This document discusses trends in digital marketing in Slovenia. It raises questions about digital budgets, marketing professionals' understanding of digital, and whether Slovenia can develop roles like Chief Digital Officer. It notes that while online advertising is growing globally, Slovenia's market is small and investments have declined. Few marketing dollars go to digital channels compared to traditional media. However, it argues digital has the potential to integrate all aspects of marketing and that the convergence of digital offers opportunities for new advisory business models. It highlights some promising Slovenian startups in digital.