02/06 Bloomerang Academy webinar slides

1. Welcome to
Bloomerang Academy
Thank you for joining us!
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weather is like where you are today….drop it in the CHAT!

2. Ask questions
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Housekeeping

3. Housekeeping
We will share the slides and recording of this session with you via
email later today.
Our dial in number in case you need it today: +1 669 900 6833
Any questions we are not able to answer live or in the Q&A will
be addressed after the session via a follow-up.
If you need further assistance, please reach out to
support@bloomerang.com. Our support team is amazing!

4. Katie Gaston
Katie joined the Bloomerang Team after more
than 13 years supporting the growth of
various software organizations. She lives in
Boise, Idaho with her two cats, two dogs, and
loving husband. She is passionate about giving
back and currently serves as a Warhawk Wing
Girl for an organization celebrating veterans.
Sr. Product Marketing Manager

5. Who is this for?

6. ● Bloomerang Customers
● Content will include:
○ Included tools
○ Add-On fundraising tools
○ Add-on donor intelligence tools
Who is this class
for?

7. Poll

8. Poll:
Are you collecting donations using digital wallets today?
A) Yes, we love them!
B) Not yet, but we’re interested in starting!
C) What’s a digital wallet?

9. Find New Donors in 2024
with PayPal

10. What will we
cover today?
1. What are digital wallets?
2. Why PayPal & Venmo?
3. Demo
4. Next Steps

11. What are digital wallets?
Basic Overview

13. Digital Wallets History
● Digital wallets first appeared with the launch of
PayPal in the late 90s.
● Bas user experience and a lack of internet
access meant they were not widely adopted at
first.
● Everything changed with the launch of the
iPhone in 2007.
● Initial adoption was slow, but usage continued
to rise over time.
● Digital wallet usage was supercharged during
the pandemic.

14. ● The primary reason that
consumers love digital wallets is
because once they are set up,
they are the easiest way to
make a payment.
● When it comes to making
purchases, convenience is king!
Donors love using
digital wallets

15. ● Digital wallets supercharge
conversion, especially on mobile!
● Digital wallets are also a big hit
among young consumers!
● If you think about it, millennials are
entering their peak meaning years
and Gen-Z is now beginning to
participate in the workforce.
Nonprofits love
offering digital wallets

16. A safer way to pay!
● Digital wallets are more secure than
traditional credit cards.
● When you use a digital wallet, you
never hand your credit card to a
stranger.
● Your credit card information is
never sent, so it’s never at risk.

17. Why use PayPal
(and Venmo)?
Digital Wallets

19. Why PayPal / Venmo?
● Connect with more donors
○ Network of 375 million users.
○ 38% of PayPal users surveyed have
abandoned a donation because
PayPal was not available.
○ PayPal has shown to help increase
donation conversion by an average
of 32%
● Increase recurring donations
○ 55 percent of donors surveyed said they
would donate again if PayPal is an option
● Raise more funds
○ 37% of US respondents donate more
money because they are able to use
PayPal.

20. Limitations of PayPal
button for donations
● Can’t collect extensive donor
information for additional follow-up
● Can’t ask donor to engage in
additional communication (like
volunteering or newsletter)
● No preset donation tiers result in
lower overall donations
● Donors can’t cover processing fees
● No auto-deposit into your bank
account
● Complex reconciliation from multiple
accounts
● Unable to customize receipt

21. Enabling PayPal & Venmo
5 Minutes to Raise More

22. Enabling PayPal
1) Sign-Up for Bloomerang
Payments.
2) Sign-up for PayPal.
3) Build a Form.
a) Bloomerang Forms
b) Online Giving Tools
4) Raise more funds!
5) Report on money raised
with Bloomerang Reports.

23. Demo

24. Additional Notes
● Build forms in 5 minutes or
less - small change to raise
a lot more funds!
● Online Giving Tools is now
Qgiv - learn more today.
● Migrate recurring PayPal
donations to Bloomerang
Payments for free.

25. Poll:
Which of the following are you interested in learning more about?
A) Qgiv Online Fundraising Tools
B) Bloomerang Payments
C) No, not at this time!

26. Resources
Bloomerang Knowledgebase and Support Portal

27. Live Chat has a new look and a
new location!

28. Resources
Other resources
The Art of Gathering Book —
Priya Parker
Knowledgebase
Send or Schedule Emails
Connect to Kindful Fundraising
Bloomerang Volunteer
DonorSearch Basics

29. Thank you for
attending!
Visit our website to see more upcoming
Bloomerang Academy webinars!