The "Social" Relationship between Marketing & Recruiting for TMA _ Celinda Appleby

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Presentation delivered at the TMA Social Recruiting Summit, NYC July 23, 2015. The "Social" Relationship between Marketing & Recruiting. If you have questions, tweet me @CelindaAppleby

Recruiting & HR

The “Social” Relationship
between Marketing & Recruiting
Celinda Appleby
Oracle, Head of Global Recruitment Branding

36%
Cumulative growth
of shareholder value
over 5 years
Lippincott

Collaboration areas:
• Company Website
• Careers & Job website
• Social Media
• Job descriptions
• Event promotions

84%of people trust recommendations
from friends and family more than all
other forms of marketing.
Nielson

… and relatively easy to find.
#LifeatOracle

1.Personal outreach
2.Newsletters
3.Company meetings
4.Team meetings
5. Internet research
6. Hashtags
7. Contests
8. Company events

CareersatOracle
Celinda
Appleby
Connect with me:
@CelindaAppleby
@CareersatOracle

Keynote presentation for RecruitDC - Fall Conference (11/15) Session description: In this session, we will discuss why it makes sense for companies to marry their consumer and talent brands. Celinda Appleby will share her best tried-and-tested ideas on how to build a truly talent driven employer brand. This session is all about turning your business into a brand that steals the show and one that every top candidate is dying to work for. At the end of this session, you will be able to: Leverage and engage key stakeholders for buy-in Build social channels that drive talent engagement Connect with your audience using creative content Enable your team to boost the employer brand Apply human elements that makes it easier to recruit #lifeatOracle

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