This document discusses social media trends for 2015 that companies should focus on to effectively utilize social media for marketing purposes. It recommends focusing on real-time marketing by participating in relevant conversations, interacting with followers in a timely manner, and anticipating trends. Companies should also focus on social listening to understand customers, humanizing their brand to create personal connections, using targeted paid advertising, and creating valuable platform-conscious content. Millennium Marketing can help companies with their social media presence, management, and content development.

1. Social Media
Trends for
2015
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2. If you have any questions, please
speak up or tweet to us:
@MillenniumMKTG
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3. The Need For Social Media
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In 2015, investment
in social media is a
necessity, not a
luxury.
Selling through
social channels is
now the norm.

4. Reach New Customers
• 27% of total U.S. internet time is spent on
social networking sites
• 72% of all internet users are now active on
social media
• Companies that generate more than 1,000
Facebook Likes also receive nearly 1,400
website visits a day
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Statistics from Google search

5. Build Relationships
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• 94% increase in CTR when consumers
were exposed to both search and social media
influenced by a brand
• 80% of US social network users prefer to
connect to brands through Facebook
• A call-to-action pin description sees an 80%
increase in engagement
• 47% of Americans say Facebook has the greatest
impact on purchase behavior
Statistics from Google search

6. Consumers Use Social Media To:
• Learn about a company and explore it’s products
and services
• Discover upcoming company events,
promotions, specials, and news
• Communicate by writing reviews, sharing
positive experiences or frustrations, and
submitting requests or suggestions
How Do You Help Them Do This?
- Provide complete company information on each account
- Post consistently with relevant and timely information
- Listen to the customer, join the conversation, and direct the narrative
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Coca-Cola’s Facebook page.

7. Social Media Trends for 2015
• Real-Time Marketing
• Social Listening
• Humanize Your Brand
• Targeting with Paid Advertising
• Content Marketing
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Google image

8. Real-Time Marketing
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• Participate in relevant trending conversations
• Interact with followers/consumers in a timely manner
• Anticipate the social pulse

9. Real-Time Marketing
PARTICIPATE
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10. Real-Time Marketing
PARTICIPATE
Google image
Google image
Google image

11. Real-Time Marketing
INTERACT
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12. Real-Time Marketing
INTERACT
Positive
Company twitter feeds

13. Real-Time Marketing
INTERACT
Negative
Company Facebook &
twitter feeds

14. Real-Time Marketing
• Acknowledge Quickly
• Apologize Sincerely
• Take it Offline
• Move conversation offline,
do not delete post
Handle Negative Engagement
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15. Real-Time Marketing
ANTICIPATE
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16. Real-Time Marketing
ANTICIPATE
• Analyze upcoming company news, actions
or changes for possible hurdles
• Plan how to share the news or information
carefully and delicately
• Prepare a response in advance for negative
feedback
• Monitor all incoming feedback even if it
isn’t said directly to you and interact with
both positive and negative responses

17. Social Listening
• Identifies the voice of your audience
• Closes gap between your company and your consumer
• Provides insight into customer’s opinions and experiences
• Encourages positive engagement and brand management
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Google image

18. Humanize Your Brand
“Social selling is about building community, attracting leads, and providing
valuable content...NOT about pushing a product or message. Brands that
continue to use social media to PUSH rather than to ATTRACT will find
themselves wasting a ton of time and money, and alienating their fans and
followers.”
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Relationships > Sales

19. • Differentiates brand from social chatter
• Drives brand recognition
• Creates personal connection with brand
• Motivates brand loyalty
Humanize Your Brand
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Relationships > Sales

20. 1. Show a sense of humor
2. Use everyday language
3. Engage in conversation
4. Acknowledge mistakes
5. Sign posts
Humanize Your Brand
How to Build A Brand Personality
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6. Provide solutions
7. Surprise customers
8. Develop a unique voice
Google images

21. Targeting with Paid Advertising
• Target consumers by specific locations, age
groups, income levels, interests, behaviors and
more
• Reach brand new consumers or those who
have visited your website but aren’t following
your brand on social
• Share valuable content with larger yet more
specific audience
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Google image

22. Content Marketing
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“Content marketing is a strategic marketing approach
focused on creating and distributing valuable,
relevant, and consistent content to attract and retain
a clearly-defined audience — and, ultimately, to drive
profitable customer action.”

23. Content Marketing
• Create quality, relevant, & shareable content
that is instrumental in gaining traffic and
awareness
• Curate valuable content with the intention of
modifying current consumer behavior
without selling
• Repurpose content to populate social
networks and drive engagement
• Deliver information that makes your
buyer more intelligent
• Educate your consumers by staying on top of
topics & trends relevant to your industry
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Google image

24. Content Marketing
• Provide solutions to
consumer problems
– Identify customers’ pain
points
– Address them and offer
helpful tips
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Creating Useful Content

25. Content Marketing
• Inform your consumers
– Update your loyal
customers on company
news & industry trends
– Share product
information, how-to’s &
unique uses
Creating Useful Content
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26. Content Marketing
• Build a relationship with
consumers
– Provide industry relevant
content that interests your
customers
– Feature employees &
employee written content to
help humanize the brand
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Creating Useful Content
Google image

27. Content Marketing
• Design posts to
highlight each
platform’s attributes
– #s, links, images, etc.
• Evaluate posts
content for it’s value
per platform
Platform-Conscious Content
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Google image

28. Content Marketing
Platform-Conscious Content
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Disney social accounts

29. Content Marketing
Platform-Conscious Content
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30. Content Marketing
“The essence of this content strategy is the
belief that if we, as businesses, deliver
consistent, ongoing valuable information to
buyers, they ultimately reward us
with their business and loyalty. And they do.”
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31. What Millennium Can Do For You
• Consult on social presence
– Audit current accounts
– Provide recommendations
– Create new accounts
• Manage existing accounts
– Develop content
– Schedule posts
– Monitor engagement
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32. Contact Us:
Bobbie Watson, Digital Marketing Specialist
Lindsay Beckmeyer, Social Media & Content Marketing Specialist
social@mm4solutions.com
301.725.8000
Find us on Social Media!
https://www.facebook.com/MillenniumMarketing
https://plus.google.com/+Mm4solutions/posts
http://www.linkedin.com/company/millennium-marketing-solutions
https://twitter.com/MillenniumMKTG
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