The document provides 10 tips for nonprofit organizations to have a successful year-end fundraising campaign. The tips include mapping out fundraising goals and timeline, telling compelling stories to connect with donors, segmenting audiences for targeted messaging, optimizing websites and donation pages, utilizing various channels to promote fundraising, focusing on mobile optimization, leveraging Giving Tuesday and New Year's Eve, prioritizing donor relationships after the campaign, and analyzing campaign results. Following these tips can help nonprofits make or break their annual budgets during the critical last two months of the year.

1. 10 “Must Have” Tips for
Year-End Fundraising
@care2team

2. Nonprofits use Care2 for:
• Recruiting donors and
supporters
• Driving traffic – fundraising
and branding
• Advocacy
• Growing Facebook community
About
Citizens use Care2 for:
• Starting and signing petitions
• Donating
• Spreading news
• Commenting on blogs
• Starting groups (organizing)
• Joining nonprofits

3. Everyone in the fundraising sector knows that
the end of the year is the biggest time for
charity. After all, they don’t call it “giving
season” for nothing. For many organizations the
final 2 months of the year can make or break the
fiscal year budget.

6. 1. MAP IT OUT.
Determine your budget, goals, timing and what
channels you will use to drive your campaign.

7. 2. TELL YOUR STORY.
Why is your organization special?
How is your work relevant to the donor’s life?
Are there ways that messages can be personalized
to reflect past actions or interests, geography, or
demographics?
What will donors get from you that they can’t get
anywhere else?
Why do they need to support you now?

8. 3. SEGMENT YOUR AUDIENCE.
Segment your audience to make sure you are
delivering the right message in the right form at
the right time to the right people. The message
must fit the audience, and not all of your donors
are the same.

9. 4. GIVE YOUR WEBSITE A CHECKUP!
Make sure anyone coming to your homepage
sees a clear ask and an easy and obvious path to
donate.

10. 5. TEST-DRIVE YOUR DONATION PAGE.

11. 6. GET OUT THERE!
Take some time to consider what channels you
are going to use to drive donations and how you
will integrate them. Be consistent with your
messaging!

12. 7. OPTIMIZE FOR MOBILE!

13. 8. Don’t forget Giving Tuesday and New Year’s
Eve

14. 9. FOCUS ON LONG-TERM RELATIONSHIPS.
Now that you have all these fabulous new
donors, put them through a new donor
onboarding journey. Thank them — and thank
them promptly!

15. 10. Analyze the success of your campaign!

16. Thank YOU!
Check out the full report here:
http://frogloop.hs-sites.
com/fundraisingtips