02/26 Fundraiser's Focus Week webinar slides

1. how to make every
how to make every
donor feel like a
donor feel like a
MAJOR DONOR
MAJOR DONOR
B L O O M E R A N G ’ S F U N D R A I S I N G W E E K

2. 1
got 'em in,
moving on
RATE YOUR DONOR
ONBOARDING EXPERIENCE
2 3 4 5
VIP STATUS
ALL THE WAY
room for
improvement
pretty dang
good
I mean, we
say thank you

3. Learn the strategies you
need to create a genuine
connection with your
donors
Learn the strategies you
need to create a genuine
connection with your
donors
today’s goal

4. grab your
worksheet
smallshopstrategies.com/bloomerang

5. CEO + FOUNDER OF SMALL SHOP STRATEGIES
Hiiiiii,
I'm Rachel!
Teaching you the path to productivity,
so you can have more time to focus
on raising money, building
relationships and growing as a leader.
Say hello: @smallshopstrategies

6. humans give to
humans
humans

7. the donor journey

8. giving away your
money is an emotional
experience
giving away your
money is an emotional
experience
here’s the thing

9. there is an actual
chemical reaction
happening inside
your brain

10. the clock starts ticking
the moment a donor
hits the donate button

11. doubt fear worry
WHAT DOES YOUR
DONOR START TO FEEL?
uncertainty

13. is a powerful tool
emotion
emotion

14. nearly 80% of all new
donors will not give a
second gift

15. commit affirm align
assess activate loyalty advocate
before
giving
donation post-donation
impact
the donor journey

16. BEFORE A
DONOR GIVES
THE MIDDLE PART
AFTER A
DONOR GIVES

17. loyalty wins every
single time
loyalty wins every
single time
here’s the thing

18. commit affirm align
assess activate loyalty advocate
before
giving
donation post-donation
impact
the donor journey

19. affirm

20. affirm
What is the very first
touch point?
How can you make that
as personal of a
connection as possible?

21. affirm
Confirmation receipt (email)
IMMEDIATELY AFTER GIFT

24. personalization
personalization
makes donors feel
makes donors feel
71% more engaged
71% more engaged

25. activate

26. activate
What does your donor
need to feel like they are
valued and to counter
act the doubt, worry and
uncertainty?

27. sometimes
“good enough“
is great
sometimes
“good enough“
is great
here’s the thing

28. incoming...
unpopular
opinion

29. speed can be
the difference
speed can be
the difference

30. affirm
Thank you note (email or mail)
FIRST 24-48 HOURS

31. this is cool.
but I don’t
have the time.
this is cool.
but I don’t
have the time.

33. grab your
resources
smallshopstrategies.com/quickthanks

34. level up
donation
receipt
your stewardship
scale
scale
1
1

35. level up
donation
receipt
email
template
or draft
your stewardship
scale
scale
1
1 2
2

36. level up
donation
receipt
email
template
or draft
new donor
welcome
journey
your stewardship
scale
scale
1
1 2
2 3
3

37. humans give to humans
#1
#3
#2
#4 let tech + automation help you
good enough is great
speed can be the difference
let's recap

38. grab your
resources
smallshopstrategies.com/quickthanks