The Purpose Group brings together five companies to help brands connect with consumers through meaningful stories. They integrate insights, strategies, creative ideas, and strong executions to build brands from a consolidated perspective within a single agency. The five companies - The Window, BMC, Mind Caster, Mash, and 9am - each provide different marketing services and together offer a full range of expertise to meet clients' needs flexibly.
Thanks for the support from our valuable clients that help us make it this far!
Our 2015 proposition: performance-based marketing agency. If you like us, give us a chance to prove you are right!
Spreading the passion in:
• Corporate Branding
• Product Branding
• Corporate Identity
• Packaging Design
• Creative Collaboration
• Non-traditional Media
We believe that good ideas are a measure of how people want to bring them up in conversations and how it excites them rather than how creative deem them so - in short we believe good ideas spread quickly on their own.
We believe design is an effort in enriching lives and developing culture. It is not merely an extension of marketing but is the voice of a society - which is why we strive to cultivate design that is founded on Vietnamese traditions or the essence of the brand.
Thanks for the support from our valuable clients that help us make it this far!
Our 2015 proposition: performance-based marketing agency. If you like us, give us a chance to prove you are right!
Spreading the passion in:
• Corporate Branding
• Product Branding
• Corporate Identity
• Packaging Design
• Creative Collaboration
• Non-traditional Media
We believe that good ideas are a measure of how people want to bring them up in conversations and how it excites them rather than how creative deem them so - in short we believe good ideas spread quickly on their own.
We believe design is an effort in enriching lives and developing culture. It is not merely an extension of marketing but is the voice of a society - which is why we strive to cultivate design that is founded on Vietnamese traditions or the essence of the brand.
Purple Asia is a leading international brand strategy, design and PR agency with a track record spanning 18 years in Asia. Purple Asia's client list includes luxury hotels and resorts, leading global property developers, luxury retailers and e-tailers, cutting-edge restaurants and bars and a vast range of businesses in many other industries.
Red Cat Motion is a video agency that uses visual storytelling and animation to humanizes your brands and connects love with your audiences.
From Animation to Live Action, our capabilities include:
-TV Commercials
-Broadcast Branding
-Teasers and Promos
-Animation Short Film
-Explainer Videos
-Music Videos
-Interactive Video
-Digital Content
-Game Animation
Red Cat Motion là Agency tiên phong trong lĩnh vực Video Animation tại Việt Nam. Cùng với đội ngũ sáng tạo, Red Cat Motion tự hào đã tư vấn chiến lược Video cho các công ty quảng cáo và khách hàng trong ngoài nước bao gồm Unilever, Heineken, Coca Cola, Google, Sony, Squire, Nestle, Eurostar...
This is a summary of the company's approach. It outlines the categories we work in and some examples of the work we're done. For more, visit www.williamsmarketing.ca
Bamboo Labs - Digital Advertising Agency Credentials 2017Pavel Hacker
Showcase of Digital Advertising Agency operating from Bangkok, Thailand, active in Thailand and South-East Asia region. We provide all key digital marketing services but focus mainly on Content and Social Media.
WE BELIEVE THAT TODAY EVERY BRAND IS FIGHTING TO GET INTO CUSTOMERS' HEARTS, MINDS AND HANDS
WE EXIST TO HELP YOU WIN THE FIGHT
We are Forest Creative. We are the agency for the digital revolution.
When we say full-service, that’s exactly what we mean.
At Forest Creative we have the skills and capabilities in-house to deliver on almost any communications project. From strategy, through to production and delivery, we aim to provide experiences of value, building and maintaining a conversation between people and brands.
This is why we’ve mastered a beautiful composition between Image enhancements to Storytelling. It's not about simply interrupting people. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates an impact.
That’s why we specialise ‘MARKETING IN THE AGE OF DISTRACTION’
Be it
Brand Development
Corporate Identity Kits
360 Degree Marketing Strategy
Mobile & Web
Social Media Marketing
Interactive Space Design
Retail Store Space Design
Exhibition Space
Visual Merchandising
Corporate Office Theme Design and Events
Email & Content Marketing
Lead Generation
Photography
Explainer Videos
Corporate/Ad films.
On another note, We also specialise in image enhancement, creating value to the photographs/images used for web, advertisements, social media postings and image stocks.
We create amazing results for our (growing) list of pioneering clients. We’re not just an agency, we're a trusted partner.
Get to know us, you won’t be disappointed!
Thiết kế bắt mắt – hiệu quả là thế mạnh và kinh nghiệm của Intheblack đã thiết kế cho 1,850 thương hiệu thuộc 35 lĩnh vực ngành nghề trong 05 năm qua. Từ ngân hàng ACB đến quán ăn Cô Ba Xứ Quảng. Bạn có thể thấy khách hàng của chúng tôi hiện diện khắp nơi.
Visicita Communication established in 1998. A 100 percent local, leading activation agency with exceptional local resources
dedicated to give and create communication solutions based on clients needs. Visicita Communication believes that consumer and market understanding is the
best way to activate a brand.
With appropriate tools in developing activation programs, Visicita Communication aims to give outstanding results for its clients.
Visicita Communication was acquired by Dyandra & Co. in July 2012, which was becoming a public company, listed at Jakarta Stock Exchange under Dyandra Media International in May 2013.
FOREST is an all creative agency that specialises in the
exotic art of brand storytelling. We cra insighul
creative work which result in compelling brand
experiences and wholesome value. We are an all hands
on deck advertising solutions provider with a panache for
creating outstanding creative work for any, and all,
media. We value ourselves as an immaculate provider of
creative solutions that connects with the target market.
WorldLine – an eight-year-old Experiential Marketing agency. We provide marketing strategy campaign, create product and brand experience by activities such as product launch event, brand activation, distribution of promotions etc. We connect people, brands and retailers wherever they are.
If you have any further question, please do not hesitate to contact us.
Ngan Truong | WorldLine BrandEx | Business Development Executive l 0905.107.470 | 8th Floor, 402 Huynh Van Banh Street, Ward 14, Phu Nhuan District | Tel: 083.820.7131 – Ext: 116, Fax: 083.820.8639 | www.worldline.vn |
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
Purple Asia is a leading international brand strategy, design and PR agency with a track record spanning 18 years in Asia. Purple Asia's client list includes luxury hotels and resorts, leading global property developers, luxury retailers and e-tailers, cutting-edge restaurants and bars and a vast range of businesses in many other industries.
Red Cat Motion is a video agency that uses visual storytelling and animation to humanizes your brands and connects love with your audiences.
From Animation to Live Action, our capabilities include:
-TV Commercials
-Broadcast Branding
-Teasers and Promos
-Animation Short Film
-Explainer Videos
-Music Videos
-Interactive Video
-Digital Content
-Game Animation
Red Cat Motion là Agency tiên phong trong lĩnh vực Video Animation tại Việt Nam. Cùng với đội ngũ sáng tạo, Red Cat Motion tự hào đã tư vấn chiến lược Video cho các công ty quảng cáo và khách hàng trong ngoài nước bao gồm Unilever, Heineken, Coca Cola, Google, Sony, Squire, Nestle, Eurostar...
This is a summary of the company's approach. It outlines the categories we work in and some examples of the work we're done. For more, visit www.williamsmarketing.ca
Bamboo Labs - Digital Advertising Agency Credentials 2017Pavel Hacker
Showcase of Digital Advertising Agency operating from Bangkok, Thailand, active in Thailand and South-East Asia region. We provide all key digital marketing services but focus mainly on Content and Social Media.
WE BELIEVE THAT TODAY EVERY BRAND IS FIGHTING TO GET INTO CUSTOMERS' HEARTS, MINDS AND HANDS
WE EXIST TO HELP YOU WIN THE FIGHT
We are Forest Creative. We are the agency for the digital revolution.
When we say full-service, that’s exactly what we mean.
At Forest Creative we have the skills and capabilities in-house to deliver on almost any communications project. From strategy, through to production and delivery, we aim to provide experiences of value, building and maintaining a conversation between people and brands.
This is why we’ve mastered a beautiful composition between Image enhancements to Storytelling. It's not about simply interrupting people. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates an impact.
That’s why we specialise ‘MARKETING IN THE AGE OF DISTRACTION’
Be it
Brand Development
Corporate Identity Kits
360 Degree Marketing Strategy
Mobile & Web
Social Media Marketing
Interactive Space Design
Retail Store Space Design
Exhibition Space
Visual Merchandising
Corporate Office Theme Design and Events
Email & Content Marketing
Lead Generation
Photography
Explainer Videos
Corporate/Ad films.
On another note, We also specialise in image enhancement, creating value to the photographs/images used for web, advertisements, social media postings and image stocks.
We create amazing results for our (growing) list of pioneering clients. We’re not just an agency, we're a trusted partner.
Get to know us, you won’t be disappointed!
Thiết kế bắt mắt – hiệu quả là thế mạnh và kinh nghiệm của Intheblack đã thiết kế cho 1,850 thương hiệu thuộc 35 lĩnh vực ngành nghề trong 05 năm qua. Từ ngân hàng ACB đến quán ăn Cô Ba Xứ Quảng. Bạn có thể thấy khách hàng của chúng tôi hiện diện khắp nơi.
Visicita Communication established in 1998. A 100 percent local, leading activation agency with exceptional local resources
dedicated to give and create communication solutions based on clients needs. Visicita Communication believes that consumer and market understanding is the
best way to activate a brand.
With appropriate tools in developing activation programs, Visicita Communication aims to give outstanding results for its clients.
Visicita Communication was acquired by Dyandra & Co. in July 2012, which was becoming a public company, listed at Jakarta Stock Exchange under Dyandra Media International in May 2013.
FOREST is an all creative agency that specialises in the
exotic art of brand storytelling. We cra insighul
creative work which result in compelling brand
experiences and wholesome value. We are an all hands
on deck advertising solutions provider with a panache for
creating outstanding creative work for any, and all,
media. We value ourselves as an immaculate provider of
creative solutions that connects with the target market.
WorldLine – an eight-year-old Experiential Marketing agency. We provide marketing strategy campaign, create product and brand experience by activities such as product launch event, brand activation, distribution of promotions etc. We connect people, brands and retailers wherever they are.
If you have any further question, please do not hesitate to contact us.
Ngan Truong | WorldLine BrandEx | Business Development Executive l 0905.107.470 | 8th Floor, 402 Huynh Van Banh Street, Ward 14, Phu Nhuan District | Tel: 083.820.7131 – Ext: 116, Fax: 083.820.8639 | www.worldline.vn |
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
A look at all four levels of marketing from ABM to BM to Marketing Director up to VP/CMO. Advice from a Senior Executive on what it takes to be a great assistant brand manager and a great brand manager. It's a great career and I hope some of the information can inspire you to be as great as you can.
Here are some of our best Beloved Brands stories on brand management:
Read how to write a brand positioning statement:
https://beloved-brands.com/2012/05/06/brand-positioning-statement/
Read how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Read how to write a brand strategy roadmap:
https://beloved-brands.com/2013/04/14/brand-strategy-roadmap/
Read how to write brand concept:
https://beloved-brands.com/2013/10/12/brand-concept/
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
We are a collection of digital strategists, creative managers, account managers and
designers…who have perfectionism in hearts to that make our clients satisfied.
We understand that building strong relationship between a brand and their customers
needs long time, that’s why we prefer to work continuously with a brand rather than just
focusing on short-term projects. We act as not only an implementer but their brand’s
consultant, giving them great advices and creative ideas of marketing communication in
digital environment.
Curious about what it’s like to be part of our team? Joining Publicis Sapient means an invitation to express yourself, while joining a single, global team that is relentlessly curious and dedicated to making an impact in the world, together.
Get a glimpse into our values, culture and some of the things that make our London office a great place to work. Consider a career at Publicis Sapient and start your journey to NEXT.
Cole Collective, Ghana, Company ProfileDavid Coleman
Cole is a Brand Engagement Agency based in Accra, Ghana, serving both for-profit and not-for-profit organizations.
Our work reflects top-notch organizational communications skills, deep knowledge of the industries in which our clients operate, and a steadfast commitment to our work ethos.
We have experience serving client in sectors including: FMCG, Financial Services , Fashion, Telecommunications and Non-Profit.
Each year 1to1 Media selects 12 executives as 1to1 Media Customer Champions -- customer-centric leaders who understand that engaged customers make a positive bottom-line impact. They're innovative, determined, and creative leaders who treat customers as the valuable resource they are.
APPPL Combine is a hybrid, Innovative & fast growing multinational marketing communication agency, which operates on a borderless front, having owned offices in Singapore, UK, India and Hong Kong. Our intelligent and smart operations are at service for our clients, virtually 24 hours a day spread across all our offices and collaborative networks.
WestBrook Consulting is a multi-functional creative marketing agency, creating a new blue print for a new age.
We put this Workbook together to show you who we are,
what we do & what we can make happen.
If you like what you see and want to know more, have a project that we might be able to help you with or an idea you’d like to discuss, then we’d love to hear from you.
Thanks for listening.
Under Blue Ramp Digital we provide services that get our clients going in the online world. Our complete list of Services include Digital Marketing - Search Engine Marketing | Social Media Marketing | Mobile Marketing | Email Marketing |SMS Marketing | Display Marketing, Social Media Management - Maintain active social media page | Facebook, Instagram, Twitter and LinkedIn | Managing communications on social platforms, Website Development - SEO websites | Website in HTML, PHP, WordPress and Angular, Design Services - Logo Design | Graphic Design | User Experience Design | User Interface design, Mobile App mockups | Promotional Videos
Global Media Alliance (GMA) is a focused Integrated Media & Entertainment Company with over 18 years of experience and expertise in Broadcasting, Public Relations and Media Consultancy, Events Management, Creative Services, Digital and Brand Marketing.
The Company has a wide footprint in Africa with significant presence in West Africa, South Africa, Tanzania, Ethiopia, Uganda and Kenya. GMA’s media assets include e.tv Ghana, Happy FM, YFM in Accra Kumasi and Takoradi.
With over 300 experienced, young and vibrant staff, GMA is a leading communications company in West Africa. Our expertise is a blend of talent and knowledge harmonized from our diversified and varied staff force with people from different parts of the world including Kenya, Norway, USA, UK, amongst others.
OhYeah Communications - Creative & Digital Marketing Agency★ Duong Vo ★
OHYEAH COMMUNICATIONS unites professional team which consists of planners, designers, developers, copywriters, producers, and many others. This collaboration allows us to fulfill all projects inside the agency with quality and significance.
We have more than 10 years experience and already performed many digital and social media projects for local companies and international brands around the globe.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
INTELLECTUAL PROPERTY
All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action.
SỞ HỮU TRÍ TUỆ
Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.
[How technology talks] Creative Technologist - who are you?AiiM
The presentation of mr.Tien Huy, Chief Digital Officer - OgilvyOne Worldwide, about new position & new trend in Communication: technology-based creative people with title "Creative Technologist".
Mr. Tien Huy is also giving speeches at Digital Planning Specialist Course of AiiM: http://aiim.edu.vn/khoa-hoc/chuyen-vien-hoach-dinh-digital-digital-planning-specialist/
The presentation of mr.Minh Thuan, Managing Director - DNA Digital, about new position & new trend in Communication: technology-based creative people with title "Creative Technologist".
Mr. Minh Thuan is also giving speeches at Digital Planning Specialist Course of AiiM: http://aiim.edu.vn/khoa-hoc/chuyen-vien-hoach-dinh-digital-digital-planning-specialist/
[The PR industry you never know] PR Landscape in Vietnam: Campaign "Canon - o...AiiM
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1. The Purpose Group brings together five companies under one
philosophy: Caring for people and obsessively adding values to
people’s lives through the work we do with brands and
companies. The integration of services equips us with better
insights, better strategies, better ideas, and stronger executions,
which allow us to build brands from consolidated perspectives,
just within a single-stop agency.
WE ARE
2. Giang Nguyen
Group Director, The Purpose Group
Nguyen Dac Phong
Managing Director, Mind Caster
Nguyen Tran Hoang Anh
Communication Director, The Purpose Group
Remy Jauffret"
Creative Director, The Purpose Group
And 80 members in the groupHuiwoon Tan
Managing Director, Mash agency Nguyen Khanh Minh Thuy - Managing Director, The Window
Ha Thi Lan Huong - Managing Director, BMC
7. GENERATion
P
THE PURPOSE GROUP – being inspired by
the new generation of consumers who evolve
to higher order of needs and lead life with
clear purposes in mind, and by the sustainable
success of purpose-driven brands (which we
refer to as “Generation P”) commits to
assisting brands in connecting with consumers
and communities via meaningful and
compelling brand stories.
8. R
There is a rise in compassion, a
belief in community values that
is leading to community action.
12. Brand Purpose is the fuel
for a deeper connection
with consumers
Authenticity
accountability
24/7 Engagetment
Brand
Purpose
13. We can flexibly tailor our services to answer your brief.
Our resourcefulness guarantees endless
possibility in partnership.
The Window BMC Mind Caster Mash9am
– Marketing Insight – Strategy
– Creative !
– Integrated
Communication !
– Public Relation
– Marketing & PR – Creative!
– Data!
– Marketing !
– Technology
– Experiential Events!
– Channel Penetration!
– Shopper & Rural
Marketing
14. SET MENU
‣ Strategic planning
‣ Integrated communication
project management
‣ Brand team chartering,
which provides you with an
exclusive in-house
marketing department
A LA CARTE
‣ Services offered in our
extensive menu
‣ A-Z branding in our
1-stop shop
We have a broad range of expertise
and services to answer your needs
16. 4
Proudly local
Vietnam is changing fast, which
presents a number of opportunities
as well as challenges culturally and
socially. International exposure
allows us to envision, whereas local
understanding allows us to deeply
immerse in the changes and build
the future culturally relevant,
constructive, and sustainable.
2
Under no illusions
We are straightforward about what
we expect our work to deliver. We
are rewarded when we get
consumers to buy and love the
brands we work for. We trust the
results.
1
True integration
Our business structure of
integrating Insight - Planning -
Going-to-market enables
thousands of elements
throughout the branding chain to
bring IDEA to life without diluting
the brand message. This makes
us unique.
3
Flexible &
cost effective
With a comprehensive menu of
services, we are flexible to cater
to your various needs while
helping you exempt the
complications of managing
multiple-agency, as well as its
consequential cost.
17. Established in 2009, the Window has consistently gained
clients’ trust and recognition as the reliable partner and
insight finder. Using both qualitative and quantitative
approach, the Window specializes in discovering cultural
changes, shopper & rural insight, and usage and
behavior tracking.
Nguyen Khanh Minh Thuy
Managing Director
18 years of experience in
the research industry
Key clients
18. BMC is the latest merging between Brandmaker and Mindcaster to firm up
the biggest agency in the Purpose Group. BMC is the Third-Wave
communication agency model where strategy, creative, content, and
project management converge. This model allows BMC to be flexible and
responsible to market changes while effectively bringing the brand
integrity through lines to be engage with consumers and customers.!
BMC services specialize on strategic integrated planning and
communication, creative, corporate communication, and PR.
Key clients
Ha Thi Lan Huong
Managing Director
10 years of experience in
marketing and communications
19. Mindcaster retains its equity in marketing and
communication services from traditional PR to social
communication. Mindcaster is flexible to charter the
team and customize the services to needs requested by
each client.
Nguyen Dac Phong
Managing Director
18 years of experience in
brand building, and
7 years of experience in PR
Key clients
20. 9am/
9am engages brands to the youth, housewives, shoppers,
retailers, and rural consumers via edutainment and useful
activities. Beside one-off events, 9am offers strategic
planning and go to market solution with cost efficiency to set
up new channels to connect brands with consumers.
Nguyen Tuan Phuong
Managing Director
18 years of experience in trade
marketing and brand activation
Key clients
21. Mash differentiates themselves with other digital firms by
their strong ROI-driven. By continuing to measure and
evolve, they can improve ROI and show how digital drives
business and brand over time. Mash provides digital and
direct marketing services from strategic planning to creative
and engagement plan in digital world.
Hui Woon Tan
Managing Director
10 years of experience in brand
building and digital marketing.
Key clients
23. BRAND’S Birds Nest
THE CHALLENGE"
BRAND’S Birds Nest being almost 3 times more expensive than its
competitors, it is critical for us to find a compelling angle to reset the
positioning of BRAND’S Birds Nest in the market and continue its growth.
The challenge for us was to tell the “superiority” story of BRAND’S Bird’s
Nest clearly to consumers without reasoning bird’s nest myth. !
!
THE PURPOSE"
To be the category educator who provides transparent knowledge of
bird’s nest rather than mystifying consumers with myths. !
!
THE EXECUTION"
We managed to redefine the Ready-To-Drink Birds Nest’s standards and
built BRAND’S Birds Nest as the Gold Standard of Premium Quality.
Over 3 years of progress, the Gold Standard of Brand’s Birds Nest has
been redefined from 4S (Source, Standard, Savor, Skill) to benchmark
with 4C of measuring Diamond Superiority, to 4 signs of superior birds
nest to the Long Whole Strand as the single-minded outstanding signal
of premium quality. These propositions have influenced and educated
consumers to perceive Bird’s Nest the way BRAND’S defines.!
!
The continuing brand communication has resulted in consumers’ strong
loyalty and advocacy in BRAND’s Birds Nest over competitors.
Consumers verbatim
“I appreciate it that BRAND’S “teaches”consumers
the knowledge of selecting bird’s nest; it shows the
high class and expertise of a brand.”
Testimonialsubmissions
1304Our 2013 testimonial Campaign
has already generated more than
1000 testimonials as BRAND’S
stakes its claim as the Premium
Birds Nest.
Service: Integrated communication planning and execution !
Agency-Client Relationship: Long-term partner since 2011!
Agencies involved: The Window, Brandmaker, Mind Caster, Mash
THE IMPACT
25. Samsung Smart Libraries
THE CHALLENGES"
We were challenged to develop long-term CSR strategy and plan for Samsung in the
education sector to answer the need of local community, reinforce (including those of
policy makers’, Samsung employees’, local government’s, and particularly the local
community’s). !
!
THE PURPOSE"
We wish to utilize smart technology to change children’s lives in Vietnam. !
!
THE EXECUTION "
We resolved this project by deeply researching the local needs, clearly mapping out the
stakeholders’ needs and conceptually developing the “Samsung Smart Library” franchise
with 4 key elements: reading materials, library space and entertainment equipment,
training and operation system. This franchise has been implemented across 10
provinces in Vietnam over the last 3 years to bring Samsung closer to local consumers. !
!
To gain the social awareness, we have launched the social campaign “the book that
changed my life” in both PR and digital platform in association with Tuoi Tre, Phuong
Nam Books, and book lovers communities. This campaign attracted 22,000 interactions
and more than 30,000 social fans to “The book that changed lives.” fanpage. !
!
THE IMPACT "
The project was awarded “Best Practice” in Samsung Global CSR Summit 2013,
scoring high in sustainability, social effectiveness, and cost-efficiency.
2011 2012 2013
30k
56k
15k
23k 35k
100k
Service: Integrated communication & project management!
Agency-Client Relationship: Long-term partner since 2011!
Agencies involved: Brandmaker, Mind Caster, Mash
BOOKS PROVIDED
BENEFICIARIES
26.
27.
28.
29. THE CHALLENGE"
Having been in market over 10 years, Fami reached #1 position
in the Northern market thanks to its deep distribution network.
The challenge facing the team was “how to continue to grow it”. It
was then when we were offered to service as a full-time
marketing team for Fami brand. !
!
THE PURPOSE"
Recognizing soya milk as a healthy and affordable drink for
consumers, we are passionate about building Fami beyond soy
milk, but also bringing a little joy to consumers in every sip.!
!
THE EXECUTION"
We redefined the consumer segmentation, the brand’s story,
marketing strategies, marketing plans, and developed white
space expansion plan. Within 3 years, the brand has focused on
bringing the healthy joy to every family in Vietnam.
Service: Marketing & Brand Building!
Agency-Client Relationship: Full-time marketeers since 2010!
Agencies involved: Brandmaker, Mind Caster, Mash
THE IMPACT
No.1PositioninVietnam
74%Volumeshares
2009
Sales
2010 2011 2012 2013
Fami has achieved #1
position in all markets
and the total Vietnam.
Fami Soya Milk
30. THE CHALLENGE"
In a highly competitive market like that of tablet’s, where big
players like Apple and Samsung had already set their big feet on,
to launch a brand new local kid tablet seemed like an enormous
challenge and a risky business. But MASH always sees
opportunities in problems.!
!
THE PURPOSE"
We want and believe that Nahi could be beyond a tablet for kids:
the very first and effective tool to help parents discover and
unleash the potential in each kid. !
!
THE EXECUTION "
We planned the first comprehensive 360 digital campaigns in
which we provoked, engaged and reassured parents about the
possibilities the device could enable for their children. From
there, we built the brand as an edutainment solution under the
concept of “Talent Academy Program”, which was in essence a
preparation course for kids get ahead in school.
Service: Digital communication for product launch!
Agency-Client Relationship: Accompaniment since start-up (1 year)!
Agencies involved: Mash
THE IMPACT
Webtraffic:+26,000
Socialfans:+4,000
Contestplayer:+2,000
NAHI, beyond a kids tablet
Tabletssold
duringthefirst
storeopeningday50
1month
32. MJN - Brain Expo
THE BACKGROUND"
Brain Expo is the biggest ever event in 2013 for moms & kids in Vietnam to
discover about brain’s miracles and how to ignite baby’s brain power in their
early years. The Brain Expo PR campaign is the best example for the
integration of all PR tools & the leveraging of various stakeholders to create
talk of the town to the event.!
!
THE EXECUTION "
Impressive success of the PR campaign could be seen in each single phase:!
(Pre –event) Create excitement of the coming mega event. The success
of this phase was proved by thousands of registrations on traditional &
social communication channels.!
(During event) 1. Invite key media representatives to join the event; 2.
Conduct interviews with different key stakeholders in event 3. Invite
authorities to deliver speech at the event!
(Post event) Generate a great deal of earned PR from different media
partners in a time limitation which requires very fast responses.!
!
THE IMPACT"
Gain publicities in almost top tier media after event. Media highly appreciated
the event as an educational & entertaining program for mom & kids.
Service: PR Communications!
Agency-Client Relationship: Commercial Communication Partner 2013!
Agencies involved: MindCaster
1.000.000.000
120
MEDIAOUTPUTSWITHIN
2 WEEKS
(ONEBILLION)
VIEWS & CONVERSATIONS
ON SOCIAL MEDIA AFTER THE EVENT