INTELLECTUAL PROPERTY All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action. SỞ HỮU TRÍ TUỆ Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.

1. INTRODUCTION
Mosquito proudly presents the outcomes for
vietnam young spikes 2014 competition
how we approached the brief
how we felt
how we debrief

2. MIND MAP

3. PRINT
• idea: offer teenager a sneak peek into parents’
diary fill with plans & expectations to provoke the
thrist of taking control of his/her own life
• aim to achieve:
- a better communication between parents &
teenager
- break the bubble of teenager
- activate the need of self-control and calls
for action

4. PRINT

5. • wake up call for a vietnamese teenager when things unfold.
TVC

6. TVC
dream loud before it planned out!

7. EVENT/ACTIVATION
• occasion: career day at school
• special features:
- parents free zone
- name tag with information
- d.i.y sprite bottle with markers
• message:
- awareness of personal opinion
- sharing stories with creativity
- showcase talents to parents under the theme
of graduation
- parents are invited to the exhibition after
named ‘graduation’

8. EVENT/ACTIVATION

9. EVENT/ACTIVATION

10. Q& A SECTION
Thank you!