What is creative technology? Which are the differences with UX? What is creative technology designer? Do yo need a creative technology designer?

1. Creative Technology Design
hitzkareaga.com

2. Creative Technology is about
development but understanding…
• creative process
• user and business needs
• world of technology

3. And can’t the user experience (UX)
process understand those
requirements?

4. Of course! The UX process can
understand them.
And UX process is robust, detailed and
clients and users can take part in the
design too.

5. BUT…
It’s not suitable for…
• Small projects
• Tight budgets
• Short deadlines

6. An UX development process…
1.
Research
Define goals,
needs, tech,
culture, market,
context…
•Client validation
2.
Concept
Visual design,
information
architecture,
interaction
design…
•Client validation
3.
Design
Visual
components,
behaviors,
high fidelity
prototype…
•Client validation
4.
Development
Content creation and
migration, CMS, bug
fix, testing…
•Client / user validation
5.
Delivery
Launch, style
guides,
training…
•Final validation
This process means too much TIME, MONEY
and RESOURCES for short timelines, tight
budgets or small projects.

7. ANOTHER PROCESS IS NECESSARY

8. Creative Technology Design Process
1.
Brainstorming
With users, client, designers
and developers
Approx.: 90 minutes.
•Together with client and users
2.
Concept & Design
Creativity, information
architecture, interaction design,
visual design, hight fidelity
prototype, CMS…
Approx.: 5 days
•Continious communication between
all team members and client
3.
Delivery
Contents, SEO, bug fixing,
training…
Approx.: 2 days
•Final validation
This process is another way of thinking
projects, faster and more economic, but
FRESH and CREATIVE.

9. CREATIVE TECHNOLOGY DESIGN…
Makes not talk.
Is about solving problems.
Let’s us tell stories in new ways.
Is another way of thinking projects.
Uses code to express creative ideas.
Is about how culture drives technology.
And how technology drives culture.

10. What is the creative technology designer?

11. What is the creative technology designer?
A Creative Technology designer sits at the intersection
between Business, Design and Technology.
Business
DesignTechnology
Creative
Technology
Designer

12. A Creative Technology designer has a
strong technology background,
human sciences skills and a good
advertising and marketing knowledge.
Creativity, UX, UI and Developer
hybrid.

13. Do you need a creative technology
designer?
If you have short deadline to develop, YES.
If you have tight budget for a UX process, YES.
If your project is small, YES.

14. Contact me
f o r m o r e i n f o r m a t i o n
hit zkare aga.com
(+ 4 9 ) 1 6 3 1 6 3 7 1 1 4
hit z@hit zkareaga.com