This document provides a guide for restaurants to market themselves in an environmentally-friendly way without engaging in "greenwashing". It defines greenwashing as misleading consumers about environmental practices or benefits. The guide outlines typical areas of high carbon footprint for restaurants and strategies some restaurants are using, such as energy reduction, waste management and local sourcing. However, it cautions that "greenwashing" is prevalent and risks losing consumers. The document advocates for honest and transparent communication about environmental practices to build long-term, credible marketing value from sustainable efforts.
NRWC2014 "Closing the Green Gap: What can the retailer do inside the store?"Hugo Guyader
Guyader, Ottosson, Witell (2014). "Closing the Green Gap - What can the retailer do inside the store?"
Slides presented at the 4th Nordic Retail and Wholesale Conference, hosted by Center for Retailing, Stockholm School of Economics, 4-6 November 2014.
Abstract: http://www.nrwa.se/MediaBinaryLoader.axd?MediaArchive_FileID=1ce77248-e41a-4e7e-84a9-74b81a311ffa&FileName=Closing+the+Green+Gap+What+can+the+retailer+do+inside+the+store.pdf
NRWC2014 "Closing the Green Gap: What can the retailer do inside the store?"Hugo Guyader
Guyader, Ottosson, Witell (2014). "Closing the Green Gap - What can the retailer do inside the store?"
Slides presented at the 4th Nordic Retail and Wholesale Conference, hosted by Center for Retailing, Stockholm School of Economics, 4-6 November 2014.
Abstract: http://www.nrwa.se/MediaBinaryLoader.axd?MediaArchive_FileID=1ce77248-e41a-4e7e-84a9-74b81a311ffa&FileName=Closing+the+Green+Gap+What+can+the+retailer+do+inside+the+store.pdf
Emerging Trends Of Green Marketing In IndiaLatha setna
Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. All the countries are taking necessary steps to implement the environmentally friendly products to save the earth. This research paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. This paper also examines the present trends of green marketing in India, explores the challenges and opportunities businesses have with green marketing.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Purpose
– The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where green products are increasingly available.
Design/methodology/approach
– This paper reviews the theory of green marketing to identify how customers are persuaded to purchase greener products. It also reports the empirical results of a consumer survey on green marketing strategies by the questionnaire method. The survey questionnaires were administered to 150 respondents visiting various hypermarkets and supermarkets. The questionnaires were processed and analysed with the statistical programme SPSS, using descriptive, correlation and factor analysis.
Findings
– The findings provide some interesting clues regarding customers’ perceptions on environmental concerns and green products. Further findings suggest that most consumers have expressed a great interest in the protection of the environment and they are strongly concerned about the environment and its degradation. Hence, business executives should host workshops and seminars so as to educate customers on environmental protection and environmental‐friendly products. Results also indicated an overall positive correlation between effective green marketing strategies and customers’ purchasing patterns for green products. Therefore, there is a powerful urge for companies to promote green branding, eco‐labelling and green packaging strategies in order to encourage a greener pattern of consumption among consumers in Mauritius.
Practical implications
– The paper suggests a stepping approach to consumer purchasing patterns for greener products could be exploited more within consumer groups that have strong environmental concerns and beliefs in Mauritius. The results also offer precious knowledge on the effectiveness of green marketing strategies which can assist both private and public enterprises in developing and designing appealing green products that will be favoured by customers.
Originality/value
– Although green marketing has been an important research topic for several decades, hardly any research has been focused on the impact of green marketing strategies on consumer purchasing patterns in the context of developing countries. This paper has analysed the strength of environmental concerns and beliefs and has provided some insights on green marketing strategies and the various managerial implications have been fully addressed in order to favour the consumption of greener products in Mauritius.
This is a new look towards the Business and Consumer Behavior, It enables a path of 'Business righteousness', one can say so.This term is going to be the Ruler-Green Branding, The Green Ruler.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
Project findings and recommendations following the research project on 'communicating green products to the Indian consumer' - understanding their perception of green products - presented by Shantanu Roy, Sec.Gen. Green Purchasing Network India
Emerging Trends Of Green Marketing In IndiaLatha setna
Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. All the countries are taking necessary steps to implement the environmentally friendly products to save the earth. This research paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. This paper also examines the present trends of green marketing in India, explores the challenges and opportunities businesses have with green marketing.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Purpose
– The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where green products are increasingly available.
Design/methodology/approach
– This paper reviews the theory of green marketing to identify how customers are persuaded to purchase greener products. It also reports the empirical results of a consumer survey on green marketing strategies by the questionnaire method. The survey questionnaires were administered to 150 respondents visiting various hypermarkets and supermarkets. The questionnaires were processed and analysed with the statistical programme SPSS, using descriptive, correlation and factor analysis.
Findings
– The findings provide some interesting clues regarding customers’ perceptions on environmental concerns and green products. Further findings suggest that most consumers have expressed a great interest in the protection of the environment and they are strongly concerned about the environment and its degradation. Hence, business executives should host workshops and seminars so as to educate customers on environmental protection and environmental‐friendly products. Results also indicated an overall positive correlation between effective green marketing strategies and customers’ purchasing patterns for green products. Therefore, there is a powerful urge for companies to promote green branding, eco‐labelling and green packaging strategies in order to encourage a greener pattern of consumption among consumers in Mauritius.
Practical implications
– The paper suggests a stepping approach to consumer purchasing patterns for greener products could be exploited more within consumer groups that have strong environmental concerns and beliefs in Mauritius. The results also offer precious knowledge on the effectiveness of green marketing strategies which can assist both private and public enterprises in developing and designing appealing green products that will be favoured by customers.
Originality/value
– Although green marketing has been an important research topic for several decades, hardly any research has been focused on the impact of green marketing strategies on consumer purchasing patterns in the context of developing countries. This paper has analysed the strength of environmental concerns and beliefs and has provided some insights on green marketing strategies and the various managerial implications have been fully addressed in order to favour the consumption of greener products in Mauritius.
This is a new look towards the Business and Consumer Behavior, It enables a path of 'Business righteousness', one can say so.This term is going to be the Ruler-Green Branding, The Green Ruler.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
Project findings and recommendations following the research project on 'communicating green products to the Indian consumer' - understanding their perception of green products - presented by Shantanu Roy, Sec.Gen. Green Purchasing Network India
Pesquisa Automação e gerenciamento de energia [Revista O Setor Elétrico - Edi...atitudeeditorial
Gerenciamento de energia
Equipamentos e sistemas voltados para gerenciamento de energia mostram-se fundamentais para eliminar a cultura do desperdício e mudar padrões de consumo. Veja os números deste mercado, que espera crescimento de 10% para 2013
FMI Product Implementation at ANSYS - Sameer KherAnsys
A relatively new standard called Functional Mockup Interface (FMI) provides a unique approach to standard models. The Model Exchange approach relies on already compiled models, thus eliminating the difference in behavior due to different implementations of the language compilers. This leads to much better interoperability, while sacrificing some of the flexibility (you cannot modify the equations in a generated model). For details about this new standard, please visit fmi-standard.org — there are an ever increasing number of tools that support this standard.
The ANSYS 15.0 systems products include support for this new standard. Read more: http://bit.ly/1cmrBQ2
Business Concept Presentation Slide ShareThe Tree Hub
The international hub for donors and investors actively seeking carbon offsetting and other sustainable development projects and activities. Be part of it: activities, projects, microfinance & investments...
12-летний Бахытбек заметно выделяется среди сверстников. Детские игры с пистолетом лишили его одного глаза, от него ушла родная мать, но… Боль и утрата, жизнь в бедности не озлобили его сердце. Мальчик решил стать имамом и усиленно готовится к поступление в медресе.
18 июля 2016г. в Алматы происходят печально известные события. Руслан Куликбаев мстит полицейским со словами «Аллах акбар!» за 2 тюремных срока.
Что общего между этими двумя людьми?
Effective rubbish removal is essential for maintaining a clean and organized home. Here are some tips for homeowners to manage rubbish removal efficiently:
Sort and Declutter:
Regularly assess your belongings and declutter. Separate items into categories like recyclables, donations, and trash.
Dispose of items you no longer need or use to prevent unnecessary accumulation.
Recycling:
Familiarize yourself with local recycling guidelines and make an effort to recycle as much as possible.
Set up a designated area for recyclables and encourage family members to use it consistently.
Composting:
Consider composting organic waste like kitchen scraps and yard debris. This reduces the amount of organic waste in your trash and provides nutrient-rich compost for your garden.
Hazardous Waste:
Properly dispose of hazardous waste such as batteries, electronics, and chemicals. Many communities have specific collection sites for these items.
Reusable Products:
Reduce waste by using reusable items like water bottles, shopping bags, and containers. This minimizes the need for disposable items that contribute to landfill waste.
Regular Collection Schedule:
Know your local rubbish collection schedule and adhere to it. Ensure that your bins are placed at the designated collection point on time.
Bulk Waste Disposal:
Be aware of bulk waste pickup days in your area. Dispose of large items like furniture or appliances according to the guidelines provided by your local waste management.
Compact and Bag Properly:
Compact trash before disposing of it to maximize space in your bins. Bagging waste helps contain odors and prevents leakage.
Rent a Dumpster or Skip Bin:
For larger projects, consider renting a dumpster or skip bin. This is especially useful for renovations, spring cleaning, or other significant home projects.
Community Cleanups:
Participate in community cleanups or take advantage of events organized by local authorities to dispose of bulky items or hazardous waste responsibly.
Educate Family Members:
Ensure that everyone in your household is aware of and follows proper rubbish disposal practices. Teach children about recycling and the importance of reducing waste.
Reuse and Upcycle:
Before discarding items, consider whether they can be repurposed, donated, or upcycled. This helps minimize the overall waste generated.
Green Waste Disposal:
If your community offers green waste collection, use it for yard trimmings and other organic materials. This waste is often composted or turned into mulch.
Stay Informed:
Keep yourself informed about any changes in local waste disposal regulations or guidelines. This ensures that you're following the most up-to-date practices.
By implementing these tips, you can contribute to a cleaner environment, reduce landfill waste, and maintain a more organized living space.
Green Marketing, Green Marketing Definition, Green Marketing examples, Green ...Preeti Acharya
Green Marketing, Green Marketing Definition, Green Marketing examples, Green Marketing Need, Green Marketing Benefits, Eco- Labeling, Eco-Scheme, Green Washing, Examples of Green Washing, Conclusion
Celebrating Sustainable Waste Management with the Green Apple AwardsReconomy
The Green Apple Awards don’t just celebrate sustainability. They also provide companies with ideas that can form a sustainable, successful waste management blueprint.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
1. How to avoid Greenwashing Your Customers A Guide to Marketing Your Restaurants “ECO-NOMICALLY” By Jaimee Estreller April 27, 2009
2. What is GREENWASHING? Green-wash—verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service
3. The Birth of Green Jargon ORGANIC|FAIR-TRADE| VEGAN|COMPOSTABLE| RECYCLABLE|BIODEGRADABLE| LOCAL|ECO-FRIENDLY| SUSTAINABLE|NATURAL| ECOLOGICAL|PLANET-FRIENDLY
4. Agenda The Call for Action in the Restaurant Industry The Effects from “Greenwashing” Claims The Steps to Marketing “Eco-nomically”
5. A Typical Restaurant’s Carbon Footprint 490 tons of carbon dioxide per year 2,000,000 gallons of water a year NEWMAN’S RESTAURANT 100,000 pounds of garbage per year Call for Action |“Greenwashing” Effects| “Eco-nomic” Strategies
6. What Restaurants Are Doing Target Areas of Improvement in Marketing Energy Reduction Waste Management Packaging Alternatives Organic and Local Food Purchasing Sustainable Interior Design and Construction Call for Action |“Greenwashing” Effects| “Eco-nomic” Strategies
7. “Greenvertising” on the Rise Call for Action | “Greenwashing” Effects| “Eco-nomic” Strategies
8. Prevalence of “Greenwashing” “The Seven Sins of ‘Greenwashing’ Report” by Terra Choice illustrates that: 98% of green claims are "greenwashed“’ 77 % of Americans are actively seeking information to verify green claims Call for Action | “Greenwashing” Effects| “Eco-nomic” Strategies
9. Call for Action | “Greenwashing” Effects| “Eco-nomic” Strategies
10. Verification of Green Claims by Consumers Call for Action | “Greenwashing” Effects| “Eco-nomic” Strategies
12. Risks of “Greenwashing” LOST CONSUMERS= ECO-NOMICALLY UNSOUND Call for Action | “Greenwashing” Effects| “Eco-nomic” Strategies
13. “ECO-NOMIC” Strategies To Sustain Long-term Value Call for Action |“Greenwashing” Effects| “Eco-nomic” Strategies
14. GREEN-CERTIFIED NEWMAN’S RESTAURANT Current “Green” Restaurant Certifications Call for Action |“Greenwashing” Effects| “Eco-nomic” Strategies
15. What we Have Learned from “Greenwashing” Green marketers and consumers are learning about “greenwashing” together The best way to avoid “greenwashing” is to be honest and transparent “Going green” provides beneficial cost-savings strategy, but must also be credible if used as a marketing point Call for Action |“Greenwashing” Effects| “Eco-nomic” Strategies
16. An Opportunity for a Greener Future “Sustainability in restaurants is huge to me professionally and personally. We can do more, and we will. The restaurant industry needs to lead—restaurants need to hop on board more than the marketing.” - Ms. Dawn Sweeney, National Restaurant Association, President (May 2008)
Good afternoon, thank you for joining me in this presentation on how to avoid greenwashing your customers—a guide to marketing your restaurants “eco-nomically” The term eco-nomically is actually two-fold. The first side of that term is economic benefit from “going green”---the cost-savings from reducing energy usage and managing waste. Examples include investing in energy star equipment and/orswitching incandescent light bulbs to compact fluorescents. Typically, this is the first step restaurants take since it deals with the relatively “low-hanging” fruit” that show an immediate impact on the restaurant’s bottomline--which is beneficial in this troubling economy. However, the other term is the long-term economic preservation of your customers by being credible in your “green” claims. Because “sustainability” is becoming more prevalent, “green” jargon in advertising has confused consumers on what is or isn’t green. So, today I'll be focusing on the other side of that term, which is how to avoid greenwashing your customers
What exactly is this term “greenwashing”? Well, Terra Choice, an environmental marketing firm, defined the term as the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.Companies are trying to figure alternative solutions to improving their “carbon footprint” and findng out ways to market their businesses to the eco-conscious—but there is a fine line between greenvertising and greenwashing.
Today I will be focusing more on the other side of the green coin:The call for action in the restaurant industry—why restaurants are being called upon to step up its sustainable initiatives and how they are currently doing itThe consumer effects from “greenwashing” claims—with sustainability as a whole becoming more prevalent in an undefined market, consumers are bombarded with “green” jargon and consumers actually either reward or punish companies that are or are not credible.The Path to sustaining long-term value—how restaurants can market their sustainable initiatives credibly and responsibly.
Restaurants are the retail world's largest energy user,consuming almost five times more energy per square foot than any other type of commercial buildingThe average restaurant annually consumes roughly 500,000 kilowatt hours of electricity, 20,000 therms of natural gas and 800,000 gallons of water. Using the latest EPA carbon equivalents, that amounts to 490 tons of carbon dioxide produced per year per restaurant, PG&E estimatesRestaurants produce far more garbage on a daily basis than most other retail businesses. A typical restaurant generates 100,000 pounds of garbage per location per yearRestaurants about 2,000,000 gallons of water a yearIf the restaurant industry can dial down the enormous environmental damage it does daily even slightly, it would be huge
Retailers can deliver chain-wide energy reductions of 20 percent or more, and easily reduce their carbon footprint by more than 17 percent. For companies making investments in purchasing alternative energy, energy management can have a greater impact on emission reduction, he added.In a challenging economy with rising food and energy costs, every dollar saved.Reducing energy consumption, water use and waste will directly and indirectly impact your bottom line:Lower your utility bills by reducing or streamlining your energy and water use. Spur customer loyalty and attract new customers when you market your efforts. Be on the forefront of any federal or state legislation that is created to protect the environment by reducing energy use now. Waste management through recycling and composting programsPackaging alternatives for plastic and Styrofoam containers such as containers/utensils that are made out of PLA, polylactic acid, which derives from corn, or products made from potatoesOrganic and Local food purchasing is probably the most evident in restaurants right now as more than 1,200 chefs show organics, local produce and sustainable seafood are among the hottest menu trends right now.Interior design and construction is using materials that are made from recyclable materials
As restaurants increase their sustainability efforts, so do their “green” claims. Greenvertising as a whole has increased about 7% since 2005, when greenvertising started gain footing
Consumers are trying to decipher what “green” really is.
Show quick examples/excerpts on the screen about common "terms"--but what do they mean exactly? The troubling aspect about the green movement is that it's new and still needs to be defined, especially for the restaurant industry. http://www.rimag.com/contents/images/archived-images/2007/09/green-chart1.jpg
The BBMG Conscious Consumer Report: “Redefining Value in a New Economy,” conducted in conjunction with research partners Global Strategy Group and Bagatto, also finds that 77 percent of Americans agree that they “can make a positive difference by purchasing products from socially or environmentally responsible companies,” and they are actively seeking information to verify green claims.Nearly 30 percent of respondents turn to consumer reports, followed by 28 percent who look for certification seals or labels and 27 percent who read the list of ingredients on products. Consumers are least likely to look to statements on product packaging (11 percent) and company advertising (5 percent), according to the study.Another finding reveals that consumers will reward or punish companies based on their corporate practices. Seven in ten consumers (71 percent) agree that they “avoid purchasing from companies whose practices they disagree with”; and approximately half tell others to shop (55 percent) or drop (48 percent) products based on a company’s social and environmental practices.
If more greenwashing means that marketers are increasingly responding to the demand for sustainable products, this could be a positive trend. If left unchecked, greenwashing creates significant risks:• Well-intentioned consumers will be misled into purchases that do not deliver on their environmental promise. When this happens, the consumer’s trust is misplaced and the potential environmental benefit of his or her purchase is wasted.• Competitive pressure from illegitimate environmental claims will take market share away from products that offer legitimate benefits, thereby slowing the spread of real environmental innovation in the marketplace.• Greenwashing will lead to cynicism and doubt about all environmental claims. Consumers will give up on marketers and manufacturers, and give up on the hope that their spending might be put to good use. • The sustainability movement will lose the power of the market to accelerate progress towards sustainability.The challenge and call-to-action of the Seven Sins of Greenwashing is to discourage greenwashing by putting practical tools in the hands of consumers and companies, while still encouraging and rewarding genuine efforts towards sustainable innovation. Will lead to bad PR for your company and you will lose customers and business, which is economically unsound.71 percent) agree that they “avoid purchasing from companies whose practices they disagree with”; and approximately half tell others to shop (55 percent) or drop (48 percent) products based on a company’s social and environmental practices.
Gain credibility through certificationsIdentify and supply those green specialty products that mean something special to customers searching to buy green. Make sustainability the core element in your product design, cost management and branding to increase your margins and gain competitive distinction. Make sure you are transparent in your environmental mission and know how your restaurant impacts the environmentDoing green (vs. going green) creates binding customer loyalties generating sustainable revenuesInvest in technologies that reduce costs and emissions to gain sustainable cost control and reduce exposure to higher fossil fuel and water prices. Actions speak louder than words
62 percent of customers choose a restaurant based on their commitment to the environment, so how can you attract and keep those customers?Green Restaurant Association (GRA)US Green Building Council—Leadership in Energy and Environmental Design (USGBC—LEED)Also, for your products, make sure that your products are certified as wellEnergystar for commercial restaurant equipmentGreen Seal for paper and plastic productsUSDA Organic for organic food