The presentation of mr.Tien Huy, Chief Digital Officer - OgilvyOne Worldwide, about new position & new trend in Communication: technology-based creative people with title "Creative Technologist". Mr. Tien Huy is also giving speeches at Digital Planning Specialist Course of AiiM: http://aiim.edu.vn/khoa-hoc/chuyen-vien-hoach-dinh-digital-digital-planning-specialist/

1. HOW
TECHNOLOGY
TALKS
How technology change the way we tell stories in advertising

3. OgilvyOne is
the world’s
pre-eminent
Customer
Engagement
Agency ...

4. We turn big
ideas and data
insights into
personal
experiences

6. NGUYEN TIEN HUY
CHIEF DIGITAL OFFICER
OVER 10YEARS CREATING BRAND EXPERIENCES

7. WHAT DO WETALK ABOUT
TODAY?
DIGITAL MARKETING
AGAIN?

9. WHAT DO WETALK ABOUT
TODAY?
DIGITAL INNOVATION

10. THE OLD DAYS

11. STORYTELLING

12. First officialTVC in the world
STORYTELLING

13. BRAND STORIES

14. PEOPLE STORIES
BRAND STORIES
OR

15. PEOPLE STORIES
BRAND STORIES
TECHNOLOGY

16. PEOPLE STORIES
TECHNOLOGY IS AN
ENABLER
TO

17. HEXOS
VOICEFORALL

19. AGENCIES NEEDTO LOOK
BEYOND STORYTELLING AND
TAKETHEIR CUES FROM
SOFTWARE DEVELOPERS
REI INAMOTO
CHIEF CREATIVE OFFICER / AKQA

20. HOW AN IDEA
CAME TO LIFE
ART COPY

21. WILL IT CHANGE?
ART COPY
TECH

22. WHAT IS CREATIVE
TECHNOLOGIST?

23. DIGITAL TOOLKIT
A FEWYEARS AGO
HTML
Flash
Video
Databases
What is Creative Technologist (Sermad Buni - Creative Technologist at BBDO)

24. DIGITAL TOOLKIT
NOW
HTML
Flash
Databases
Facebook
Geo-location
Multi-touch interfaces
Voice recognition
...
Mobile
NFC
AR
QR
SmartTVs
Tablets
Kinect
...
What is Creative Technologist (Sermad Buni - Creative Technologist at BBDO)

25. INTHE WORLD OF
ART AND COPY
EVERYTHING IS
POSSIBLE
NOW
WITH TECH,
IS IT?

26. Nike: Fuelband

28. Ballantine’s: T-shirt OS

30. Nestlé: Dolce Gusto

32. WELCOMETO
ERA OF EXECUTION

33. WHO CAN SAY
IT’S POSSIBLE???

34. CREATIVE
TECHNOLOGIST
ISTHE ONE WHO CREATES
ART AND COPY WITH
1S AND 0S

35. CREATIVE TEAM
BECOME
INVENTORS

36. ROLE OF CREATIVE
TECHNOLOGIST?

37. KEEP UP TO DATE WITH
NEWTECHNOLOGIES AND
SEE POTENTIAL OF
GREAT IDEAS

39. WORK WITH ART AND
COPY IN CONCEPTING

41. BUILD PROTOTYPESTO
DEMONSTRATE IDEAS

43. OVERSEE PRODUCTION

44. WHERE TO
FIND THEM?

45. HARD!!!

46. INSPIRE TECH PEOPLE
OR CREATIVE PEOPLE?

47. PEOPLE WHO LOVE
EXPERIMENT

48. PEOPLE WHO IS MULTI-
TASKING

49. PEOPLE WHO CAN

50. INSPIRE
THE MARKET

51. BRING
REAL VALUE

53. INVENT
SOMETHING

54. THANKYOU!
Facebook: Huy Pencil
Website: www.pencil.vn