02/15 Thought Leadership webinar slides

1. Nonprofit
Communications
Trends
For Fundraising Success in 2024
Presented by Devine Parker Consulting

2. Thank you for
joining us today!

3. Meet your hosts,
Cat & Julia.
Creators of the Relatable Nonprofit
Instagram account
Previously held roles as Directors of
Development & Digital Marketing
Co-Founders of Devine Parker Consulting

4. #Trending
#Trending
#Trending
Your top communications trends for 2024.

5. Focus on
building your
email list.
In 2024, email lists are a top
priority for nonprofits. They provide
a cost-effective way to connect with
stakeholders, segment audiences
for personalized messaging, and
adapt to rapidly evolving
communication trends, ensuring
effective outreach, engagement,
and fundraising.
#TRENDING

6. Streamline
your tech
stack.
Consolidating your nonprofit’s software, tools,
and platforms into a cohesive and interconnected
system will be vital in 2024.
By streamlining the tech stack, nonprofits can
effectively manage donor relationships, tailor
communications, and track engagement, leading
to more successful fundraising efforts.
#TRENDING

7. A content offer is a valuable piece of
content, such as an e-book, webinar, or
guide, that is offered to individuals in
exchange for their contact information.
This is how you will grow your supporter
base.
Attract
supporters with
content offers.
#TRENDING

8. WEBINARS OR ONLINE
WORKSHOPS
Share insights, strategies, or educational
content related to your nonprofit's mission.
E-BOOK OR GUIDE
Create an informative and educational e-
book or guide related to your nonprofit's
cause or expertise.
TOOLKITS OR TEMPLATES
Provide practical resources and guidance to
individuals or organizations interested in
getting involved with your cause.
CASE STUDY OR SUCCESS
STORIES
Compile success stories or case studies that
showcase the impact of your nonprofit's
work.
Examples of content offers.

9. Individual
Downloads Free
Guide
Here is Your
Download
Welcome Message
from ED
Subscribe to Our
Newsletter
Our Story
Our Impact
Ways to Get
Involved
Show Your Support
Donate
Sample of an email marketing
funnel for new supporters.
2 4 6
1 3 5 7

10. Whenever
possible,
automate.
Marketing automation allows you to send
messages to subscribers at specific times or
based on their actions.
By using features like drip campaigns and
triggered emails, you can keep your subscribers
engaged around the clock and deliver targeted
content to nurture relationships and drive action.
#TRENDING

11. Impact story series.
Create a series of emails that highlight the impact of your organization's work. Each email
can feature a real-life success story or case study that demonstrates how donations have
made a difference. Include compelling visuals and testimonials to evoke emotions and
showcase the tangible outcomes of the support.
This series builds a strong connection between donors' contributions and the positive
change they help create, motivating them to continue supporting your cause.
Automation Example

12. Behavioral
trigger campaigns.
Set up automated emails triggered by specific donor behaviors or actions. For example, if a
donor has made multiple donations or contributed a cumulative amount, create a
personalized email acknowledging their support and recognizing them as a valued and
impactful contributor.
You can also trigger emails based on donation anniversaries or milestones, rewarding and
celebrating the donor's loyalty. These personalized, targeted messages make donors feel
appreciated and recognized, fostering a sense of belonging and encouraging future
donations.
Automation Example

13. Lapsed donor
re-engagement series.
A Lapsed Donor Re-Engagement Series is a series of targeted emails designed to reconnect
with donors who have not contributed to your nonprofit for some time. The goal is to
reignite their interest, remind them of the impact they can make, and motivate them to
resume their support.
The series typically consists of multiple emails, spaced out over a defined period, with each
email having a specific objective and message. Remember, personalization, genuine
appreciation, and a compelling call-to-action are key factors in successfully re-engaging
lapsed donors.
Automation Example

14. Segment &
personalize.
By segmenting email lists based on
interests, giving behaviors, and past
interactions, nonprofits can deliver more
targeted content that resonates with their
audience and compels them to take action.
Personalization means customizing the
content and messaging of an email to make
it more individually relevant and appealing
to each recipient. This can involve using the
recipient's name, and referencing their past
interactions or preferences.
#TRENDING

15. Achieve deeper
relationships
and increased
support.
Segmented emails have a 100.95% higher click-
through rate than non-segmented campaigns.
Personalized email campaigns had a 29% higher
open rate and a 41% higher click-through rate
than non-personalized campaign messages
Sources: Nonprofit Hub & Campaign Monitor

16. Chatbots for Donor Engagement
Predictive Analytics for Audience
Targeting
Copywriting for Fundraising
Campaigns
Experiment
with AI.
Lastly, in 2024, nonprofits can use AI to
automate tasks, gain insights from data,
personalize communication, and improve
efficiency:
#TRENDING

17. Q&A
D E V I N E P A R K E R C O N S U L T I N G
Follow @Relatable_Nonprofit on
Instagram for fun nonprofit
content.
Visit devineparker.com to access
all of our free resources for
nonprofits.