Martelle Kumar created a music video for their indie pop artist Tegan Liburd. In the presentation, Martelle evaluates how aspects of the music video conform to conventions of the indie pop genre to make the product appear authentic. Martelle represented the artist as glamorous and trendy by dressing them in designer clothes and makeup. Martelle also introduced the artist with medium shots, included close-ups of the artist's performance to show facial expressions, used outdoor rural settings at sunset, and added special effects like rewinding to match conventions of other indie pop music videos. By following these genre conventions, Martelle aimed to establish a connection with the audience and have the music video successfully convey the indie pop genre.