This document discusses creating an effective donor communications plan to strengthen relationships with donors and keep them engaged. It recommends sending genuine thank you letters within 72 hours of gifts, publishing donor-centered newsletter articles 4-12 times per year, distributing digestible annual reports, sending special event invitations a few times per year, and being active on social media several times per week. The goal is to understand donors and communicate in a way that is relevant to their lives so the nonprofit becomes their favorite cause.