Take a page out of the marketing playbook by developing robust talent pools in the same way marketers perform market segmentation to define their target demographics.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Satna Escorts Service Girl ^ 9332606886, WhatsApp Anytime Satna
Think Like a Marketer, Act Like a Recruiter | Talent Connect San Francisco 2014
1. #intalent
Think Like a Marketer,
Act Like a Recruiter
Kevin DuBay
Recruitment Product Consultant
LinkedIn
Stacy Takeuchi
Talent Brand Consultant
LinkedIn
3. #intalent
Brand awareness
People complete 60% of the decision
making process prior to any direct
interaction with the brand because of
the level of AWARENESS they have
with your brand.
4. #intalent
Marketing simplified
Marketing is the science of choosing
target markets through market
analysis and market segmentation,
as well as understanding consumer
behavior and providing superior
customer value.
5. #intalent
Marketing simplified
Marketing is the science of choosing
target markets through market
analysis and market segmentation,
as well as understanding consumer
behavior and providing superior
customer value.
Target markets
6. #intalent
Marketing simplified
Marketing is the science of choosing
target markets through market
analysis and market segmentation,
as well as understanding consumer
behavior and providing superior
customer value.
Target markets
Market analysis
7. #intalent
Marketing simplified
Marketing is the science of choosing
target markets through market
analysis and market segmentation,
as well as understanding consumer
behavior and providing superior
customer value.
Target markets
Market analysis
Market segmentation
8. #intalent
Marketing simplified
Marketing is the science of choosing
target markets through market
analysis and market segmentation,
as well as understanding consumer
behavior and providing superior
customer value.
Target markets
Market analysis
Market segmentation
Consumer behavior
10. #intalent
To think like a marketer, act like a recruiter is…
“identifying talent pools through search/research
using talent identifiers, as well as understanding
candidate behavior.”
11. #intalent
The traditional funnel applied to Talent Acquisition
Traditional Marketing Funnel Talent Acquisition Funnel
Awareness
Engage
Leads
Hire
Awareness
Engage
Consideration
Buy
12. #intalent
1
4 keys to thinking like a marketer
2 3 4
Define your
audience
Talent
Identifiers
Build strong
communities
Talent Pools
Establish
trust
Candidate
Behavior
Build
awareness
Search &
Research
13. #intalent
1
Define your
audience
Who is already engaged and
Who do you want to engage?
18. #intalent
Define your talent targets
Persona
Professional
Personal
Behavioral
Professional Value
Prop
Engineer
Title
Seniority
Experience
Skill
Education
Age
Gender
Location
Active on mobile
Time online
Compensation
Work/Life Balance
Internal Mobility
Challenging Work
Student
Marketer
19. #intalent
Jason Graff
Lives in
San Francisco
Works in mobile app
development
Heavy mobile
and iPad user
19
20. #intalent
313 Million+
Professionals just like him can be reached on LinkedIn through
powerful targeting capabilities
20
21. What do your audiences want
#intalent
to hear?
3
Establish
trust
2
Build
awareness
27. #intalent
Leverage the shallow end of your talent pool
• Existing pipeline
• Employees
• Alumni
• Followers
• 1st & 2nd degree connections
• Groups
• Prior applicants