Craig Ringland, Senior Customer Education Consultant, LinkedIn Isabela Cardoso, Global Customer Education Consultant, LinkedIn Sarang Brahme, Global Lead - Social Recruiting, Capgemini Learning doesn't happen in isolation but drives a wider change process. Capgemini has transformed their recruitment team globally by implementing a stronger social sourcing strategy to hire best talent which was powered by learning and education. This transformation story was accelerated by the LinkedIn Certified Professional - Recruiter. In this session you will hear about what processes were changed, how the strategy was implemented and the results of this transformation. They call it “Changing the hats”…

2. Capgemini's Journey: Transforming
global social sourcing through
accelerating LinkedIn Certification
​Craig Ringland
​Customer Education Consultant
​LinkedIn
​Sarang Brahme
​Global Lead – Social Recruiting
​Capgemini
​Isabela Cardoso
​Customer Education Consultant
​LinkedIn

3. Learning is an investment

5. Communication is key for effective learning

6. Learning benefits need to be measurable

7. Capgemini & LinkedIn education partnership

8. Social recruiting & magic wand!

9. The
Beginning
Finding a
new
direction
Changing the
hat
Innovating the
approach
Learning &
Continued
Journey

10. Tactical to
Strategic
Local to
Global
Traditional
to Social
Not so long ago…

11. %
Capgemini’s Talent Brand Index in
2013

12. Social
Strategy
Engaged
LinkedIn
Building blocks of new direction
Framework &
Governance
Global
Program &
Learning
Reviews &
Refinements
Regional &
Global
Partnership

13. Regional & global
partnership
HR
CoE
Region1
Champ
Region2
Champ
Region3
Champ
Region4
Champ

14. Social strategy
& LinkedIn
Talent
Brand
Source
Social
Hiring
Engage

15. rd
Capgemini recruiters started using
LinkedIn talent solutions

16. Changing-
the-Hat
Learn the
social-way of
talent sourcing
& recruiting
Leadership
Buy-In
Recruiters
engagement &
growth
Changing the hat

17. Learning
•Workshops
•Q&A Calls
•Mentors
•KPIs
•Testimonials
Leadership &
Influence
•Global leadership
buy-in
•Influence
recruiters
•Success stories
•Gamification
Growth
•Rewards &
Recognition
•Career
Development
•Talent
Ambassadors

18. User Grade
(Aug.2014 - June2015)
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
A B C D F
Certified
Users
Non Certified
Users
Average Profiles
Viewed Per Month
(Aug.2014 - June2015)
0
50
100
150
200
250
Non-Certified Users Certified Users
Average InMails Sent Per
Month
(Aug.2014 - June2015)
0
10
20
30
40
50
60
70
Non-Certified Users Certified Users
65% of all LinkedIn hires are from
Certified Recruiters
Top 7 most successful LinkedIn
Recruiters are Certified
Utilization Reach Leads Hires
Impact of Certification on sourcing

19. Capgemini has the largest team of
LinkedIn Certified Recruiters globally.

20. Review. Improve. Repeat
Reviews
Usage
Grading
KPI
Progress
Improvement
Areas
Top
Performers

21. BrandSource Engage
Innovating the approach

22. 2X
Increase in LinkedIn
Usage
131X
Increase in LinkedIn
Recruiters
9X
Increase in Job Postings
4X
Increase in Job
Applications
6X
Increase in Page
Followers
3X
Increase in TBI
3X
Increase in LinkedIn
Hires Influenced
10%
Total LinkedIn
Contribution of Hires
Cool. What’s the ROI?

23. Create focused approach towards social sourcing & learning
Build internal Social Recruiting champs!
Social is not just about tools, but about people – invest in your talent teams.
Recruiters are habitual – engage, educate & influence
Collaborate, share learning & make it fun.
Think like a marketer, act as a hunter but be human.
Learning & continued Journey

24. It just takes one placement! Use your
common sense! Just do it.
​Cynthia Lauf – Certified Recruiter @Capgemini

25. Online learning is available to all license holders

26. ©2015 LinkedIn Corporation. All Rights Reserved.