The three media products of a promotional music video, poster, and album digipak were designed to introduce the artist 'Avocet' and establish a consistent public image. Uniform dark coloring, black costumes, monstrous makeup, typography, and camera angles were used across all three products to portray Avocet as a mysterious yet innocent gothic indie artist. Editing techniques like darkening effects, framing, and intertextual references to other artists were employed to emphasize the sinister themes and connect the products visually. Birds were featured as a motif to represent the artist's desire for freedom within the imposed 'monster' persona.
How effective is the combination of your main?melodymacarthy
The document provides an analysis of three media products - a promotional video, digipak, and poster - created to introduce an indie rock artist named Avocet. The products utilize a consistent dark color scheme, makeup, and imagery to portray the artist as a mysterious yet innocent gothic figure. Editing techniques and intertextual references are used to connect the products and establish the artist's public image.
How effective is the combination of your main?melodymacarthy
The document summarizes and analyzes three media products - a promotional video, digipak, and poster - created to introduce an indie-rock artist named Avocet. Uniform design elements across the products help establish the artist's mysterious yet innocent public image. Techniques like makeup, framing, color palette, and intertextual references with other artists are used consistently to connect the products and develop the artist's brand. The combination of the main video and ancillary texts effectively promotes the digipak and markets the artist to their target young audience.
The three media products of a promotional video, digipak, and poster effectively establish the public image of the indie artist Avocet. The products portray Avocet as a young, gothic artist with an innocent yet mysterious persona. Visual elements like dark coloring, costumes, makeup, and camera angles create uniformity across the products to connect them and allow audiences to recognize Avocet's brand. The combination of the main video product and ancillary texts like the shared skull motif successfully promote the digipak and artist's image to target audiences.
The combination of the music video and ancillary texts (digipak and magazine advert) is effective in promoting the artist's style and image. Motifs from the music video, like the jacket worn by the characters, are featured throughout the ancillary products to strengthen connections between the elements. Color schemes and designs are also carried over to maintain a consistent atmosphere and further develop the artist's star iconography across the entire promotional package.
Question 1: In what way does your media product use, develop or challenge for...theresakuhn4
The document discusses how the media product challenges conventions of music videos and album design.
For the music video, it breaks conventions by showing the narrative in reverse order and using unconventional editing techniques. The album design challenges conventions with its unique circular layout and symbolic imagery.
While some elements follow conventions to appeal to audiences, such as genre styles and locations, the overall presentation strives to be unique and creative within the constraints of promoting an indie band. The goal is to produce a cohesive project that stands out while still connecting with fans of the genre.
The document discusses how the creator used three products - a music video, poster, and digipak - to convey a repetitive theme of "rising to the top" and achieving greatness. Binary oppositions of dark vs light were used to represent failure and success. The name of the band and song were included in all products to promote the video. Key images like the singer Ben and a piano were featured prominently to create recognition and relationship between the products and band. The combination of the three products effectively promoted the video's message and the band.
The document discusses the ways in which the media product challenges conventions of real media products. It analyzes the music video against theories of music video conventions proposed by Andrew Goodwin. The music video uses unconventional elements like location and characters (Lego band members) while also incorporating some conventional elements like quick cuts and close-ups. Audience feedback revealed a preference for simplicity, intertextuality, ambiguous shots, and enough visual stimulation through color and shots of the band, while still defying conventions in a coherent way. Based on this, some changes were made to the digipack products.
The document provides an evaluation of a student's media product which includes a music promo video, DVD cover, and advertisement. Based on feedback from test audiences, the student made changes to better target their intended audience of 15-18 year old punk music fans. The music promo video was successful in conveying a horror-themed narrative that related to the song lyrics through effective use of lighting, camera work, effects and continuity. While the DVD cover and advertisement were also gothic and dark in tone, feedback indicated they could be further developed. Overall, gaining audience perspective helped the student improve their media products.
How effective is the combination of your main?melodymacarthy
The document provides an analysis of three media products - a promotional video, digipak, and poster - created to introduce an indie rock artist named Avocet. The products utilize a consistent dark color scheme, makeup, and imagery to portray the artist as a mysterious yet innocent gothic figure. Editing techniques and intertextual references are used to connect the products and establish the artist's public image.
How effective is the combination of your main?melodymacarthy
The document summarizes and analyzes three media products - a promotional video, digipak, and poster - created to introduce an indie-rock artist named Avocet. Uniform design elements across the products help establish the artist's mysterious yet innocent public image. Techniques like makeup, framing, color palette, and intertextual references with other artists are used consistently to connect the products and develop the artist's brand. The combination of the main video and ancillary texts effectively promotes the digipak and markets the artist to their target young audience.
The three media products of a promotional video, digipak, and poster effectively establish the public image of the indie artist Avocet. The products portray Avocet as a young, gothic artist with an innocent yet mysterious persona. Visual elements like dark coloring, costumes, makeup, and camera angles create uniformity across the products to connect them and allow audiences to recognize Avocet's brand. The combination of the main video product and ancillary texts like the shared skull motif successfully promote the digipak and artist's image to target audiences.
The combination of the music video and ancillary texts (digipak and magazine advert) is effective in promoting the artist's style and image. Motifs from the music video, like the jacket worn by the characters, are featured throughout the ancillary products to strengthen connections between the elements. Color schemes and designs are also carried over to maintain a consistent atmosphere and further develop the artist's star iconography across the entire promotional package.
Question 1: In what way does your media product use, develop or challenge for...theresakuhn4
The document discusses how the media product challenges conventions of music videos and album design.
For the music video, it breaks conventions by showing the narrative in reverse order and using unconventional editing techniques. The album design challenges conventions with its unique circular layout and symbolic imagery.
While some elements follow conventions to appeal to audiences, such as genre styles and locations, the overall presentation strives to be unique and creative within the constraints of promoting an indie band. The goal is to produce a cohesive project that stands out while still connecting with fans of the genre.
The document discusses how the creator used three products - a music video, poster, and digipak - to convey a repetitive theme of "rising to the top" and achieving greatness. Binary oppositions of dark vs light were used to represent failure and success. The name of the band and song were included in all products to promote the video. Key images like the singer Ben and a piano were featured prominently to create recognition and relationship between the products and band. The combination of the three products effectively promoted the video's message and the band.
The document discusses the ways in which the media product challenges conventions of real media products. It analyzes the music video against theories of music video conventions proposed by Andrew Goodwin. The music video uses unconventional elements like location and characters (Lego band members) while also incorporating some conventional elements like quick cuts and close-ups. Audience feedback revealed a preference for simplicity, intertextuality, ambiguous shots, and enough visual stimulation through color and shots of the band, while still defying conventions in a coherent way. Based on this, some changes were made to the digipack products.
The document provides an evaluation of a student's media product which includes a music promo video, DVD cover, and advertisement. Based on feedback from test audiences, the student made changes to better target their intended audience of 15-18 year old punk music fans. The music promo video was successful in conveying a horror-themed narrative that related to the song lyrics through effective use of lighting, camera work, effects and continuity. While the DVD cover and advertisement were also gothic and dark in tone, feedback indicated they could be further developed. Overall, gaining audience perspective helped the student improve their media products.
The document provides an evaluation of a student's media product which included a music promo video, DVD cover, and advertisement. Based on audience feedback, the student learned that their target audience primarily listened to punk music and preferred horror-based narratives. Most of the audience downloaded music instead of buying CDs, and were aged 15-18 years old. The music promo video was well-received, achieving high ratings for its costume, lighting, story, camera work, effects, and continuity. The combination of the main and ancillary texts was effective as they shared a common gothic aesthetic and used similar images. The student used feedback to further develop their work and better appeal to their target audience.
The document provides an in-depth analysis of how the media producer's music video product uses, develops, and challenges conventions of real music videos and DVD covers. Some key points:
1) The music video borrows imagery like a chainsaw from the Green Day video "21 Guns" to portray a vivid narrative for the target audience.
2) Elements like mirrors, TVs, and candles enhance the punk genre's concept of rebellion against society and challenge audiences to look past superficial political messages.
3) Camera angles, lighting, and shots mimic those in the Three Days Grace video "Animal I Have Become" to create atmosphere and tension.
4) The DVD cover takes inspiration from albums like
The document provides an in-depth analysis of how the student's media product challenges and develops conventions of real music videos and album covers.
For the music video, the student manipulated concepts from Green Day's "21 Guns" by using a chainsaw instead of guns. Camera angles, lighting, and shots from Three Days Grace's "Animal I Have Become" were also developed. Religious and Gothic imagery were incorporated to appeal to different audiences.
For the album cover, conventions like gloomy atmospheres, anti-establishment messages, and modern art themes from albums by Three Days Grace and The Used were developed further by using specific color schemes, imagery like a smudged eye, and an unfinished style.
The document analyzes a music video based on Goodwin's Theory of music video structure and conventions. The video uses a narrative structure but also incorporates conceptual elements by replaying a scene with an alternate outcome. Some conventions are challenged, such as having lyrics that don't match the visuals. Genre characteristics of indietronica are represented through hazy colors and themes of love and betrayal, while editing conventions from other genres like dubstep are borrowed. Intertextuality and voyeurism are also concepts that are debated in how they are applied in the video.
The combination of the main product (music video) and ancillary texts (digipak and magazine ad) is highly effective in creating a coherent promotional package that references various elements of the music video.
The digipak panels use drawings, locations, and color schemes that directly reflect and reference scenes from the music video, telling the narrative and journey of the protagonist through the changing colors. The magazine ad also features the protagonist in a hand-drawn image of a scene from the video shot, tying it back to the overall package. While breaking some conventions, the promotional materials as a whole successfully engage the target audience by reflecting themes of finding identity and independence.
1) The digipak and magazine advert effectively promote the music video through consistent visual references to the video's locations, colors, and themes. Drawings and stills from the video are featured throughout the digipak in different color variations, and the magazine advert also includes a drawing from the video.
2) These visual connections create a coherent promotional package that allows the audience to easily recognize motifs from the video. The drawings aim to reflect the video's narrative of a female protagonist's personal journey of self-discovery.
3) Cultural references to folk albums and artists further enhance the promotion by connecting it to the genre and adding layers of meaning relating to themes of finding identity and inspiration.
The document discusses the effectiveness of combining a main product (music video for "Constant Conversations" by Passion Pit) with ancillary texts (album advert and band website). It finds that using consistent themes of addiction, love and darkness across the video and advert makes the products seem cohesively connected. Dark and light contrasts are also used similarly. Direct references between the products and a preview of the video on the website homepage best show how the ancillary texts complement the main product and each other. However, the website's brighter colors distinguish it more as a standalone piece. Overall, the combination is quite effective except the website could be more tightly integrated through shared visual elements and focus.
Media technologies played an important role throughout the construction and evaluation of the music video project. Soundcloud was used to find the track, YouTube and Vimeo to research other music videos. Adobe Premier Pro was used to edit the video, altering colors, adding split screens, and syncing the music. A Canon camera filmed footage and a Lomokino was used to take photos with a softer focus. Photoshop edited prints, altering colors and layouts. Blogger hosted research, inspiration, and the final video, and feedback was gathered through YouTube comments, questionnaires, and social media.
The document discusses how the creator effectively linked their main music video task and ancillary promotion tasks. Specific choices were made to ensure consistency of style, including using monochrome smartphone images and the same clothing in both. Significant locations from the video were also used in ancillary materials to clearly connect them and allow viewers to recognize the artist. Limiting people in the video and ancillary tasks further conveyed the theme of isolation.
The document evaluates how the student's media product uses, develops, or challenges conventions of real music videos. It analyzes several shots from the student's video and the original Azonto video it was inspired by, noting similarities and some changes made due to budget and location constraints. The evaluation also discusses how the student's video challenges conventions of typical hip hop video narratives and use of the "male gaze" theory.
The document discusses how the media product, a music video for the song "Retrospect", uses and develops conventions of the indie music genre. Some key ways include:
1) Using typical indie settings like bedrooms and streets for filming locations due to a low budget.
2) Employing natural, desaturated colors in editing and costumes to fit the indie aesthetic.
3) Telling a narrative story rather than being a performance-based video, while still using common shot types like close-ups to convey emotion.
4) Uploading to YouTube and using social media for promotion, matching how real indie artists distribute their work. Accessories like the album artwork and website maintain consistency in imagery and color
- The document discusses how the student's music video uses and challenges conventions of real music videos. It analyzes techniques like time-lapse and costume changes that are commonly used.
- Feedback indicated the video's narrative was weak without a clear story introduced. Most music videos effectively establish a narrative that audiences can relate to.
- Lessons were learned about gathering audience feedback. Questionnaires provided limited feedback while an open Facebook post allowed more natural comments from the target demographic.
The document discusses the conventions used in the creation of a music video for a folk/rock track. It follows conventions of the genre such as a focus on natural imagery and locations. It uses a lone female protagonist, colour alterations, and split screen/montage editing to challenge conventions while appealing to the target audience. The representation of the female character as independent also challenges typical music video gender representations. Overall, the video aims to balance following genre conventions with some unconventional techniques.
This document discusses the design conventions used in creating print materials to promote a folk music album. It summarizes the design choices for each of the four panels of the digipak packaging as well as a magazine advertisement. Across all materials, minimal drawings and simple color schemes were used to reflect the naturalistic style of folk music. Specific conventions from other folk and rock album packaging were implemented, such as contrasting colors across panels and stretching an image over two panels, while some elements were rearranged or modified for visual interest. The overall goal was to connect the print materials to the folk genre and music video through consistent design elements.
In what ways does your media product use, develop or challenge forms and conv...GraceSpenceley
The media product uses, develops, and challenges conventions of real music videos and magazines. It challenges conventions by not featuring the singer and instead using a narrative-based fairy tale concept. However, it still uses close-up shots of the actor and carefully placed props to aid the story as in typical music videos. It also follows fairy tale conventions but adapts them, like the protagonist waking without a prince. The magazine ad centers the text and places social media logos at the bottom like real ads. The digipak represents the artist through talent rather than sexualization, challenging typical portrayals.
This document summarizes how the media product uses and develops conventions of real music videos. It discusses using a conceptual title ("Mad World") and setting (a park) to create narrative ambiguity, as seen in other music videos. Costuming the performer in skinny jeans and a leather jacket references the rock genre. Stop motion animation and dream-like transitions fragment the narrative, inspired by Gotye's "Somebody That I Used To Know." Encoding meanings allows for different interpretations, while post-production manipulations like animation, coloring, and fonts aim to establish conventions of the alternative rock genre seen in videos like McFly's "Transylvania" and Lana Del Rey's "Born to Die" album.
The document discusses the process of planning and producing a music video for an unsigned artist. Research was conducted online to find a suitable artist, focusing on genres and conventions. The group settled on the artist "Porcelain and the Tramps" and their song "Red Light District". Planning involved researching the genre, getting permission from the artist, and looking at case studies from other artists. Production used a handheld HD digital camera to film different shots and angles. Editing software was used to combine clips and add effects like color correction and blending images. Feedback was gathered to evaluate the final music video.
Developing & Challenging Forms & Conventionsjamesthiara
This document summarizes the development of three promotional products - a music video, digipak, and magazine advertisement - for a music project. The products were designed to relate to each other through a consistent theme, message, and style. When creating the music video, the author drew from several music video theorists, both conforming to and subverting some of their conventions. Key elements like shots, editing, costumes, and visual effects were used to convey a 1950s summer vacation theme. The digipak and advertisement also featured consistent design elements like fonts, colors, and imagery to tie the complete project together, while adhering to typical conventions for those mediums.
The document discusses camera angles, coloring, editing, lighting, and mise-en-scene plans for a music video of M.I.A.'s "Paper Planes". Close-up, panoramic, and long shots will be used to focus on the artist and showcase the urban setting. Black and white will portray gritty aspects, while color will depict graffiti and modernization positively. Time lapses, on-beat editing, and natural lighting with filters are planned. Money, graffiti, and urban clothing will establish the working class character, and skate culture will be featured to represent teenage life.
The student used new media technologies in several ways during the construction of their media product:
1. They researched Fuse ODG's previous music videos and album artwork online to gain inspiration.
2. Social media played an important role, as they shared their video on YouTube, Facebook, and Twitter to gather audience feedback. Fuse ODG also retweeted their video, helping them gain over 1,000 views.
3. Audiences provided both positive and constructive criticism in the comments of online platforms. This feedback helped the student learn ways to improve aspects like lip syncing and dancer energy for future videos.
4. New media technologies allowed the student to effectively promote and distribute their work,
Digital Music Instructor - Clickable GUIjwreeddesign
The digital music instructor document outlines a digital music instruction program. It welcomes the user and prompts them to choose between current users, creating a new user, or choosing their instrument. It then guides the user through selecting their level of instruction and provides options for lessons, practice tools, and analysis features.
The document discusses the planning and design process for a new music magazine. It evaluates conventions from similar magazines and aims to appeal to a female target audience aged 16-24. Models and layout on the cover and inside pages represent the target demographic and music genre. Photographs were taken and edited digitally, and the magazine was designed using software to resemble established publications. Feedback from preliminary versions informed the final product.
The document provides an evaluation of a student's media product which included a music promo video, DVD cover, and advertisement. Based on audience feedback, the student learned that their target audience primarily listened to punk music and preferred horror-based narratives. Most of the audience downloaded music instead of buying CDs, and were aged 15-18 years old. The music promo video was well-received, achieving high ratings for its costume, lighting, story, camera work, effects, and continuity. The combination of the main and ancillary texts was effective as they shared a common gothic aesthetic and used similar images. The student used feedback to further develop their work and better appeal to their target audience.
The document provides an in-depth analysis of how the media producer's music video product uses, develops, and challenges conventions of real music videos and DVD covers. Some key points:
1) The music video borrows imagery like a chainsaw from the Green Day video "21 Guns" to portray a vivid narrative for the target audience.
2) Elements like mirrors, TVs, and candles enhance the punk genre's concept of rebellion against society and challenge audiences to look past superficial political messages.
3) Camera angles, lighting, and shots mimic those in the Three Days Grace video "Animal I Have Become" to create atmosphere and tension.
4) The DVD cover takes inspiration from albums like
The document provides an in-depth analysis of how the student's media product challenges and develops conventions of real music videos and album covers.
For the music video, the student manipulated concepts from Green Day's "21 Guns" by using a chainsaw instead of guns. Camera angles, lighting, and shots from Three Days Grace's "Animal I Have Become" were also developed. Religious and Gothic imagery were incorporated to appeal to different audiences.
For the album cover, conventions like gloomy atmospheres, anti-establishment messages, and modern art themes from albums by Three Days Grace and The Used were developed further by using specific color schemes, imagery like a smudged eye, and an unfinished style.
The document analyzes a music video based on Goodwin's Theory of music video structure and conventions. The video uses a narrative structure but also incorporates conceptual elements by replaying a scene with an alternate outcome. Some conventions are challenged, such as having lyrics that don't match the visuals. Genre characteristics of indietronica are represented through hazy colors and themes of love and betrayal, while editing conventions from other genres like dubstep are borrowed. Intertextuality and voyeurism are also concepts that are debated in how they are applied in the video.
The combination of the main product (music video) and ancillary texts (digipak and magazine ad) is highly effective in creating a coherent promotional package that references various elements of the music video.
The digipak panels use drawings, locations, and color schemes that directly reflect and reference scenes from the music video, telling the narrative and journey of the protagonist through the changing colors. The magazine ad also features the protagonist in a hand-drawn image of a scene from the video shot, tying it back to the overall package. While breaking some conventions, the promotional materials as a whole successfully engage the target audience by reflecting themes of finding identity and independence.
1) The digipak and magazine advert effectively promote the music video through consistent visual references to the video's locations, colors, and themes. Drawings and stills from the video are featured throughout the digipak in different color variations, and the magazine advert also includes a drawing from the video.
2) These visual connections create a coherent promotional package that allows the audience to easily recognize motifs from the video. The drawings aim to reflect the video's narrative of a female protagonist's personal journey of self-discovery.
3) Cultural references to folk albums and artists further enhance the promotion by connecting it to the genre and adding layers of meaning relating to themes of finding identity and inspiration.
The document discusses the effectiveness of combining a main product (music video for "Constant Conversations" by Passion Pit) with ancillary texts (album advert and band website). It finds that using consistent themes of addiction, love and darkness across the video and advert makes the products seem cohesively connected. Dark and light contrasts are also used similarly. Direct references between the products and a preview of the video on the website homepage best show how the ancillary texts complement the main product and each other. However, the website's brighter colors distinguish it more as a standalone piece. Overall, the combination is quite effective except the website could be more tightly integrated through shared visual elements and focus.
Media technologies played an important role throughout the construction and evaluation of the music video project. Soundcloud was used to find the track, YouTube and Vimeo to research other music videos. Adobe Premier Pro was used to edit the video, altering colors, adding split screens, and syncing the music. A Canon camera filmed footage and a Lomokino was used to take photos with a softer focus. Photoshop edited prints, altering colors and layouts. Blogger hosted research, inspiration, and the final video, and feedback was gathered through YouTube comments, questionnaires, and social media.
The document discusses how the creator effectively linked their main music video task and ancillary promotion tasks. Specific choices were made to ensure consistency of style, including using monochrome smartphone images and the same clothing in both. Significant locations from the video were also used in ancillary materials to clearly connect them and allow viewers to recognize the artist. Limiting people in the video and ancillary tasks further conveyed the theme of isolation.
The document evaluates how the student's media product uses, develops, or challenges conventions of real music videos. It analyzes several shots from the student's video and the original Azonto video it was inspired by, noting similarities and some changes made due to budget and location constraints. The evaluation also discusses how the student's video challenges conventions of typical hip hop video narratives and use of the "male gaze" theory.
The document discusses how the media product, a music video for the song "Retrospect", uses and develops conventions of the indie music genre. Some key ways include:
1) Using typical indie settings like bedrooms and streets for filming locations due to a low budget.
2) Employing natural, desaturated colors in editing and costumes to fit the indie aesthetic.
3) Telling a narrative story rather than being a performance-based video, while still using common shot types like close-ups to convey emotion.
4) Uploading to YouTube and using social media for promotion, matching how real indie artists distribute their work. Accessories like the album artwork and website maintain consistency in imagery and color
- The document discusses how the student's music video uses and challenges conventions of real music videos. It analyzes techniques like time-lapse and costume changes that are commonly used.
- Feedback indicated the video's narrative was weak without a clear story introduced. Most music videos effectively establish a narrative that audiences can relate to.
- Lessons were learned about gathering audience feedback. Questionnaires provided limited feedback while an open Facebook post allowed more natural comments from the target demographic.
The document discusses the conventions used in the creation of a music video for a folk/rock track. It follows conventions of the genre such as a focus on natural imagery and locations. It uses a lone female protagonist, colour alterations, and split screen/montage editing to challenge conventions while appealing to the target audience. The representation of the female character as independent also challenges typical music video gender representations. Overall, the video aims to balance following genre conventions with some unconventional techniques.
This document discusses the design conventions used in creating print materials to promote a folk music album. It summarizes the design choices for each of the four panels of the digipak packaging as well as a magazine advertisement. Across all materials, minimal drawings and simple color schemes were used to reflect the naturalistic style of folk music. Specific conventions from other folk and rock album packaging were implemented, such as contrasting colors across panels and stretching an image over two panels, while some elements were rearranged or modified for visual interest. The overall goal was to connect the print materials to the folk genre and music video through consistent design elements.
In what ways does your media product use, develop or challenge forms and conv...GraceSpenceley
The media product uses, develops, and challenges conventions of real music videos and magazines. It challenges conventions by not featuring the singer and instead using a narrative-based fairy tale concept. However, it still uses close-up shots of the actor and carefully placed props to aid the story as in typical music videos. It also follows fairy tale conventions but adapts them, like the protagonist waking without a prince. The magazine ad centers the text and places social media logos at the bottom like real ads. The digipak represents the artist through talent rather than sexualization, challenging typical portrayals.
This document summarizes how the media product uses and develops conventions of real music videos. It discusses using a conceptual title ("Mad World") and setting (a park) to create narrative ambiguity, as seen in other music videos. Costuming the performer in skinny jeans and a leather jacket references the rock genre. Stop motion animation and dream-like transitions fragment the narrative, inspired by Gotye's "Somebody That I Used To Know." Encoding meanings allows for different interpretations, while post-production manipulations like animation, coloring, and fonts aim to establish conventions of the alternative rock genre seen in videos like McFly's "Transylvania" and Lana Del Rey's "Born to Die" album.
The document discusses the process of planning and producing a music video for an unsigned artist. Research was conducted online to find a suitable artist, focusing on genres and conventions. The group settled on the artist "Porcelain and the Tramps" and their song "Red Light District". Planning involved researching the genre, getting permission from the artist, and looking at case studies from other artists. Production used a handheld HD digital camera to film different shots and angles. Editing software was used to combine clips and add effects like color correction and blending images. Feedback was gathered to evaluate the final music video.
Developing & Challenging Forms & Conventionsjamesthiara
This document summarizes the development of three promotional products - a music video, digipak, and magazine advertisement - for a music project. The products were designed to relate to each other through a consistent theme, message, and style. When creating the music video, the author drew from several music video theorists, both conforming to and subverting some of their conventions. Key elements like shots, editing, costumes, and visual effects were used to convey a 1950s summer vacation theme. The digipak and advertisement also featured consistent design elements like fonts, colors, and imagery to tie the complete project together, while adhering to typical conventions for those mediums.
The document discusses camera angles, coloring, editing, lighting, and mise-en-scene plans for a music video of M.I.A.'s "Paper Planes". Close-up, panoramic, and long shots will be used to focus on the artist and showcase the urban setting. Black and white will portray gritty aspects, while color will depict graffiti and modernization positively. Time lapses, on-beat editing, and natural lighting with filters are planned. Money, graffiti, and urban clothing will establish the working class character, and skate culture will be featured to represent teenage life.
The student used new media technologies in several ways during the construction of their media product:
1. They researched Fuse ODG's previous music videos and album artwork online to gain inspiration.
2. Social media played an important role, as they shared their video on YouTube, Facebook, and Twitter to gather audience feedback. Fuse ODG also retweeted their video, helping them gain over 1,000 views.
3. Audiences provided both positive and constructive criticism in the comments of online platforms. This feedback helped the student learn ways to improve aspects like lip syncing and dancer energy for future videos.
4. New media technologies allowed the student to effectively promote and distribute their work,
Digital Music Instructor - Clickable GUIjwreeddesign
The digital music instructor document outlines a digital music instruction program. It welcomes the user and prompts them to choose between current users, creating a new user, or choosing their instrument. It then guides the user through selecting their level of instruction and provides options for lessons, practice tools, and analysis features.
The document discusses the planning and design process for a new music magazine. It evaluates conventions from similar magazines and aims to appeal to a female target audience aged 16-24. Models and layout on the cover and inside pages represent the target demographic and music genre. Photographs were taken and edited digitally, and the magazine was designed using software to resemble established publications. Feedback from preliminary versions informed the final product.
כל סרוויס - הפורטל לעסקים קטנים ובינונייםyaeldulman
פורטל ייחודי לעסקים קטנים ובינוניים - כל עסק בעמוד אחד עם כל מה שצריך כדי לקדם את העסק, כחלק מאתר גדול אופטימלי עבור הגולשים והלקוחות הפוטנציאליים, המאפשר פרסום אפקטיבי בעלות נמוכה
http://kolservice.com/add-listing/
How effective is the combination of your main (1) (1)melodymacarthy
The three media products of a promotional music video, digipak, and poster effectively introduce the artist Avocet. They portray her as a young gothic indie-rock artist with a mysterious public image. This is achieved through uniform dark coloring, black costumes, monstrous makeup, typography, and camera angles across all three products. Consistency in visual elements like a skull makeup motif and color scheme help audiences recognize the relationship between the products and establish Avocet's public image. Editing techniques, framing, and the use of symbols like birds are applied intentionally across the products to further develop the artist's image and narrative.
Team Rock is a radio station and publisher that owns Classic Rock and Metal Hammer magazines, which they purchased from Future plc in 2013. They target rock music fans with both magazines, focusing only on rock genres rather than expanding to other music styles. Team Rock aims their magazines at general rock lovers through their editorial content in Classic Rock and Metal Hammer.
This document provides instructions on treating common injuries and ailments with items found in a first aid kit. It recommends having a first aid manual to instruct on treating wounds, sprains, bites and other issues. The kit should contain tweezers for removing debris from wounds, alcohol swabs for cleaning injuries, antibiotic ointment to aid healing and prevent infection, adhesive bandages in various sizes, gauze pads for absorbing blood or forming bandages, medical tape to secure dressings, elastic bandages to immobilize sprains, pain relievers, and instant cold packs to reduce swelling without refrigeration.
Hochi Chuang presented on the DevOps practices at Here2Shop. Here2Shop uses Agile development methods like Scrum and focuses on continuous testing, deployment, and monitoring. They deploy Java applications to AWS using Jenkins, Selenium, and the AWS CLI. Their goals include improving the deployment process, integrating monitoring tools, and addressing security issues like content delivery and cross-site scripting. Chuang shared experiences transitioning to microservices and optimizing performance through caching.
A short yet comprehensive article about cats nutrition and what should we check when we're choosing with what to feed our domestic cats and kittens. From http://mewings.com/
Posters are commonly used to promote upcoming music events and commercial products. They typically feature an image of the artist to help audiences recognize who the poster is related to. The design of posters is largely dependent on the artist's image and what they want to promote. Other factors like the target audience, poster location, information limits, and costs also influence the design.
The document discusses how the media product, a music video for the song "The Ballad of Mona Lisa" by Panic! At The Disco, both uses conventions from and challenges conventions of real music videos. It draws on conventions from Panic! At The Disco and similar artists' music videos like formal costumes, close shots emphasizing expression, and stair performance scenes. However, it breaks conventions by setting the video in a school and house rather than a church as in the original. The storyline follows the conventions of portraying discord in a normal world.
The Curious Case of Alphabet F (Series)
(by NameMyWorld)
: When it is the First Alphabet :
Positive Traits
- Friendly
- Balanced
- Domestic
- Caring
- Nurturing
- Loving
Negative Traits
- Submissive
- Dominating
- Melancholic
- Sulky
- Interfering
- Possessive
: When it repeats in a Name :
0 Times
Nothing major, with slight apprehension in trusting others.
1-2 Times
Sociable, friendly, and ever-ready to extend help and support to others.
3 Times
Strong sense of responsibility, with a knack of over burdening oneself.
4+ Times
Way too accessible, and might even get treated as a doormat.
Expanding pre-service teacher critical thinking through google waveOzgur Pala
This document summarizes a presentation about using Google Wave to expand pre-service teachers' critical thinking. It provides an overview of Wave's history and features. It then discusses an example of how Wave was used in a pre-service teacher training program to facilitate collaboration and knowledge sharing. Finally, it outlines some theoretical justifications for using collaborative technologies like Wave in language education based on social constructivism. Both the strengths of facilitating discussion and collaboration and the weaknesses of technical issues are acknowledged.
The music video matches the conventions of the alternative rock genre through its lyrical references, slow pacing, and desaturated color scheme. Audience feedback found that most understood the theme of forbidden love and matched the video to the song. Suggested improvements included improving the lead singer's miming and stabilizing camera shots. New media technologies used included YouTube for research, Adobe software for editing and design, and online surveys for evaluation.
Music Video Evaluation (Demanding Eyes- Lips Like Braille)HarrisonPaulWheeler
The student created a music video for the song "Demanding Eyes - Lips Like Braille" and several ancillary texts to accompany it. The music video follows conventions for successful music videos outlined by Andrew Goodwin, such as focusing on close-ups of the artist, linking the visuals to the lyrics, and maintaining a style fitting for the alternative rock genre. Feedback was collected through an online survey and focus group, finding that the blindfold motif was impactful but the narrative could be clearer. Viewers responded positively to the intertextual references and cohesive design across the music video and ancillary texts.
The document discusses how brand identity and media conventions were effectively used across a promotional package including a music video, digipack, and magazine ad. Consistent branding elements like logo font, color palette, and props (animal masks) were applied. The music video incorporated house music conventions like surreal narrative/visuals and changing lighting. Ancillary texts also drew from the video's cinematography, editing, mise-en-scene, and props to maintain brand recognition while promoting the artist and music. Overall, carrying branding and style elements across formats created a cohesive promotional experience for the target audience.
The document summarizes how the media product uses and challenges conventions of real media through techniques like camera shots, editing, sound, and mise-en-scene. It discusses using close-up shots of the artist and props to engage audiences and convey emotions. Feedback was gathered from audiences to understand how to improve the video and print products. A variety of media technologies were used in the research, planning, and evaluation stages.
Evaluation 2 how effective is the combination of your main (1)Joehardyofficial
This document discusses the importance of synergy between different media forms used to promote a single media product. It notes that when promotional materials like posters, album covers, etc. reinforce and link to the main product, it helps form a stronger brand identity that audiences can associate with. The document then provides examples from a specific music video, album, and digital pack (digipak) to illustrate how similar conventions, themes, imagery and styles were used across formats to portray the artist's narrative and message in a coherent way.
According to all known laws of aviation, there is no way that a bee should be able to fly. Its wings are too small to get its fat little body off the ground. The bee, of course, flies anyways. Because bees don't care what humans think is impossible.
The document discusses the ways in which the media product challenges conventions of real albums. It summarizes:
1. The front cover uses a close-up image of the artist to portray them as reserved on the surface but more intense underneath, conveying their identity journey.
2. Interior shots continue revealing the artist's intensity, contrasting with typical indie album stylization.
3. Lighting, composition and camerawork choices like close-ups were made to balance realism with the surrealist genre style while strengthening the narrative and audience connection.
The document summarizes and analyzes a music video called "Demanding Eyes- Lips Like Braille" according to conventions of successful music videos put forth by Andrew Goodwin. The summary analyzes how the music video represents the artist/record label, links the visuals to lyrics, reflects the genre through style and iconography, relates the music and visuals, includes intertextual references and voyeurism. Audience feedback from surveys and YouTube comments found the video was unique, matched the song well, and made people interested in the band and downloading the track.
Evaluation 2 how effective is the combination of your main (1)Joehardyofficial
The document discusses the importance of creating synergy between a main media product and ancillary promotional materials like posters, album covers, and digital packs. It notes that when these various products link to each other and reinforce common ideas, they form a symbiotic relationship that strengthens the artist's brand identity. Consistency in branding, themes, and genre conventions across products helps deliver a clearer message to the intended audience. The document analyzes how the music video, album cover, and digital pack for one artist's song effectively created synergy through mirrored ideas, imagery, and stylistic elements.
The document discusses how the media product uses, develops, or challenges conventions of real media products in various ways:
1) It subverts stereotypes by portraying the female as unfaithful rather than the male. It also shows the male looking sorrowful rather than guilty.
2) It links visuals to lyrics through symbols like a clock representing inability to turn back time, and drugs representing the artist dealing with the relationship.
3) It recycles conventions like money representing wealth but challenges them by pairing money with a falling rose to represent love and wealth falling.
4) It uses props like masks to represent hiding emotions and books to show the artist learning, challenging conventions of uneducated artists
2. How effective is the combination of your main product and ancillary texts?ciaraoakes
The document evaluates the effectiveness of combining a music video with ancillary texts like a digipak. It discusses how color was used to represent the genre of indiretronica. In the music video and digipak, colors were contrasted in the skin tones, backgrounds and t-shirts of individuals. Lyrics from the song were also reflected visually, like featuring a monkey mask on the digipak matching the lyrics. Overall, synergy was created between the music video and digipak through consistent use of colors, literal interpretations of lyrics, and similar angles, backgrounds and level of closeness.
This document summarizes the effectiveness of combining the main music product with ancillary texts such as the music video, website, and album cover. While subtle connections were made between the products through consistent use of imagery like crosses and baths, and fonts, the bold colors of the ancillary texts did not translate well to the music video locations. Overall, more direct references could have been made between the character and stylistic elements of the ancillary texts to better tie the music products together as a cohesive package.
This document discusses the design choices made for the front and back covers and CD design of a digipak for an album. Recurring imagery from the artist's music video was used, including smoke imagery and the artist's clothing, to create synergy between the products and video. The front cover depicts the artist smoking with their name and album title in smoke. The back cover continues the smoke imagery and depicts the house environment from the video. The CD design shows the artist preparing drugs to reflect the main theme of the song and video. Green color was used throughout to associate the artist with marijuana.
Martelle Kumar created a music video for their indie pop artist Tegan Liburd. In the presentation, Martelle evaluates how aspects of the music video conform to conventions of the indie pop genre to make the product appear authentic. Martelle represented the artist as glamorous and trendy by dressing them in designer clothes and makeup. Martelle also introduced the artist with medium shots, included close-ups of the artist's performance to show facial expressions, used outdoor rural settings at sunset, and added special effects like rewinding to match conventions of other indie pop music videos. By following these genre conventions, Martelle aimed to establish a connection with the audience and have the music video successfully convey the indie pop genre.
The document discusses how a promotional campaign for an artist, consisting of a music video, digipak, and advert, effectively conforms to theories about constructing star images. It analyzes how the three products were designed to maximize the artist's selling ability by presenting realistic and exaggerated qualities through shared visuals, colors, and narratives. The campaign aims to encourage audience identification with the constructed qualities of the young, talented artist in order to promote album sales.
The document summarizes how a music promotion package for an album was created, including a music video and packaging options like a CD/DVD cover and magazine advertisement. The package uses conventions from real media products, like desaturation and text seen in Alicia Keys' "Try Sleeping With a Broken Heart" video. It also develops conventions, like adding desaturation to the music video. Feedback was gathered to improve showing the relationship and distinguishing flashbacks. Media technologies like cameras, editing software, and design programs were used at all stages.
The document discusses how the media product uses and develops conventions of real music videos. It follows conventions such as using a narrative/performance structure, similar representations of the artist, lighting techniques, locations, costumes and makeup, cinematography like close-ups, and editing that matches the song's pace. However, it also challenges some conventions like not portraying the female character in a sexualized way. Overall, the product aims to appeal to audiences by following genre conventions while also updating them for the song's themes.
Evaluation question 2: How effective is the combination of your main and anci...Helen1245
By incorporating consistent themes, symbols, costumes, and aesthetics across her music video, magazine advertisement, and album packaging, the creator was able to effectively establish a unified style and identity for her artist. Key elements like a tea party theme, doll props, and pink color palette linked the products together while conveying the artist's alternative personality. Maintaining continuity of visual elements strengthened the representation of the artist across all ancillary tasks.
The document discusses the development and evaluation of cover designs, magazine advertisements, and inner panels for a music album. Key points:
- The initial cover draft featured illustrations from the music video against a dark background to portray reality vs. fiction. Feedback led to adding glow and color adjustments.
- A second cover draft added a "ripped paper" effect to feature the illustration and connote hidden stories behind outward appearances. Black and white was chosen over color to reference the video.
- Magazine advertisements were designed to incorporate the cover design. Reviews and social media logos were later added to provide context and expand the audience.
- Inner panel drafts featured close-up shots from the video to generate intimacy
The document discusses the development and evaluation of cover designs, magazine advertisements, and inner panels for a music album. Key points:
- The initial cover draft featured illustrations from the music video against a dark background to portray reality vs. fiction. Feedback led to adding glow and color adjustments.
- A second cover draft added a "ripped paper" effect to feature the illustration and connote hidden stories behind outward appearances. Black and white was chosen over color to reference the video.
- Magazine advertisements were designed to incorporate the cover design. Reviews and social media logos were later added to provide context and expand the audience.
- Inner panel drafts featured close-up shots from the video to generate intimacy
Similar to How effective is the combination of your main? (20)
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Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
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Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
2. MAIN PRODUCT AND TWO ANCILLARY TASKS
Link to main product; the promotional
music video
https://www.youtube.com/watch?v=0d607
hISMYo&safe=active
3. The three media products are effectively combined to introduce the artist ‘avocet’ as a young, gothic indie-rock artist with a
mysterious and ominous yet innocent public image. This is elucidated through the uniform dark colouring, black costume,
monstrous makeup, typography and camera angles. Uniformity in the production of media products is essential for establishing
the artist’s public image and allowing audience to recognise the relationship between the artist and the commercial products. The
construction and planning of the main product and ancillary texts utilised the visual and design conventions of posters, digipaks
and promotional videos in order to develop three individual products with distinctive characteristics that audience will recognise as
related through the use of mise en scene, effects and camera shots.
4. Colouring uniform is a typical convention used in indie rock music
videos.
The main product has a distinctive colour scheme. The colours black
and blue are predominant in the video, particularly the
performance aspects. However, there are scenes in which the
colour scheme is not utilised such as the opening sequence in
which a black and white effect has been applied to the visuals.
Nevertheless, the absence of the branded colour theme
emphasises the scene in which the selected colour scheme
dominates the visuals.
Alternatively, the album design utilises the generic
colour scheme but also incorporates a green
colouring to advocate the album title ‘the monster
experiment’. The green has a harsh, cold impression
which effectively communicates the dysfunctional
emotional concept which may be recognised in the
5. The ancillary texts and the main product utilise Andrew Goodwin’s theory by using a common motif to
develop a strong connection between the three products. This technique ensures that the
audience will be able to recognise the relationship. The calavera makeup is present in all three
products. The sugar skull imagery elucidates the strong gothic theme which is incorporated into
each product. The focus on the peculiar and vivid makeup design effectively highlights the bleak,
intense, and nostalgic connotations in the music in addition to producing a strong visual link
between the products.
THEORY
6. INTERTEXTUALITY
Intertextuality refers to the way in which existing texts
have influenced or been incorporated into a
medium. The music video ‘into a monster’
contains noticeable elements which have been
included in established promotional videos. For
example, the calavera makeup is similar to the
skull makeup used in Lady Gaga’s ‘Born this way’
music video. The pronounced use of intertextuality
enables the audience to distinguish the key
characteristics of the brand as the viewers are
familiar with brand features i.e. the gothic, skeletal
makeup. The artist’s multifaceted public image is reflected
by performers such as The Pretty Reckless’
lead singer ‘Taylor Momsen’. The artist
previously modelled the stereotypical young
blonde ingénue appearance until her late
teens in which her rebellious gothic portrayal
arose. The contrasting depiction is apparent in
the video as the generic ‘good girl gone bad’
image is a recognisable and popular trait
amongst contemporary female indie-rock
artists.
7. THE SIGNIFICANCE OF A BLACK BACKGROUND
In this shot the performer is isolated by the
dark surroundings.
The shot informs the audience of the gothic and dark
concept as black is often associated with morose, death
and evil. The combination of the skull monster makeup
upon the artist’s face and the black connotations may
illuminate the supernatural features in the music video,
and digipak.
The contrast between the artist’s light physical
features and the deep black background
subsequently accentuates the detail of her facial
appearance.
8. THE BLACK CLOAK
The black cloak which is worn in the photographs used in the digipak, and the music video was inspired by
the music video ‘I’ll follow rivers ‘by Lykke li. The video displays the performer in a pure black cloak which
covers her face and body. The lack of exposure encourages the audience to continue to view the music
video as the viewer may feel inclined to witness the reveal of the performers true identity. This technique is
employed in the opening lyrics of the main product , the event poster and the back cover of the digipak in
order to promote the artists through mystery and ambiguity.
,
The black cloak reinforces the supernatural
elements in the texts. Popular examples of black
cloaks include the infamous fictional character
‘Dracula’, and the well-known Harry Potter’s wizard
characters. The popularity of black cloaks as the
costume of supernatural characters effectively
depicts this concept in the three media texts.
9. CAMERA ANGLES
The close up shot creates a dramatic, detailed and intimate effect which reflects the
passion and intensity of the music. The front cover displays the ‘monster’ version of
Avocet, whereas the closeu p shot used in the early stage of the music video depicts
the singer’s natural appearance. This provides the audience with an opportunity to
compare the two presentations and recognise the artist’s multifaceted public image.
Moreover, the contrast supports the narrative as the difference illustrates the
development of Avocet becoming a ‘monster’.
The close up shot used for the front cover features the artist looking upwards,
this is to accentuate the feeling of being trapped by the monster façade as
facing skywards connotes the idea of the singer ‘wanting to be free like a bird in
the sky’. Alternatively, in the close up shot used in the music video the
performer engages in direct eye contact to depict the idea of this presentation
being her true identity. The contrasting poses builds an intimate bond between
the audience and artist because the viewer may feel sympathetic towards the
emotional turmoil presented in the front cover and will be engaged by the
10. BIRDS
The lyric analysis revealed that a need for freedom was an apparent connotation in the song ‘won’t
you just let me be?...you’ve stolen all my identity, a person that I don’t want to be’. Therefore,
using this idea, the theme of birds was employed in the construction of the media products.
The singer is shown to be facing upwards in the
shot to communicate the idea of her wanting to be
free like a bird. This is reinforced by the two bird
wings projected onto her body.
The theme of birds has been applied to the logo which is
present on the poster and the back cover of the digipak. The
design was inspired by the black and white colouring of an
avocet as well as the bird’s long beak. The similarity between
the logo and the appearance of an avocet is used to accentuate
the idea of freedom which is associated with birds.
Below are examples of birds which inspired or appear in the music video. The avocet’s black and white features, the
fragility and elegance of the swan and the shot of several birds flying away into the distance, is used to communicate the
singer’s delicate and innocence image to the audience.
11. EDITINGUsing a range of editing technologies including Adobe premier pro, Pixlr.com and
Adobe Photoshop, the visuals used in the digipak and music video were
manipulated to produce a powerful and stimulating image. For example, the front
cover conveys a close up shot of the performer looking upwards to symbolise her
need for freedom . However, a whitening effect is applied to the iris of the eyes to
illuminate the supernatural and gothic elements in the text. Moreover, a darkening
effect is used to intensify the deep colours and add a harsh, poignant and vibrant
effect.
A different range of effects were employed in the
production of the music video. Similarly to the
digipak, a darkening effect was applied to the
majority of clips. For example, using the ‘Levels’
video effect, the dark colours in the below screen
shots were increased to highlight the sinister
themes and conform to the rock genre convention of
dark imagery. As inspired by alternative/indie
promotional videos such as ‘little talks’ and ‘Young
folks’, a gradient effect was applied to two of the
below images . The function produces cartoon-like
graphics which effectively demonstrates the surreal
and supernatural concept. These editing techniques
are combined to successfully communicate the
abstract
No effect
No effect
No effectLevels and gradient effect
Levels and gradient effectLevels effect
No
effect
12. FRAMING
The image used for the front cover of the digipak is
also present on the inside cover. The framing of
the photograph was transformed into an
extreme close up shot. The effect used on the
image depicts three cropped versions of the
image which are combined to emphasises and
isolates the presence of the performer’s eyes to
further elucidate the significance of the pose.
The monster image is also advocated by the
repetition; the unusual makeup used on the
performer’s oral area in addition to the close
shot ,stresses the sinister and monstrous artist
image. The framing design in the music video
changed in correspondence with the
conceptual idea present in the shot.
A zoom in effect was applied to the shot
which initially presents the singer from
a far distance in order to depict her
isolation and emphasise the idea of
her being imprisoned by the monster
persona
The below shot was changed into a mid shot
to illuminate the passion in the singer’s
facial expression.
The above midshot was altered into a close
up shot in order to engage the
audience through the clear and direct
eye contact in addition to increasing the
intimacy between the viewer and
performer
13. TYPOGRAPHY
The use of fonts is consistent in
the digipak and poster. A ‘Wood
Cutterfence’ and’ impact label
reverse’ font is apparent on both
products and is utilised to produce
differing effects.
Similarly to the front cover image and the
below shot of the performer in a small space,
the artist’s title is centrally positioned to
emphasise the singer’s importance as the
conventional central placement attracts the
audience’s attention and connotes the idea of
power and eminence which is essential for
establishing an artist’s image and status in the
industry.
The ‘Woodcutter fence’ font used for the album title on the digipak and poster is employed to resemble the wood scene in the
music video. The design resembles the harsh and coarse twigs and branches on the trees. The performer is shown to be walking
in the woods during the second verse of the music video and the scene portrays the performer discovering the cursed flower which
turns her into a monster. A linear narrative is present in the music video and the scene signifies the beginning of the developed
gothic and monstrous artist image. Similarly, the performer’s title is placed at the top of the poster to reflect the idea of the wood
scene being the beginning of the transformation.
The ‘impact label reverse’ font
style adds a powerful effect to the
information. The title is eye-
capturing through the bold
colouring, large size and unusual
design. The reviews for the album
use the font to accentuate the
information and convey the rock
genre as rock posters typically
use capitalised lettering to mirror
the raucous and boisterous music.
14. MARKETING AND BRANDING: USP
Branding the artist is an important process for promoting a new artist. Creating an artist brand uses
an appealing platform to summarise the artist and displays their appealing qualities to the target
demographic. A unique selling point is vital for publicising a new artist in the music industry,
Avocet is a young , white female who is also a trained ballet dancer. The debut single features
the typical ‘girl next door’ appearance turning into a gothic monster creature. The performer
may be viewed as an unconventional adaptation of the generic ‘good girl gone bad’
presentation which is famed by artists such as Rihanna.
A typical artist branding technique includes logos, the Avocet logo conforms to the multifaceted
artist image and employed in various products in order to build a consistent visual style and
reputation for the artist. The innocent young girl presentation is a typical singer archetype
which is presented in the logo (the bird-like design accentuates her fragility and elegance) and
the music video (white dress to represent purity and vulnerability). The modern feminine
youthful representation provides fans with an identity that is recognisable and relatable.
Alternatively, the monster characterisation embodies adolescent angst and rebellion. Thus,
providing an outlandish, outcast role model image which numerous young people will be able to
identify with. The capital A in the centre of the logo elucidates this representation through the
15. CONFORMITY BRANDING
Conformity branding refers to marketing
techniques which adhere to societal
norms. Audiences are accustomed to
these techniques and the generic
branding traits have been incorporated
into ‘Avocet’s’ artist image in order to
successfully appeal to a wide audience
range.
The lead singer has short blonde hair which imitates the typical
‘blonde bombshell’ look which has been adopted by numerous
contemporary female singers such as Rihanna, Pink, Pixie Lott and
Miley Cyrus. The modernised hairstyle effectively displays the
products as relevant to a modern audience.
Similarly to several modern
popular female alternative
singers such as Kate Nash,
Florence Welch and Leslie
Feist, ‘Avocet’ (Aimee) has
a tall, slim frame which
conforms to the typical
societal expectations of
beauty. The performer is an
aesthetically tall (5”8)
young, white female , which
is a artist presentation that
conventional in the indie-
rock genre.
A considerable amount of modern female singers are marketed
through their youth. Popular examples include performers such
as Demi Lovato, Selena Gomez and Lucy Hale. An evidently
young appearance effectively promotes an artist as relatable and
relevant to a young niche demographic.
16. HOW EFFECTIVE IS THE COMBINATION OF YOUR
MAIN PRODUCT AND ANCILLARY TEXTS?
In conclusion, the music video, digipak and poster are effectively combined to promote
market the purchasable digipak and the artist’s multifaceted image and to appeal to
the target audience of young people with a preference for rock and indie/alternative.
The consistent use of makeup, framing and colour imagery distinguishes the artist’s
public image. The consistent presentational design enables the niche audience to
identify the performer and recognise the singer’s relatable and appealing elements
such as youth, modern fashion sense and eccentric music style.