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Nonprofit
Communications
Trends
For Fundraising Success in 2024
Presented by Devine Parker Consulting
Thank you for
joining us today!
Meet your hosts,
Cat & Julia.
Creators of the Relatable Nonprofit
Instagram account
Previously held roles as Directors of
Development & Digital Marketing
Co-Founders of Devine Parker Consulting
#Trending
#Trending
#Trending
Your top communications trends for 2024.
Focus on
building your
email list.
In 2024, email lists are a top
priority for nonprofits. They provide
a cost-effective way to connect with
stakeholders, segment audiences
for personalized messaging, and
adapt to rapidly evolving
communication trends, ensuring
effective outreach, engagement,
and fundraising.
#TRENDING
Streamline
your tech
stack.
Consolidating your nonprofit’s software, tools,
and platforms into a cohesive and interconnected
system will be vital in 2024.
By streamlining the tech stack, nonprofits can
effectively manage donor relationships, tailor
communications, and track engagement, leading
to more successful fundraising efforts.
#TRENDING
A content offer is a valuable piece of
content, such as an e-book, webinar, or
guide, that is offered to individuals in
exchange for their contact information.
This is how you will grow your supporter
base.
Attract
supporters with
content offers.
#TRENDING
WEBINARS OR ONLINE
WORKSHOPS
Share insights, strategies, or educational
content related to your nonprofit's mission.
E-BOOK OR GUIDE
Create an informative and educational e-
book or guide related to your nonprofit's
cause or expertise.
TOOLKITS OR TEMPLATES
Provide practical resources and guidance to
individuals or organizations interested in
getting involved with your cause.
CASE STUDY OR SUCCESS
STORIES
Compile success stories or case studies that
showcase the impact of your nonprofit's
work.
Examples of content offers.
Individual
Downloads Free
Guide
Here is Your
Download
Welcome Message
from ED
Subscribe to Our
Newsletter
Our Story
Our Impact
Ways to Get
Involved
Show Your Support
Donate
Sample of an email marketing
funnel for new supporters.
2 4 6
1 3 5 7
Whenever
possible,
automate.
Marketing automation allows you to send
messages to subscribers at specific times or
based on their actions.
By using features like drip campaigns and
triggered emails, you can keep your subscribers
engaged around the clock and deliver targeted
content to nurture relationships and drive action.
#TRENDING
Impact story series.
Create a series of emails that highlight the impact of your organization's work. Each email
can feature a real-life success story or case study that demonstrates how donations have
made a difference. Include compelling visuals and testimonials to evoke emotions and
showcase the tangible outcomes of the support.
This series builds a strong connection between donors' contributions and the positive
change they help create, motivating them to continue supporting your cause.
Automation Example
Behavioral
trigger campaigns.
Set up automated emails triggered by specific donor behaviors or actions. For example, if a
donor has made multiple donations or contributed a cumulative amount, create a
personalized email acknowledging their support and recognizing them as a valued and
impactful contributor.
You can also trigger emails based on donation anniversaries or milestones, rewarding and
celebrating the donor's loyalty. These personalized, targeted messages make donors feel
appreciated and recognized, fostering a sense of belonging and encouraging future
donations.
Automation Example
Lapsed donor
re-engagement series.
A Lapsed Donor Re-Engagement Series is a series of targeted emails designed to reconnect
with donors who have not contributed to your nonprofit for some time. The goal is to
reignite their interest, remind them of the impact they can make, and motivate them to
resume their support.
The series typically consists of multiple emails, spaced out over a defined period, with each
email having a specific objective and message. Remember, personalization, genuine
appreciation, and a compelling call-to-action are key factors in successfully re-engaging
lapsed donors.
Automation Example
Segment &
personalize.
By segmenting email lists based on
interests, giving behaviors, and past
interactions, nonprofits can deliver more
targeted content that resonates with their
audience and compels them to take action.
Personalization means customizing the
content and messaging of an email to make
it more individually relevant and appealing
to each recipient. This can involve using the
recipient's name, and referencing their past
interactions or preferences.
#TRENDING
Achieve deeper
relationships
and increased
support.
Segmented emails have a 100.95% higher click-
through rate than non-segmented campaigns.
Personalized email campaigns had a 29% higher
open rate and a 41% higher click-through rate
than non-personalized campaign messages
Sources: Nonprofit Hub & Campaign Monitor
Chatbots for Donor Engagement
Predictive Analytics for Audience
Targeting
Copywriting for Fundraising
Campaigns
Experiment
with AI.
Lastly, in 2024, nonprofits can use AI to
automate tasks, gain insights from data,
personalize communication, and improve
efficiency:
#TRENDING
Q&A
D E V I N E P A R K E R C O N S U L T I N G
Follow @Relatable_Nonprofit on
Instagram for fun nonprofit
content.
Visit devineparker.com to access
all of our free resources for
nonprofits.

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Communications Trends for Fundraising Success in 2024.pdf

  • 1. Nonprofit Communications Trends For Fundraising Success in 2024 Presented by Devine Parker Consulting
  • 3. Meet your hosts, Cat & Julia. Creators of the Relatable Nonprofit Instagram account Previously held roles as Directors of Development & Digital Marketing Co-Founders of Devine Parker Consulting
  • 5. Focus on building your email list. In 2024, email lists are a top priority for nonprofits. They provide a cost-effective way to connect with stakeholders, segment audiences for personalized messaging, and adapt to rapidly evolving communication trends, ensuring effective outreach, engagement, and fundraising. #TRENDING
  • 6. Streamline your tech stack. Consolidating your nonprofit’s software, tools, and platforms into a cohesive and interconnected system will be vital in 2024. By streamlining the tech stack, nonprofits can effectively manage donor relationships, tailor communications, and track engagement, leading to more successful fundraising efforts. #TRENDING
  • 7. A content offer is a valuable piece of content, such as an e-book, webinar, or guide, that is offered to individuals in exchange for their contact information. This is how you will grow your supporter base. Attract supporters with content offers. #TRENDING
  • 8. WEBINARS OR ONLINE WORKSHOPS Share insights, strategies, or educational content related to your nonprofit's mission. E-BOOK OR GUIDE Create an informative and educational e- book or guide related to your nonprofit's cause or expertise. TOOLKITS OR TEMPLATES Provide practical resources and guidance to individuals or organizations interested in getting involved with your cause. CASE STUDY OR SUCCESS STORIES Compile success stories or case studies that showcase the impact of your nonprofit's work. Examples of content offers.
  • 9. Individual Downloads Free Guide Here is Your Download Welcome Message from ED Subscribe to Our Newsletter Our Story Our Impact Ways to Get Involved Show Your Support Donate Sample of an email marketing funnel for new supporters. 2 4 6 1 3 5 7
  • 10. Whenever possible, automate. Marketing automation allows you to send messages to subscribers at specific times or based on their actions. By using features like drip campaigns and triggered emails, you can keep your subscribers engaged around the clock and deliver targeted content to nurture relationships and drive action. #TRENDING
  • 11. Impact story series. Create a series of emails that highlight the impact of your organization's work. Each email can feature a real-life success story or case study that demonstrates how donations have made a difference. Include compelling visuals and testimonials to evoke emotions and showcase the tangible outcomes of the support. This series builds a strong connection between donors' contributions and the positive change they help create, motivating them to continue supporting your cause. Automation Example
  • 12. Behavioral trigger campaigns. Set up automated emails triggered by specific donor behaviors or actions. For example, if a donor has made multiple donations or contributed a cumulative amount, create a personalized email acknowledging their support and recognizing them as a valued and impactful contributor. You can also trigger emails based on donation anniversaries or milestones, rewarding and celebrating the donor's loyalty. These personalized, targeted messages make donors feel appreciated and recognized, fostering a sense of belonging and encouraging future donations. Automation Example
  • 13. Lapsed donor re-engagement series. A Lapsed Donor Re-Engagement Series is a series of targeted emails designed to reconnect with donors who have not contributed to your nonprofit for some time. The goal is to reignite their interest, remind them of the impact they can make, and motivate them to resume their support. The series typically consists of multiple emails, spaced out over a defined period, with each email having a specific objective and message. Remember, personalization, genuine appreciation, and a compelling call-to-action are key factors in successfully re-engaging lapsed donors. Automation Example
  • 14. Segment & personalize. By segmenting email lists based on interests, giving behaviors, and past interactions, nonprofits can deliver more targeted content that resonates with their audience and compels them to take action. Personalization means customizing the content and messaging of an email to make it more individually relevant and appealing to each recipient. This can involve using the recipient's name, and referencing their past interactions or preferences. #TRENDING
  • 15. Achieve deeper relationships and increased support. Segmented emails have a 100.95% higher click- through rate than non-segmented campaigns. Personalized email campaigns had a 29% higher open rate and a 41% higher click-through rate than non-personalized campaign messages Sources: Nonprofit Hub & Campaign Monitor
  • 16. Chatbots for Donor Engagement Predictive Analytics for Audience Targeting Copywriting for Fundraising Campaigns Experiment with AI. Lastly, in 2024, nonprofits can use AI to automate tasks, gain insights from data, personalize communication, and improve efficiency: #TRENDING
  • 17. Q&A D E V I N E P A R K E R C O N S U L T I N G Follow @Relatable_Nonprofit on Instagram for fun nonprofit content. Visit devineparker.com to access all of our free resources for nonprofits.