WTF is Creative Technology and Why Should I Care?
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Creative technology combines creativity and technology to develop new solutions. It can be used to create better work, explore new markets, and make a real difference. Examples include BRCK, an affordable rugged laptop for harsh environments, Loon which aims to provide internet access to rural and remote areas using high-altitude balloons, and Folding@home which uses volunteer computing power to simulate protein folding and study diseases.
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WTF is Creative Technology and Why Should I Care?
- 1. WTF IS CREATIVE TECHNOLOGY AND WHY SHOULD I CARE? @joelblackmore
- 3. WTF IS CREATIVE TECHNOLOGY AND WHY SHOULD I CARE? @joelblackmore
- 5. some things are always the same… @joelblackmore
- 8. WHAT IS CREATIVE TECHNOLOGY AND WHY SHOULD I CARE? @joelblackmore
- 12. "Making stuff is the most joyful occupation that we ever engage. It’s the closest we come to God” Jeff Howe @joelblackmore
- 13. 1. more offspring than can survive 2. traits vary 3. differences are heritable @joelblackmore
- 14. when it’s right, it’s right @joelblackmore
- 18. NOW I KNOW WHAT CREATIVE TECHNOLOGY IS AND I CARE? @joelblackmore
Editor's Notes
- Welcome everyoneGreat to see so many creative technologists in the roomThank you to everyone before meToday I want to give you my answer to the question: WTF …
- I’m Joel – happiest man in mobile I used to work in games, for EA & Codemasters, now I work in mobile where I am at Somo – a mobile solutions company – leading the UK innovation teamI’ve always worked in, or very closely to development teams, and I have always been fascinated with technology (for Xmas I got a Dell PC in my room, I even used to own the PDA phones)
- When asked to talk, I wasn’t truly confident I knew what a Creative Technologist was!If I was speaking to lots of people that were Creative Technologists, I wanted to make sure I was correctI asked a lot of friends, head of CT, Creative Technical Dir… One thing was clear – there is no definitive definition
- As we’ve heard already, many Creative Technologists come from a development backgroundPushing the limits of software, finding hacks and work-aroundsWe know that some come from more of a design background – Murat for a startMost interesting to me is the third type – visionariesThis is more where I fitThis is like Steve Jobs – no coding background, no design background, just an appreciation for creativity and an understanding of technology
- Whatever the background, we all share similarities…We have a hunger for ‘MORE’More knowledge, better use of a technology, ‘cool’ ideas…We focus on the future, and progression through technologyWhat’s next? What’s coming? What’s new?Whilst these qualities could be matched to anyone, I believe they are commonly found in Creative Technologists, as well as THIS
- Most importantly to me is the marriage of the” left brain and right brain”Popular theory is that left brain is logical, right brain creativeFor me, this is what a Creative Technologist is all aboutUnderstanding emerging technologies (what’s coming and how it CAN work)Vision for human potential (how to apply these creatively to find new uses and solve a human problem)Using both sides of the brain, we CREATE
- That’s my stab at what a Creative Technologist is. This is why I’m really talking today…Why should I care?It’s easy to get bogged down in the day to day of Creative Technology…
- Agencies with good Creative Technologists produce better work…
- Businesses with good Creative Technology understanding can flourish, and find new markets.Most importantly…
- We can make a real differenceIt’s easy to forget that technology is not a ‘thing’Technology is simply a tool created by humans, in order to solve our problemsIt isn’t aliveIt doesn’t move without US moving it forward
- I love this quote about why we love to make thingsEvery time we make something we are trying something out – successful or notWe are trying new thingsWe are helping technology move forward
- When we look at the 3 rules of natural selection, we can identify with every oneUsing our unique left & right brains, we create numerous ideas, more than can surviveWe look at how a technology can be used millions of ways, giving our ideas varied traitsMost importantly, we learn from good ideas. We borrow good code. We continue upon a theme, building and building towards brilliant products built from the progress of others
- And when it’s right, it’s right
- BRCK is the ‘backup generator’ for the internetDesigned for Africa, famously poorly connectedThis is a brilliant example of a good understanding of not particularly new technology being applied creatively to a human problem
- Loon is fucking nutsAgain, aimed at providing internet access to the developing world, Loon is a network of balloons that broadcast internet to hard to reach places around the worldFantastically creative solution to a technical issueThis brings all the internet’s education to people previously with no access to the internet
- Folding@home is a brilliant program I have been a huge fan of for about 5 yearsA network of distributed computing, small packets of information are sent to idle computers to contribute to life-changing research on cancel, alzheimers, and Parkinson’sThe most obvious technical solution for this could have been ‘build a super computer’, but with creative thinking we arrive at a much better goal
- So I just wanted to remind you all that whatever you do individually, at agencies, start-ups, whatever, you are all part of this progression – share a blog post, git hub, a meetupI believe creative technical thinking is THE future, and I am proud we are all here now
- Thank you