This document discusses green advertising and marketing. It defines green advertising as campaigns that safeguard the environment by positioning a company's benefits in reducing pollution, not just for CSR but broader social responsibility. It provides some survey facts and examples of pioneering green marketers and companies that have implemented green strategies and products, like Johnson & Johnson, McDonald's, and electronics companies. It outlines five key points to consider for green advertising claims and labels. It acknowledges challenges for companies, suppliers, intermediaries, and consumers to welcome a pollution-free world through responsible environmental actions.