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New donors can cost you!
According to Bloomerang…
Bringing in a new major donor can cost 50% to 100%
more than the dollars they give.
Easier to upgrade!
 New people don’t know you,
 Haven’t had time to trust you,
 And they may not have a link to your cause (yet).
Is this you?
diamonds in the rough?
 Mid level donors (giving just below your major
donor threshold)
$1 $500 $1,000
FOCUS HERE!
For example,
diamonds in the rough?
 Mid level donors (giving just below your major
donor threshold)
 Cumulative gifts make them a major donor
$1,000
Single gift
$250
$250
$250
$250
Total gifts
For example,
Number of active major donors
($1,000 or more, single gift)
42
Number of active major donors
($1,000 or more, total giving)
124
For example,
Number of active major donors
($1,000 or more, single gift)
42
Number of active major donors
($1,000 or more, total giving)
124
Number of mid-level donors
(single gift of $500-$999)
150
diamonds in the rough?
 Mid level donors (giving just below your major
donor threshold)
 Cumulative gifts make them a major donor
 People identified through wealth screening
diamonds in the rough?
 Mid level donors (giving just below your major
donor threshold)
 Cumulative gifts make them a major donor
 People identified through wealth screening
 Friends of current major donors
Don’t
Forget
to Ask!
So, next steps…
 Review your donor segments and make a plan
 Communicate consistently
 Tell stories
 Match donor interests to organizational needs
 Ask for support!
Resource:
Grab your free “Ask Conversation Script”
at www.GetFullyFunded.com/Script

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Bloomerang - Get More Major Gifts From Donors Already Around You.pdf

  • 1.
  • 2. New donors can cost you! According to Bloomerang… Bringing in a new major donor can cost 50% to 100% more than the dollars they give.
  • 3. Easier to upgrade!  New people don’t know you,  Haven’t had time to trust you,  And they may not have a link to your cause (yet).
  • 5. diamonds in the rough?  Mid level donors (giving just below your major donor threshold) $1 $500 $1,000 FOCUS HERE!
  • 7. diamonds in the rough?  Mid level donors (giving just below your major donor threshold)  Cumulative gifts make them a major donor $1,000 Single gift $250 $250 $250 $250 Total gifts
  • 8. For example, Number of active major donors ($1,000 or more, single gift) 42 Number of active major donors ($1,000 or more, total giving) 124
  • 9. For example, Number of active major donors ($1,000 or more, single gift) 42 Number of active major donors ($1,000 or more, total giving) 124 Number of mid-level donors (single gift of $500-$999) 150
  • 10. diamonds in the rough?  Mid level donors (giving just below your major donor threshold)  Cumulative gifts make them a major donor  People identified through wealth screening
  • 11. diamonds in the rough?  Mid level donors (giving just below your major donor threshold)  Cumulative gifts make them a major donor  People identified through wealth screening  Friends of current major donors
  • 13. So, next steps…  Review your donor segments and make a plan  Communicate consistently  Tell stories  Match donor interests to organizational needs  Ask for support!
  • 14. Resource: Grab your free “Ask Conversation Script” at www.GetFullyFunded.com/Script