Green marketing refers to promoting products or services based on their environmental benefits. It reflects growing consumer concern about the impact of consumption on the environment. Manufacturers have recognized environmental concerns as a competitive advantage and have developed green products. For a product to be considered truly green, its production must be compatible with the ecosystem, satisfy consumer needs, and maintain quality despite higher costs compared to regular products. Ecolabeling benefits companies through improved image and sales while increasing consumer awareness of consumption habits. However, green positioning is difficult for latecomers to market and not important for all product types like clothing and entertainment.

1. Green Marketing

8. Green Marketing