Hội thảo "How digital changes Advertising industry" ngày 20.7 do AiiM tổ chức. Topic 2: Impacts of digital in advertising, and how it changes advertising people Mr. Thuận Ngô, Managing Director @ DNA Digital. Former Digital Creative Director @ Notch JSC.

1. How digital changes our life?

2. Hello.
I’m Thuan Ngo,MD of DNA Digital
formerDigital Creative Director of Notch

3. Question?
Pls email to thuan@byDNA.net

4. What is advertising?

5. What is digital?

9. From interruption to conversation

10. Why changes?
Digital is 2-way-communication
Digital is part of our everyday’s life
Digital is not a channel anymore, it’s our soul

11. Digital is FUN

12. Digital is

13. Digital is

14. Thought about digital
BRAND PEOPLE
Stop INTERRUPTING what people are interested in and
start INTERACTING in their daily digital routine
FUN is the key motivation for
users to interact with brands in
digital
BENEFITS / FEATURES are
often the key communication
info to users.
14

15. Most people use smart phone,
doesn’t mean they want to:
receive your sms
install your app
see your ads

16. I use Facebook everyday,
doesn’t mean I want to see
your banner
your page
your post (everyday)

17. This is not about tools or trends!
It’s how much you understand people!

18. This is about us!
It’s about insight!

19. 4 impacts

20. Better INSIGHT

23. Bigger IDEA / CREATIVE

26. Coller INTERACTION

28. Journey through touch points
Consuming content is a norm in digital age,
customize differentinteraction for differenttouch points
are important fora seamless userexperience

29. Richer EXPERIENCE

32. To sum up…
Better INSIGHT
BiggerIDEA/CREATIVE
CoolerINTERACTION
Richer EXPERIENCE

33. We are not going to talk alone
anymore,
We are going to talk in a better way!

35. Thank you!