How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)
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This document outlines Celinda Appleby's strategies for attracting and engaging talent through effective recruitment branding. It emphasizes building leadership buy-in, identifying social media strategies, creating engaging and purposeful content, collaborating with brand advocates, measuring success, and continually optimizing efforts. The key takeaways are to build a brand taskforce, turn marketing inward, measure and track success.
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How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)
- 1. How to Attract and Engage Talent in the Midst of all the Noise Celinda Appleby Oracle - Head of Global Recruitment Branding @CelindaAppleby
- 2. • Oracle’s Recruitment Branding • Recruiter by trade • Mom of identical twin boys • Obsessed w/ Netflix, Shoes, & Hip-hop @CelindaAppleby
- 10. @CelindaAppleby
- 11. Keep it real
- 18. Brand advocates
- 20. 83% of people trust the recommendations of friends and family Nielsen
- 21. 88% of people trust online reviews as much as personal recommendations BrightLocal
- 22. Employee Generated Content • Personal outreach • Internal newsletters • Social media outreach • Internet research • Tagboard • Team meetings • Company events @CelindaAppleby
- 27. 1 Build a brand taskforce
- 29. 3 Measure and track success
- 31. Thank You!
Editor's Notes
- http://lippincott.com/files/documents/news/Perspective_Align_Your_Consumer_and_Talent_Brand_LinkedIn.pdf
- Tweet link: https://www.comscore.com/Insights/Blog/Which-Social-Networks-Have-the-Most-Engaged-Audience
- The most credible advertising comes from the people we know. Tweet link: http://www.nielsen.com/us/en/insights/reports/2015/global-trust-in-advertising-2015.html
- Tweet link: http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803