store.pdf
This is a new look towards the Business and Consumer Behavior, It enables a path of 'Business righteousness', one can say so.This term is going to be the Ruler-Green Branding, The Green Ruler.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
Research shows consumers are buying green products more and more every year. Companies not developing green products to meet this fast-growing consumer shift will be left behind. This PP presentation will explore how PMs can keep sustainability at the forefront and how to effectively market green products.
GREEN MARKETING - LAWS, ADVANTAGES, CHALLENGESANUGYA JAISWAL
Green marketing is that the marketing of products that are presumed to be environmentally safe.
Green marketing is the method of selling products and services which supports the environmental benefits. These products or services can be environmentally friendly in it or produced and packaged in an environmentally friendly way. Thus the green marketing is also known as Environmental Marketing.
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
Greenwashing: What it is, how to avoid it, and how not to do itPaul Smith
In previous years, “going green” was something that other businesses did. Now it’s what every business wants to do. But in the rush to promote their business or product as green, many companies seeking to exploit this growing opportunity are by their very actions damaging the credibility and viability that truly green businesses offer. Paul Smith of GreenSmith Consulting explores “greenwashing” and its implications.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Purpose
– The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where green products are increasingly available.
Design/methodology/approach
– This paper reviews the theory of green marketing to identify how customers are persuaded to purchase greener products. It also reports the empirical results of a consumer survey on green marketing strategies by the questionnaire method. The survey questionnaires were administered to 150 respondents visiting various hypermarkets and supermarkets. The questionnaires were processed and analysed with the statistical programme SPSS, using descriptive, correlation and factor analysis.
Findings
– The findings provide some interesting clues regarding customers’ perceptions on environmental concerns and green products. Further findings suggest that most consumers have expressed a great interest in the protection of the environment and they are strongly concerned about the environment and its degradation. Hence, business executives should host workshops and seminars so as to educate customers on environmental protection and environmental‐friendly products. Results also indicated an overall positive correlation between effective green marketing strategies and customers’ purchasing patterns for green products. Therefore, there is a powerful urge for companies to promote green branding, eco‐labelling and green packaging strategies in order to encourage a greener pattern of consumption among consumers in Mauritius.
Practical implications
– The paper suggests a stepping approach to consumer purchasing patterns for greener products could be exploited more within consumer groups that have strong environmental concerns and beliefs in Mauritius. The results also offer precious knowledge on the effectiveness of green marketing strategies which can assist both private and public enterprises in developing and designing appealing green products that will be favoured by customers.
Originality/value
– Although green marketing has been an important research topic for several decades, hardly any research has been focused on the impact of green marketing strategies on consumer purchasing patterns in the context of developing countries. This paper has analysed the strength of environmental concerns and beliefs and has provided some insights on green marketing strategies and the various managerial implications have been fully addressed in order to favour the consumption of greener products in Mauritius.
NRWC2014 "Closing the Green Gap: What can the retailer do inside the store?"Hugo Guyader
Guyader, Ottosson, Witell (2014). "Closing the Green Gap - What can the retailer do inside the store?"
Slides presented at the 4th Nordic Retail and Wholesale Conference, hosted by Center for Retailing, Stockholm School of Economics, 4-6 November 2014.
Abstract: http://www.nrwa.se/MediaBinaryLoader.axd?MediaArchive_FileID=1ce77248-e41a-4e7e-84a9-74b81a311ffa&FileName=Closing+the+Green+Gap+What+can+the+retailer+do+inside+the+store.pdf
This is a new look towards the Business and Consumer Behavior, It enables a path of 'Business righteousness', one can say so.This term is going to be the Ruler-Green Branding, The Green Ruler.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
Research shows consumers are buying green products more and more every year. Companies not developing green products to meet this fast-growing consumer shift will be left behind. This PP presentation will explore how PMs can keep sustainability at the forefront and how to effectively market green products.
GREEN MARKETING - LAWS, ADVANTAGES, CHALLENGESANUGYA JAISWAL
Green marketing is that the marketing of products that are presumed to be environmentally safe.
Green marketing is the method of selling products and services which supports the environmental benefits. These products or services can be environmentally friendly in it or produced and packaged in an environmentally friendly way. Thus the green marketing is also known as Environmental Marketing.
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
Greenwashing: What it is, how to avoid it, and how not to do itPaul Smith
In previous years, “going green” was something that other businesses did. Now it’s what every business wants to do. But in the rush to promote their business or product as green, many companies seeking to exploit this growing opportunity are by their very actions damaging the credibility and viability that truly green businesses offer. Paul Smith of GreenSmith Consulting explores “greenwashing” and its implications.
This is an introductory course that is developed with the objective of laying the foundation stone which can potentially transform into a career in the cyber security space....
This is an introductory course that is developed with the objective of laying the foundation stone which can potentially transform into a career in the cyber security space....
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
Green Marketing, Green Marketing Definition, Green Marketing examples, Green ...Preeti Acharya
Green Marketing, Green Marketing Definition, Green Marketing examples, Green Marketing Need, Green Marketing Benefits, Eco- Labeling, Eco-Scheme, Green Washing, Examples of Green Washing, Conclusion
Effective rubbish removal is essential for maintaining a clean and organized home. Here are some tips for homeowners to manage rubbish removal efficiently:
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Regularly assess your belongings and declutter. Separate items into categories like recyclables, donations, and trash.
Dispose of items you no longer need or use to prevent unnecessary accumulation.
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Properly dispose of hazardous waste such as batteries, electronics, and chemicals. Many communities have specific collection sites for these items.
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Reduce waste by using reusable items like water bottles, shopping bags, and containers. This minimizes the need for disposable items that contribute to landfill waste.
Regular Collection Schedule:
Know your local rubbish collection schedule and adhere to it. Ensure that your bins are placed at the designated collection point on time.
Bulk Waste Disposal:
Be aware of bulk waste pickup days in your area. Dispose of large items like furniture or appliances according to the guidelines provided by your local waste management.
Compact and Bag Properly:
Compact trash before disposing of it to maximize space in your bins. Bagging waste helps contain odors and prevents leakage.
Rent a Dumpster or Skip Bin:
For larger projects, consider renting a dumpster or skip bin. This is especially useful for renovations, spring cleaning, or other significant home projects.
Community Cleanups:
Participate in community cleanups or take advantage of events organized by local authorities to dispose of bulky items or hazardous waste responsibly.
Educate Family Members:
Ensure that everyone in your household is aware of and follows proper rubbish disposal practices. Teach children about recycling and the importance of reducing waste.
Reuse and Upcycle:
Before discarding items, consider whether they can be repurposed, donated, or upcycled. This helps minimize the overall waste generated.
Green Waste Disposal:
If your community offers green waste collection, use it for yard trimmings and other organic materials. This waste is often composted or turned into mulch.
Stay Informed:
Keep yourself informed about any changes in local waste disposal regulations or guidelines. This ensures that you're following the most up-to-date practices.
By implementing these tips, you can contribute to a cleaner environment, reduce landfill waste, and maintain a more organized living space.
Celebrating Sustainable Waste Management with the Green Apple AwardsReconomy
The Green Apple Awards don’t just celebrate sustainability. They also provide companies with ideas that can form a sustainable, successful waste management blueprint.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
1. How to avoid Greenwashing Your Customers A Guide to Marketing Your Restaurants “ECO-NOMICALLY” By Jaimee Estreller April 27, 2009
2. What is GREENWASHING? Green-wash—verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service
3. The Birth of GREEN JARGON ORGANIC|FAIR-TRADE| VEGAN|COMPOSTABLE| RECYCLABLE|BIODEGRADABLE| LOCAL|ECO-FRIENDLY| SUSTAINABLE|NATURAL| ECOLOGICAL|PLANET-FRIENDLY
4. Agenda The Call for Action in the Restaurant Industry The Effects from “Greenwashing” Claims The Steps to Marketing “Eco-nomically”
5. A Typical Restaurant’s Carbon Footprint 490 tons of carbon dioxide per year 2,000,000 gallons of water a year NEWMAN’S RESTAURANT 100,000 pounds of garbage per year Call for Action |“Greenwashing” Effects| “Eco-nomic” Strategies
6. What Restaurants Are Doing Target Areas of Improvement in Marketing Energy Reduction Waste Management Packaging Alternatives Organic and Local Food Purchasing Sustainable Interior Design and Construction Call for Action |“Greenwashing” Effects| “Eco-nomic” Strategies
7. “Greenvertising” on the rise Call for Action | “Greenwashing” Effects| “Eco-nomic” Strategies
8. PREVALENCE of “Greenwashing” “The Seven Sins of ‘Greenwashing’ Report” by Terra Choice illustrates that: 98% of green claims are "greenwashed“’ 77 % of Americans are actively seeking information to verify green claims Call for Action | “Greenwashing” Effects| “Eco-nomic” Strategies
9. Call for Action | “Greenwashing” Effects| “Eco-nomic” Strategies
10. Verification of green Claims By Consumers Call for Action | “Greenwashing” Effects| “Eco-nomic” Strategies
11. Risks of “greenwashing” LOST CONSUMERS= ECO-NOMICALLY UNSOUND Call for Action | “Greenwashing” Effects| “Eco-nomic” Strategies
12. “ECO-NOMIC” Strategies To SUSTAIN Long-term Value Call for Action |“Greenwashing” Effects| “Eco-nomic” Strategies
13. GREEN-CERTIFIED NEWMAN’S RESTAURANT Current “Green” Restaurant Certifications Call for Action |“Greenwashing” Effects| “Eco-nomic” Strategies
14. What we Have Learned from “Greenwashing” Green marketers and consumers are learning about “greenwashing” together The best way to avoid “greenwashing” is to be honest and transparent “Going green” provides beneficial cost-savings strategy, but must also be credible if used as a marketing point Call for Action |“Greenwashing” Effects| “Eco-nomic” Strategies
15. AN Opportunity FOR A GreenER Future “Sustainability in restaurants is huge to me professionally and personally. We can do more, and we will. The restaurant industry needs to lead—restaurants need to hop on board more than the marketing.” - Ms. Dawn Sweeney, National Restaurant Association, President (May 2008)
Good afternoon, thank you for joining me in this presentation on how to avoid greenwashing your customers—a guide to marketing your restaurants “eco-nomically” The term eco-nomically is actually two-fold. The first side of that term is economic benefit from “going green”---the cost-savings from reducing energy usage and managing waste. Examples include investing in energy star equipment and/orswitching incandescent light bulbs to compact fluorescents. Typically, this is the first step restaurants take since it deals with the relatively “low-hanging” fruit” that show an immediate impact on the restaurant’s bottomline--which is beneficial in this troubling economy. However, the other term is the long-term economic preservation of your customers by being credible in your “green” claims. Because “sustainability” is becoming more prevalent, “green” jargon in advertising has confused consumers on what is or isn’t green. So, today I'll be focusing on the other side of that term, which is how to avoid greenwashing your customers
What exactly is this term “greenwashing”? Well, Terra Choice, an environmental marketing firm, defined the term as the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.Companies are trying to figure alternative solutions to improving their “carbon footprint” and findng out ways to market their businesses to the eco-conscious—but there is a fine line between greenvertising and greenwashing.
Today I will be focusing more on the other side of the green coin:The call for action in the restaurant industry—why restaurants are being called upon to step up its sustainable initiatives and how they are currently doing itThe consumer effects from “greenwashing” claims—with sustainability as a whole becoming more prevalent in an undefined market, consumers are bombarded with “green” jargon and consumers actually either reward or punish companies that are or are not credible.The Path to sustaining long-term value—how restaurants can market their sustainable initiatives credibly and responsibly.
Restaurants are the retail world's largest energy user,consuming almost five times more energy per square foot than any other type of commercial buildingThe average restaurant annually consumes roughly 500,000 kilowatt hours of electricity, 20,000 therms of natural gas and 800,000 gallons of water. Using the latest EPA carbon equivalents, that amounts to 490 tons of carbon dioxide produced per year per restaurant, PG&E estimatesRestaurants produce far more garbage on a daily basis than most other retail businesses. A typical restaurant generates 100,000 pounds of garbage per location per yearRestaurants about 2,000,000 gallons of water a yearIf the restaurant industry can dial down the enormous environmental damage it does daily even slightly, it would be huge
Retailers can deliver chain-wide energy reductions of 20 percent or more, and easily reduce their carbon footprint by more than 17 percent. For companies making investments in purchasing alternative energy, energy management can have a greater impact on emission reduction, he added.In a challenging economy with rising food and energy costs, every dollar saved.Reducing energy consumption, water use and waste will directly and indirectly impact your bottom line:Lower your utility bills by reducing or streamlining your energy and water use. Spur customer loyalty and attract new customers when you market your efforts. Be on the forefront of any federal or state legislation that is created to protect the environment by reducing energy use now. Waste management through recycling and composting programsPackaging alternatives for plastic and Styrofoam containers such as containers/utensils that are made out of PLA, polylactic acid, which derives from corn, or products made from potatoesOrganic and Local food purchasing is probably the most evident in restaurants right now as more than 1,200 chefs show organics, local produce and sustainable seafood are among the hottest menu trends right now.Interior design and construction is using materials that are made from recyclable materials
As restaurants increase their sustainability efforts, so do their “green” claims. Greenvertising as a whole has increased about 7% since 2005, when greenvertising started gain footing
Consumers are trying to decipher what “green” really is.
Show quick examples/excerpts on the screen about common "terms"--but what do they mean exactly? The troubling aspect about the green movement is that it's new and still needs to be defined, especially for the restaurant industry. http://www.rimag.com/contents/images/archived-images/2007/09/green-chart1.jpg
The BBMG Conscious Consumer Report: “Redefining Value in a New Economy,” conducted in conjunction with research partners Global Strategy Group and Bagatto, also finds that 77 percent of Americans agree that they “can make a positive difference by purchasing products from socially or environmentally responsible companies,” and they are actively seeking information to verify green claims.Nearly 30 percent of respondents turn to consumer reports, followed by 28 percent who look for certification seals or labels and 27 percent who read the list of ingredients on products. Consumers are least likely to look to statements on product packaging (11 percent) and company advertising (5 percent), according to the study.Another finding reveals that consumers will reward or punish companies based on their corporate practices. Seven in ten consumers (71 percent) agree that they “avoid purchasing from companies whose practices they disagree with”; and approximately half tell others to shop (55 percent) or drop (48 percent) products based on a company’s social and environmental practices.
If more greenwashing means that marketers are increasingly responding to the demand for sustainable products, this could be a positive trend. If left unchecked, greenwashing creates significant risks:• Well-intentioned consumers will be misled into purchases that do not deliver on their environmental promise. When this happens, the consumer’s trust is misplaced and the potential environmental benefit of his or her purchase is wasted.• Competitive pressure from illegitimate environmental claims will take market share away from products that offer legitimate benefits, thereby slowing the spread of real environmental innovation in the marketplace.• Greenwashing will lead to cynicism and doubt about all environmental claims. Consumers will give up on marketers and manufacturers, and give up on the hope that their spending might be put to good use. • The sustainability movement will lose the power of the market to accelerate progress towards sustainability.The challenge and call-to-action of the Seven Sins of Greenwashing is to discourage greenwashing by putting practical tools in the hands of consumers and companies, while still encouraging and rewarding genuine efforts towards sustainable innovation. Will lead to bad PR for your company and you will lose customers and business, which is economically unsound.71 percent) agree that they “avoid purchasing from companies whose practices they disagree with”; and approximately half tell others to shop (55 percent) or drop (48 percent) products based on a company’s social and environmental practices.
Gain credibility through certificationsIdentify and supply those green specialty products that mean something special to customers searching to buy green. Make sustainability the core element in your product design, cost management and branding to increase your margins and gain competitive distinction. Make sure you are transparent in your environmental mission and know how your restaurant impacts the environmentDoing green (vs. going green) creates binding customer loyalties generating sustainable revenuesInvest in technologies that reduce costs and emissions to gain sustainable cost control and reduce exposure to higher fossil fuel and water prices. Actions speak louder than words
62 percent of customers choose a restaurant based on their commitment to the environment, so how can you attract and keep those customers?Green Restaurant Association (GRA)US Green Building Council—Leadership in Energy and Environmental Design (USGBC—LEED)Also, for your products, make sure that your products are certified as wellEnergystar for commercial restaurant equipmentGreen Seal for paper and plastic productsUSDA Organic for organic food