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Welcome to
Bloomerang Academy
Thank you for joining us!
Please tell us where you are joining us from and what the
weather is like where you are today….drop it in the CHAT!
Ask questions
Live Transcript
Share ideas
Housekeeping
Housekeeping
We will share the slides and recording of this session with you via
email later today.
Our dial in number in case you need it today: +1 669 900 6833
Any questions we are not able to answer live or in the Q&A will
be addressed after the session via a follow-up.
If you need further assistance, please reach out to
support@bloomerang.com. Our support team is amazing!
Katie Gaston
Katie joined the Bloomerang Team after more
than 13 years supporting the growth of
various software organizations. She lives in
Boise, Idaho with her two cats, two dogs, and
loving husband. She is passionate about giving
back and currently serves as a Warhawk Wing
Girl for an organization celebrating veterans.
Sr. Product Marketing Manager
Who is this for?
● Bloomerang Customers
● Content will include:
○ Included tools
○ Add-On fundraising tools
○ Add-on donor intelligence tools
Who is this class
for?
Poll
Poll:
Are you collecting donations using digital wallets today?
A) Yes, we love them!
B) Not yet, but we’re interested in starting!
C) What’s a digital wallet?
Find New Donors in 2024
with PayPal
What will we
cover today?
1. What are digital wallets?
2. Why PayPal & Venmo?
3. Demo
4. Next Steps
What are digital wallets?
Basic Overview
Digital Wallets History
● Digital wallets first appeared with the launch of
PayPal in the late 90s.
● Bas user experience and a lack of internet
access meant they were not widely adopted at
first.
● Everything changed with the launch of the
iPhone in 2007.
● Initial adoption was slow, but usage continued
to rise over time.
● Digital wallet usage was supercharged during
the pandemic.
● The primary reason that
consumers love digital wallets is
because once they are set up,
they are the easiest way to
make a payment.
● When it comes to making
purchases, convenience is king!
Donors love using
digital wallets
● Digital wallets supercharge
conversion, especially on mobile!
● Digital wallets are also a big hit
among young consumers!
● If you think about it, millennials are
entering their peak meaning years
and Gen-Z is now beginning to
participate in the workforce.
Nonprofits love
offering digital wallets
A safer way to pay!
● Digital wallets are more secure than
traditional credit cards.
● When you use a digital wallet, you
never hand your credit card to a
stranger.
● Your credit card information is
never sent, so it’s never at risk.
Why use PayPal
(and Venmo)?
Digital Wallets
Why PayPal / Venmo?
● Connect with more donors
○ Network of 375 million users.
○ 38% of PayPal users surveyed have
abandoned a donation because
PayPal was not available.
○ PayPal has shown to help increase
donation conversion by an average
of 32%
● Increase recurring donations
○ 55 percent of donors surveyed said they
would donate again if PayPal is an option
● Raise more funds
○ 37% of US respondents donate more
money because they are able to use
PayPal.
Limitations of PayPal
button for donations
● Can’t collect extensive donor
information for additional follow-up
● Can’t ask donor to engage in
additional communication (like
volunteering or newsletter)
● No preset donation tiers result in
lower overall donations
● Donors can’t cover processing fees
● No auto-deposit into your bank
account
● Complex reconciliation from multiple
accounts
● Unable to customize receipt
Enabling PayPal & Venmo
5 Minutes to Raise More
Enabling PayPal
1) Sign-Up for Bloomerang
Payments.
2) Sign-up for PayPal.
3) Build a Form.
a) Bloomerang Forms
b) Online Giving Tools
4) Raise more funds!
5) Report on money raised
with Bloomerang Reports.
Demo
Additional Notes
● Build forms in 5 minutes or
less - small change to raise
a lot more funds!
● Online Giving Tools is now
Qgiv - learn more today.
● Migrate recurring PayPal
donations to Bloomerang
Payments for free.
Poll:
Which of the following are you interested in learning more about?
A) Qgiv Online Fundraising Tools
B) Bloomerang Payments
C) No, not at this time!
Resources
Bloomerang Knowledgebase and Support Portal
Live Chat has a new look and a
new location!
Resources
Other resources
The Art of Gathering Book —
Priya Parker
Knowledgebase
Send or Schedule Emails
Connect to Kindful Fundraising
Bloomerang Volunteer
DonorSearch Basics
Thank you for
attending!
Visit our website to see more upcoming
Bloomerang Academy webinars!

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Copy of PayPal Course - Academy Slide Deck 2024.pdf

  • 1. Welcome to Bloomerang Academy Thank you for joining us! Please tell us where you are joining us from and what the weather is like where you are today….drop it in the CHAT!
  • 3. Housekeeping We will share the slides and recording of this session with you via email later today. Our dial in number in case you need it today: +1 669 900 6833 Any questions we are not able to answer live or in the Q&A will be addressed after the session via a follow-up. If you need further assistance, please reach out to support@bloomerang.com. Our support team is amazing!
  • 4. Katie Gaston Katie joined the Bloomerang Team after more than 13 years supporting the growth of various software organizations. She lives in Boise, Idaho with her two cats, two dogs, and loving husband. She is passionate about giving back and currently serves as a Warhawk Wing Girl for an organization celebrating veterans. Sr. Product Marketing Manager
  • 5. Who is this for?
  • 6. ● Bloomerang Customers ● Content will include: ○ Included tools ○ Add-On fundraising tools ○ Add-on donor intelligence tools Who is this class for?
  • 8. Poll: Are you collecting donations using digital wallets today? A) Yes, we love them! B) Not yet, but we’re interested in starting! C) What’s a digital wallet?
  • 9. Find New Donors in 2024 with PayPal
  • 10. What will we cover today? 1. What are digital wallets? 2. Why PayPal & Venmo? 3. Demo 4. Next Steps
  • 11. What are digital wallets? Basic Overview
  • 12.
  • 13. Digital Wallets History ● Digital wallets first appeared with the launch of PayPal in the late 90s. ● Bas user experience and a lack of internet access meant they were not widely adopted at first. ● Everything changed with the launch of the iPhone in 2007. ● Initial adoption was slow, but usage continued to rise over time. ● Digital wallet usage was supercharged during the pandemic.
  • 14. ● The primary reason that consumers love digital wallets is because once they are set up, they are the easiest way to make a payment. ● When it comes to making purchases, convenience is king! Donors love using digital wallets
  • 15. ● Digital wallets supercharge conversion, especially on mobile! ● Digital wallets are also a big hit among young consumers! ● If you think about it, millennials are entering their peak meaning years and Gen-Z is now beginning to participate in the workforce. Nonprofits love offering digital wallets
  • 16. A safer way to pay! ● Digital wallets are more secure than traditional credit cards. ● When you use a digital wallet, you never hand your credit card to a stranger. ● Your credit card information is never sent, so it’s never at risk.
  • 17. Why use PayPal (and Venmo)? Digital Wallets
  • 18.
  • 19. Why PayPal / Venmo? ● Connect with more donors ○ Network of 375 million users. ○ 38% of PayPal users surveyed have abandoned a donation because PayPal was not available. ○ PayPal has shown to help increase donation conversion by an average of 32% ● Increase recurring donations ○ 55 percent of donors surveyed said they would donate again if PayPal is an option ● Raise more funds ○ 37% of US respondents donate more money because they are able to use PayPal.
  • 20. Limitations of PayPal button for donations ● Can’t collect extensive donor information for additional follow-up ● Can’t ask donor to engage in additional communication (like volunteering or newsletter) ● No preset donation tiers result in lower overall donations ● Donors can’t cover processing fees ● No auto-deposit into your bank account ● Complex reconciliation from multiple accounts ● Unable to customize receipt
  • 21. Enabling PayPal & Venmo 5 Minutes to Raise More
  • 22. Enabling PayPal 1) Sign-Up for Bloomerang Payments. 2) Sign-up for PayPal. 3) Build a Form. a) Bloomerang Forms b) Online Giving Tools 4) Raise more funds! 5) Report on money raised with Bloomerang Reports.
  • 23. Demo
  • 24. Additional Notes ● Build forms in 5 minutes or less - small change to raise a lot more funds! ● Online Giving Tools is now Qgiv - learn more today. ● Migrate recurring PayPal donations to Bloomerang Payments for free.
  • 25. Poll: Which of the following are you interested in learning more about? A) Qgiv Online Fundraising Tools B) Bloomerang Payments C) No, not at this time!
  • 27. Live Chat has a new look and a new location!
  • 28. Resources Other resources The Art of Gathering Book — Priya Parker Knowledgebase Send or Schedule Emails Connect to Kindful Fundraising Bloomerang Volunteer DonorSearch Basics
  • 29. Thank you for attending! Visit our website to see more upcoming Bloomerang Academy webinars!