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Music Video Evaluation “ Demanding Eyes- Lips Like Braille” By Harrison Wheeler
In what ways does your music product  use ,  develop  or  challenge  forms and conventions of real media products?
Andrew Goodwin’s theory according to his book “Dancing in the Distraction Factory” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demands of the Record Label ,[object Object],[object Object],[object Object],[object Object]
Links between Lyrical and Visual Content ,[object Object],[object Object]
Links between Lyrical and Visual Content ,[object Object],[object Object],[object Object]
Intertextual References ,[object Object],[object Object],[object Object]
Reference to Voyeurism ,[object Object],[object Object]
Relationship between the audio and the visuals ,[object Object],[object Object],[object Object]
Video Style and Genre ,[object Object],[object Object]
How effective is the combination of your  main product  and your  ancillary texts ?
My Digipak
My Magazine Advert
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What have you  learned  from your  audience feedback ?
How I collected my audience feedback ,[object Object],[object Object],[object Object]
Survey Monkey ,[object Object]
Age and Gender The age range of my respondents  generally fit with the age range of the general target audience of 16-21, this is good because the music video depicts people of their age making it easier for them to associate themselves with the video. The gender is quite even. However, the fact that there are more girls can be seen as beneficial as the music video was made to not have a clear element of male gaze upon the female character thus to attract more females to watch the video and to refrain from portraying gender unequally.
Does this music video remind you of any other music video? The answers to this question imply that this music video is quite unique as people haven’t seen others like this. The one link made by a respondent  is that the opening shot of the alarm clock reminded them of the music video for Panic! At The Disco’s song “Nine in the afternoon” this link could imply a relationship as both songs are of similar genre with a similar target audience. The alarm clock can be seen to symbolise the start of a story in which the viewer is invited to follow the character. I watched this video as part of my research into music videos. I may have subliminally used this intro sequence in homage without realising that this is where the idea stemmed from.  However, both of these music video’s have a very different overall mood, this can be seen to be portrayed in the colour schemes which is visible in the stills opposite.
Do you think the video matched the song? ,[object Object]
After watching the video, would you look up “Lips Like Braille” (The Band) Again? & After watching the video, would you download this track? If it were available ,[object Object],[object Object]
Could you see a theme or message in the music video? ,[object Object],[object Object],[object Object]
Did you understand the storyline? ,[object Object]
If this song featured on a music channel, which channel would you see it on? ,[object Object],[object Object]
What would you change about the video? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How did you use  new media technologies  in the  research  and  planning ,  construction  and  evaluation  stages?
Research and Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Construction ,[object Object],[object Object],[object Object],[object Object]
Evaluation ,[object Object],[object Object]

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Final Evaluation

  • 1. Music Video Evaluation “ Demanding Eyes- Lips Like Braille” By Harrison Wheeler
  • 2. In what ways does your music product use , develop or challenge forms and conventions of real media products?
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  • 11. How effective is the combination of your main product and your ancillary texts ?
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  • 15. What have you learned from your audience feedback ?
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  • 18. Age and Gender The age range of my respondents generally fit with the age range of the general target audience of 16-21, this is good because the music video depicts people of their age making it easier for them to associate themselves with the video. The gender is quite even. However, the fact that there are more girls can be seen as beneficial as the music video was made to not have a clear element of male gaze upon the female character thus to attract more females to watch the video and to refrain from portraying gender unequally.
  • 19. Does this music video remind you of any other music video? The answers to this question imply that this music video is quite unique as people haven’t seen others like this. The one link made by a respondent is that the opening shot of the alarm clock reminded them of the music video for Panic! At The Disco’s song “Nine in the afternoon” this link could imply a relationship as both songs are of similar genre with a similar target audience. The alarm clock can be seen to symbolise the start of a story in which the viewer is invited to follow the character. I watched this video as part of my research into music videos. I may have subliminally used this intro sequence in homage without realising that this is where the idea stemmed from. However, both of these music video’s have a very different overall mood, this can be seen to be portrayed in the colour schemes which is visible in the stills opposite.
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  • 26. How did you use new media technologies in the research and planning , construction and evaluation stages?
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