This document discusses using social media for recruiting purposes. It begins with an introduction of the presenter and an overview of the agenda. The presentation then covers how social media has changed communication and consumer behavior. It emphasizes that technology is important to millennials and discusses researching employees and finding the right tools. The remainder of the presentation focuses on developing an engagement strategy using social media tools like LinkedIn, Twitter lists, company pages and groups to actively search, engage and interact with potential job candidates.
Properly Setting Up Your LinkedIn - Social Jack - Purdue University NorthwestSocial Jack
The document discusses how to use LinkedIn for business development and influencer marketing. It provides tips for setting up a professional LinkedIn profile to establish an online brand, engaging with connections to expand one's network, and using LinkedIn to find new business opportunities and drive sales. The document also introduces the people behind the SocialJack company that provides LinkedIn training.
How many people work in social media in your organization? It used to be businesses had an entire department dedicated to answering the phone, but now we all have one on our desk. This trend is now happening with social media, and for your institution to stay relevant social media needs to be a part of the culture. We brought in the Avidia Smarties to discuss how they built an employee advocacy program.
Social Media - Waste of Time or Winning Ticket?Susan Price
Makes the business case for organizations to invest at least some time and effort in a social media strategy, development of policies, and discusses best practices for beginning to engage with customers, employees, prospects and the community.
Presented by Firecat Studio's CEO and Chief Web Strategist Susan Price to New Braunfels Chamber of Commerce, October 2009.
The document discusses trends that will impact recruiting strategy over the next 5 years. It notes that the Pope has joined Twitter and gained 3 million followers quickly, showing how social media can be effectively used. Key trends include changing demographics like 4 generations now in the workplace and many executives soon retiring. New technologies may replace many jobs but also create new ones. Millennials expect instant feedback and personal fulfillment over compensation. Issues like privacy, talent shortages, and a growing wealth gap will also shape the future of work and recruiting. The goal is to make recruiters think about adapting their strategies for current and future employees.
The Social Experience. Grow your personal brand, engage with your audience an...Gina Lednyak
This document discusses how to build an effective personal brand through social media. It recommends following a 7 step process: 1) creating a strategy and goals, 2) choosing appropriate social networks, 3) developing engaging content, 4) crafting an appealing visual presence, 5) consistently posting and engaging, 6) growing your network of connections, and 7) tracking results and measuring success against your goals. By following these steps and leveraging social media strategically, one can develop influence and opportunities like the owner of Grumpy Cat who earned $100 million from social media fame.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
Social media for career advancement tla 2013Laura Young
This document discusses how social media can be used for career advancement. It recommends connecting Twitter, Facebook, and LinkedIn accounts and managing privacy settings. It emphasizes the importance of online reputation and monitoring search results. Tips are provided for using each platform to develop expertise, conduct a passive job search, and network with potential employers. LinkedIn is recommended for joining industry groups and cleaning up profiles.
This document discusses things that business leaders may not be aware of regarding marketing, social media, and media relations. It suggests that leaders may not fully understand their products, customers, trends, and different types of media. It provides tips for businesses such as creating a blog, using YouTube and Twitter, and developing relationships with reporters to earn positive media coverage. The overall message is that business owners need to continuously learn and improve their marketing in order to know what they don't yet know.
Properly Setting Up Your LinkedIn - Social Jack - Purdue University NorthwestSocial Jack
The document discusses how to use LinkedIn for business development and influencer marketing. It provides tips for setting up a professional LinkedIn profile to establish an online brand, engaging with connections to expand one's network, and using LinkedIn to find new business opportunities and drive sales. The document also introduces the people behind the SocialJack company that provides LinkedIn training.
How many people work in social media in your organization? It used to be businesses had an entire department dedicated to answering the phone, but now we all have one on our desk. This trend is now happening with social media, and for your institution to stay relevant social media needs to be a part of the culture. We brought in the Avidia Smarties to discuss how they built an employee advocacy program.
Social Media - Waste of Time or Winning Ticket?Susan Price
Makes the business case for organizations to invest at least some time and effort in a social media strategy, development of policies, and discusses best practices for beginning to engage with customers, employees, prospects and the community.
Presented by Firecat Studio's CEO and Chief Web Strategist Susan Price to New Braunfels Chamber of Commerce, October 2009.
The document discusses trends that will impact recruiting strategy over the next 5 years. It notes that the Pope has joined Twitter and gained 3 million followers quickly, showing how social media can be effectively used. Key trends include changing demographics like 4 generations now in the workplace and many executives soon retiring. New technologies may replace many jobs but also create new ones. Millennials expect instant feedback and personal fulfillment over compensation. Issues like privacy, talent shortages, and a growing wealth gap will also shape the future of work and recruiting. The goal is to make recruiters think about adapting their strategies for current and future employees.
The Social Experience. Grow your personal brand, engage with your audience an...Gina Lednyak
This document discusses how to build an effective personal brand through social media. It recommends following a 7 step process: 1) creating a strategy and goals, 2) choosing appropriate social networks, 3) developing engaging content, 4) crafting an appealing visual presence, 5) consistently posting and engaging, 6) growing your network of connections, and 7) tracking results and measuring success against your goals. By following these steps and leveraging social media strategically, one can develop influence and opportunities like the owner of Grumpy Cat who earned $100 million from social media fame.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
Social media for career advancement tla 2013Laura Young
This document discusses how social media can be used for career advancement. It recommends connecting Twitter, Facebook, and LinkedIn accounts and managing privacy settings. It emphasizes the importance of online reputation and monitoring search results. Tips are provided for using each platform to develop expertise, conduct a passive job search, and network with potential employers. LinkedIn is recommended for joining industry groups and cleaning up profiles.
This document discusses things that business leaders may not be aware of regarding marketing, social media, and media relations. It suggests that leaders may not fully understand their products, customers, trends, and different types of media. It provides tips for businesses such as creating a blog, using YouTube and Twitter, and developing relationships with reporters to earn positive media coverage. The overall message is that business owners need to continuously learn and improve their marketing in order to know what they don't yet know.
Are you a Talent Acquisition Innovator? Let's Change the Game, Together.Marie Burns
You're here because you're already a leader in human capital development and have a roadmap to where you're headed for the rest of 2015. Let's go ahead take it to another level. We all FEEL the pain: talent acquisition continues to rapidly evolve and transform in response to in-flux business demands, talent shortages, technology enhancements, generational shifts –you get the point –all while rarely being respected as a "make-it-or-break-it" department. Do these points hit home for anyone? If your answer is no, I'd welcome you to co-host this session with me (@marieburns).
Join in for a fresh, interactive session that will remind and show you the path to enhance innovation within your talent organization. We'll discuss how to change the game, stay ahead of the curve with fresh trends and set yourself up for success by re-engaging the entrepreneur inside yourself. By learning new ways to tap into your outside-the-box self, you will be able to create the "innovative momentum" to drive change, or at least move the dial forward with:
-An easy to apply methodology and examples for finding entrepreneurial white space within your organization
-Brand new talent acquisitions strategies for your current and future workforces
-Understanding how new talent acquisition strategies will be impacted by technology and economic factors (ah,the future)
-Steps to become a talent innovation hub despite the increased difficulty of talent attraction.
It's time to move the needle away from the decaying "tried and true" approaches to ensure that our profession is set up to empower our organizations and people for a successful future.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
This document summarizes a presentation about using social media for business. It discusses common concerns about social media, such as not having time to devote to it. It then lists 4 reasons to add social media to a business strategy, such as amplifying a brand without large expenses. The presentation also covers finding engaging local content, real-time marketing to engage customers, and tips for using platforms like Facebook to build a business.
Deploy a Digital Recruiting Strategy on a Startup BudgetMarie Burns
If your budget is tight AND if your effort & sweat is what is going to get it done, here are several examples of how you can get hires using inbound and outbound marketing. These examples are quick to execute, have a small budget, you can toss them or pivot away from them quickly, and they are wildly flexible to build.
12 Tools to help work better and more efficient with your Social Media. Use marketing automation and social media tools to boost your social media success.
SOMO - The State of Social & Mobile Media Charlevoix Chamber Presentation Nov...ATI Marketing LLC
This document provides an overview of a presentation on social and mobile media. It will cover key statistics, new features on Facebook, how to get more engagement on social platforms, measuring ROI from social media, staffing for social media, combining social and traditional media, real-time search, social commerce, types of mobile media, app ideas, and an emerging social platform. The presentation aims to help attendees understand important trends in social and mobile and how to leverage these channels effectively.
Ohio SBDC Statewide Conference Social MediaMichael Bowers
This document discusses how Michael Bowers and the SBDC at Columbus State use social media to promote entrepreneurship and small business. It provides an overview of their social media presence and strategies. They realized in 2008 that they needed to meet clients where they are online. They have presences on Twitter, Facebook, LinkedIn, YouTube and maintain a blog to build community and drive engagement, not just push sales. Their goal is to help clients reach customers who are increasingly online and on social media. They recommend being strategic with goals and platforms, and promoting through engaging content to build a following organically.
LinkedIn for Advisors - How to Use LinkedIn to Get New Clients - InfoVera Sp...Social Jack
You’re a great Trusted Business Advisor who works hard to understand your clients’ underlying interests, so you already know the blueprint of how to help them. You know what a good referral looks like, and you also know what a bad referral looks like. What if you could score your referrals prior to contact to know that they are a good fit?
Join us for this complimentary webinar to learn the new techniques for using LinkedIn to find the companies that are ready for your advisory services. We will show you how to find new clients, how to know what they need, and how to score and qualify those referrals before you even contact them. This webinar is a game changer!
Get started on a fun and superhero themed journey in climbing the rungs of Social Selling and becoming a Social Selling Superstar.
We will go through multiple stages: Beginner, Professional, Extrovert, Inbound & Maestro.
We will look at the perspectives of Dale Carnegie, Sherlock Holmes, Guy Kawasaki, Vala Afshar, & Alok Rodinhood Kejriwal besides exploring how to leverage the multi-dimensional power of LinkedIn. We will collect 'must haves' & 'take aways' throughout the journey.
If you enjoy the deck, dont forget to 'like' and 'share'!
This document summarizes a 55 minute presentation on social media tools, tips, and ideas for the real estate business. It introduces the presenter Ken Blevins and his definition of social media. It provides an overview of the presentation topics which will include social media tools and websites, why real estate professionals need to learn about social media, mobile tools, and resources. The purpose is to get attendees thinking about how to grow their real estate business using social media.
The worlds of HR, technology and social media don’t simply overlap, they interact with more frequency and meaning than ever. Social media continues to grow as a tool to build employer brands and engage HR leaders and practitioners to discuss relevant and timely topics.
From Twitter Chats and brand-related real estate on Facebook, LinkedIn and Instagram to live video interviewing, social media has become an integral part of daily HR activities. So let’s look at a “month in the life” of HR leaders on social, and see what we can learn about how to reach, engage, and influence these B2B decision makers and organizational leaders.
If you want to learn how some of the best fundraisers are able to hit higher and higher fundraising targets, watch this webinar with Joe Waters. Joe is a sought after speaker, writer and fundraising consultant who will show you how to make 2018 a banner year for your organization.
In this free webinar, Joe will show you:
- The 10 key fundraising tools and skills you will need to kick off the new year right
- Examples of organizations that are already successfully using these tools and skills and what you can learn from them
- How your organization can immediately apply Joe’s insights, regardless of size or budget
If You Oracle Then You Should Twitter TooJeff Smith
This document provides tips and best practices for using social media, particularly Twitter, as an Oracle professional. It encourages developing an online professional network for career advancement, sharing knowledge and helping others. It offers suggestions for creating an authentic online persona, balancing personal and professional accounts, privacy settings, appropriate content, hashtags, app choices, and engaging with other Oracle communities beyond just Twitter. The document emphasizes quality over quantity of posts and participating in conversations naturally rather than forcing interactions.
How to Create a Social Media Listening Strategy to Build & Protect Your BrandSimple Marketing Now LLC
A Social Media Listening Strategy is a systematic approach to monitoring what's being said about your business and industry online and listening from the perspective of your customers. Learn how in this presentation.
5 Content Marketing Best Practices That Can Help You RecruitGlassdoor
This document summarizes a webinar on content marketing best practices for recruiting. It discusses measuring recruitment marketing channels, developing candidate personas, planning content calendars, focusing messaging on candidates' needs rather than the company, and repurposing content. The webinar featured speakers from Glassdoor and Kforce who provided insights and examples on effectively using content to attract candidates in today's competitive landscape.
How to get press attention for your startup in 15 minutes. If you're a startup looking for how to do your own PR, this is it.
This was presented to the Hong Kong chapter of Founders Institute. If you have any questions or would like to view this presentation in person, contact josh@mwi.com.
Applying Digital Ethology to Content StrategyRhea Drysdale
A look at how digital marketers can break free from the traditional keyword research process and embrace your unique position as digital ethologists. Digital marketers, and SEOs in particular, are the keepers of an incredible amount of information about human behavior. You have the tools and knowledge to deconstruct motivations, actions, and patterns of behavior that drive the research and purchase process. When you start with questions and natural observation, you're better positioned to perform in search and social. More important, if you take the time to quantitatively collect and document this data, you can help inform almost every part of an organization, especially content strategy.
20 Key Takeaways From the Dublin Web SummitHubSpot
The document summarizes key insights from speakers at the 20 Dublin Web Summit, where 20,000 people gathered. Several speakers emphasized the importance of quality content and storytelling over banner ads, being a disruptor rather than disrupted, using data to fuel creativity, and creating content as a conversation with people rather than marketing directly to them. The purpose of the document is to share valuable insights from business leaders, marketers, and entrepreneurs that attended the conference.
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
Online real estate and social media for nigeria'Tomi Davies
This presentation discusses online real estate in Nigeria and gives suggestions to practitioners on how to approach the use of social media as a business tool.
Social Media for Solopreneurs and Small BusinessesJaclyn Mullen
In this presentation, Jaclyn Mullen Media walks you through the very basics you need to regain control of your social networking so that your efforts can be managed in the proper amount of time while also being measurable and successful.
Are you a Talent Acquisition Innovator? Let's Change the Game, Together.Marie Burns
You're here because you're already a leader in human capital development and have a roadmap to where you're headed for the rest of 2015. Let's go ahead take it to another level. We all FEEL the pain: talent acquisition continues to rapidly evolve and transform in response to in-flux business demands, talent shortages, technology enhancements, generational shifts –you get the point –all while rarely being respected as a "make-it-or-break-it" department. Do these points hit home for anyone? If your answer is no, I'd welcome you to co-host this session with me (@marieburns).
Join in for a fresh, interactive session that will remind and show you the path to enhance innovation within your talent organization. We'll discuss how to change the game, stay ahead of the curve with fresh trends and set yourself up for success by re-engaging the entrepreneur inside yourself. By learning new ways to tap into your outside-the-box self, you will be able to create the "innovative momentum" to drive change, or at least move the dial forward with:
-An easy to apply methodology and examples for finding entrepreneurial white space within your organization
-Brand new talent acquisitions strategies for your current and future workforces
-Understanding how new talent acquisition strategies will be impacted by technology and economic factors (ah,the future)
-Steps to become a talent innovation hub despite the increased difficulty of talent attraction.
It's time to move the needle away from the decaying "tried and true" approaches to ensure that our profession is set up to empower our organizations and people for a successful future.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
This document summarizes a presentation about using social media for business. It discusses common concerns about social media, such as not having time to devote to it. It then lists 4 reasons to add social media to a business strategy, such as amplifying a brand without large expenses. The presentation also covers finding engaging local content, real-time marketing to engage customers, and tips for using platforms like Facebook to build a business.
Deploy a Digital Recruiting Strategy on a Startup BudgetMarie Burns
If your budget is tight AND if your effort & sweat is what is going to get it done, here are several examples of how you can get hires using inbound and outbound marketing. These examples are quick to execute, have a small budget, you can toss them or pivot away from them quickly, and they are wildly flexible to build.
12 Tools to help work better and more efficient with your Social Media. Use marketing automation and social media tools to boost your social media success.
SOMO - The State of Social & Mobile Media Charlevoix Chamber Presentation Nov...ATI Marketing LLC
This document provides an overview of a presentation on social and mobile media. It will cover key statistics, new features on Facebook, how to get more engagement on social platforms, measuring ROI from social media, staffing for social media, combining social and traditional media, real-time search, social commerce, types of mobile media, app ideas, and an emerging social platform. The presentation aims to help attendees understand important trends in social and mobile and how to leverage these channels effectively.
Ohio SBDC Statewide Conference Social MediaMichael Bowers
This document discusses how Michael Bowers and the SBDC at Columbus State use social media to promote entrepreneurship and small business. It provides an overview of their social media presence and strategies. They realized in 2008 that they needed to meet clients where they are online. They have presences on Twitter, Facebook, LinkedIn, YouTube and maintain a blog to build community and drive engagement, not just push sales. Their goal is to help clients reach customers who are increasingly online and on social media. They recommend being strategic with goals and platforms, and promoting through engaging content to build a following organically.
LinkedIn for Advisors - How to Use LinkedIn to Get New Clients - InfoVera Sp...Social Jack
You’re a great Trusted Business Advisor who works hard to understand your clients’ underlying interests, so you already know the blueprint of how to help them. You know what a good referral looks like, and you also know what a bad referral looks like. What if you could score your referrals prior to contact to know that they are a good fit?
Join us for this complimentary webinar to learn the new techniques for using LinkedIn to find the companies that are ready for your advisory services. We will show you how to find new clients, how to know what they need, and how to score and qualify those referrals before you even contact them. This webinar is a game changer!
Get started on a fun and superhero themed journey in climbing the rungs of Social Selling and becoming a Social Selling Superstar.
We will go through multiple stages: Beginner, Professional, Extrovert, Inbound & Maestro.
We will look at the perspectives of Dale Carnegie, Sherlock Holmes, Guy Kawasaki, Vala Afshar, & Alok Rodinhood Kejriwal besides exploring how to leverage the multi-dimensional power of LinkedIn. We will collect 'must haves' & 'take aways' throughout the journey.
If you enjoy the deck, dont forget to 'like' and 'share'!
This document summarizes a 55 minute presentation on social media tools, tips, and ideas for the real estate business. It introduces the presenter Ken Blevins and his definition of social media. It provides an overview of the presentation topics which will include social media tools and websites, why real estate professionals need to learn about social media, mobile tools, and resources. The purpose is to get attendees thinking about how to grow their real estate business using social media.
The worlds of HR, technology and social media don’t simply overlap, they interact with more frequency and meaning than ever. Social media continues to grow as a tool to build employer brands and engage HR leaders and practitioners to discuss relevant and timely topics.
From Twitter Chats and brand-related real estate on Facebook, LinkedIn and Instagram to live video interviewing, social media has become an integral part of daily HR activities. So let’s look at a “month in the life” of HR leaders on social, and see what we can learn about how to reach, engage, and influence these B2B decision makers and organizational leaders.
If you want to learn how some of the best fundraisers are able to hit higher and higher fundraising targets, watch this webinar with Joe Waters. Joe is a sought after speaker, writer and fundraising consultant who will show you how to make 2018 a banner year for your organization.
In this free webinar, Joe will show you:
- The 10 key fundraising tools and skills you will need to kick off the new year right
- Examples of organizations that are already successfully using these tools and skills and what you can learn from them
- How your organization can immediately apply Joe’s insights, regardless of size or budget
If You Oracle Then You Should Twitter TooJeff Smith
This document provides tips and best practices for using social media, particularly Twitter, as an Oracle professional. It encourages developing an online professional network for career advancement, sharing knowledge and helping others. It offers suggestions for creating an authentic online persona, balancing personal and professional accounts, privacy settings, appropriate content, hashtags, app choices, and engaging with other Oracle communities beyond just Twitter. The document emphasizes quality over quantity of posts and participating in conversations naturally rather than forcing interactions.
How to Create a Social Media Listening Strategy to Build & Protect Your BrandSimple Marketing Now LLC
A Social Media Listening Strategy is a systematic approach to monitoring what's being said about your business and industry online and listening from the perspective of your customers. Learn how in this presentation.
5 Content Marketing Best Practices That Can Help You RecruitGlassdoor
This document summarizes a webinar on content marketing best practices for recruiting. It discusses measuring recruitment marketing channels, developing candidate personas, planning content calendars, focusing messaging on candidates' needs rather than the company, and repurposing content. The webinar featured speakers from Glassdoor and Kforce who provided insights and examples on effectively using content to attract candidates in today's competitive landscape.
How to get press attention for your startup in 15 minutes. If you're a startup looking for how to do your own PR, this is it.
This was presented to the Hong Kong chapter of Founders Institute. If you have any questions or would like to view this presentation in person, contact josh@mwi.com.
Applying Digital Ethology to Content StrategyRhea Drysdale
A look at how digital marketers can break free from the traditional keyword research process and embrace your unique position as digital ethologists. Digital marketers, and SEOs in particular, are the keepers of an incredible amount of information about human behavior. You have the tools and knowledge to deconstruct motivations, actions, and patterns of behavior that drive the research and purchase process. When you start with questions and natural observation, you're better positioned to perform in search and social. More important, if you take the time to quantitatively collect and document this data, you can help inform almost every part of an organization, especially content strategy.
20 Key Takeaways From the Dublin Web SummitHubSpot
The document summarizes key insights from speakers at the 20 Dublin Web Summit, where 20,000 people gathered. Several speakers emphasized the importance of quality content and storytelling over banner ads, being a disruptor rather than disrupted, using data to fuel creativity, and creating content as a conversation with people rather than marketing directly to them. The purpose of the document is to share valuable insights from business leaders, marketers, and entrepreneurs that attended the conference.
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
Online real estate and social media for nigeria'Tomi Davies
This presentation discusses online real estate in Nigeria and gives suggestions to practitioners on how to approach the use of social media as a business tool.
Social Media for Solopreneurs and Small BusinessesJaclyn Mullen
In this presentation, Jaclyn Mullen Media walks you through the very basics you need to regain control of your social networking so that your efforts can be managed in the proper amount of time while also being measurable and successful.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
Content is the Fire, Social Media is the GasolineSarah Zink
The document provides information on strategic social media use for businesses. It discusses how social media can increase efficiency, enhance reputation, improve client retention and more. It then describes common social media platforms like Facebook, LinkedIn, Twitter and YouTube and provides best practices for using each one. The document concludes with sample social media posting schedules and recommendations for posting apps like Hootsuite and Buffer.
Increase Visibility and Personal Branding On LinkedIn VINCE FERRARO
Here are some tips for using LinkedIn appropriately:
- Do not use it solely to ask strangers for jobs, money, or favors. Build genuine connections first.
- Do not spam your connections with constant sales pitches or irrelevant updates. Provide value without expecting anything in return.
- Do not post unprofessional content like rants, jokes, or personal details. LinkedIn is for professional networking.
- Do not ignore connection requests or messages. Respond respectfully even if you're not interested.
- Do not have an empty or sparse profile. Take the time to fill it out thoroughly and keep it updated.
- Do not use a fake name or information. Represent yourself authentically.
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
Why Social Media Matters For Business - March 13 2012Jennifer McClure
The document discusses why social media matters for businesses. It notes that social media allows businesses to build brand awareness, attract customers and talent, obtain customer feedback, and generate leads. It emphasizes that businesses should develop a social media strategy that is aligned with their overall business strategy, determines responsibilities, plans activities, trains employees, and defines success metrics. The strategy will help businesses effectively leverage social media.
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
The document discusses how social media is an important tool for future entrepreneurs. It provides tips on choosing social media channels like Facebook, LinkedIn, YouTube, and Instagram to engage customers and drive traffic. It emphasizes that high-quality, valuable content is needed to build an audience and promote conversions. Overall, the document advocates using social media marketing to build brands and businesses.
Upping your uq power with linked in v3 for sharingHeidi Pollard
This document provides tips on using social media, particularly LinkedIn, to boost your brand online. It discusses how the world is becoming more connected through social media and the growth of major platforms. It then provides strategies for using LinkedIn effectively, such as adding a professional photo, skills, groups to join, and recommendations. The key is to be visible online in order to attract potential clients and opportunities.
Social media can be used effectively by businesses in several ways:
1. Having an engaging social media representative who is passionate about the company helps build followers and brand awareness.
2. Announcing who is operating a company's social media account at different times helps personalize the experience for customers.
3. Involving different departments within a company allows them to provide useful information to followers from varied perspectives.
The document discusses leveraging social media for small businesses. It provides an overview of Michael Bowers and the Ohio Small Business Development Center (SBDC) at Columbus State. The Ohio SBDC advises small businesses and facilitates loans, job creation, and business growth. The document discusses developing a social media strategy and using platforms like Facebook, Twitter, LinkedIn, YouTube, and Pinterest to engage customers and reduce marketing costs. It emphasizes creating valuable content, building communities, and focusing on outcomes rather than tools.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Social Media Basics I & II - Arkansas Society of CPAs PresentationAbbi Siler
This presentation was offered at the Arkansas Society of CPAs State Meeting on May 28, 2014. This information is tailored to the CPA professional looking to use social media to market their business.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
3. Ray Silva
@TheRaySilva
•
• 6+ yearswho the hell am I?
But web dev experience
•
•
– Insert Baby
3* years of Social MediaPicture
Business Marketing Degree
• Digital /Brand Strategy at
@Smarttnet
4. “Smartt is a consulting-agency. We create and execute
roadmaps for ambitious organizations in North America by
turning strategic intent into measurable results in an era of
constant change.”
Our Core Purpose: To make companies grow and evolve
Our Values: Transparency. Leadership. Collaboration.
Social Media is a fun activity that can tie into many parts of businesses and life. Don’t believe the negativity – its “not that painful”
Welcome – My name is Ray and I live on the internet.
Some of our recentclients
Crystal wanted me to help – but the real reason is I see a gap. The industry is changing so quickly that organizations are having a difficult time keeping up. By empowering you, I’m helping you make finding jobs and talent easier for me and future generations.
I’m going to show you a little bit about what’s going on in the social media world, and how its affecting communications. Why are we looking at Social Media?
I believe that a lot of the same principles of recruiting follow back to marketing psychology. Connection, and relationship building are key. I’m going to explain how Smartt helps clients develop there brands as social media stars.
Now that we understand the principles I’ll show you more specifically how to connect with your audiences using some of the tools.
Lastly, I’ll do some Q&A to wrap up any remaining thoughts.
So lets get started.
Amazing statistics – This shows that Canada is connected. In comparison to the rest of the world, we have one of the highest adoption rates of social media. Vancouver is even more connected that this.
This is from 2010, but you can see the adoption levels starting to grow – and they will continue as these platforms connect other areas of the world.
Social media is changing the way we think and communicate with each other. My grandma told me a few years ago, “Ray, no one comes over and has tea any more, they just phone me up to talk”. Now, people are beginning to resort to text instead of phone calls because its much more convenient. What’s next?
It has changed our behaviour. For instance, look at my new use for Yellowpages! We have new methods of getting the information we need.
If you look at the changes in landscape you can start to understand that there is more consumer control than ever before. Because of changes in social media any brand can and will be talked about online. This provides brands with a HUGE opportunity, but also a huge risk. This means that products, customer services, and communication are paramount in maintaining positivity around your brand online. In this example time, attention, and trust start high because there isn’t a lot of advertising cluttering the world. Humans aren’t used to seeing thousands of ads on a daily basis. As time goes on these decrease because media clutter, product choice, and eventually the internet come into play. Now we’re at a point where brand awareness, and perception is attributed to our friends, and social filters.
Traditional Recruiting methods aren’t as effective. Job ads, cost a ton and are the really reaching the right audience? There isn’t as many stats to help us understand the ROI. New tools are more effective, allow you to understand more about the individuals looking at ads, and provide a plethora of data to sift through. This helps justify the effectiveness of your job ads, and job efforts.
A bob dylan quote that has been permanently engrained in my head. Things just aren’t what they used to be. I’ve been on the internet since I was 9 using dial up internet. The new generation understands tech, we live on it, and we look for new ways to incorporate tech into our daily lives. Its not a be seen be heard – its about be seen, be discovered.
Mark Zuckerberg is one of the youngest billionairs to ever live – and the reason he got there was an understanding of technology, and people. It’s what will define our future – and its extremely important. The reason I bring this up is its really important to understand who you’re talking to in social media before promoting.
These stats speak for themselves. The younger generations are more attached to these new forms of communication than ever before. Its become a routine, and is a dependency. Use some of these stats to help define your brand, and your communications going further.
But before you get going on social media, or even recruiting you need to understand who you’re talking about. IT ALL STARTS WITH RESEARCH.
Some of the research that would be important in the online recruitment field would be the following. Once you outline these areas, then you’ll be able to better target prospective hires.
If you have a hard time identifying or deriving your brand, or audience then start to ask your employees. They will with out a doubt be able to tell you what they’re doing, where they’re hanging out, what websites they visit, and how they look for jobs.
55% of brandtouchpoints are user generated. As you can see, this social media landscape diagram is only a few of the hangouts the exist online. Depending on who you’re talking to, the areas you select will change.
Find the appropriate toolsSet up the appropriate accounts.Make sure you choose to use the ones that matter most to who you want to connect with. Base it off research, and actively be looking for new tools.
The age old question of how do we qualify beauty. What do you find attractive in social media? Actually – give me some qualities.
Some of your answers were probably pretty different, why? Because everyone here is different. They key to positioning your brand appropriately is to customize for each use group.
At Smartt we develop a few strategy pieces – one of which is a content strategy.
Content is about quality. What are you talking about? Why is it relevant? Does it ad value? Is it Spam?Context is about tone of voice, in what setting are you talking? How does this relate to the key audience?Consistency is about timing, and how often you want to message your audience.
Remember Office Space? A red stapler?Milton is the office shy guy, weirdo, and odd ball. Don’t be Milton when it comes to social media. Speak up, and clearly express your ideas. You need to do this to lead conversations, and adjust the perceptions of your brand. IF you’re not posting often, then guess what? No one will see you.
Listening to audience you’ve selected is the first step. You don’t want to spam, so in order to be relevant we need to know what is important to these groups. What really makes them tick, and what sorts of content can we talk about so that we can relate. Engaging with others of like interests, fields, target audience, about important and relevant topics is essential for growth.Influence by leading. Start talking about your subject matter expertise – in INDUSTRY. This makes it more attractive for job seekers –plus u have hire potential to spread content. Activate by incentivizing your shares. Make it worth peoples time.
When you leverage your networks, the spread of information has more potential.
Helped me derive a campaign to get myself hired. Build a campaign that rewards those that help you find a job. If you end up getting hired for a job – promise them an incentive. It could be tickets to a game, or opera, or even a gift basket. Leverage your network connections to get what you want done.
Really get involved, or be willing to pay for it. Community management is a full time job, it takes hours and hours for those doing it right. If you’re not willing to get your hands dirty, and do the research, and outreach – you’re going to have to pay for it. It takes time or money. BUT, be weary of using interns or those who don’t fully understand your brand, if they don’t understand the business value of their effort, or the metircs involved then there is a higher chance to failure.
Facebook.
Facebook forrecuitment is about exposure not necessarily anything else. With this said, as a little trick – we use the PPC model beause we know that most of the people who see the ad wont necessarily click it. This means that we can get thousands of impressions for only the cost of a few clicks. Make sure to set the appropriate targeting settings based of your initial research.
Live the recruitment phase – in this example, Digital ad agency DARE uses their notes section of Facebook Fanpage to promote their job ad. This is a great spot for it as it doesn’t spam the wall with information that may be irrelevant to your audience. But, it still has enough exposure that those that should see it will.
I’m sure you already use Facebook and Social Networking Sites to do a little detective work. Use Facebook to uncover a bunch of inconsistencies.
Find job boards and partner with them – leverage similar pages to help promote your message. There is a number of these boards and bloggers that have recruitment areas on their websites. To find them use a keyword search – or ask your network. Once you have a new job posting make sure to share it with these sources.
If you want to increase your social media following, then tell more people. Use marketing collateral like….
Be proactive and search. Look for your audience across the web, and on social networks like facebook and twitter. You can use bing and google, but also try using search.twitter.com and socialmention.com – With these tools you will be able to find people talking about specific topics. You will also be able to find your brand, and your competitors brands.
As your following grows the most important tip I can give you is to organize. Clutter is a killer when it comes to customer relationship management and with this said, organizing them will make keeping up more manageable. Use the list feature in twitter as a start, and organize based on location, topic, or activity. Once this is done, you’ll be able to listen and share content more appropriately.
Highly recommend starting a company page – it’s a great place for individuals looking for work to find out more about your company. They can see who works with you, and how big you are. In addition, this allows users to keep up on your company by following.
Don’t be afraid to reach out to individuals on twitter. If the recruitment effort is relevant to their field. As you can see in the diagram, more than 90% don’t mind your efforts, so get out there!
If you’re going to be proactive on linked in – start using groups. Here individuals are going to chat, and share information about their fields. Converse and share, make a name for your company, and once you’re apart of that community, start asking.
Skills is a new feature on linkedin that allows you to search for talent based on a specific field. Say you need someone with a CHRP with HTML5 programming experience. Here you can search and it will show you the most relevant results.
This is what the search results look like. As you can see related skills and the skill growth will appear.
For additional research and tips use talent.linkedin.com – they provide a bunch of statistics, and white papers on recruiting in specific industries.
Finally – keep up on trends. There are new changes in technology everyday- this makes it almost impossible to predict the technological advancements more to a year into the future. Keeping up on a daily basis will keep you on the ball, and you’ll know which emerging platforms and technologies can affect your recruiting activities. Above are a few of the resources I use on a daily basis.