The document evaluates the effectiveness of linking a music video with ancillary texts like a digipak and advertisement. It finds that color scheme, location, and a magnifying glass necklace were used consistently across all three pieces to create synergy. Audience feedback confirmed the necklace was an obvious linking element between the digipak and music video. While the advertisement could have also featured the necklace to strengthen the connections, the overall combination of video and ancillary texts proved to be a simple yet successful way to link the products together.

1. EVALUATION Q2
How effective is the combination of your main
product (video) and ancillary texts (digipak and
advertisement)
Wednesday, 22 January 14

2. what aspects of your music video link with the digipak
and advertisement?-colour scheme
Here are some screenshots from the music video in which illustrate the direct visual links with the ancillary
work. For example the colours used in the ancillary work link clearly with one of the costume choices in the
music video. The colour Red for is used for a number of things, for example; in the advertisement for the
album name and for the “out now” and “plus” sign, inside the digipak for the cd and the background colour.
And finally it is used on the outside digipak for the tracklist and the information on the spine.
Costume choices
CD
Album name
Background
Tracklist
Red Lipstick
“Plus”
Red dress
“Out now”
Spine
Wednesday, 22 January 14

3. what other aspects of your music video link with the
digipak and advertisement?-location
Here is a screenshot from
the music video in which
illustrates the direct visual
link with the ancillary
work. This is due to the
location used in the
ancillary work as it is the
same location from the
music video. The location
used in both the music
video and ancillary
products is the canal. This
is obvious due to the same
costume being used.
Wednesday, 22 January 14

4. How did you plan to use synergy in your
production pieces?
As a group, we came to an agreement that we would use a necklace of a magnifying glass
as the item of synergy. The reason as to why we chose a necklace as a use of synergy is
because it goes well with all the costume changes, it is a simple piece of jewellery and
also easy to remember to incorporate into every part of the video. The way in which the
synergy was used in the music video, is it was used as part of the each costume change.
The way in which the synergy was used in the digipak is by adding it inside the digipak
as the main image. Unfortunately, the synergy was not used in the advertisement which
is a disadvantage as the audience may not understand the link between the three.
Synergy
Wednesday, 22 January 14

5. How can your audience recognise them as linked products?
The audience may recognise the three
media products as linked products due
to several different reasons. Firstly the
same image of the artist is used on the
front panel of the digipak along with
the advertisement. Secondy the colours
used link all three media products
(music video, digipak and advert) as
there is an obvious Red, Black and
White theme being used. Thirdly the
first location to be shown on the music
video is the location is which I chose to
take a image for the digipak which
therefore means adding onto my advert.
Additionally the artists’ name is clear in
all three media products as the digipak
and advertisement have it clearly placed
at the very top, along with it inside of
the digpak on the cd and also the music
video introduces the name right at the
very beginning. Furthermore the album
name is used on the front panel and the
inside panel, (on the cd) of the digipak
and on the advertisement. And finally
the artists’ website is used on the
advertisement which includes the
artists’ name.
Wednesday, 22 January 14

6. How successful do you think your main and ancillary texts are?
In my own opinion I think the magazine advertisement is the strongest product out of all three media products and I
think this because I believe it looks professional as it includes significant information however not overloaded with text to
make it look boring. Additionally the album is also added into the advert and this may help to attract the audience due to
the black border placed behind, to help make it stand out more. Moving on to the front panel of my digipak, I believe this
too is quite strong and successful as it is very simple, however follows all the conventions of a real digipak. Unfortunately
the inside of the digipak is not as strong as it looks like the necklace is floating due to gradient being added in. This makes
it look unprofessional. Finally I think the main product is quite successful as it followed most of the conventions of a real
digipak and also the lip syncing made it look more professional as it was a perfect match up with the base tracks.
Wednesday, 22 January 14

7. do you think your target audience will be attracted
to the ancillary work?
The target audience for my music video is 16-24 females. I think the target audience will definitely be
attracted to the ancillary products due to several different reasons. Firstly the ancillary products are
very feminine, due to the colours and the costumes used. Secondly the digipak and advert are simple
but informative and advertises how easy it is to purchase as it shows where the album is available to
download/purchase from various different places. The main reason why the target audience may be
attracted to the ancillary work is because the artist is a young female herself.
Wednesday, 22 January 14

8. Compare with existing products
Little Mixs’ ancillary products
influenced my ideas and I believe that I
have followed some of the conventions
they followed. However although there
are similarities between the professional
digipak and advertisement and my
ancillary work, there are also
differences. Starting off with the
advertisement the name of the band
and the name of my artist are both big
and clear to read. However Little Mixs’
digipak does not include a album name,
where as mine does. My advert also
includes magazine reviews and the
album cover where as Little Mixs advert
includes tour dates and a image of the
group. There are more differences than
similarities between these two
advertisements. The professional
digipak and my digipak share many
similarities. Firstly the front panel
includes a image of the artist/band, the
name of the artist/band and the album
name. Secondly the back panel includes
a tracklist, a barcode, copyright
information and record company logos.
Wednesday, 22 January 14

9. Reflect on audience feedback
When I asked for some feedback on the link between my
ancillary products and music video I hoped to learn how
effective my chosen combination was and learnt that it was in
fact a very simple and effective link.The main thing that made
this combination effective is the synergy used. This is because
the person from the audience mentioned how the necklace
used in the digipak was evident to be the exact necklace that
was used in the music video.
Wednesday, 22 January 14