02/27 Fundraiser's Focus Week webinar slides

2. New donors can cost you!
According to Bloomerang…
Bringing in a new major donor can cost 50% to 100%
more than the dollars they give.

3. Easier to upgrade!
 New people don’t know you,
 Haven’t had time to trust you,
 And they may not have a link to your cause (yet).

4. Is this you?

5. diamonds in the rough?
 Mid level donors (giving just below your major
donor threshold)
$1 $500 $1,000
FOCUS HERE!

6. For example,

7. diamonds in the rough?
 Mid level donors (giving just below your major
donor threshold)
 Cumulative gifts make them a major donor
$1,000
Single gift
$250
$250
$250
$250
Total gifts

8. For example,
Number of active major donors
($1,000 or more, single gift)
42
Number of active major donors
($1,000 or more, total giving)
124

9. For example,
Number of active major donors
($1,000 or more, single gift)
42
Number of active major donors
($1,000 or more, total giving)
124
Number of mid-level donors
(single gift of $500-$999)
150

10. diamonds in the rough?
 Mid level donors (giving just below your major
donor threshold)
 Cumulative gifts make them a major donor
 People identified through wealth screening

11. diamonds in the rough?
 Mid level donors (giving just below your major
donor threshold)
 Cumulative gifts make them a major donor
 People identified through wealth screening
 Friends of current major donors

12. Don’t
Forget
to Ask!

13. So, next steps…
 Review your donor segments and make a plan
 Communicate consistently
 Tell stories
 Match donor interests to organizational needs
 Ask for support!

14. Resource:
Grab your free “Ask Conversation Script”
at www.GetFullyFunded.com/Script