SlideShare a Scribd company logo
1 of 14
Download to read offline
New donors can cost you!
According to Bloomerang…
Bringing in a new major donor can cost 50% to 100%
more than the dollars they give.
Easier to upgrade!
 New people don’t know you,
 Haven’t had time to trust you,
 And they may not have a link to your cause (yet).
Is this you?
diamonds in the rough?
 Mid level donors (giving just below your major
donor threshold)
$1 $500 $1,000
FOCUS HERE!
For example,
diamonds in the rough?
 Mid level donors (giving just below your major
donor threshold)
 Cumulative gifts make them a major donor
$1,000
Single gift
$250
$250
$250
$250
Total gifts
For example,
Number of active major donors
($1,000 or more, single gift)
42
Number of active major donors
($1,000 or more, total giving)
124
For example,
Number of active major donors
($1,000 or more, single gift)
42
Number of active major donors
($1,000 or more, total giving)
124
Number of mid-level donors
(single gift of $500-$999)
150
diamonds in the rough?
 Mid level donors (giving just below your major
donor threshold)
 Cumulative gifts make them a major donor
 People identified through wealth screening
diamonds in the rough?
 Mid level donors (giving just below your major
donor threshold)
 Cumulative gifts make them a major donor
 People identified through wealth screening
 Friends of current major donors
Don’t
Forget
to Ask!
So, next steps…
 Review your donor segments and make a plan
 Communicate consistently
 Tell stories
 Match donor interests to organizational needs
 Ask for support!
Resource:
Grab your free “Ask Conversation Script”
at www.GetFullyFunded.com/Script

More Related Content

More from Bloomerang

02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdfBloomerang
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfBloomerang
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdfBloomerang
 
Communications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfCommunications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfBloomerang
 
Database Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyDatabase Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyBloomerang
 
Database Management.pdf
Database Management.pdfDatabase Management.pdf
Database Management.pdfBloomerang
 
Leading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipLeading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipBloomerang
 
Google & Yahoo's Email Update: Your Must-Do Checklist
Google & Yahoo's Email Update: Your Must-Do ChecklistGoogle & Yahoo's Email Update: Your Must-Do Checklist
Google & Yahoo's Email Update: Your Must-Do ChecklistBloomerang
 
2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdf2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdfBloomerang
 
Copy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdfCopy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdfBloomerang
 
Strategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdfStrategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdfBloomerang
 
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdfBloomerang
 
Volunteers = Donors (1).pdf
Volunteers = Donors (1).pdfVolunteers = Donors (1).pdf
Volunteers = Donors (1).pdfBloomerang
 
Strategic Plan for Marketing and Fundraising_Bloomerang_Jan2024 (1).pdf
Strategic Plan for Marketing and Fundraising_Bloomerang_Jan2024 (1).pdfStrategic Plan for Marketing and Fundraising_Bloomerang_Jan2024 (1).pdf
Strategic Plan for Marketing and Fundraising_Bloomerang_Jan2024 (1).pdfBloomerang
 
Nonprofit Email Marketing in 2024: Accelerate Success on the Most Effective C...
Nonprofit Email Marketing in 2024: Accelerate Success on the Most Effective C...Nonprofit Email Marketing in 2024: Accelerate Success on the Most Effective C...
Nonprofit Email Marketing in 2024: Accelerate Success on the Most Effective C...Bloomerang
 
Transactions Start to Finish
Transactions Start to FinishTransactions Start to Finish
Transactions Start to FinishBloomerang
 
Turning Your Volunteers Into Donors: Insights for Multi-Chapter Nonprofits
Turning Your Volunteers Into Donors: Insights for Multi-Chapter NonprofitsTurning Your Volunteers Into Donors: Insights for Multi-Chapter Nonprofits
Turning Your Volunteers Into Donors: Insights for Multi-Chapter NonprofitsBloomerang
 
Gift Entry and Reporting Foundations Slides - Megan's Copy.pdf
Gift Entry and Reporting Foundations Slides - Megan's Copy.pdfGift Entry and Reporting Foundations Slides - Megan's Copy.pdf
Gift Entry and Reporting Foundations Slides - Megan's Copy.pdfBloomerang
 
Bloomerang- Fundraising for Introverts 1-11-24.pdf
Bloomerang- Fundraising for Introverts 1-11-24.pdfBloomerang- Fundraising for Introverts 1-11-24.pdf
Bloomerang- Fundraising for Introverts 1-11-24.pdfBloomerang
 
1_10_24 Modern Tips to Boost Donor Acquisition.pdf
1_10_24 Modern Tips to Boost Donor Acquisition.pdf1_10_24 Modern Tips to Boost Donor Acquisition.pdf
1_10_24 Modern Tips to Boost Donor Acquisition.pdfBloomerang
 

More from Bloomerang (20)

02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf
 
Communications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfCommunications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdf
 
Database Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyDatabase Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang Academy
 
Database Management.pdf
Database Management.pdfDatabase Management.pdf
Database Management.pdf
 
Leading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipLeading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in Leadership
 
Google & Yahoo's Email Update: Your Must-Do Checklist
Google & Yahoo's Email Update: Your Must-Do ChecklistGoogle & Yahoo's Email Update: Your Must-Do Checklist
Google & Yahoo's Email Update: Your Must-Do Checklist
 
2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdf2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdf
 
Copy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdfCopy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdf
 
Strategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdfStrategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdf
 
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf
 
Volunteers = Donors (1).pdf
Volunteers = Donors (1).pdfVolunteers = Donors (1).pdf
Volunteers = Donors (1).pdf
 
Strategic Plan for Marketing and Fundraising_Bloomerang_Jan2024 (1).pdf
Strategic Plan for Marketing and Fundraising_Bloomerang_Jan2024 (1).pdfStrategic Plan for Marketing and Fundraising_Bloomerang_Jan2024 (1).pdf
Strategic Plan for Marketing and Fundraising_Bloomerang_Jan2024 (1).pdf
 
Nonprofit Email Marketing in 2024: Accelerate Success on the Most Effective C...
Nonprofit Email Marketing in 2024: Accelerate Success on the Most Effective C...Nonprofit Email Marketing in 2024: Accelerate Success on the Most Effective C...
Nonprofit Email Marketing in 2024: Accelerate Success on the Most Effective C...
 
Transactions Start to Finish
Transactions Start to FinishTransactions Start to Finish
Transactions Start to Finish
 
Turning Your Volunteers Into Donors: Insights for Multi-Chapter Nonprofits
Turning Your Volunteers Into Donors: Insights for Multi-Chapter NonprofitsTurning Your Volunteers Into Donors: Insights for Multi-Chapter Nonprofits
Turning Your Volunteers Into Donors: Insights for Multi-Chapter Nonprofits
 
Gift Entry and Reporting Foundations Slides - Megan's Copy.pdf
Gift Entry and Reporting Foundations Slides - Megan's Copy.pdfGift Entry and Reporting Foundations Slides - Megan's Copy.pdf
Gift Entry and Reporting Foundations Slides - Megan's Copy.pdf
 
Bloomerang- Fundraising for Introverts 1-11-24.pdf
Bloomerang- Fundraising for Introverts 1-11-24.pdfBloomerang- Fundraising for Introverts 1-11-24.pdf
Bloomerang- Fundraising for Introverts 1-11-24.pdf
 
1_10_24 Modern Tips to Boost Donor Acquisition.pdf
1_10_24 Modern Tips to Boost Donor Acquisition.pdf1_10_24 Modern Tips to Boost Donor Acquisition.pdf
1_10_24 Modern Tips to Boost Donor Acquisition.pdf
 

Recently uploaded

Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 

Recently uploaded (20)

Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 

Bloomerang - Get More Major Gifts From Donors Already Around You.pdf

  • 1.
  • 2. New donors can cost you! According to Bloomerang… Bringing in a new major donor can cost 50% to 100% more than the dollars they give.
  • 3. Easier to upgrade!  New people don’t know you,  Haven’t had time to trust you,  And they may not have a link to your cause (yet).
  • 5. diamonds in the rough?  Mid level donors (giving just below your major donor threshold) $1 $500 $1,000 FOCUS HERE!
  • 7. diamonds in the rough?  Mid level donors (giving just below your major donor threshold)  Cumulative gifts make them a major donor $1,000 Single gift $250 $250 $250 $250 Total gifts
  • 8. For example, Number of active major donors ($1,000 or more, single gift) 42 Number of active major donors ($1,000 or more, total giving) 124
  • 9. For example, Number of active major donors ($1,000 or more, single gift) 42 Number of active major donors ($1,000 or more, total giving) 124 Number of mid-level donors (single gift of $500-$999) 150
  • 10. diamonds in the rough?  Mid level donors (giving just below your major donor threshold)  Cumulative gifts make them a major donor  People identified through wealth screening
  • 11. diamonds in the rough?  Mid level donors (giving just below your major donor threshold)  Cumulative gifts make them a major donor  People identified through wealth screening  Friends of current major donors
  • 13. So, next steps…  Review your donor segments and make a plan  Communicate consistently  Tell stories  Match donor interests to organizational needs  Ask for support!
  • 14. Resource: Grab your free “Ask Conversation Script” at www.GetFullyFunded.com/Script