Join Snagajob to find out what the new Google job search tool is & what it means for your employee recruiting & hiring strategy. You'll get an in-depth look at Google jobs search, plus tips on how to optimize your jobs for it, so you can maximize applicant traffic & conversions. View on-demand recording of this webinar on Snagajob's website here: http://www.snagajob.com/employers/erc/article/google-job-search-tool-new-rules/

2. TODAY’S PRESENTER
Ken Shafer
Senior SEO Business Manager
Google Jobs Expert

3. Why Google Jobs?

4. 4
46%
of all U.S. employers say
they face talent shortages

5. Poll Question #1
What’s your biggest
hiring challenge?

6. 6
Hiring challenges
Results from Snagajob’s 2017 Hiring Survey
Finding quality candidates is the #1 hiring challenge for hourly employers
Finding quality
candidates
Identifying best-fit
candidates
Filling open
positions quickly
Receiving enough
applicants
57%
41%
37%
32%

7. What is Google
for jobs?

8. 8
What it is NOT ...
● A job board
● Applicant tracking tool
● A targeted marketplace
● Employee hiring software
● Proactive job seeker engagement
What it IS ...
● A job aggregator
● Applicant sourcing tool
● A universal job search engine
● Powerful job matching algorithm
● Dependent on job seeker search
Breakdown
What Google’s job search tool is and what it isn’t

9. Google Search helps
users find jobs more
effectively by organizing
job postings from across
the web into one place.

12. Google jobs
requirements

13. Poll Question #2
Are your jobs currently
optimized for
Google’s job tool?

14. 3 Must-Haves to Show Up on Google
Optimizing for Google’s job search tool
14
Individual job pages for
each job at each location
Structured data markup
for job postings
Indexable XML sitemap that
allows for frequent crawls
1 2 3

15. Requirements — Individual Job Pages
Optimizing for Google’s job search tool
15
Individual job pages for
each job at each location
1

16. Requirements — Structured Data Markup
Optimizing for Google’s job search tool
16
Job title
Structured data markup
for job postings
2
Job description
Job location
Hiring organization
Date posted

17. Optional Fields — Structured Data Markup
Optimizing for Google’s job search tool
17
Base salary
Structured data markup
for job postings
2
Employment type
Industry
Skills
Responsibilities

18. Optional Fields Cont.’d — Structured Data Markup
Optimizing for Google’s job search tool
18
Structured data markup
for job postings
2
Work hours
Qualifications
Education requirements
Experience requirements
Valid through*

19. 19
Top factors when considering a job
What’s most important to hourly job seekers
01 Pay
02 Location
03 Hours
04 Culture
05 Growth

20. 20
How structured data pulls into Google jobs
Google jobs recommendations
Date posted
Location/distance Employment status
Base salary
Requirements
Responsibilities
Qualifications

21. Requirements — Indexable XML Sitemap
Optimizing for Google’s job search tool
21
Indexable XML sitemap that
allows for frequent crawls
3
Keep Google updated
Make sure you’re keeping Google informed anytime
you add, change or remove one of your job postings.

22. Impacts of
Google jobs

23. 23
46%
Snagajob also drives traffic from other sources, such as:
Mobile app Other sites Email alerts
of Snagajob job seeker traffic
comes from organic search

24. 24
8%
of Snagajob job seeker
traffic coming from Google
jobs widget

25. 25
8%
Increase in completed
applications on desktop 22%
Increase in completed
applications on mobile
Increases in completed applications
Impacts of Google jobs

26. Poll Question #3
Which job sites are you
currently posting jobs to?

27. 27
Optimized Job Sites + Postings
Easy ways to optimize for Google jobs

28. 28
Optimized Careers Pages
Easy ways to optimize for Google jobs

29. Q&A

30. Activity ID: 322704
Credit Hours Awarded:
1 (HR General)
Activity ID: 17-7R4FT
Professional Development
Credits (PDCs): 1
SAVE THE DATE
Successful Back to School
Hiring Strategies
Wednesday, July 12 at 11:30am ET