- The document discusses how the student's music video uses and challenges conventions of real music videos. It analyzes techniques like time-lapse and costume changes that are commonly used.
- Feedback indicated the video's narrative was weak without a clear story introduced. Most music videos effectively establish a narrative that audiences can relate to.
- Lessons were learned about gathering audience feedback. Questionnaires provided limited feedback while an open Facebook post allowed more natural comments from the target demographic.
Our music video for the band The Crookes uses animation to tell a story and challenge conventions. We created a collage-like video through animation instead of typical live performances. This fits the band's poetic lyrics and nostalgic style. Feedback showed the video effectively captures the band's essence and communicates the narrative through visuals that relate to the song.
The document discusses a music video the author created for the song "Cape Cod" by the indie band Vampire Weekend.
The author analyzes how their music video both uses and challenges conventions of real music videos according to Andrew Goodwin's theory. While it includes a relationship between lyrics and visuals, it departs from conventions by not featuring the band or promoting their "star image." Instead, it tells a narrative story with social commentary.
The visuals were inspired by synesthesia and interpret the lyrics ambitiously to expose negative media representations of women. Technical difficulties led to an unintentional green screen effect, but the video still achieved its quirky, playful goal through
The combination of the music video and ancillary texts (digipak and magazine advert) is effective in promoting the artist's style and image. Motifs from the music video, like the jacket worn by the characters, are featured throughout the ancillary products to strengthen connections between the elements. Color schemes and designs are also carried over to maintain a consistent atmosphere and further develop the artist's star iconography across the entire promotional package.
The document discusses the ways in which the media product challenges conventions of real media products. It analyzes the music video against theories of music video conventions proposed by Andrew Goodwin. The music video uses unconventional elements like location and characters (Lego band members) while also incorporating some conventional elements like quick cuts and close-ups. Audience feedback revealed a preference for simplicity, intertextuality, ambiguous shots, and enough visual stimulation through color and shots of the band, while still defying conventions in a coherent way. Based on this, some changes were made to the digipack products.
The document discusses how the media product, a music video for the song "Retrospect", uses and develops conventions of the indie music genre. Some key ways include:
1) Using typical indie settings like bedrooms and streets for filming locations due to a low budget.
2) Employing natural, desaturated colors in editing and costumes to fit the indie aesthetic.
3) Telling a narrative story rather than being a performance-based video, while still using common shot types like close-ups to convey emotion.
4) Uploading to YouTube and using social media for promotion, matching how real indie artists distribute their work. Accessories like the album artwork and website maintain consistency in imagery and color
The document discusses how the student's media products compare to conventions of real music videos, websites, and digipaks. It examines the theories of general music video conventions, as well as those proposed by Andrew Goodwin. The student analyzes their music video, finding it follows conventions regarding lyrics, tempo, genre, camerawork, and exhibitionism. Their digipak and website also adhere to common conventions regarding layout, colors, and navigation while incorporating some unique elements. Overall, the student believes their products successfully use and develop conventions to create a cohesive brand identity.
1) The combination of the main music video and ancillary materials like CD covers, posters, and inlay cards was effective because it maintained consistency across products while avoiding repetition through varied camera angles and shots.
2) The music video genre blended grime, R&B, and hip hop by depicting the artist as sometimes stylish and relaxed, reflecting R&B, while also maintaining elements of grime culture through clothing.
3) The ancillary designs reflected the positive tone of the music video by depicting the artist in a friendly, happy way through vibrant colors and compositions rather than a typical sinister grime artist image.
The document discusses the use of various new media technologies in the production stages of a music video. Video cameras and tripods were used to record footage, while cameras were also used to take still photos of performers. Mobile phones recorded audio feedback from audiences. A Tricaster was used to film green screen footage. The internet was researched for inspiration and to upload the final video. Adobe Premiere Pro was used to edit all footage into the final music video.
Our music video for the band The Crookes uses animation to tell a story and challenge conventions. We created a collage-like video through animation instead of typical live performances. This fits the band's poetic lyrics and nostalgic style. Feedback showed the video effectively captures the band's essence and communicates the narrative through visuals that relate to the song.
The document discusses a music video the author created for the song "Cape Cod" by the indie band Vampire Weekend.
The author analyzes how their music video both uses and challenges conventions of real music videos according to Andrew Goodwin's theory. While it includes a relationship between lyrics and visuals, it departs from conventions by not featuring the band or promoting their "star image." Instead, it tells a narrative story with social commentary.
The visuals were inspired by synesthesia and interpret the lyrics ambitiously to expose negative media representations of women. Technical difficulties led to an unintentional green screen effect, but the video still achieved its quirky, playful goal through
The combination of the music video and ancillary texts (digipak and magazine advert) is effective in promoting the artist's style and image. Motifs from the music video, like the jacket worn by the characters, are featured throughout the ancillary products to strengthen connections between the elements. Color schemes and designs are also carried over to maintain a consistent atmosphere and further develop the artist's star iconography across the entire promotional package.
The document discusses the ways in which the media product challenges conventions of real media products. It analyzes the music video against theories of music video conventions proposed by Andrew Goodwin. The music video uses unconventional elements like location and characters (Lego band members) while also incorporating some conventional elements like quick cuts and close-ups. Audience feedback revealed a preference for simplicity, intertextuality, ambiguous shots, and enough visual stimulation through color and shots of the band, while still defying conventions in a coherent way. Based on this, some changes were made to the digipack products.
The document discusses how the media product, a music video for the song "Retrospect", uses and develops conventions of the indie music genre. Some key ways include:
1) Using typical indie settings like bedrooms and streets for filming locations due to a low budget.
2) Employing natural, desaturated colors in editing and costumes to fit the indie aesthetic.
3) Telling a narrative story rather than being a performance-based video, while still using common shot types like close-ups to convey emotion.
4) Uploading to YouTube and using social media for promotion, matching how real indie artists distribute their work. Accessories like the album artwork and website maintain consistency in imagery and color
The document discusses how the student's media products compare to conventions of real music videos, websites, and digipaks. It examines the theories of general music video conventions, as well as those proposed by Andrew Goodwin. The student analyzes their music video, finding it follows conventions regarding lyrics, tempo, genre, camerawork, and exhibitionism. Their digipak and website also adhere to common conventions regarding layout, colors, and navigation while incorporating some unique elements. Overall, the student believes their products successfully use and develop conventions to create a cohesive brand identity.
1) The combination of the main music video and ancillary materials like CD covers, posters, and inlay cards was effective because it maintained consistency across products while avoiding repetition through varied camera angles and shots.
2) The music video genre blended grime, R&B, and hip hop by depicting the artist as sometimes stylish and relaxed, reflecting R&B, while also maintaining elements of grime culture through clothing.
3) The ancillary designs reflected the positive tone of the music video by depicting the artist in a friendly, happy way through vibrant colors and compositions rather than a typical sinister grime artist image.
The document discusses the use of various new media technologies in the production stages of a music video. Video cameras and tripods were used to record footage, while cameras were also used to take still photos of performers. Mobile phones recorded audio feedback from audiences. A Tricaster was used to film green screen footage. The internet was researched for inspiration and to upload the final video. Adobe Premiere Pro was used to edit all footage into the final music video.
The document discusses the planning, filming, and production of the music video shot in Camden Town, London to match the song's theme. It also covers the creation of promotional materials like a digipak and print ads, which were designed to represent the artist's style and brand consistently across formats. Feedback from surveys and online views was positive, showing that the video entertained audiences and encouraged further exploration of the artist's work.
This document summarizes how the student's media project used and challenged conventions of real music video products.
The group created a music video for Paramore's "CrushCrushCrush" that drew from conventions like depicting a live performance, using shots of instruments, and fast editing. Market research found audiences preferred a realistic portrayal.
While most elements followed conventions, some parts challenged them. Scenes connecting lyrics to visuals and showing interaction between band members diverged from Paramore's style. Close-ups of the singer also reflected the "male gaze" more than the original.
Overall, the project aimed to balance adhering to genre conventions with adding their own interpretation, though the student notes areas that
The document summarizes feedback received on a music video project. Key points:
1) Viewers responded positively to the variety of camera angles used and the performances of the two main actors.
2) Chorus scenes needed improvement due to lighting and color issues with the singer's clothing.
3) The singer lip-syncing in choruses was not believable enough. Footage was reshot with one actor playing both roles.
4) Feedback helped identify other issues like subtle effects that were too difficult to notice and inconsistent fonts/designs across ancillary materials. Changes were made to address these.
The document evaluates how the student's media product uses, develops, or challenges conventions of real music videos. It analyzes several shots from the student's video and the original Azonto video it was inspired by, noting similarities and some changes made due to budget and location constraints. The evaluation also discusses how the student's video challenges conventions of typical hip hop video narratives and use of the "male gaze" theory.
The document provides an evaluation of a media product created to promote a fictional band called The Hives. It summarizes how the music video, album artwork, and magazine ad used conventions of the rock/punk genre, such as aggressive imagery and rebellious themes. Feedback was gathered through online surveys and focus groups, which indicated that key elements like the live performance style and uniform costumes were effective but that technical quality could be improved. The document also describes how various media technologies were used in the research, production, and evaluation stages of the project.
In what ways does you media product use, develop or challenge forms and conv...RachAH
The document discusses various conventions used in Kate Nash's existing music videos and how the media product challenges or develops these conventions in their own video. It identifies conventions around performance, locations, editing, use of props to relate to lyrics, and photography style for the digipak. The media product aims to use familiar conventions but also develops them in some areas, such as using longer shots during certain parts of the song.
Question 1: In what way does your media product use, develop or challenge for...theresakuhn4
The document discusses how the media product challenges conventions of music videos and album design.
For the music video, it breaks conventions by showing the narrative in reverse order and using unconventional editing techniques. The album design challenges conventions with its unique circular layout and symbolic imagery.
While some elements follow conventions to appeal to audiences, such as genre styles and locations, the overall presentation strives to be unique and creative within the constraints of promoting an indie band. The goal is to produce a cohesive project that stands out while still connecting with fans of the genre.
- The document discusses the evaluation of a music video created for the song "Rain Dance" by the indie band Modern Mafia.
- Feedback on the music video was generally positive, though some noted dark lighting made the band's performance unclear at times and that some scenes seemed repetitive.
- Feedback on ancillary texts like the magazine ad and DVD cover was also positive, praising the professional design and use of consistent visual elements tying the pieces together.
- New media technologies like digital cameras, editing software, and design programs were used throughout the project and helped with construction, research, planning and evaluation.
A2 Media Studies (Music Video) - Evaluation Question 1 Part 1 Hafsah Zaman
This document discusses the codes and conventions of music videos. It defines codes and conventions as techniques used to construct meaning. It then examines several common technical and symbolic codes and conventions, including camera shots/angles/movement, editing/special effects, sound, and mise-en-scene elements like costume, lighting, makeup, props, and setting. Specific music video examples are provided to illustrate each convention. The document aims to analyze how a music video may use, develop, or challenge these typical forms and conventions.
Our A2 Media evaluation question 1 for A2 Media Studies Coursework. In what way does our media product use, develop and challenge forms and conventions or real media products. This was created with Harriett Thomas
This document summarizes a student's media portfolio project creating a music video for the Coldplay song "Fix You" that both uses conventions from the original video and other music videos, while also challenging some conventions. The student filmed in local rural areas rather than cities and focused more on portraying the lyrics than showing the singer's face. Color schemes and footage were manipulated to fit the mood of the song. Links were made between the video and lyrics and promotional materials to meet conventions of intertextuality.
The document provides an evaluation of the ways in which the student's music video product uses, develops, or challenges conventions of real music videos. It summarizes numerous influences and references for the video's concept, style, shots, and editing from other music videos and media products. Key influences included the music videos for "Time to Dance" by Jake Gyllenhaal, "The Hunter" by Slaves, "Control" by Chase and Status, and elements from films like American Psycho. The design of the accompanying digipak and magazine ad were also influenced by album artwork, using themes of mazes and a color scheme inspired by films like American Psycho and Se7en.
The student learned a lot from receiving audience feedback on their initial music video idea and pitch. The feedback helped them realize their original ideas for the band's image and locations would not fit the genre or appeal to the target audience. They incorporated the feedback by making the video more fast-paced with random shots to keep viewers engaged. Various media technologies were crucial in the planning, production and evaluation stages, including YouTube for research, Final Cut Pro for editing, Photoshop for ancillary materials, and different cameras for filming.
Our media product is a concept-based music video that uses visual metaphors and symbolism to represent the themes of cheating explored in the song lyrics. We developed a visual brand identity centered around the motif of a red hand and used consistent typography, layout, and color palette across the music video, magazine advertisement, and CD cover. Audience feedback was positive and suggested we make the motif and meaning of the lamp symbolism clearer. We incorporated new media technologies like video editing software, desktop publishing, and blogs to construct, plan, and evaluate our project.
The document provides details about various shots and elements included in a student's music video project. It describes shots featuring falling dye, a performer rapping, lyrics matched with visual elements, dancing, and more. It emphasizes the importance of relating visuals to music, using a variety of shots, and appealing to their target teenage audience. The document also discusses the magazine advert and digipak created to promote the music video.
The combination of the music video and ancillary materials like the poster and album packaging is effective in conveying the message and style of the indie genre. The poster features an actress from the music video to promote curiosity about the band and music. The album packaging continues the visual theme of the poster to make the products clearly connected. New media technologies like Final Cut Pro, Photoshop, social media, YouTube and message boards were used in planning, research, production and evaluation.
The document discusses how the media product, a music video for the song "Tertius Bestia", uses and develops conventions of real music videos and the visual kei genre. It incorporates narrative elements and Todorov's theory of equilibrium and disequilibrium to tell a story of a woman undergoing extreme substance abuse. Performance aspects are also included to promote the band. Editing is synchronized to the music's pace and lyrics are subtly linked to the narrative. The poster and digipack created for the band also use visual kei conventions like focusing on the narrative protagonist and incorporating motifs across materials to develop band identity.
The document discusses how the media product uses, develops and challenges conventions of real media. It summarizes:
1) The music video conforms to conventions like including a performance element and narrative, but uses a documentary style which is less common.
2) Different cinematography techniques like shots were used to enhance the rock genre. Conventions like relating lyrics and visuals were challenged.
3) Feedback from audiences helped improve the idea and choose an effective font for ancillary texts like posters and albums covers. Social media feedback also helped produce a better final music video.
The document discusses how new media technologies were used at various stages of creating a music video project. In the research stage, YouTube, Google, and mobile phones were used to find inspiration and gather information. A blogger site was used to publish research, plans, and evaluations. A Canon camera and tripod were used to shoot footage, and Adobe Premiere Pro and Photoshop were used to edit videos and images. Social media sites like Facebook and Twitter were utilized for communication, recruitment, feedback, and evaluation.
The student used new media technologies in several ways during the construction of their media product:
1. They researched Fuse ODG's previous music videos and album artwork online to gain inspiration.
2. Social media played an important role, as they shared their video on YouTube, Facebook, and Twitter to gather audience feedback. Fuse ODG also retweeted their video, helping them gain over 1,000 views.
3. Audiences provided both positive and constructive criticism in the comments of online platforms. This feedback helped the student learn ways to improve aspects like lip syncing and dancer energy for future videos.
4. New media technologies allowed the student to effectively promote and distribute their work,
The document discusses the planning, filming, and production of the music video shot in Camden Town, London to match the song's theme. It also covers the creation of promotional materials like a digipak and print ads, which were designed to represent the artist's style and brand consistently across formats. Feedback from surveys and online views was positive, showing that the video entertained audiences and encouraged further exploration of the artist's work.
This document summarizes how the student's media project used and challenged conventions of real music video products.
The group created a music video for Paramore's "CrushCrushCrush" that drew from conventions like depicting a live performance, using shots of instruments, and fast editing. Market research found audiences preferred a realistic portrayal.
While most elements followed conventions, some parts challenged them. Scenes connecting lyrics to visuals and showing interaction between band members diverged from Paramore's style. Close-ups of the singer also reflected the "male gaze" more than the original.
Overall, the project aimed to balance adhering to genre conventions with adding their own interpretation, though the student notes areas that
The document summarizes feedback received on a music video project. Key points:
1) Viewers responded positively to the variety of camera angles used and the performances of the two main actors.
2) Chorus scenes needed improvement due to lighting and color issues with the singer's clothing.
3) The singer lip-syncing in choruses was not believable enough. Footage was reshot with one actor playing both roles.
4) Feedback helped identify other issues like subtle effects that were too difficult to notice and inconsistent fonts/designs across ancillary materials. Changes were made to address these.
The document evaluates how the student's media product uses, develops, or challenges conventions of real music videos. It analyzes several shots from the student's video and the original Azonto video it was inspired by, noting similarities and some changes made due to budget and location constraints. The evaluation also discusses how the student's video challenges conventions of typical hip hop video narratives and use of the "male gaze" theory.
The document provides an evaluation of a media product created to promote a fictional band called The Hives. It summarizes how the music video, album artwork, and magazine ad used conventions of the rock/punk genre, such as aggressive imagery and rebellious themes. Feedback was gathered through online surveys and focus groups, which indicated that key elements like the live performance style and uniform costumes were effective but that technical quality could be improved. The document also describes how various media technologies were used in the research, production, and evaluation stages of the project.
In what ways does you media product use, develop or challenge forms and conv...RachAH
The document discusses various conventions used in Kate Nash's existing music videos and how the media product challenges or develops these conventions in their own video. It identifies conventions around performance, locations, editing, use of props to relate to lyrics, and photography style for the digipak. The media product aims to use familiar conventions but also develops them in some areas, such as using longer shots during certain parts of the song.
Question 1: In what way does your media product use, develop or challenge for...theresakuhn4
The document discusses how the media product challenges conventions of music videos and album design.
For the music video, it breaks conventions by showing the narrative in reverse order and using unconventional editing techniques. The album design challenges conventions with its unique circular layout and symbolic imagery.
While some elements follow conventions to appeal to audiences, such as genre styles and locations, the overall presentation strives to be unique and creative within the constraints of promoting an indie band. The goal is to produce a cohesive project that stands out while still connecting with fans of the genre.
- The document discusses the evaluation of a music video created for the song "Rain Dance" by the indie band Modern Mafia.
- Feedback on the music video was generally positive, though some noted dark lighting made the band's performance unclear at times and that some scenes seemed repetitive.
- Feedback on ancillary texts like the magazine ad and DVD cover was also positive, praising the professional design and use of consistent visual elements tying the pieces together.
- New media technologies like digital cameras, editing software, and design programs were used throughout the project and helped with construction, research, planning and evaluation.
A2 Media Studies (Music Video) - Evaluation Question 1 Part 1 Hafsah Zaman
This document discusses the codes and conventions of music videos. It defines codes and conventions as techniques used to construct meaning. It then examines several common technical and symbolic codes and conventions, including camera shots/angles/movement, editing/special effects, sound, and mise-en-scene elements like costume, lighting, makeup, props, and setting. Specific music video examples are provided to illustrate each convention. The document aims to analyze how a music video may use, develop, or challenge these typical forms and conventions.
Our A2 Media evaluation question 1 for A2 Media Studies Coursework. In what way does our media product use, develop and challenge forms and conventions or real media products. This was created with Harriett Thomas
This document summarizes a student's media portfolio project creating a music video for the Coldplay song "Fix You" that both uses conventions from the original video and other music videos, while also challenging some conventions. The student filmed in local rural areas rather than cities and focused more on portraying the lyrics than showing the singer's face. Color schemes and footage were manipulated to fit the mood of the song. Links were made between the video and lyrics and promotional materials to meet conventions of intertextuality.
The document provides an evaluation of the ways in which the student's music video product uses, develops, or challenges conventions of real music videos. It summarizes numerous influences and references for the video's concept, style, shots, and editing from other music videos and media products. Key influences included the music videos for "Time to Dance" by Jake Gyllenhaal, "The Hunter" by Slaves, "Control" by Chase and Status, and elements from films like American Psycho. The design of the accompanying digipak and magazine ad were also influenced by album artwork, using themes of mazes and a color scheme inspired by films like American Psycho and Se7en.
The student learned a lot from receiving audience feedback on their initial music video idea and pitch. The feedback helped them realize their original ideas for the band's image and locations would not fit the genre or appeal to the target audience. They incorporated the feedback by making the video more fast-paced with random shots to keep viewers engaged. Various media technologies were crucial in the planning, production and evaluation stages, including YouTube for research, Final Cut Pro for editing, Photoshop for ancillary materials, and different cameras for filming.
Our media product is a concept-based music video that uses visual metaphors and symbolism to represent the themes of cheating explored in the song lyrics. We developed a visual brand identity centered around the motif of a red hand and used consistent typography, layout, and color palette across the music video, magazine advertisement, and CD cover. Audience feedback was positive and suggested we make the motif and meaning of the lamp symbolism clearer. We incorporated new media technologies like video editing software, desktop publishing, and blogs to construct, plan, and evaluate our project.
The document provides details about various shots and elements included in a student's music video project. It describes shots featuring falling dye, a performer rapping, lyrics matched with visual elements, dancing, and more. It emphasizes the importance of relating visuals to music, using a variety of shots, and appealing to their target teenage audience. The document also discusses the magazine advert and digipak created to promote the music video.
The combination of the music video and ancillary materials like the poster and album packaging is effective in conveying the message and style of the indie genre. The poster features an actress from the music video to promote curiosity about the band and music. The album packaging continues the visual theme of the poster to make the products clearly connected. New media technologies like Final Cut Pro, Photoshop, social media, YouTube and message boards were used in planning, research, production and evaluation.
The document discusses how the media product, a music video for the song "Tertius Bestia", uses and develops conventions of real music videos and the visual kei genre. It incorporates narrative elements and Todorov's theory of equilibrium and disequilibrium to tell a story of a woman undergoing extreme substance abuse. Performance aspects are also included to promote the band. Editing is synchronized to the music's pace and lyrics are subtly linked to the narrative. The poster and digipack created for the band also use visual kei conventions like focusing on the narrative protagonist and incorporating motifs across materials to develop band identity.
The document discusses how the media product uses, develops and challenges conventions of real media. It summarizes:
1) The music video conforms to conventions like including a performance element and narrative, but uses a documentary style which is less common.
2) Different cinematography techniques like shots were used to enhance the rock genre. Conventions like relating lyrics and visuals were challenged.
3) Feedback from audiences helped improve the idea and choose an effective font for ancillary texts like posters and albums covers. Social media feedback also helped produce a better final music video.
The document discusses how new media technologies were used at various stages of creating a music video project. In the research stage, YouTube, Google, and mobile phones were used to find inspiration and gather information. A blogger site was used to publish research, plans, and evaluations. A Canon camera and tripod were used to shoot footage, and Adobe Premiere Pro and Photoshop were used to edit videos and images. Social media sites like Facebook and Twitter were utilized for communication, recruitment, feedback, and evaluation.
The student used new media technologies in several ways during the construction of their media product:
1. They researched Fuse ODG's previous music videos and album artwork online to gain inspiration.
2. Social media played an important role, as they shared their video on YouTube, Facebook, and Twitter to gather audience feedback. Fuse ODG also retweeted their video, helping them gain over 1,000 views.
3. Audiences provided both positive and constructive criticism in the comments of online platforms. This feedback helped the student learn ways to improve aspects like lip syncing and dancer energy for future videos.
4. New media technologies allowed the student to effectively promote and distribute their work,
This document discusses the use of new media technologies in creating a music video. It summarizes:
1) Various technologies were used including cameras, editing software like Final Cut Express and Photoshop, Wordle, social media sites like Facebook, and websites like YouTube, Google, and SlideShare for research and planning.
2) Cameras including an HD video camera and still camera were used to film footage and locations. Editing software was crucial to edit the music video and create other elements like a magazine advert and digital packaging.
3) Online resources provided inspiration, information for the project elements, and helped advertise and get feedback on the music video. A wide range of new media technologies were effectively utilized
Morsan o Farsan på Framtidsdagen, Rodengymnasiet i NorrtäljeMaja Larsson
Presentation vi använde på Framtidsdagen vid Rodengymnasiet i Norrtälje den 23 mars. För avgångselever som står inför att flytta hemifrån! 300 personer såg vår presentation. I slutet ger några twittrare tips för den som ska kliva ut i "verkliga livet".
Igor Akinfeyev is a well-known Russian football goalkeeper and captain of CSKA Moscow. He was born in 1986 in Vidnoe, Russia and joined the CSKA football academy in 2002, signing with the club. That same year, he also joined the Russian youth national team. Since 2004, he has been the starting goalkeeper for the Russian national team.
Russia celebrates several national holidays, with New Year's Day and Victory Day on May 9th being the two largest celebrations. New Year's Day involves sharing meals with family, watching the President's speech, lighting fireworks, and exchanging gifts. May 9th commemorates Russia's victory over Nazi Germany in World War 2, and is marked by large military parades watched by veterans and citizens in major city streets. Maslenitsa, or Pancake Week carnival, involves baking and eating pancakes, playing games while dressed in traditional costumes, singing, and burning a scarecrow to wish for a good harvest in the coming year.
Telcos are using IP networks and advanced video encoding like MPEG-4 Part 10 (H.264) to deliver video content over the internet via IPTV. H.264 provides much more bandwidth efficiency than MPEG-2. VoIP maps the encoded video onto the IP network for transmission. A typical implementation includes an H.264 encoder, VoIP to encapsulate the stream, and transmission over Ethernet. IPTV allows telcos to compete with cable companies by providing digital TV using internet infrastructure instead of traditional cable networks.
Welcome-тактики из практики Emailmatrix 2015-2016EMAILMATRIX
Презентация Лены Пуляевой с EMAILSHOW 2016
Строим общение с клиентом с момента получения емейла:
– О важности прогрева и воспитания лидов
– Анализ эффективности реализованных welcome цепочек: A101, Viline, Allsoft, Aroma-butik и др.
The Moscow zoo is located in central Moscow near the Barrikadnaya and Bolshaya Gruzinskaya metro stations. It was founded in the 19th century and was renovated in 1990, adding a new main entrance and footbridge. The zoo is open daily from 10am to 7pm. Tickets are 200 rubles, though children, disabled people, pensioners, and large families can enter for free.
The music video challenges some conventions of music videos but also uses several conventions:
- It tells a narrative story rather than showing a performance, though it uses point-of-view shots like music videos.
- The visuals have a loose relationship to the lyrics, showing some literal interpretations but focusing more on reflecting the song's tone.
- It includes intertextual references to Shrek to enhance the humor.
- It employs techniques like match cuts, split screens, and rhythmic editing associated with music videos.
The digipak challenges some conventions like numbering tracks but maintains others like listing the artist and title on the cover and including interior artwork and images. Overall, it aims to maintain
The document discusses a media production group's music video for the song "Move it to the Drum" by DJ Chuckie. It summarizes how the group used and challenged conventions of real music videos in their production. They followed conventions like having a storyline that relates to the lyrics and being performance-based. However, they challenged conventions around voyeurism typically seen in music videos. Feedback on the video was largely positive, praising how well the video and ancillary materials worked together to promote the song. New media technologies like YouTube, blogs and Final Cut Pro were important tools for research, planning, production and evaluation.
The document discusses how the media product conforms to and challenges conventions of real music videos and the alternative rock genre. It follows conventions such as showing the relationship between the music and visuals, using close-ups of the band members, and choosing a gritty, abandoned location. However, it chooses not to focus on the relationship between lyrics and visuals or use a narrative concept to instead emphasize the band's musical skills. The document also discusses how the designed digipak and magazine advertisement conform to conventions like including lyrics but develop them by printing the lyrics under the CD rather than in a separate booklet.
The document discusses a music video created for an indie band called The Wolvves. It seeks to promote the band in a style similar to real indie music videos on YouTube. Audience feedback was incorporated which led to adding more off-stage footage of the band to break up the performance clips. The print product and music video were designed to have a consistent scruffy, rebellious style through illustrations and color schemes to effectively promote the band across mediums. New media technologies facilitated efficient online research, planning, distribution and evaluation.
Jessica Curley created a music video and accompanying magazine advert and CD pack for a media studies coursework. She evaluated the effectiveness of combining the main products and how they used conventions of the genre. Audience feedback showed the video could have included more boys and less clothing on the girls to better match genre conventions. The summary also highlighted how Jessica learned from the feedback on how to improve if doing the project again.
The document summarizes a student's media evaluation of a group project creating a music video for the song "Right Dey" by KES the Band. The group challenged conventions of typical soca music videos by shooting in winter in London rather than hot climates, having dancers of various ages and sizes lip sync the lyrics rather than focusing on the band itself or scantily clad women. Audience feedback from questionnaires informed changes like adding more effects. The group ensured the digipack complemented the video's themes by also excluding stereotypical portrayals of women and representing the fan-focused, band-absent video.
The document discusses a music video created for an indie band called The Wolvves. It summarizes the following:
1) The music video was created in the style of a video diary or documentary to promote the band. Shots were handheld to give it a homemade, authentic feel.
2) Research on similar indie music videos informed the style and composition of the video. Conventions like close-ups, performances, and behind-the-scenes footage were used.
3) Audience feedback helped improve the video by adding more off-stage footage and varying shots to avoid repetition. Shots were manipulated to better match the tempo of the music.
Jessica Curley created a music video and accompanying magazine advert and CD pack for a media studies coursework. She was the director of the music video project. The summary evaluates how her media products used or challenged conventions of the music genre (FunkyHouse) and how effective the combination of the main video and ancillary materials was. Feedback from audiences helped identify areas for improvement, such as including more revealing costumes and more male characters.
The document discusses typical conventions used in music videos and how the student incorporated those conventions in their own music video and related digipak. Some key conventions discussed include the use of various camera shots, editing techniques like jump cuts and transitions, mise-en-scene to represent importance through lighting and props, and common themes like narrative-based videos. The student explains how they researched conventions to develop their idea about the impacts of religion, and how they shot and edited their video to effectively portray emotions and relate to the audience. For their digipak, the student followed conventions like displaying the artist and album but also subverted expectations by using an unusual image and inverted orientation.
The document discusses the creator's process for developing interlinking media products to promote an indie rock band called Autumns Abandoned. Key elements like color, shots of lips, and individual band member colors were carried through the music video, digital packaging (digipak), and website. Flirtatious eye contact shots from the music video were also featured on the digipak cover. The goal was to create a recognizable style and build recognition of the band across all products. Social media was also utilized to further promote the band's content.
The document discusses how a media product uses, develops or challenges conventions of real media products. It summarizes that the music video challenges conventions by developing a narrative-driven concept, unlike typical performance-based videos. It uses forms like a single narrative structure and club scene setting. Flash forwards create an imaginary world. Feedback found people enjoyed the humor and relatability. Audiences understood the dream concept from the black and white footage. New media like YouTube and search engines aided research, while Final Cut Pro, cameras and scanners supported production and evaluation stages.
1) The document evaluates a music video, CD cover, and magazine advertisement created as part of a media studies project. It discusses how the products used conventions of real media while also challenging some conventions.
2) Specific conventions used included revealing clothing, dancing, syncing video to lyrics, and using the artist's image prominently. Conventions challenged included more modest clothing and a non-traditional CD cover color scheme.
3) Feedback was gathered from the target audience and new media technologies like Final Cut Pro were used. Overall the project reinforced conventions but in a way appropriate to the goals of the artist and song.
This document provides an evaluation of a media project involving a music video and accompanying materials. It discusses how the project used conventions of real music videos, such as focusing on dancing, while also challenging some conventions by portraying the artist in a modest way and with a message of female independence. Feedback from audiences helped improve the final products. New media technologies like Final Cut Pro and design software were used at various stages of planning, production, and evaluation. Overall, the project reinforced some conventions of the genre while also updating them for a modern audience.
1) The document evaluates a music video, CD cover, and magazine advertisement created as part of a media studies project. It discusses how the products used conventions of real media while also challenging some conventions.
2) Specific conventions used included revealing clothing, dancing, syncing video to lyrics, and using the artist's image prominently. Conventions challenged included more modest clothing and a non-traditional CD cover color scheme.
3) Feedback was gathered from the target audience and new media technologies like Final Cut Pro were used. Overall the project reinforced conventions but in a way appropriate to the goals of the artist and song.
This document provides an evaluation of a media project involving a music video and accompanying materials. It discusses how the project used conventions of real music videos, such as including dancing, while also challenging some conventions by portraying the artist in a modest way without overly emphasizing sexuality. Audience feedback was gathered and new media technologies like Final Cut Pro were used. The evaluation reflects on what was learned and discusses comparisons between the project's music video and conventions found in other dancehall genre videos.
1) The document evaluates a music video, CD cover, and magazine advertisement created as part of a media studies project. It discusses how the products used conventions of real media while also challenging some conventions.
2) Specific conventions used included revealing clothing, dancing, syncing video to lyrics, and using the artist's image prominently. Conventions challenged included more modest clothing and a non-traditional CD cover color scheme.
3) Feedback was gathered from the target audience and new media technologies like Final Cut Pro were used. Overall the project reinforced conventions but in a way appropriate to the goals of the specific media products.
This document provides an evaluation of a media project involving a music video and accompanying materials. It discusses how the project used conventions of real music videos, such as including dancing and syncing movements to lyrics, while also challenging some conventions by portraying the artist in a modest way and not using typical Jamaican color schemes. Audience feedback found the video conveyed the message of female independence effectively. Various technologies like Final Cut Pro and Photoshop were used in production and editing. Overall the project reinforced some conventions while putting a new spin on others to suit its goals.
This document provides an evaluation of a media project involving a music video and accompanying materials. It discusses how the project used conventions of real music videos, such as including dancing and syncing movements to lyrics, while also challenging some conventions by portraying the artist in a modest way and not using typical Jamaican color schemes. Audience feedback found the video conveyed the message of female independence effectively. Various technologies like Final Cut Pro and Photoshop were used in production and editing. Overall the project reinforced some conventions while putting a new spin on others to suit its goals.
The document discusses a student's music video project and accompanying promotional materials. The student produced a music video along with a magazine advertisement poster and CD digipack. For these ancillary materials, the student focused on consistency with the video's themes while experimenting with design conventions. Feedback on the project indicated that the humorous style of the video was well-received and helped audiences engage with the work.
The document summarizes the clothing and makeup worn by different characters in a music video. The "sexy girl" wears revealing black and white dress, makeup that emphasizes her eyes and lips. The main guy "Jignesh" wears casual clothes like jeans and jumper in the video but wears smarter clothes in a dream sequence. The "bucktooth geek" wears nerdy clothes like big glasses and cardigan to emphasize her shy personality. The transvestite wears a long brown wig and moustache for humor.
2. In what ways does your video use, develop or challenge forms and conventions of real media products?
3. Our video Actual Video One technique that we used, that is also used in a lot of other music videos is the time lapse. The image above (right) is from Bedouin Soundclash’s official video for ‘When The Night Feels My Song’. The time lapse shown in this video is very similar to ours, with the sky being the main indicator of the faster time, with an empty looking area (trees/buildings) standing still in the middle of the shot, to emphasise how the time is flying by.
4. Originally I thought that our idea of constant costume changing was original and didn’t conform to the normal media conventions. However, after viewing some similar genre videos to Bedouin Soundclash I realised that it was more common then I thought. For example the images above (right) shows Bombay Bicycle Club’s video – Evening/Morning, which shows the band spontaneously changing costumes whilst playing their instruments. This is very similar to our idea of having our character constantly changing clothes as he is walking along. I think that it is an effective idea, which keeps the audience entertained, constantly refreshing their attention and interest in the video, which is why it is so popular in real music videos.
5. One convention that most music videos have is a strong relationship between the lyrics and the visuals. We have tried to build a relationship between our lyrics and our visuals, supported by the example shown in the screenshot above which shows our character walking in a wooded area, whilst the lyrics go “Into the undergrowth”. The image to the right shows another of Bedouin Soundclash’s videos ‘Until we Burn’, which shows the artist standing in a scorching desert with the fiery sun on him, whilst the lyrics go “until we burn”. Matching the lyrics to the visuals helps portray the narrative of the video to the audience.
6. One way in which our video opposes typical music video conventions is by our idea of a whole video composed of a character walking. The typical music video is normally split into parts, with the band playing for some, and the rest compose of a narrative related to the song. The Image above (left) shows our video, denoting the mid-shot that we have used for the majority, with no shots of the artists playing. Whereas the image to the right is from the Artic Monkeys – Brainstorm which is an good example of the typical band shots used in most modern day music videos. We chose to do this because the whole concept of our video was to portray a journey, and we felt that having shots of the band would interrupt the flow of the journey.
7. Overall I think that our video does conform to many of the typical music video conventions. For example our video contains all of the key shots, close ups, mid shots, long shots, establishing shots, crane shots, and time lapses. We have also assured that our video contained a visual and lyric relationship, whilst also thinking about the importance of costume relevance to the song. These are all conventions that we decided to include to assure that our video look as professional as possible. However, we did decide to challenge some music video conventions such as including shots of the band, as we felt that it would interrupt the flow of our journey, and didn’t fit with the feel of our music video. In the future if I were to carry out this project again I think I would chose a different song that has a different genre, as there are little examples of reggae music videos compared to other genres. Therefore it is hard to find, compare our music video with the typical conventions of others from that genre.
8. How effective is the combination of your main product and ancillary texts?
9. I have chosen Lee Perry’s – ‘The Black Arc Years’ as I feel that it has many aspects that are similar to mine, and is also from the reggae genre. For example both the font I have used and the one used in ‘The Black Arc Years’ has a graffiti, worn away effect which works well as it appeals to the young, urban audience. Another way in which my cover is similar to ‘The Black Arc Years’ is by the use of bold abstract colours. The use of the bold blue, strongly contrasting the white background on my cover is very similar to the strong orange against the much lighter coloured background used in ‘The Black Arc Years’. This design is very effective in making something stand out (the view from the window in mine, and the artist/DJ in ‘The Black Arc Years’.) One way in which my Digipak contrasts ‘ The Black Arc Years’ is that my digipak has little musical references in it, whereas ‘The Black Arc Years’ shows a DJ using decks and other musical equipment, which covers about a third of the overall cover, showing its importance and relevance. I think that this is one aspect I could have improved on with my digipak, as a lot of digipaks from the reggae genre have some sort of reggae related musical aspect on the cover, such as a speaker, deck, DJ etc. Therefore, by adding this to my cover would help with the audiences recognition of the genre from my digipak.
10. The Peter Tosh advert gave me a lot of inspiration for my advert, and therefore shares many similar reggae conventions with my advert. For example Both adverts show the artist themselves as the main focus of the image, either being centralised or covering about a third of the image. This shows the importance of the artist and idolised them. Both of The adverts also show the artist looking away, not making direct contact with the audience. This gives a heroic, important look to the artist and will give them a greater appeal to the target audience. Again, both adverts use a bold font, coloured so that it contrasts heavily against its background to assure that it stands out and catches the audiences eye, drawing their attention to the rest of the advert. There is a large military link with reggae, due to the origins of reggae and its revolutionary historical background and involvement with the military. Peter Tosh’s advert shows this with its very bold, organised sans serif font, along with the artist wearing a beret, and having a statue like pose. Similarly, my advert’s dominant colour is green, which is also the colour that is largely associated with the military. However, I did not include any more military signifiers as I didn’t want to portray any hostile concepts for my ‘happy walking video’.
11. I have tried to link my digipak and my advert as much as possible o create a coherent promo pack. For example the font used for the artists name is the same in both the digipak and the advert, as this will help the audience associate the advert with the digipak. Also the other font I have used on the rest of the advert reflects the font used for the track listings on my digipak, as again this will cause recognition with in the audience and mean that they associate the advert and the digipak together, increasing the impact and influence that the promo pack has on them, and therefore increasing their chances of buying the CD. Also the images used in both the advert and the digipak are very similar as they are from the same shoot. This is a typical relationship between the digipak and the advert as the image is the main bulk of both, so matching the image on the advert to a similar one on the digipakwill again enable the audience to easily recognise the digipak and associate it with the advert, increasing the impact that the promo pack has. The inside cover of my digipak has the same fonts used throughout my advert to show relevance, however I decided to differentiate the look of the inside cover with more colours, and a different image as I wanted to keep the user enticed when they look inside, rather than finding more of the same. I chose to do this on the inside cover as it would have no effect on the initial advert-digipak relationship that is important for the promotion among the target audience.
13. Whilst looking at our audience feedback we realised that our video’s narrative was a bit weak. The shot on the left is from our video and shows our opening shot, an unknown character walking in an unknown location, along with the rest of the video which doesn’t portray a distinct narrative. On the right is one of the opening shots from Michael Jacksons ‘Thriller’ which is a video that has a very strong narrative, by the mise-en-scene it is clear that there is a man taking a women to the cinema. Narrative in a music video is important as it gives meaning to the video and helps the audience relate to the themes being portrayed. I think that I would agree with our audiences feedback that our video lacks narrative and that any story behind our video is ambiguous. I think that this could be amended by having an opening sequence which introduces our character and sets up a specific story (which we did plan to have, but due to lack of time we were unable to film) as this would familiarise the audience with the story behind our character.
14. One technique I used to gather my audience feedback was by sending out questionnaires, which I distributed to people who I felt were likely to be in Bedouin Soundclash’s target audience, 16-24, with a like of reggae or similar genres. This technique gave me a very narrow, unspecific set of results as many of the answers were closed Yes or No answers or multiple choice which means the audiences answers were restricted to the bias of my set questions. This means that the feedback I received is only partly representative of Bedouin Soundclash’s target audience. Another way in which I collected feedback was by posting the video on Facebook for people to openly comment on it. I felt that this was the most effective way as the video was visible to many people that me and my group knew, who were around our age and therefore fit into the target audience of Bedouin Soundclash. Also the fact that they could watch our video as many times as they wanted on Facebook and then say what ever they wanted about it meant that we received a true reflection of what they thought. The fact that there was many people that commented on our video, and that they were all around the same age (similar to BS’s target audience) means that this method was probably the most representative of Bedouin Soundclash’s target audience.
15. How did you use media technologies in the construction and research, planning and evaluation stages of all your products?
17. Photoshop I used Photoshop a lot throughout the production of my promo pack, which consists of my digipak and my advert. Photoshop was useful as it enabled me to quickly and easily open and edit images to have the desired effect, where I could then easily upload them to my blog. The two images on the previous slide show how I created the ‘photocopied’ effect, and how I produced a flipped version of my image to go on the back cover. Using Photoshop for this project has enhanced my Photoshop skills as I used it for both my digipak and my advert, which had to be similar but distinctively different at the same time. It was the effects that I learned such as the two shown on the previous slide, and others like colour correction that enabled me to create two similar but different items for the promo pack. Also the use of Photoshop helped me better my general editing skills such as cropping, resizing, stamp tool (which I used to create the image in the window) etc. Camera When trying to portray a certain idea in our video it was crucial that we had the camera set up properly so that the footage captured properly as well. The use of a tripod enabled us to have a steady camera when we needed it, and the portability of the cameras meant that we were easily able to film hand held, which we used a lot of to create the home made walking effect. From using the camera I would probably say that I have learnt most about zooms and focuses as we used a lot of long zooms, whilst also trying to include both shallow and deep depth of fields which enabled us to put the focus on key points or objects to add effect.
18. Blogger Blogger has let me store all of the images of my products in one place, whilst also enabling me to analyse and evaluate them in one place. This is useful as, I was able to compare and evaluate all of my designs easily, therefore giving me the best possible understanding of which designs where most appropriate and suited my target audience best. Final Cut Final Cut Express was the program that we used to edit all of our footage on as it is easy to use, yet gives good results. For example we put a slightly orangey/yellow tint over our footage to give it a slightly aged effect and to give it a more ‘sunshine reggae’ feel. On Final Cut this was easily done using the colour corrector tool, which enabled us to mix and pick the exact colour we wanted. The easy to use time line and editing tools on Final Cut also enabled us to assemble our footage correctly, with smooth, meaningful cuts and transitions, something that is important to the flow of our journey in our video. From Final Cut I have furthered my basic editing skills, whilst also learning how to edit more complex parts of the footage such as colour, precise speed changes, and other effects that it enabled us to create such as our character ‘popping’ to different places on the screen, shown in our choruses.