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How To Market Your Green Product

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Maryanne Conlin
Maryanne Conlin

The document provides 10 steps for marketing a green or eco-friendly product: 1) be credible and avoid greenwashing, 2) know your target market, 3) know your competition, 4) know your product, 5) get appropriate certifications, 6) package your product sustainably, 7) determine the right price point, 8) craft an effective green message, 9) seek partnerships with non-profits and other companies, and 10) promote your product creatively across various channels. The document also discusses the size and segments of the green market and importance of having a sustainable business model.

BusinessTechnology
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How To Market Your Green (Eco Friendly) Product Presented by: Maryanne Conlin (MC Milker) Eco Marketing Consultant Lead Writer: www.Ecopreneurist.com
State Of The Green Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ten Steps To Greater Green Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Credible ,[object Object],[object Object],[object Object],[object Object]
Know Your Market ,[object Object],[object Object]
Know Your Market ,[object Object],[object Object],Where To Find More Information: http://www.lohas.com
Know Your Market ,[object Object],[object Object],[object Object]
Know Your Competition ,[object Object],[object Object],[object Object],Where To Find More Information: http://www.businessgreen.com
Know Your Product ,[object Object],[object Object],[object Object]
Get Certified ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where To Find More Information: http://www.greenerchoices.org
Package Green ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where To Find More Information: http://www.packagingdiva.com/
Find Your Price Point ,[object Object],[object Object],[object Object]
Craft Your Message ,[object Object],[object Object],[object Object]
Seek Out Partnerships ,[object Object],[object Object],[object Object],Where To Find More Information: http://www.epa.gov/partners /
Promote Your Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where To Find More Information: ,[object Object],[object Object],[object Object]

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How To Market Your Green Product

  • 1. How To Market Your Green (Eco Friendly) Product Presented by: Maryanne Conlin (MC Milker) Eco Marketing Consultant Lead Writer: www.Ecopreneurist.com
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