Green business refers to businesses that have minimal negative environmental impacts and engage in sustainable practices. Key aspects of green businesses include green consumers who buy eco-friendly products, governments that encourage environmental policies, and businesses implementing the three R's of environmentalism: reduce, reuse, and recycle. While going green provides benefits like increased revenue and cost savings, barriers include perceptions of lower quality green products and difficulties identifying truly green options. Successful green businesses think green in all aspects by employing work from home policies, using sustainable packaging and servers, and promoting their brands' environmental efforts.

1. GREEN BUSINESS:CHALLENGES
AND PRACTICES
BY
D.MANIMALA
K.JAYASRI
MBA
A.V.C COLLEGE OF ENGINEERING

2. OVERVIEW
• What is green business
• Business greening agents
• Voluntary ecolabel
• What is it to be green?
• Social aspects of e-waste in india
• Global initiative on handling e-waste
• Barriers
• Ideas for successful green business
• Conclusion

3. What is Green Business
A business functioning in a capacity where no
negative impact is made on the local or global
environment, the community, or the economy.
A green business will also engage in forward-
thinking policies for environmental concerns
and policies affecting human rights.

4. Business Greening agents
•Green consumer
•Government role
•Business: going green

5. Green consumer
A green consumer can be defined as an
individual who purchases eco-friendly
products (i.e. those that are made, imported
and traded without causing pollution, can be
reused or utilized) and avoids environmentally
harmful consumption (e.g., by saving water
and energy, recycling).

6. Consumer Characteristics
Kotler
Socio-
economic
psychogra
phic
behavioral
Demogr
aphic

7. Business going green :The Three R’s of
Environmentalism
• Reuse old items; donate to the unfortunate, repair
if broken.
• Reduce the amount of waste you produce.
• Recycle as much as possible; buy recycled products
to support recycling.

8. Voluntary ecolabel
There are two ways of setting a
voluntary ecolabel
 It can be self-declared
 Obtained through the already
existing environmental labeling
scheme.

9. What is it to be green?
Two types of benefits by "going green":
 one is revenue rising,
 and the other is cost saving

10. Social Aspects of E-Waste in India
• India is currently grappling with larger
problems such as poverty, uncontrolled
population growth, unemployment, poor
sanitation, unsafe drinking .
• e-waste recycling industry

11. Global Initiative on Handling E-Waste
• The Directive on the Restriction of Certain
Hazardous Substances (RoHS)
• Home Appliances Recycling Law (HARL)
• Green Purchasing Law (GPL)
• Waste Management Law
• Japanese ROH’s

12. COMPANIES CONTRIBUTING TO GREEN
ENVIRONMENT:
• PANASONIC- ECO IDEAS;
• ITC- GREN HOTELS,CHLORINE FREE PAPER’S;
• PHILIPS- LED LIGHTS;
• 5 STAR RATED PRODUCTS- GODREJ CLAIMS ITS REFRIGRATOR FREE FROM
CFC,HFC;
• NEROLAC- VOC FREE, NO LEAD;
• IOC – SAVE OIL, SAVE ELECTRICITY;
• DU-PONT- GREEN INOVATION;
• ICRISAT- SORGHAM PLANTATION;
• SHELL- ETHANOL;
• BP- RISING SUN;
• EVEN OUR LEGISLATIVE BUILDING IS GREEN RATED;
• IDEA SIM CARD ADVERTISEMENT- FULL OF GREEN IDEAS;
• E-TICKETING- OF CINEMAS,BUS,RAILWAYS,AIR TICKETS;
• E-NEWS PAPERS;
• SOCIAL MEDIA MARKETING – THROUGH FACEBOOK,TWITTER,LINKD IN;
• DIGITAL CURRENCY;
• FLOOR CLEANER- TELEBRANDS H2O MOP;

13. BARRIERS
Perceptions of Inferior Product Quality
Difficulty In Identifying Green Products
Price Sensitivity

14. IDEAS FOR SUCCESSFUL GREEN BUSINESS
‘Thinking Green’ in business is not only good
for the environment, but for business as well
Work from home
Teamwork
CO2 friendly servers
Sustainable Packaging
Green Seal
Get Your Brand out there

15. Use recycled stationery and save paper

16. Recycle paper as much as possible as well as try
to use reduced packaging.

17. conclusion
The shift of a business to the green trend
should be regarded as the outcome of the
interaction of three main agents of the process:
consumers, Government the business itself, the
first two contributing to the formation of
"greenrequest" to business and the latter
implementing green practices.