Digital Trends - International Fundraising Festival 2015
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The document discusses several digital trends for non-profits in 2015, including a focus on creating engaging content across multiple platforms, the rise of crowdsourcing and cloud-based tools, and the importance of measuring outcomes and personalizing experiences. It also notes that the lines between businesses and non-profits are blurring as more companies undertake corporate social responsibility initiatives and social entrepreneurs address social issues.
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Digital Trends - International Fundraising Festival 2015
- 1. IFF 2015, Prague Digital Trends and takeaways for non-profits
- 2. Ivos Gajdorus Technology enthusiast, digital social innovation fan and startups mentor. Founder and CEO at COEX. ivos@coex.cz | @guid33
- 3. Jakub Stogr Gamification specialist, digital social innovation seeker & business development pusher. jakub@coex.cz | @stogr
- 6. Time 2000 IntellectualLevel/Power 1950 Machine intelligence Human Intellect Trans Humans? ...singularity is near... AI?
- 8. Content is the king ceasar!
- 9. 2015Content marketing ● Content strategies, channels, segments ● Created & curated by evolving tools ● Consumed on diverse devices ● Video, blogs, case studies, infographics
- 10. “Companies shift from traditional marketing towards creating high quality content that’s targeted to customer interests.” Wheelhouse advisors “Traditional marketing talks at people, content marketing talks with them.” Inklyo.com
- 12. 2015Crowd & Cloud Everything● Funding, sourcing ● Kickstarter, Indiegogo, Hithit... ● White label or branded ● P2P financing, microloans
- 13. www.vozejkmap.cz Vozejkmap - wheelchair mapping
- 14. Source: 2015 Nonprofit Communications Trends 2015 in Non Profits Most Important Communications Goals 1. Engaging Our Community (57%) In 2014, was 2nd 2. Retaining Current Donors (53%) In 2014, was 4th 3. General Brand Awareness (51%) Remains same 4. Acquiring New Donors (50%) In 2014, was
- 17. Source: ExactTarget’s State of Marketing Report What marketers say
- 18. But facebook rules them all...
- 19. In content distribution, social is the key. “According to a presentation from AOL, email (93%), social networks (89%), blogs (82%), message boards (81%), and instant messages (80%) are where the greatest amount of content is being shared and consumed.” What do customers use?
- 20. 2015The Multi-Screen World ● Fragmented devices & platforms ● Content first strategy is essential ● Responsive / fluid design is a must ● Google starts preferring mobile
- 22. Source: ExactTarget’s State of Marketing Report
- 24. Source: ExactTarget’s State of Marketing Report
- 25. Source: ExactTarget’s State of Marketing Report
- 26. 2015Measuring & Personalization● Understanding clients behaviour ● Measuring goals & ROI ● Cost per acquisition / conversion ● Web analytics, mobile analytics
- 27. 2015Pending trends ● SaaS & PaaS ● Tweeting flowers ● Smart cars & homes ● IoT, iBeacons, Wearables ● Health apps, Open data...
- 28. Gamification, engagement = more fun.
- 33. More and more companies is seeking ways to use their competencies to achieve CSR.
- 34. Some (social innovation) businesses invest everything into what they do. They don’t create any profit.
- 35. “Social innovation trends and entrepreneurship make the border between business and non-profits fuzzy.” Jenda & Ivos having a beer 2 days ago
- 36. National states, Corporates, ... donations, funds, grants NGO’s & Non- profits Companies SMB’s Individuals $ $
- 38. A couple of tips...
- 39. 2015Work & Communication● Google Apps, Office 365 ● Google Drive, Dropbox, Onedrive ● Google Plus Private Groups ● Basecamp, Trello.com, Asana.com ● Slack, HipChat
- 41. 2015Online marketing ● CRM vs Lead management ● HootSuit, Social Bakers ● Google Analytics, Crazy Egg ● Adwords, Facebook Ads ● Mailchimp, MandDrill, Quanda
- 42. 2015Better web development● Wireframes (Axure, InAppVision) ● Squarespace, Webflow ● Wordpress - templates, plugins ● MODX - creative freedom ● Grid.io
- 43. “Creating websites is much easier now.” Ivos Gajdorus
- 44. “Creating web applications is multi- disciplionary and complex process.” Ivos Gajdorus
Editor's Notes
- Monžá vynechat či upravit
- One user multiple devices
- Tuto obrazovku lze ve finále vynechat… trochu preformulovat 1. vetu
- Zatím pracovně, bude tu nějaký “předělový obrázek”