Ethical consumerism involves intentionally purchasing products and services made ethically with minimal harm. Some indicators of ethical products examined by the Indian ministry include reducing pollution, using recycled materials, saving resources, and lowering environmental impact. Several Indian companies have adopted eco-friendly practices like Godrej's eco-refrigerator and Wipro's ISO certification. National Geographic partners with GlobeScan to regularly measure consumer behavior and promote sustainable consumption globally.

1. Prepared by: Gokul Umaraniya

5.  Ethical consumerism is the intentional purchase of products
and services that the customer considers to be made
ethically. This may mean with minimal harm to or exploitation
of humans, animals and/or the natural environment.
 The rise in ethical consumerism and green brands that
identify themselves as ethical, has led to a rise in ethic-based
decisions in the mass market, enabled by increased
understanding and information about businesses practices.

7.  According to the ministry a product
is examined in terms of following
main environmental impacts:
1) That they are substantially less
potential for pollution than other
comparable products in production,
usage and disposal.
2) That they are recycled, recyclable
made from recycled products or
biodegradable, where comparable
products are not.

8. 3) That they make significant
contribution to saving nonrenewable
resources and natural resources.
4) That the product must contribute to
a reduction of the adverse primary
criteria that have the highest
environment impact associated with
use of product and which will be
specifically set for each of the
product categories.

12. Godrej launched eco-friendly refrigerator without
eco-mark in 2001. Modicare introduce ‘beyond blue’ liquid
toilet cleaner, which is environment-friendly and
biodegradable. Wipro has gone for ISO-14001
certification for its waste management policies and energy
conservation measures. Some hotels in India are also
applying for Ecotel, a third party certification for
environment-friendly hotels.
The Bangalore-based reva electric car company
(RECC), A joint venture between maini group, Bangalore,
and AEVLIC,USA, is involved in manufacturing cars that
run on electricity. This vehicle is pollution free and costs
only 40 paise per km to run.

13.  National Geographic has partnered with GlobeScan to
develop an international research approach to measure
and monitor consumer progress towards environmentally
sustainable consumption.
 The Key Objective:
To provide regular quantitative measures of consumer
behavior and to promote sustainable consumption.

15. Greendex Overall Scores
(in percentage)

16. • Sample
• Sample characteristics
• Tools used
• Hypotheses

25. Attitude of urban and rural people:
• It can be concluded that urban people have more
positive attitude towards the raw material of
environment friendly product.
• Urban people try to study the ingredients of
environment friendly product.
• Urban people have more favorable attitude towards
the packaging of environment friendly products. They
prefer products with packaging that doesn’t harm the
environment. They also try to recycle packing material of
the products.

26. • The people residing in urban areas have more
favorable attitude towards the after use features of
environment friendly product as compared to their
rural counterparts.
• Urban people, especially females, try to focus on
method of discarding the product. They also feel that
correct method of discarding the product should be
informed on the package of product.

27. Gender × Residential Status:
Both the sources of variation, i.e. gender and RS
have yielded non-significant F ratio for the measure
attitude towards manufacturing process. This
indicates that the scores of males and females
across urban and rural areas are similar.