INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
Canadian Adventure Camp is a North Ontario coed sleepover summer camp for kids located on a beautiful private island in the wilderness lakes region of Temagami. Founded in 1975, it provides acclaimed programs to children from around the world! Visit site: http://www.canadianadventurecamp.com/
Canadian Adventure Camp
15 Idleswift Drive
Thornhill, Ontario, L4J 1K9 Canada
info@canadianadventurecamp.com
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
Canadian Adventure Camp is a North Ontario coed sleepover summer camp for kids located on a beautiful private island in the wilderness lakes region of Temagami. Founded in 1975, it provides acclaimed programs to children from around the world! Visit site: http://www.canadianadventurecamp.com/
Canadian Adventure Camp
15 Idleswift Drive
Thornhill, Ontario, L4J 1K9 Canada
info@canadianadventurecamp.com
For a child, having a sibling often means having a constant companion who can provide support, love, and care for the child for the rest of his or her life. Sibling relationships often reflect the overall condition of cohesiveness within a family.
There are several ways in which sibling relationships can be complicated. For example, sibling rivalry, blended families, a large age difference, and gender differences are often areas that can lead to hostile sibling relationships.
How to End Bullying Stress &
Help Your Child Become a STRESS HERO AT SCHOOL
Lyrics re-written by Jill Prince, MBA, CHC from Strictly-Stress-Management.com
Sung to the tune of “Sing a Song of Sixpence.”
For a child, having a sibling often means having a constant companion who can provide support, love, and care for the child for the rest of his or her life. Sibling relationships often reflect the overall condition of cohesiveness within a family.
There are several ways in which sibling relationships can be complicated. For example, sibling rivalry, blended families, a large age difference, and gender differences are often areas that can lead to hostile sibling relationships.
How to End Bullying Stress &
Help Your Child Become a STRESS HERO AT SCHOOL
Lyrics re-written by Jill Prince, MBA, CHC from Strictly-Stress-Management.com
Sung to the tune of “Sing a Song of Sixpence.”
[How to create great ideas]_RMIT_Marketing Challengers 2012AiiM
RMIT organizing team of Marketing Challengers 2012 came to AiiM to seek help for motivating the young candidates go beyond and forward in the Levi's Campaign "Go Forth".
Here what AiiM gave them, an inspiring presentation about how to be creative in advertising.
At CampNavigator, we give parents accurate, insightful and valuable information, empowering them to make informed decisions about summer camp. CampNavigator Magazine shares knowledge to enrich the lives of children, youth and adults through the camp experience.
The key to addressing youth crime and antisocial behaviour in remote community's and regional towns, is for an Aboriginal led solution that address's the challenges of the children before they start criminal and anti-social behaviour.
For 3 years we interviewed current and former Don Dale managers, the kids, parents and many others.
From that work we have produced a new way forward that will put the child's needs front and centre, building them and empowering them to understand that culture and education are the pathways to attain their wildest dreams.
When presented at the 9th Annual National Indigenous Health Research Showcase, Professor Tom Calma jumped up and said, "we should be doing a longitudinal study on this."
The program is based on Applied behavoural Analysis, the same method I used to engage with my son who was within the spectrum of severe autism. He is now one of Darwin's top live event sound technicians.
https://www.murdoch.edu.au/news/articles/murdoch-research-aids-autism-recovery
Waiting to address antisocial behaviour when a child comes in contact with the juvenile justice system means they have already in many cases had 2/3 years of criminal behaviour.
They have missed the foundations needed to gain a good education. This limits their future employment opportunities and increases the likelihood of continuing a life of crime.
Many of these children have family or even parents who have been through the juvenile justice system into the adult prison system. So, the antisocial and criminal behaviour becomes intergenerational.
Whilst many programs focus on short term diversion or when a child is classed at risk at 12 or 14, the success rate is only measured the reduction in crime.
In my way of thinking they have failed the child because of the very fact that many of these children's education levels are no higher than grade 2.
There is limited potential of them regaining those years and achieving their greatest dreams and aspirations.
Like anything with children, early intervention is the key. With youth crime and antisocial behaviour it is no different.
An Aboriginal solution to addressing youth crime. KeithGregory19
The key to addressing youth crime and antisocial behaviour in remote community's and regional towns, is for an Aboriginal led solution that address's the challenges of the children before they start criminal and anti-social behaviour.
For 3 years we interviewed current and former Don Dale managers, the kids, parents and many others.
From that work we have produced a new way forward that will put the child's needs front and centre, building them and empowering them to understand that culture and education are the pathways to attain their wildest dreams.
When presented at the 9th Annual National Indigenous Health Research Showcase, Professor Tom Calma jumped up and said, "we should be doing a longitudinal study on this."
The program is based on Applied behavoural Analysis, the same method I used to engage with my son who was within the spectrum of severe autism. He is now one of Darwin's top live event sound technicians.
https://www.murdoch.edu.au/news/articles/murdoch-research-aids-autism-recovery
Waiting to address antisocial behaviour when a child comes in contact with the juvenile justice system means they have already in many cases had 2/3 years of criminal behaviour.
They have missed the foundations needed to gain a good education. This limits their future employment opportunities and increases the likelihood of continuing a life of crime.
Many of these children have family or even parents who have been through the juvenile justice system into the adult prison system. So, the antisocial and criminal behaviour becomes intergenerational.
Whilst many programs focus on short term diversion or when a child is classed at risk at 12 or 14, the success rate is only measured the reduction in crime.
In my way of thinking they have failed the child because of the very fact that many of these children's education levels are no higher than grade 2.
There is limited potential of them regaining those years and achieving their greatest dreams and aspirations.
Like anything with children, early intervention is the key. With youth crime and antisocial behaviour it is no different.
Contact ceo@deadlyguardians1.com
For further information.
An Aboriginal Solution to Addressing Youth Crime.Keith Gregory
The key to addressing youth crime and antisocial behaviour in remote community's and regional towns, is for an Aboriginal led solution that address's the challenges of the children before they start criminal and anti-social behaviour.
For 3 years we interviewed current and former Don Dale managers, the kids, parents and many others.
From that work we have produced a new way forward that will put the child's needs front and centre, building them and empowering them to understand that culture and education are the pathways to attain their wildest dreams.
When presented at the 9th Annual National Indigenous Health Research Showcase, Professor Tom Calma jumped up and said, "we should be doing a longitudinal study on this."
The program is based on Applied behavoural Analysis, the same method I used to engage with my son who was within the spectrum of severe autism. He is now one of Darwin's top live event sound technicians.
https://www.murdoch.edu.au/news/articles/murdoch-research-aids-autism-recovery
Waiting to address antisocial behaviour when a child comes in contact with the juvenile justice system means they have already in many cases had 2/3 years of criminal behaviour.
They have missed the foundations needed to gain a good education. This limits their future employment opportunities and increases the likelihood of continuing a life of crime.
Many of these children have family or even parents who have been through the juvenile justice system into the adult prison system. So, the antisocial and criminal behaviour becomes intergenerational.
Whilst many programs focus on short term diversion or when a child is classed at risk at 12 or 14, the success rate is only measured the reduction in crime.
In my way of thinking they have failed the child because of the very fact that many of these children's education levels are no higher than grade 2.
There is limited potential of them regaining those years and achieving their greatest dreams and aspirations.
Like anything with children, early intervention is the key. With youth crime and antisocial behaviour it is no different.
Contact ceo@deadlyguardians1.com
For further information.
Notes :
Helloworld is social media that is made as a tool to store your precious moments of your parenting life phase.The application has more focus in parent and child’s life growth. Stories, photos, experiences, special moment.
Everything about parents and child and their moment.
Helloworld is a practical solution to capture precious moments in child’s life stages development. This is a digital album and diary with personal touch so we can share emotions and so many other things.
Coming soon in for beta version, in end of august : www.helloworld.co.id
Available in web and android version.
Similar to 2014 VYS: Final Round: Sail to the South! (12)
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
[How technology talks] Creative Technologist - who are you?AiiM
The presentation of mr.Tien Huy, Chief Digital Officer - OgilvyOne Worldwide, about new position & new trend in Communication: technology-based creative people with title "Creative Technologist".
Mr. Tien Huy is also giving speeches at Digital Planning Specialist Course of AiiM: http://aiim.edu.vn/khoa-hoc/chuyen-vien-hoach-dinh-digital-digital-planning-specialist/
The presentation of mr.Minh Thuan, Managing Director - DNA Digital, about new position & new trend in Communication: technology-based creative people with title "Creative Technologist".
Mr. Minh Thuan is also giving speeches at Digital Planning Specialist Course of AiiM: http://aiim.edu.vn/khoa-hoc/chuyen-vien-hoach-dinh-digital-digital-planning-specialist/
[The PR industry you never know] PR Landscape in Vietnam: Campaign "Canon - o...AiiM
Case "Canon - one photo, one action" được chia sẻ trong hội thảo "PR landscape in Vietnam" ngày 25.7 - thuộc chuỗi hội thảo "The PR industry you never know" do AiiM tổ chức.
[How digital changes Advertising industry] Impacts of digital in advertising,...AiiM
Hội thảo "How digital changes Advertising industry" ngày 20.7 do AiiM tổ chức.
Topic 2: Impacts of digital in advertising, and how it changes advertising people
Mr. Thuận Ngô, Managing Director @ DNA Digital. Former Digital Creative Director @ Notch JSC.
[How digital changes Advertising industry] Digital driven cases in Integrated...AiiM
Hội thảo "How digital changes Advertising industry" ngày 20.7 do AiiM tổ chức.
Topic 3: Digital driven cases in Integrated Communication
Mr. Lam Tăng: Head of Client Services @ Climax Agency.
[How digital changes Advertising industry] Rethink "digital" in advertisingAiiM
Hội thảo "How digital changes Advertising industry" ngày 20.7 do AiiM tổ chức.
Topic 1: Rethink "digital" in advertising
Mr.Dũng Nguyễn – Business Director @ AiiM. Former Digital Planner @ Climax Agency.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. VIETNAM
YOUNG
SPIKES 2014
SAIL TO THE
SOUTH!
INSIGHT
Vietnamese teens don’t
dare to experiment.
Or even if they do,
they will hide it.
As they are afraid of
parents’ judgments.
3. VIETNAM
YOUNG
SPIKES 2014
SAIL TO THE
SOUTH!
WHY
The more kids grow, the less
compliment and expression parents
give, especially in teenage period.
HOW
Bring out parents’support to boost
motivation for teens to live their life
and wear their passion,
which is also Sprite’s role.
SOLUTION
5. VIETNAM
YOUNG
SPIKES 2014
SAIL TO THE
SOUTH!
Interview 20 Moms
and Dads about their
teenage kids.
Prove that parents
give compliments,
even support teens to
live their passion.
PHASE 1
FEEL THE
HEARTFELT
SHARING
6. VIETNAM
YOUNG
SPIKES 2014
SAIL TO THE
SOUTH!
The most powerful words
will be packaged as
wrappers on Sprite bottles
to send to teens.
Their reactions and the
interview clip will be
shared on social media
channels.
PHASE 2
BRING OUT
ENDLESS
SUPPORT
7. VIETNAM
YOUNG
SPIKES 2014
SAIL TO THE
SOUTH!
PHASE 3
LIVE YOUR
PASSION
CHEER-UP SONG
PERFOMRED BY PARENTS
On music websites for teens
(zing, yan, soundcloud)
On Sprite interactive
posters at cinemas, coffee
shops and shopping malls
where teens gather
8. VIETNAM
YOUNG
SPIKES 2014
SAIL TO THE
SOUTH!
PHASE 3
LIVE YOUR
PASSION
CHEER-UP EMOTICONS
& MEME
On social networks
(chatting apps, forums)
CHEER-UP STICKERS
On pack for collectible
9. VIETNAM
YOUNG
SPIKES 2014
SAIL TO THE
SOUTH!
CAMPAIGN MILESTONES
HEARTFELT
SHARING
BRING OUT
ENDLESS
SUPPORT
LIVE YOUR
PASSION
Unbranded
focus group
Cheer-up
Bottle
(direct
and social
media)
Cheer-up
Song
Emoticons
and Stickers
(website,
print,
ambient)
PHASE 1 PHASE 2 PHASE 3