INTELLECTUAL PROPERTY All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action. SỞ HỮU TRÍ TUỆ Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.

1. foolish creator
Phạm Đăng Khoa
Lê Tuyết Mai

2. THE CHALLENGES
The Positioning
o Build clearly brand personality
o Increase brand relevance among Vietnamese teens
THE CREATIVE SOLUTION
The Idea
A drink that refresh your thinking and
inspire you to live your identity always!
FINGERPRINT
-NEVER LOOSE YOUR ORIGINAL-
Fingerprint is No Other
Fingerprint is The Only
Fingerprint is Original
We create Sprite Fingerprint Characters’ Story to awake
young people about their own Identity, encourage them to
change their status quo and fearlessly chase their original.

3. SPRITE FINGERPRINT CHARACTERS
YOU OWN YOUR IDENTITY. YOU OWN YOUR ORIGINAL.
DON’T LOOSE IT.

4. VIRAL CLIP – FINGERPRINT STORY
The Fingerprints’ Story that they face the same problem as Vietnamese Teens: follow the standard,
the safety and fade their own identity day by day. But they do switch and start chasing their original.
Story telling by singing.
Channel: Youtube

5. A group of fingerprints are stepping confidently
♪:
We are young people.
We step forward, forward.
We go this way. It’s happy and safety..
We go this way. It’s set up for our success
A guy notices another way that he really want to go
VO: Oh, that’s so interesting!
♪: Uh huh..
They continue stepping steadily
♪:
We are young people.
We step forward, forward.
A guy is off the line, but another push him back
♪ (Chorus)
You want to turn?
No, this way is right for you.
And someone pulls his back
VIRAL CLIP – FINGERPRINT STORY

6. Another guy raises his desired eyes to another direction
VO: Oh, that’s my dream!
♪: Uh huh..
He is reluctant… Then runs back to the line…
VO: Oh, I want that way!
♪: Uh huh..
They continues their road. But most of them
gradually become fade and falls down tiredly
on the way.
♪
But who we are? Whose life we live?
A guy is off the line, but another push him back
♪ (Chorus)
You want to turn?
No, this way is right for you.
They lie down on the way. No fingerprint in their
body anymore! A meaningless shape.
♪
Why loose ourselves? Why loose our original?
VIRAL CLIP – FINGERPRINT STORY

7. They are running as being alive again.
♪
But it’s the beginning of living our selves!
♪ (Chorus)
You want to turn?
YES, do it. We live our way. We are original.
They try to get up.
♪
Go with struggle..
One guy is coming, he notices this.
He pats gently their shoulder.
♪
No, no, no!
Follow our heart. Be no other.
And they run their own path. Many different paths.
♪
We may get hurt, we may be losers.
Logo
VO: LIVE ORIGINAL.
VIRAL CLIP – FINGERPRINT STORY

8. ORIGINAL T-SHIRT with SPRITE
The original T-Shirt with your own fingerprint and Sprite message
Mechanism
Sprite vending machine at schools and cinemas
Step 1. Scan to get your fingerprint
Step 2. Take a picture
Step 2. Submit your fingerprint + picture + address to Sprite Website
(directly through this machine)
A Uniquely Custom designed T-Shirt is sent to your house with
your face-painted fingerprint and Sprite message
Scan your fingerprint
Get your T-shirt
Take a pictureBuy a Sprite

9. A special Digital Billboard that let you be a part of Sprite Fingerprints’ Story.
Mechanism
1. A billboard with Fingerprint characters inside and a hidden camera.
2. Audience SCAN their fingerprint, then PUSH Start button.
3. Buum, the water splashes up strongly, refreshingly as Sprite image!
4. Then, your own face-painted fingerprint pops up as a Sprite character with lively performance.
Place: Department Stores, Cinemas, High Schools
Message:
Sprite - LIVE ORIGINAL
Ambient:
“LIVE ORIGINAL” DIGITAL BILLBOARD

10. “WHAT IS YOUR IDENTITY” APPLICATION
Choose your portrait
Choose the posture
A phone application that allows you to create your own icons. You can play with 3 elements: your fingerprint, portrait image and the postures you dream of.
Mechanism
1. Download apps
2. Submit your fingerprint
3. Upload your portrait images
4. Choose the posture you love to match your image.