The document discusses how brand identity and media conventions were effectively used across a promotional package including a music video, digipack, and magazine ad. Consistent branding elements like logo font, color palette, and props (animal masks) were applied. The music video incorporated house music conventions like surreal narrative/visuals and changing lighting. Ancillary texts also drew from the video's cinematography, editing, mise-en-scene, and props to maintain brand recognition while promoting the artist and music. Overall, carrying branding and style elements across formats created a cohesive promotional experience for the target audience.
The document discusses how the media product, a music video for an indie song, uses and develops conventions of real music videos in the indie genre. It summarizes how the video uses typical conventions for the genre seen in locations, costumes, lighting, sound, performance structure, and representation of mental illness. It also discusses how the accompanying digipak and magazine advertisement develop conventions through consistent use of color palettes, fonts, and circular text layout while challenging some conventions like social media icons.
Textual analysis snow patrol & kings of leonellebrooking
Music videos allow artists to connect with audiences on another level and promote their work. They can expand an artist's audience by reaching new platforms and often create narratives that reflect the song's content. Music videos can also increase sales of albums and related products through increased exposure. They provide an opportunity for creative expression that can help new artists break into the market.
This document summarizes how the music video production conforms to and challenges conventions of the genre. It discusses conventions related to locations, lighting, performers, sound, titles, narrative structure, and more. The music video uses natural settings and lighting to conform to indie folk conventions, while challenging conventions through its use of shadows, minimal costumes, and ambiguous narrative structure open to different interpretations. Overall, the production aims to engage audiences while promoting the artist and song within genre conventions.
This document discusses codes and conventions in music videos. It defines codes and conventions as systems that create meaning in music videos. There are technical codes like camera angles, shots, and editing, and symbolic codes like mise-en-scene involving props, costumes, and locations. Codes and conventions allow audiences to be familiar with genres and understand music videos. Technical elements like camera shots, movements, and angles construct meaning, as do symbolic elements of mise-en-scene like props, colors, locations, and facial expressions. Editing, lighting, and sound are also important technical codes that construct meaning and relate the visuals to the music.
The document discusses conventions in the electronic music genre for music videos. It defines conventions as features that communicate genres to audiences and shape their expectations. It then examines various symbolic and technical conventions for elements like setting, costumes, props, camerawork, lighting, and editing. Examples are provided of how the described conventions were both adhered to and sometimes subverted in a music video campaign to engage audiences.
1. The music video uses conventions of the genre like illustrating the lyrics and following the length of the song, but challenges conventions by using a non-linear narrative structure with flashbacks.
2. It uses typical British locations to represent stages of a relationship, challenging conventions by not using establishing shots to identify the locations.
3. While using natural lighting and lens flares, it challenges conventions by adding chiaroscuro lighting to create an uneasy atmosphere about the relationship.
The document discusses how the student's music video project uses and develops conventions of real music videos. Key points:
- Extensive research was conducted into music video conventions based on genre (R&B), including themes, characters, artists, locations, theory, editing, and cinematography.
- The music video adheres to conventions through its themes of love/relationships, portrayal of characters, artists' image/performance, and matching editing to the song's pace.
- However, it also challenges some conventions, such as not using the "male gaze" or portraying the female as a sexual object, instead focusing on her emotions regarding the relationship.
- Mise-en-scene elements
The document discusses how the media product, a music video for an indie song, uses and develops conventions of real music videos in the indie genre. It summarizes how the video uses typical conventions for the genre seen in locations, costumes, lighting, sound, performance structure, and representation of mental illness. It also discusses how the accompanying digipak and magazine advertisement develop conventions through consistent use of color palettes, fonts, and circular text layout while challenging some conventions like social media icons.
Textual analysis snow patrol & kings of leonellebrooking
Music videos allow artists to connect with audiences on another level and promote their work. They can expand an artist's audience by reaching new platforms and often create narratives that reflect the song's content. Music videos can also increase sales of albums and related products through increased exposure. They provide an opportunity for creative expression that can help new artists break into the market.
This document summarizes how the music video production conforms to and challenges conventions of the genre. It discusses conventions related to locations, lighting, performers, sound, titles, narrative structure, and more. The music video uses natural settings and lighting to conform to indie folk conventions, while challenging conventions through its use of shadows, minimal costumes, and ambiguous narrative structure open to different interpretations. Overall, the production aims to engage audiences while promoting the artist and song within genre conventions.
This document discusses codes and conventions in music videos. It defines codes and conventions as systems that create meaning in music videos. There are technical codes like camera angles, shots, and editing, and symbolic codes like mise-en-scene involving props, costumes, and locations. Codes and conventions allow audiences to be familiar with genres and understand music videos. Technical elements like camera shots, movements, and angles construct meaning, as do symbolic elements of mise-en-scene like props, colors, locations, and facial expressions. Editing, lighting, and sound are also important technical codes that construct meaning and relate the visuals to the music.
The document discusses conventions in the electronic music genre for music videos. It defines conventions as features that communicate genres to audiences and shape their expectations. It then examines various symbolic and technical conventions for elements like setting, costumes, props, camerawork, lighting, and editing. Examples are provided of how the described conventions were both adhered to and sometimes subverted in a music video campaign to engage audiences.
1. The music video uses conventions of the genre like illustrating the lyrics and following the length of the song, but challenges conventions by using a non-linear narrative structure with flashbacks.
2. It uses typical British locations to represent stages of a relationship, challenging conventions by not using establishing shots to identify the locations.
3. While using natural lighting and lens flares, it challenges conventions by adding chiaroscuro lighting to create an uneasy atmosphere about the relationship.
The document discusses how the student's music video project uses and develops conventions of real music videos. Key points:
- Extensive research was conducted into music video conventions based on genre (R&B), including themes, characters, artists, locations, theory, editing, and cinematography.
- The music video adheres to conventions through its themes of love/relationships, portrayal of characters, artists' image/performance, and matching editing to the song's pace.
- However, it also challenges some conventions, such as not using the "male gaze" or portraying the female as a sexual object, instead focusing on her emotions regarding the relationship.
- Mise-en-scene elements
This document discusses codes and conventions in music videos. It explains that music videos use techniques like camera angles, movements, editing, sound, and mise-en-scene to portray genres and appeal to audiences. Two contrasting genres highlighted are heavy metal/rock videos, which use dark lighting and costumes to portray emotion, and R&B/pop videos, which feature wealthly settings and stylish costumes to showcase artists' performances and good lives. The document examines how different elements come together in music videos to represent genres recognizably.
The document discusses conventions used and challenged in the design of a music album. It describes:
- Using a natural, handwritten font and nature imagery to match conventions of the indie folk genre.
- Developing conventions by using beach landscape imagery rather than forests, and including performers rather than just the artist.
- Challenging conventions by including supernatural imagery and not just promoting the artist.
- Following conventions like a track list on the back, and developing conventions like applying a film look to images.
- Using the artist's name prominently in the magazine ad to catch attention, as is standard for the medium, but including performers instead of just the artist which challenges genre conventions.
The document discusses how the creator achieved coherence across their promotional package for an indie folk album, including a music video, print production, and magazine advert. Key elements that provided coherence included using matching imagery, locations, colors and themes across the different elements. Specifically, the creator used a powerful image from the music video depicting two characters standing apart in the print production and video. They also incorporated natural, autumnal colors and coastal locations throughout to tie the themes of relationships and the environment together cohesively.
The document discusses the evaluation of a media production project. It summarizes the ways the project used and developed conventions from Ed Sheeran's "A Team" music video. These included genre, narrative structure, characters, themes, and a simplistic black and white style. An album cover and poster were also created to accompany the project. Various media technologies were used for research, planning, filming and editing. Audience feedback praised the realistic portrayal of social issues and atmospheric style, while also providing suggestions for improvement.
The document discusses various codes and conventions used in real music videos according to theorists and generally. It describes the work of theorists Sven E Carrlsson and Andrew Goodwin, identifying characteristics like "modern mythic embodiment" and the five aspects of "thought beats, narrative and performance, star image, relation of visual to song, and technical aspects." It also outlines general conventions around style, camerawork, editing, sound, mise-en-scene, and stereotyping. The document concludes by comparing the style of the author's own music video to these conventions, noting it takes a "performance" style of just showing the artist singing and dancing.
The document provides details of the artist's ideas and sketches for an album cover design. It discusses using images from a music video shoot at Cromer Pier to set the tone of isolation and sadness. Sketches show layouts incorporating landscape images, silhouettes of characters, and faded happier memories. The design for the digipak unfold includes panels that transition the landscape from bright to dark tones, and overlay images of the characters. Photos were taken at Cromer Beach to find textures for elements like driftwood for the track listings. Font research considered sans serif, serif, and handwritten styles like 'Baby Fox' and 'Signerica' that match the genre.
The document summarizes how the media product uses and develops conventions of real music videos. It discusses how the editing, shot composition, and mise-en-scene follow conventions by connecting the visuals to the lyrics and music, using nature themes, and experimenting with shot sizes and angles. However, it also challenges some conventions by using brighter colors instead of sepia tones and including fewer focus pulls. Overall, the media product draws from real music video forms but also puts its own creative spin on some elements.
The document provides an evaluation of a group's media production that was influenced by Ed Sheeran's music video "A Team". It summarizes the conventions and influences used in their video, including the genre, narrative, characters, themes, camerawork, and post-production techniques. The document also discusses how effective the combination of their video and ancillary texts like an album cover and poster were. It outlines the various media technologies used in the production and research process, and shares key feedback received from audiences about the realistic and emotive nature of the video.
The document discusses how the media product uses and develops conventions of real media products. It summarizes how the music video represents the artist through live performance clips, links the visuals and music through meaningful scenes, uses typical busker settings and costumes to portray the musical genre. The digipak and magazine ad also aim to represent the artist and suggest the indie genre through the use of black and white images of the band, typical fonts and layouts, and written content like magazine reviews. Special effects like de-saturating the images create a cohesive black and white theme throughout the promotional package.
The combination of the main product (music video) and ancillary texts is generally effective, though some aspects could be improved. The costume, location, and font choices help link the music video and ancillary texts, while the mixture of direct and indirect addressing works despite some potential inconsistencies. Color and lighting are also fairly well linked, apart from some scenes in the music video. However, the themes, emotions, and attitudes conveyed do not have as strong of a connection between the music video and ancillary texts, as the ancillary texts focus more on moving past emotions rather than mirroring them.
Evaluation 2-How effective is the combination of your main product and ancill...rachael swan
The document evaluates the consistency between a music artist's main product and ancillary texts like a music video, album cover, and advertisement. It finds:
1) Consistency in features like clothing, production companies, fonts, and colors helps audience recognition and relates the ancillary texts to each other and the artist.
2) While settings and shots vary between pieces, the overarching narrative of infatuation between the artist and a woman remains consistent.
3) This consistency is effective at continually reminding the audience of the artist and products, potentially increasing awareness and sales. However, too much repetition could bore audiences, so some variation is also used.
The document discusses different types of music videos including narrative-based, performance-based, and concept-based videos. It also outlines some common conventions in music videos such as the use of different camera angles, camera movement, mise-en-scene reflective of mood and genre, and editing techniques. The document concludes by summarizing Andrew Goodwin's music video theory which identifies five key aspects of successful music videos including the relationship between music and visuals.
The document provides an evaluation of a student's music video project. It discusses the various stages of research, planning, production and evaluation. During the research stage, the student analyzed conventions of music videos in their chosen genre. In the planning stage, the student considered narrative, links between music and visuals, artist representation, and camera work. For production, the student utilized color schemes, settings, and editing to represent the narrative and emotions of the song. Upon evaluation, the student gathered audience feedback which they used to improve elements like cinematography and lip syncing. The student learned various media technologies to complete the different stages, including blogging, video editing software, and presentation tools.
This document summarizes the influences and conventions the student drew from in creating a music video and magazine advertisement (CD digipak). For the music video, the student analyzed many existing music videos and drew specific shots, lighting, costumes, and narrative elements to develop their own video. They incorporated elements from videos by Kendrick Lamar, The Shoes, The Strays, Blur, and more. For the CD digipak, the student created a storyboard exploring design influences from films, video games, and existing album covers to develop their hooded character concept and layout.
This is a presentation on the first out of four evaluation questions for my media studies A2 coursework. the question is "In what way does your media product use, develop or challenge forms and conventions of real media products?".
This document discusses conventions used in media products and how the student's slide share and music video challenge or develop conventions of real media products in the indie alternative genre. It provides examples of symbolic conventions like setting, costumes, and facial expressions as well as technical conventions like editing, camerawork, and website design. The student aims to portray their band and genre accurately while also adding their own creative flair, such as using close-up shots and connecting different elements of their marketing campaign visually.
The document discusses the conventions of music videos in the house genre and how the student's music video project adheres to and develops these conventions. Specifically, it discusses how the video uses close-ups, long shots, and establishing shots of the artist to promote them, as is typical in house music videos. It also adheres to conventions regarding costume, lighting, settings, and fast-paced editing to match the upbeat music. Iconography like stereos and watches are used to further the narrative and represent themes of dance and friendship common in the genre.
The document discusses the use of mise-en-scene, camerawork, and intertextual references in a student-produced music video. For mise-en-scene, the locations of forest and beach were used to represent the characters' uncertain relationship. Costumes contrasted the characters while props differentiated their bedrooms. Over-the-shoulder shots emphasized the characters' journey. A mirror shot showed reflection and self-reflection. Close-ups made the characters relatable. Inspiration came from other music videos using nature imagery and relationship themes. However, the student's video did not include a music performance element, challenging a genre convention.
The document provides an evaluation of a music video created for the artist XXYYXX. It summarizes how the music video develops conventions of the chillwave genre, such as having a loose narrative and shots that add to a disjointed, dazed feel. Audience research found the target was males aged 16-24. Various media technologies were used at different stages of production, including researching other music videos online, using a voice recorder for an interview, PowerPoint for planning, and Final Cut Pro for editing. Some challenges were faced with editing software and working within the constraints of available equipment.
The document discusses how the media product, a music video for the song "Retrospect", uses and develops conventions of the indie music genre. Some key ways include:
1) Using typical indie settings like bedrooms and streets for filming locations due to a low budget.
2) Employing natural, desaturated colors in editing and costumes to fit the indie aesthetic.
3) Telling a narrative story rather than being a performance-based video, while still using common shot types like close-ups to convey emotion.
4) Uploading to YouTube and using social media for promotion, matching how real indie artists distribute their work. Accessories like the album artwork and website maintain consistency in imagery and color
The document discusses how the music video produced conforms to conventions of the music video genre while maintaining some originality. Research was conducted into existing music videos to understand typical codes and conventions. Shots from the produced video are shown alongside example videos to demonstrate how conventions like shot types, color grading, and conceptual videos without the artist appearing were followed. While many conventions were adhered to, the representation of the protagonist was developed in an unconventional way through inconsistent shots that create different narrative codes. The album packaging and poster were also designed to conform to industry standards but continue the visual theme and imagery from the music video.
This document discusses codes and conventions in music videos. It explains that music videos use techniques like camera angles, movements, editing, sound, and mise-en-scene to portray genres and appeal to audiences. Two contrasting genres highlighted are heavy metal/rock videos, which use dark lighting and costumes to portray emotion, and R&B/pop videos, which feature wealthly settings and stylish costumes to showcase artists' performances and good lives. The document examines how different elements come together in music videos to represent genres recognizably.
The document discusses conventions used and challenged in the design of a music album. It describes:
- Using a natural, handwritten font and nature imagery to match conventions of the indie folk genre.
- Developing conventions by using beach landscape imagery rather than forests, and including performers rather than just the artist.
- Challenging conventions by including supernatural imagery and not just promoting the artist.
- Following conventions like a track list on the back, and developing conventions like applying a film look to images.
- Using the artist's name prominently in the magazine ad to catch attention, as is standard for the medium, but including performers instead of just the artist which challenges genre conventions.
The document discusses how the creator achieved coherence across their promotional package for an indie folk album, including a music video, print production, and magazine advert. Key elements that provided coherence included using matching imagery, locations, colors and themes across the different elements. Specifically, the creator used a powerful image from the music video depicting two characters standing apart in the print production and video. They also incorporated natural, autumnal colors and coastal locations throughout to tie the themes of relationships and the environment together cohesively.
The document discusses the evaluation of a media production project. It summarizes the ways the project used and developed conventions from Ed Sheeran's "A Team" music video. These included genre, narrative structure, characters, themes, and a simplistic black and white style. An album cover and poster were also created to accompany the project. Various media technologies were used for research, planning, filming and editing. Audience feedback praised the realistic portrayal of social issues and atmospheric style, while also providing suggestions for improvement.
The document discusses various codes and conventions used in real music videos according to theorists and generally. It describes the work of theorists Sven E Carrlsson and Andrew Goodwin, identifying characteristics like "modern mythic embodiment" and the five aspects of "thought beats, narrative and performance, star image, relation of visual to song, and technical aspects." It also outlines general conventions around style, camerawork, editing, sound, mise-en-scene, and stereotyping. The document concludes by comparing the style of the author's own music video to these conventions, noting it takes a "performance" style of just showing the artist singing and dancing.
The document provides details of the artist's ideas and sketches for an album cover design. It discusses using images from a music video shoot at Cromer Pier to set the tone of isolation and sadness. Sketches show layouts incorporating landscape images, silhouettes of characters, and faded happier memories. The design for the digipak unfold includes panels that transition the landscape from bright to dark tones, and overlay images of the characters. Photos were taken at Cromer Beach to find textures for elements like driftwood for the track listings. Font research considered sans serif, serif, and handwritten styles like 'Baby Fox' and 'Signerica' that match the genre.
The document summarizes how the media product uses and develops conventions of real music videos. It discusses how the editing, shot composition, and mise-en-scene follow conventions by connecting the visuals to the lyrics and music, using nature themes, and experimenting with shot sizes and angles. However, it also challenges some conventions by using brighter colors instead of sepia tones and including fewer focus pulls. Overall, the media product draws from real music video forms but also puts its own creative spin on some elements.
The document provides an evaluation of a group's media production that was influenced by Ed Sheeran's music video "A Team". It summarizes the conventions and influences used in their video, including the genre, narrative, characters, themes, camerawork, and post-production techniques. The document also discusses how effective the combination of their video and ancillary texts like an album cover and poster were. It outlines the various media technologies used in the production and research process, and shares key feedback received from audiences about the realistic and emotive nature of the video.
The document discusses how the media product uses and develops conventions of real media products. It summarizes how the music video represents the artist through live performance clips, links the visuals and music through meaningful scenes, uses typical busker settings and costumes to portray the musical genre. The digipak and magazine ad also aim to represent the artist and suggest the indie genre through the use of black and white images of the band, typical fonts and layouts, and written content like magazine reviews. Special effects like de-saturating the images create a cohesive black and white theme throughout the promotional package.
The combination of the main product (music video) and ancillary texts is generally effective, though some aspects could be improved. The costume, location, and font choices help link the music video and ancillary texts, while the mixture of direct and indirect addressing works despite some potential inconsistencies. Color and lighting are also fairly well linked, apart from some scenes in the music video. However, the themes, emotions, and attitudes conveyed do not have as strong of a connection between the music video and ancillary texts, as the ancillary texts focus more on moving past emotions rather than mirroring them.
Evaluation 2-How effective is the combination of your main product and ancill...rachael swan
The document evaluates the consistency between a music artist's main product and ancillary texts like a music video, album cover, and advertisement. It finds:
1) Consistency in features like clothing, production companies, fonts, and colors helps audience recognition and relates the ancillary texts to each other and the artist.
2) While settings and shots vary between pieces, the overarching narrative of infatuation between the artist and a woman remains consistent.
3) This consistency is effective at continually reminding the audience of the artist and products, potentially increasing awareness and sales. However, too much repetition could bore audiences, so some variation is also used.
The document discusses different types of music videos including narrative-based, performance-based, and concept-based videos. It also outlines some common conventions in music videos such as the use of different camera angles, camera movement, mise-en-scene reflective of mood and genre, and editing techniques. The document concludes by summarizing Andrew Goodwin's music video theory which identifies five key aspects of successful music videos including the relationship between music and visuals.
The document provides an evaluation of a student's music video project. It discusses the various stages of research, planning, production and evaluation. During the research stage, the student analyzed conventions of music videos in their chosen genre. In the planning stage, the student considered narrative, links between music and visuals, artist representation, and camera work. For production, the student utilized color schemes, settings, and editing to represent the narrative and emotions of the song. Upon evaluation, the student gathered audience feedback which they used to improve elements like cinematography and lip syncing. The student learned various media technologies to complete the different stages, including blogging, video editing software, and presentation tools.
This document summarizes the influences and conventions the student drew from in creating a music video and magazine advertisement (CD digipak). For the music video, the student analyzed many existing music videos and drew specific shots, lighting, costumes, and narrative elements to develop their own video. They incorporated elements from videos by Kendrick Lamar, The Shoes, The Strays, Blur, and more. For the CD digipak, the student created a storyboard exploring design influences from films, video games, and existing album covers to develop their hooded character concept and layout.
This is a presentation on the first out of four evaluation questions for my media studies A2 coursework. the question is "In what way does your media product use, develop or challenge forms and conventions of real media products?".
This document discusses conventions used in media products and how the student's slide share and music video challenge or develop conventions of real media products in the indie alternative genre. It provides examples of symbolic conventions like setting, costumes, and facial expressions as well as technical conventions like editing, camerawork, and website design. The student aims to portray their band and genre accurately while also adding their own creative flair, such as using close-up shots and connecting different elements of their marketing campaign visually.
The document discusses the conventions of music videos in the house genre and how the student's music video project adheres to and develops these conventions. Specifically, it discusses how the video uses close-ups, long shots, and establishing shots of the artist to promote them, as is typical in house music videos. It also adheres to conventions regarding costume, lighting, settings, and fast-paced editing to match the upbeat music. Iconography like stereos and watches are used to further the narrative and represent themes of dance and friendship common in the genre.
The document discusses the use of mise-en-scene, camerawork, and intertextual references in a student-produced music video. For mise-en-scene, the locations of forest and beach were used to represent the characters' uncertain relationship. Costumes contrasted the characters while props differentiated their bedrooms. Over-the-shoulder shots emphasized the characters' journey. A mirror shot showed reflection and self-reflection. Close-ups made the characters relatable. Inspiration came from other music videos using nature imagery and relationship themes. However, the student's video did not include a music performance element, challenging a genre convention.
The document provides an evaluation of a music video created for the artist XXYYXX. It summarizes how the music video develops conventions of the chillwave genre, such as having a loose narrative and shots that add to a disjointed, dazed feel. Audience research found the target was males aged 16-24. Various media technologies were used at different stages of production, including researching other music videos online, using a voice recorder for an interview, PowerPoint for planning, and Final Cut Pro for editing. Some challenges were faced with editing software and working within the constraints of available equipment.
The document discusses how the media product, a music video for the song "Retrospect", uses and develops conventions of the indie music genre. Some key ways include:
1) Using typical indie settings like bedrooms and streets for filming locations due to a low budget.
2) Employing natural, desaturated colors in editing and costumes to fit the indie aesthetic.
3) Telling a narrative story rather than being a performance-based video, while still using common shot types like close-ups to convey emotion.
4) Uploading to YouTube and using social media for promotion, matching how real indie artists distribute their work. Accessories like the album artwork and website maintain consistency in imagery and color
The document discusses how the music video produced conforms to conventions of the music video genre while maintaining some originality. Research was conducted into existing music videos to understand typical codes and conventions. Shots from the produced video are shown alongside example videos to demonstrate how conventions like shot types, color grading, and conceptual videos without the artist appearing were followed. While many conventions were adhered to, the representation of the protagonist was developed in an unconventional way through inconsistent shots that create different narrative codes. The album packaging and poster were also designed to conform to industry standards but continue the visual theme and imagery from the music video.
The document summarizes how the media product uses and challenges conventions of real media through techniques like camera shots, editing, sound, and mise-en-scene. It discusses using close-up shots of the artist and props to engage audiences and convey emotions. Feedback was gathered from audiences to understand how to improve the video and print products. A variety of media technologies were used in the research, planning, and evaluation stages.
A2 media codes and conventions EvaluationMorganClarke1
The document discusses how the music video produced conforms to conventions of the music video genre while maintaining some originality. It provides examples of shots from the video that follow conventions for shot types, coloring, and tone. While the artists do not appear in the video, like one of the research videos, the approach is not entirely unconventional. The video challenges conventions somewhat through the inconsistent representation of the protagonist across different shot types. The ancillary tasks of the CD cover and poster also conform to conventions for layout, inclusion of information, and continuity with the music video but break some conventions through the landscape orientation of the poster and exclusion of the band on the cover.
The document discusses the conventions of music videos and how the student's music video project conforms to and develops conventions. It provides examples from the student's video and research videos to show how conventions like shot types, color grading, and lyrics matching the visuals were followed. It also discusses how the student's video challenges conventions by representing the protagonist inconsistently through different shots and maintaining ambiguity and mystery through cropped shots and silhouettes.
The document discusses how the media product uses and develops conventions of real media products. It summarizes how the music video represents the artist through live performance clips, links the visuals and music through meaningful scenes, uses typical busker settings and costumes to portray the musical genre. The digipak and magazine ad also aim to represent the artist and suggest the indie genre through the use of black and white images of the band, typical fonts and layouts, and written content like magazine reviews. Special effects like de-saturating the images create a cohesive black and white theme throughout the promotional package.
The document discusses how a music video, magazine advertisement, and album digipak for a band called The Great Escape uses conventions of real media products to represent the band and suggest their indie music genre. Specifically, it discusses using live performance footage and close-ups of band members to represent the artist in the music video. For the magazine ad and digipak, it discusses using black and white images of the band performing, their instruments, and indie-style clothing to represent the artist and suggest their musical genre. A running black and white theme throughout ties the media products together cohesively.
According to all known laws of aviation, there is no way that a bee should be able to fly. Its wings are too small to get its fat little body off the ground. The bee, of course, flies anyways. Because bees don't care what humans think is impossible.
Our music video for the band The Crookes uses animation to tell a story and challenge conventions. We created a collage-like video through animation instead of typical live performances. This fits the band's poetic lyrics and nostalgic style. Feedback showed the video effectively captures the band's essence and communicates the narrative through visuals that relate to the song.
Ninthuja Saseetharan evaluated their media product which was a music video for the song "Move it 2 the drum" by DJ Chuckie featuring Hardwell. Some key points:
- The music video uses a non-linear dream sequence format which challenges conventions of typical music videos.
- Technical elements like camera work, editing and sound techniques follow conventions to maintain quality.
- The video drew inspiration from other music videos with similar club scene themes.
- Feedback was generally positive about the humorous elements and club atmosphere, but some found the dream sequence confusing.
- New media technologies like YouTube, Photoshop and social media were used in the research, planning, construction
The document discusses typical conventions used in music videos and how the student incorporated those conventions in their own music video and related digipak. Some key conventions discussed include the use of various camera shots, editing techniques like jump cuts and transitions, mise-en-scene to represent importance through lighting and props, and common themes like narrative-based videos. The student explains how they researched conventions to develop their idea about the impacts of religion, and how they shot and edited their video to effectively portray emotions and relate to the audience. For their digipak, the student followed conventions like displaying the artist and album but also subverted expectations by using an unusual image and inverted orientation.
The document discusses the conventions used in media products like music videos, as well as how the author's products both follow and challenge some of these conventions. Specifically:
- The author's music video includes performance elements and lip syncing to connect to the song, but challenges conventions by showing both the male protagonist and a female lip syncing to represent the song's perspective.
- Elements like costumes, fonts, and imagery are carried over across the music video, album packaging, and advertisement to create cohesion and a recognizable brand.
- The author aimed to both utilize standard conventions like promotional information but also add their own style and narrative, such as setting the products in a 1950s era, to make their
How effective is the combination of your main?melodymacarthy
The three media products of a promotional music video, poster, and album digipak were designed to introduce the artist 'Avocet' and establish a consistent public image. Uniform dark coloring, black costumes, monstrous makeup, typography, and camera angles were used across all three products to portray Avocet as a mysterious yet innocent gothic indie artist. Editing techniques like darkening effects, framing, and intertextual references to other artists were employed to emphasize the sinister themes and connect the products visually. Birds were featured as a motif to represent the artist's desire for freedom within the imposed 'monster' persona.
The document discusses conventions in indie music media products and how the author's media product used and challenged some of these conventions. Specifically:
1) The author's music video for the indie band "Your Illuminations" used conventions like featuring young male band members, including both a narrative and performance elements, and having a low-budget setting.
2) However, it also challenged conventions by filming part of the performance at a live concert instead of just a studio.
3) For promotional materials, the author followed conventions like using simple colors and fonts for a magazine ad, but made the digipak unique to the band by incorporating their theme of lights into the design.
This document summarizes how the media product uses and develops conventions of real music videos. It discusses using a conceptual title ("Mad World") and setting (a park) to create narrative ambiguity, as seen in other music videos. Costuming the performer in skinny jeans and a leather jacket references the rock genre. Stop motion animation and dream-like transitions fragment the narrative, inspired by Gotye's "Somebody That I Used To Know." Encoding meanings allows for different interpretations, while post-production manipulations like animation, coloring, and fonts aim to establish conventions of the alternative rock genre seen in videos like McFly's "Transylvania" and Lana Del Rey's "Born to Die" album.
The document discusses how the media product uses and develops conventions of real music videos. It follows conventions such as using a narrative/performance structure, similar representations of the artist, lighting techniques, locations, costumes and makeup, cinematography like close-ups, and editing that matches the song's pace. However, it also challenges some conventions like not portraying the female character in a sexualized way. Overall, the product aims to appeal to audiences by following genre conventions while also updating them for the song's themes.
The document discusses how a media product uses, develops or challenges conventions of real media products. It summarizes that the music video challenges conventions by developing a narrative-driven concept, unlike typical performance-based videos. It uses forms like a single narrative structure and club scene setting. Flash forwards create an imaginary world. Feedback found people enjoyed the humor and relatability. Audiences understood the dream concept from the black and white footage. New media like YouTube and search engines aided research, while Final Cut Pro, cameras and scanners supported production and evaluation stages.
This document summarizes the effectiveness of combining the main music product with ancillary texts such as the music video, website, and album cover. While subtle connections were made between the products through consistent use of imagery like crosses and baths, and fonts, the bold colors of the ancillary texts did not translate well to the music video locations. Overall, more direct references could have been made between the character and stylistic elements of the ancillary texts to better tie the music products together as a cohesive package.
The document summarizes the student's media production project, which included a music video for Mumford & Sons' "Lover of the Light" as the main product, and two album cover designs as ancillary products. Various locations were filmed for the music video to create a sense of time passing. Photoshop was used to design the album covers with a dark theme inspired by other artists. Feedback on the music video was gathered through YouTube comments and a Facebook focus group. A range of media technologies like Audacity, Premiere, and Prezi were used at different stages of production, research, and evaluation.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
3. Brand Identity
For the brand identity of both the main product music video) and ancillary texts
(Digipack and Magazine ad), I made sure I followed a consistent brand identity
throughout in order for my promotional package to be effective.
A brand is the identity of a product, which creates a particular image/motif that an
audience links to a product. It is an effective way of individualising an artist apart
from others in the competitive music industry.
There are 8 fundamentals creating a brand identity:
Brand Essence (meaning of brand)
Brand Slogan (brand’s catchphrase)
Brand Personality (Refers to the relationship between characters used and
relativity to the audience)
Brand Values (What it stands for)
Brand Appearance (Physical appearance/ aesthetics, sound, genre represented)
Brand Heritage (Traditions reflected upon)
Emotional Benefits (What feelings are presented/ offers to consumers)
Hard Benefits (The quantifiable benefits it offers consumers)
4. House Style
The brand identity of my media product mainly represents the genre of house music.
However, SubFocus offers a more ‘open’ music genre, he claims he tries to blend a composition of
house, garage, electro and dance. This is partly why I chose SubFocus, as his wide range of music
suits the tastes of most people our age who participated in my interview questionnaire, making him a
popular brand.
His brand identity is modern being a single artist, he also follows the conventions of modern house
music through the absence of directly addressing his audience, this leaves a sense of mystery.
Typical conventions of House music includes:
Music videos tend to portray messages about dancing, love, sexuality, and drugs, all underpinned with
repetition and a steady bass drum beat,
Tends to include a seductive representation of women, that usually attract the male gaze.
Sometimes has a group dance (usually freestyle) and another group watching them showcase their
talent, this follows the beat of the song and offers consumers the motivation to dance and immerse
themselves within the music. Dance scenes are often set in a club with a DJ performing, sometimes
this is the artist of the song however usually the producer of the song doesn’t usually appear.
Female vocals are often used instead of the main artist, this may be due to female vocals having a
popular dominance over house style ballads and slower choruses of songs.
House music generally has a surreal atmosphere shown through both instrumentals and visuals
accompanied by edits. However they can also go the other way and have a surreal atmosphere
through use of amusing visuals guided by edits (I.e. Animals Martin Garrix) in their music videos.
SubFocus is comparable with artists such as Disclosure, as they are similar in that they both share
conventions of house music that branch off to other music genres, they both also use narratives in their
music videos that have a subjective message and surreal visuals through use of editing. However, they
also differ from each other due to the fact Disclosure follows the concept of exposing raw reality and
SubFocus follows more dreamlike concepts. They are good examples of the diverse nature of house
music, which I think focuses more around emphasizing the ‘feeling’ of the music and beat to its
audience rather than implementing a particular message.
5. Our brand identity in relation to
Andrew Goodwin
Andrew Goodwin suggests that there are particular
conventions in association with and define music
videos. As well as using conventions of house style
music throughout my main product and ancillary texts, I
have also used the conventions created by Goodwin:
A link between the lyrics and visuals that
illustrate/contradict the lyrics.
A link between the visuals and music with the visuals
illustrating/contradicting/amplifying the music.
Need to sell the artist: the artist may develop their
image throughout the products and therefore a band
identity/ star iconography visible throughout.
6. Media language in our music video
For both my main product and ancillary texts I had to ensure my brand image was visible
throughout the promotional package. By following the conventions of house-style music I
have constructed and continued a sense of brand identity through use of media
language for example: Mise-en-scene, cinematography, editing, and lighting.
Cinematography
A convention of the house music genre is the use of varying angles showing the different
representation of protagonist and antagonists if there are any. In these examples the left
are clearly the antagonists and the right is clearly the protagonist.
7.
Another convention commonly used is editing that contributes
to the surreal visual aesthetics of the video. By including
particular conventions of house music this helps create an
association for the audience.
My Video
SubFocus video
8.
Another main element as part of
house music is a surreal concept that
follows a subjective message.
My music video
follows the continuous
and repetitive chase
scene of a main
character and masked
people, representing
views of outcasts by
society.
Whereas, SubFocus'
video ‘Out of the blue’
follows underwater
footage and surreal
blue editing with an
unknown message
behind the narrative.
9.
Some house music videos show visuals following narrative that are
considered mundane, or highlight prejudice against a specific group
and shows support towards that group. This highlights the modern
gaze and how ‘times change’ and acceptance is a part of society
now. However I challenge this particular convention and follow a
surreal concept.
‘When a fire starts to
burn’ Disclosure
‘White Noise’
Disclosure
‘Latch’ Disclosure
‘Voices’ Disclosure
10. Mise-en-scene
Location
As part of mise-en-scene the location/setting helps to construct a brand identity, in my music
video I chose to use Knavesmire Woods (York) as the location for shooting. This represents
some conventions of house music well as it is a surreal environment with plenty of opportunity
for establishing shots. It also represents an ideal setting for my concept (a tense chase scene
with varying light affected by density of the wooded areas). The woods portray connotations of
eeriness associated with horror films which adds to my desired atmospheric impression I
wanted to portray to my consumers. The varying density of the woods is appropriate for
different mood for different scenes, the open flat ground is suitable for running scene and
changing angles, whereas the thick wooded area with less light is suitable for tense creepy
scenes involving the masked characters sneaking inbetween woods. The fact that it is dark
and secluded suits the desired surreal atmosphere well.
Avicii symbol acting as a
‘motif’ for the brand.
Costume
They play a big part in representing and upholding a brand image, as it shows iconography of a
particular group. However, in the house genre band performances aren’t usually included, and
therefore other motif act as ‘costume’ associated with that artist. For example, Avicii uses a
geometric symbol which is implanted throughout his videos and promotional packages. In our
music video we did use costume that was all black with an odd pop of colour where
appropriate. The masked characters wore neutral clothing with animal masks and the main
character wore black and green (as cameo for the wooded area) This wasn’t for many reasons
other than adding to the eerie atmosphere and having a simple colour scheme that is easy to
repeat.
11.
Narrative/Props
The mains props I used were animal
masks, this added to the surreal visuals
and suited the wooded surroundings
well. They were used as conceptual
representation for how outcasts are
viewed, and may also make the listener
feel isolated as they are immersed within
the video through empathetic angles
(close-ups) and synthetic personalisation
in the lyrics.
12. Lighting
Throughout my music video my only
source of lighting was natural. I liked how
it was distorted by the time of day, cloudy
weather and shadowing caused by the
trees. I think this adds to the surreal
atmosphere well. The changing lighting
also develops the conventions of house
music by the varying lighting being
present however it’s due to natural
circumstance rather than artificial
tampering.
13. How brand identity is shown
through media language in our
ancillary texts
Digipack
Cinematography and editing
For the front panel of my digipack I have used a close-up of
the main character’s hands holding a cut-out photograph.
The photograph acts as one of many motifs placed in the
beginning of the video. This motif acts as association for
the brand identity for the artist (a common convention found
in house music). The black and white world around the
photo represents how ignorance will dull your life, the
colour in the cut-out open the window into another
dimension and the edit creates a surreal image. It
represents how being open minded and accepting to those
different from yourself will create a brighter, safer world.
For the back and inside panel I used a mirroring edit to
create a kaleidoscope effect, which I thought added to the
artistic aesthetics. The back panel and two inside panels
show masked characters, adding to the eerie mysterious
nature of the video, and adds a dark side to the packaging
which will be another brand association for the audience.
Mise-en-scene
The main prop used for the digipack were the masks, which
continues a consistent brand identity for the artist shown
throughout the promotional package. The minimal
costumes adds as dark silhouettes for the tense chase
scenes and eerie ‘hiding’ scenes. It represents the image
wanting to be portrayed, and I liked how the simplicity
doesn’t over complicate the mise-en-scene.
The font style was consistent throughout the promotional
package, which continues the iconography and
associations tied-in with the brand identity. The font
matches that of the original SubFocus ancillary
texts, therefore I knew it was following the conventions
associated with SubFocus.
14. Magazine Advert
Cinematography and editing
For this I used a mid-shot of the main character by the tree where
he eventually joins the masked characters and accepts them.
This makes this particular tree recognisable as the scene where
everything changes. For people who haven’t seen the advert this
is persuading them to watch it due to the mystery of the
relevance the masks have as part of the brand. Also the fact that
the main character’s face can’t be seen adds to the mystery. The
surrealism of the image follows connotations of house music due
to its surreal and subjective subject matter.
Mise-en-scene
As part of the mise-en-scene the main props used were the
animal masks, however a single white mask makes an
appearance at the end of the video, when the main character
(society) accepts the masked people (outcasts) and joins them as
they realise they are no different. For the cover of this we placed
a few white masks in order to present the idea of inviting both the
main character and audience into a modern perspective of the
world (Accepting others). They also lead mystery as both the
person in the image and audience are wondering about the
masks’ purpose. Iconography is kept consistent throughout the
magazine advertisement which allows the audience to recognise
the artists’ promotional package. The earthy tones/colour scheme
consistently used along with the masks act as motifs for the
artist., as they are used throughout the promotional package,.
The font used again is repeated throughout all of the texts
including the music video and it closely matches the font used
originally to promote the band name, this follows the connotations
of SubFocus therefore I know it will appeal to existing fans of
SubFocus.
The same location and other elements representing mise-enscene are used from within the music video to draw in its
audience and promote the music video, The mysterious
atmosphere portrayed is eye-catching and the five stars stand out
and promote the album to be successful. Ratings of popular
albums are recognised conventions of popular and contemporary
music along with ways of connecting with the music through
social networking, which are additional pathways that allow the
audience to immerse further within the synergy of the music.