Anyone who has done UX work in Asia knows that Asian websites typically feature more visually complex designs, with a greater density of information and interactive elements, than those from America and Europe. Observers have offered a number of explanations for this difference, including a greater cultural need for security and information, higher Internet bandwidth, a less mature UX ecosystem, and more complex urban environments.
Drawing on recent research in experimental psychology, we argue that a tendency in Asian cultures towards more contextually rich and relational processing in comparison to American and European cultures can explain many of these differences. Next, we examine emerging findings that suggest similar cognitive tendencies exist based on religion, region, class, political orientation. We conclude with a summary of best practices for designing user experiences across cultural contexts, emphasizing the importance of local knowledge and user research in the increasingly diverse world of UX.
Newsflash: we all have feelings. We feel them all the time, and those feelings are heightened when using a new product. The “feelings” or emotional experience is an important piece in the overall user experience of a product, but it is also an elusive piece. How to best capture the emotional experience is an important question in the field and UX professionals are tackling it in a number of different ways. In this talk, we will present our journey at UEGroup to understand how to best capture and quantify emotions in a lean way. Listen to seasoned UX researchers discuss how we settled on using a self-reporting tool, and compare it to other methods of emotion capturing.
Ethnographic researchers often find themselves in truly odd places. From the back seat of a passenger vehicle to the front seat of 40 ton construction vehicle and between the kitchens and living rooms of our user’s homes, there is a great deal to be learned about the world our user’s live and work in.
Conducting good research requires careful planning and an ability to adapt quickly to changing situations - particularly when the researchers are unsure of what they will be facing. The presenters will share personal experiences of conducting research in odd places and tips for dealing with the challenges that can crop up.
Presumptive Design: "It's not research! We're getting stuff done!"UXPA International
Agencies and client UX professionals alike point out a growing trend: companies are becoming allergic to research. Budgets are shrinking and making the case to leaders grows more difficult each month.
Working in small groups, professionals from across the UX spectrum (research, design and communications) will learn Presumptive Design (PrD), a technique for capturing the unmet, and often unspoken, needs of our stakeholders.
PrD *is* a research method, but because it begins with designing an artifact, stakeholders are far more receptive to it as a process. Further, the method is fast, reducing time *and cost* to insights.
Attendees will learn the theoretical frameworks behind PrD as well as gain hands-on experience practicing the method. By the end of the course, attendees will have completed one full cycle of a PrD engagement, including feedback from external users.
Who's Using Our Product? A Story of Enterprise UX ResearchUXPA International
In the world of continuous improvement, there is a concept called ‘gemba’ – or the personal observation of real work happening in its real place. Within the oft-maligned enterprise software design space, accessing actual end-users can be extremely difficult... figuring out who's using our product can be seemingly impossible!
As a user researcher, how do you gain an understanding of the current product and inform future design decisions? How do you navigate your way to meaningful insights?
Within our own user research team at Intralinks, we have been figuring out ways to unlock access to the end-users of our enterprise file-sharing product. It has proved far more challenging than we expected.
Here we aim to go beyond a list of cliché lessons by sharing our practical and tactical steps to: identifying customer ‘ownership,’ gaining access to customer information, gauging customer temperament, accounting for product strategy, accelerating learning, and more.
What can social psychology teach us about (better) UX research?UXPA International
Social psychologists experiment on people, and carefully consider how small changes to situations can elicit huge changes in behaviour. Sound familiar? By drawing upon social psychology research techniques, UX research can go from merely good to methodologically unassailable. I spent six years getting a PhD, but session attendees will learn how to approach UX like social psychologists in just sixty minutes.
The first part of the session will focus on tips for crafting more effective user research experiences. In the second part of the session, you will learn some tricks that can help you make sense of the many contradictions between what you expect users to do, what they actually do, and what they say.
In this session, you also will have the opportunity to participate in on-the-spot psychology experiments (electric shocks optional).
As products mature, the user’s needs change over time and so must the way we work. This collaborative session will bring experienced practitioners together to compare their experiences working on mature software and complex Web applications. Together we will identify what has worked and what has not and provide the UX community with a set of best practices.
Topics to be covered (attendees’ desired topics will be added):
Adjusting staffing to meet changing needs
Long term staffing considerations
Models of growth and growing pains
Challenges of product monitoring and regular maintenance
Web Analytics
A/B Testing
NPS and other feedback
Maturing UX within Agile environments
Just-in-time maintenance balanced with strategic work
Cadences for research and usability testing
Product release cycles
Managing expectations for long-term customers
Empathy is a hot topic in business lately. Teams who go outside their organization to develop empathy for their customers are crafting winning products that deliver on the wants, needs, and desires of their audiences. But empathy not only plays a critical role with those we serve; it also has a vital role inside the team–collaboration is enhanced and individuals are empowered when their own needs and goals are understood.
This panel will explore the science of empathy and discuss how empathy fits inside our teams and outside with those our experiences are meant to serve. We’ll share our perspectives on the positive impact of an empathetic mindset, offer tips on how to cultivate empathy within your own organization, and answer questions you may have. Our moderator is a UX Strategist and our panelists include a Psychiatrist, a UX Research Consultant and Published Author, a Design Executive, and a UX Manager.
If you ask people what they think about Virtual Reality – they think to what it was in the 80’s and 90’s – and you get interesting reactions: laughter, head shakes; few people take it seriously. Now is the time to set aside those memories and preconceived ideas about what could have been. The technology to create immersive reality experiences as well as smart phone adoption rates has finally enabled Virtual Reality to become – reality.
Brief history of VR that demonstrates the simplicity of the technology
Why it matters todayPractical applications of VR
The near future of VR
Immersive experience research & design considerations (VR sickness, interaction patterns, etc.)
Live demonstration: An audience member will participate in a live demo of two low-fi VR experiences with real-time measurement of physical reactions, such as heart rate, to the immersion (1 ""relaxing"" experience versus 1 ""exciting"" experience).
Newsflash: we all have feelings. We feel them all the time, and those feelings are heightened when using a new product. The “feelings” or emotional experience is an important piece in the overall user experience of a product, but it is also an elusive piece. How to best capture the emotional experience is an important question in the field and UX professionals are tackling it in a number of different ways. In this talk, we will present our journey at UEGroup to understand how to best capture and quantify emotions in a lean way. Listen to seasoned UX researchers discuss how we settled on using a self-reporting tool, and compare it to other methods of emotion capturing.
Ethnographic researchers often find themselves in truly odd places. From the back seat of a passenger vehicle to the front seat of 40 ton construction vehicle and between the kitchens and living rooms of our user’s homes, there is a great deal to be learned about the world our user’s live and work in.
Conducting good research requires careful planning and an ability to adapt quickly to changing situations - particularly when the researchers are unsure of what they will be facing. The presenters will share personal experiences of conducting research in odd places and tips for dealing with the challenges that can crop up.
Presumptive Design: "It's not research! We're getting stuff done!"UXPA International
Agencies and client UX professionals alike point out a growing trend: companies are becoming allergic to research. Budgets are shrinking and making the case to leaders grows more difficult each month.
Working in small groups, professionals from across the UX spectrum (research, design and communications) will learn Presumptive Design (PrD), a technique for capturing the unmet, and often unspoken, needs of our stakeholders.
PrD *is* a research method, but because it begins with designing an artifact, stakeholders are far more receptive to it as a process. Further, the method is fast, reducing time *and cost* to insights.
Attendees will learn the theoretical frameworks behind PrD as well as gain hands-on experience practicing the method. By the end of the course, attendees will have completed one full cycle of a PrD engagement, including feedback from external users.
Who's Using Our Product? A Story of Enterprise UX ResearchUXPA International
In the world of continuous improvement, there is a concept called ‘gemba’ – or the personal observation of real work happening in its real place. Within the oft-maligned enterprise software design space, accessing actual end-users can be extremely difficult... figuring out who's using our product can be seemingly impossible!
As a user researcher, how do you gain an understanding of the current product and inform future design decisions? How do you navigate your way to meaningful insights?
Within our own user research team at Intralinks, we have been figuring out ways to unlock access to the end-users of our enterprise file-sharing product. It has proved far more challenging than we expected.
Here we aim to go beyond a list of cliché lessons by sharing our practical and tactical steps to: identifying customer ‘ownership,’ gaining access to customer information, gauging customer temperament, accounting for product strategy, accelerating learning, and more.
What can social psychology teach us about (better) UX research?UXPA International
Social psychologists experiment on people, and carefully consider how small changes to situations can elicit huge changes in behaviour. Sound familiar? By drawing upon social psychology research techniques, UX research can go from merely good to methodologically unassailable. I spent six years getting a PhD, but session attendees will learn how to approach UX like social psychologists in just sixty minutes.
The first part of the session will focus on tips for crafting more effective user research experiences. In the second part of the session, you will learn some tricks that can help you make sense of the many contradictions between what you expect users to do, what they actually do, and what they say.
In this session, you also will have the opportunity to participate in on-the-spot psychology experiments (electric shocks optional).
As products mature, the user’s needs change over time and so must the way we work. This collaborative session will bring experienced practitioners together to compare their experiences working on mature software and complex Web applications. Together we will identify what has worked and what has not and provide the UX community with a set of best practices.
Topics to be covered (attendees’ desired topics will be added):
Adjusting staffing to meet changing needs
Long term staffing considerations
Models of growth and growing pains
Challenges of product monitoring and regular maintenance
Web Analytics
A/B Testing
NPS and other feedback
Maturing UX within Agile environments
Just-in-time maintenance balanced with strategic work
Cadences for research and usability testing
Product release cycles
Managing expectations for long-term customers
Empathy is a hot topic in business lately. Teams who go outside their organization to develop empathy for their customers are crafting winning products that deliver on the wants, needs, and desires of their audiences. But empathy not only plays a critical role with those we serve; it also has a vital role inside the team–collaboration is enhanced and individuals are empowered when their own needs and goals are understood.
This panel will explore the science of empathy and discuss how empathy fits inside our teams and outside with those our experiences are meant to serve. We’ll share our perspectives on the positive impact of an empathetic mindset, offer tips on how to cultivate empathy within your own organization, and answer questions you may have. Our moderator is a UX Strategist and our panelists include a Psychiatrist, a UX Research Consultant and Published Author, a Design Executive, and a UX Manager.
If you ask people what they think about Virtual Reality – they think to what it was in the 80’s and 90’s – and you get interesting reactions: laughter, head shakes; few people take it seriously. Now is the time to set aside those memories and preconceived ideas about what could have been. The technology to create immersive reality experiences as well as smart phone adoption rates has finally enabled Virtual Reality to become – reality.
Brief history of VR that demonstrates the simplicity of the technology
Why it matters todayPractical applications of VR
The near future of VR
Immersive experience research & design considerations (VR sickness, interaction patterns, etc.)
Live demonstration: An audience member will participate in a live demo of two low-fi VR experiences with real-time measurement of physical reactions, such as heart rate, to the immersion (1 ""relaxing"" experience versus 1 ""exciting"" experience).
Re-use and Recycle: Building sustainable relationships with your usersUXPA International
Usually, the primary goal of user research is to answer specific questions about a design. But what happens when you shift your primary objective from conducting research to “building a lasting relationship”? The presenters will share stories about how this approach has forever changed the breadth and depth of information that they learn about users, and how it’s actually made some of the hardest parts of enterprise research, such as recruiting users, easier.
You'll learn about
circumstances where this approach is (and is not) appropriate
specific tools and techniques to support relationship building
how this approach returns richer data which can more deeply impact products (and even the product team's culture)
Handouts will be provided.
This presentation is best suited for practitioners who work with enterprise or complex multi-use applications, and beginner to intermediate UX practitioners who as part of their job talk to users, regardless of their title.
Designing Great Dashboards for SaaS and Enterprise ApplicationsDesign for Context
Presentation by Lisa Battle at the UXPA2016 conference in Seattle, WA, on June 3, 2016.
Many SaaS and enterprise applications today provide dashboards giving users an overview of how their business is performing and summarizing the work that needs to be done. Dashboards present a great opportunity to improve user experience by providing quick answers to users’ common questions, but they are also full of potential pitfalls for design. As UX design consultants, we are frequently asked to design (or redesign) dashboards for applications, and through that experience we have established best practices for dashboard design. We will discuss our approach to ensuring a good user experience for dashboards, focusing on 8 principles of UX design that are particularly relevant and illustrating them with real project examples.
Have you reached an inflection point in your career? Not sure how to get to the next step – or even what the next step will be? In this hands-on session, you will get an overview of the hiring landscape and salary trends for UX professionals. You’ll hear about the most in-demand positions and skills that employers are willing to pay a premium for – and learn how you can target your own skill set to those opportunities. You’ll also participate in a few exercises to help actively identify new career directions, keep your digital skills relevant to employers, overcome job-hunting obstacles and, ultimately, forge a fulfilling professional path.
UX Research within an Agile Design and Development Sprint CycleUXPA International
Want to know how to deliver high-value, strategic research insights within a lean sprint process? Learn a quick, useful, and inexpensive process for incorporating user research & usability into Agile Design & Development sprint cycles. We will share a case study that demonstrates how it works and how we work together (research + UX design + dev).
Some of the topics we'll cover:
User Research on a slim budget & tight timeline
Planning research while still designing (what, when, how)
Rapid prototyping to support usability testing
The Post-Testing debrief (meeting with core team to discuss observations & agree on next steps for design and development)
Design iteration based on testing observations (not based on a lengthy expensive report)
How can you tackle the process of updating a mature interface? In this presentation, I will discuss our team’s approach to quickly transform the look and feel of GoToMeeting, GoToWebinar and GoToTraining for Mac over a period of four months. Learn how we kept our project on track by saying no to all but the most essential improvements, and how we incorporated design feedback without falling prey to out-of-scope requirements. I'll explain my design process and how I supported the team in my role as scrum master. You will see visual design changes that were tried and discarded, and most importantly, what impact the visual changes had on our user community. This talk will cover what can realistically be done in a short period of time to improve your interface without overcommitting, and where to go after the first release.
Customer Journey Maps: Why and how UX practitioners use them or avoid themUXPA International
A panel of seasoned UX practitioners bring their individual experiences to the lively topic of customer journey mapping. Brief statements from each panelist shed light on their position, with topics including a new way to create a template for an interactive journey mapping experience, issues surrounding different parts of an organization using the same words to mean different things around visualizing customer experience, to techniques for creating this visualization technique with a co-located team, to the value of using the technique for visualizing workflows for a mobile app, and, on the flip side—why you shouldn’t do customer journey mapping, plus more! With lots of time for questions, this session will be highly interactive.
What kind of first impression is your web or mobile application making? It may not be what you would hope. Many SaaS applications’ free trials are used only once. Sources say 80-90% of mobile apps are downloaded, used once and deleted. First time user experience, while critical to product success, may not be getting the attention it deserves.
During onboarding, a first-time user must transition from novice to an engaged, active and repeat user. They must immediately recognize what they can do, how they can do it, and why it benefits them. This talk presents design principles for great onboarding experiences that engage and inform new users, helping them become productive quickly. We will discuss how to convey your value proposition, guide setup, remove barriers, streamline initial tasks via smart defaults, provide walkthroughs, and instruct at the point of use, drawing on examples from web applications, mobile apps, and devices.
Where's Jarvis? The future of Voice Recognition and Natural Language User Int...UXPA International
Siri, Cortana, Alexa - voice recognition is going mainstream. What does this technology mean for your business? How does speech fit with the internet of things, with virtual agents, or in the enterprise space? Crispin Reedy, a voice interaction designer with over 10 years of experience, and the president of the Association for Voice Interaction Design, will review the current state of speech recognition and natural language technologies, discuss how they fit in the emerging landscape of distributed devices, and discuss techniques and methods to evaluate these interfaces.
You want to truly know the people you’re designing for. But how can you quickly mine a rich history chock-full of routines, worries, motivations, beliefs and needs? You need to embrace participant exercises, whether in an individual interview or as part of a focus group, whether as pre-work or during the research session, whether over WebEx, in a usability lab, or on a participant’s coffee table.
In this workshop you’ll:
Learn how to use participant exercises to get better, deeper responses and insights during research.
Get acquainted with nine exercise types and understand the basics to create and use each.
Immediately apply what you learn to a research project in order to expand your understanding.
Participant exercises empower people to explore, describe and interpret their own behavior and thoughts. These exercises create a vital bridge between design researchers and participants—extending the value of your interviews and observation.
To get the whole project team involved in the UX process is essential to achieve a high quality product: developers meeting users and attending usability testing, designers and developers sketching together, clients actively participating in the design process. This talk provides practical UX techniques and tools to integrate UX in an Agile environment and get everyone in the project team contributing to the user experience.
http://agileprague.com/AP2016/
Unsurprisingly, China has become the largest market globally with broad development space and high development potential. How to improve Chinese industrial design is getting high degree of concern from every field. To fit into the faster and faster pace of urban life, and people's constantly changing lifestyle, nowadays, an outstanding design must be functional and practical, and it also needs to fit into people's future lifestyle and their aesthetic demands.
Design Rationale: 10 Steps to Killing it in Design ReviewsUXPA International
Design Reviews help drive the conversation around design. A good design rationale describes what you want your design to convey. It proves to the audience that you’ve solved the design problem by justifying every element of your design, showing that each and every element plays a part in the design solution. A good design rationale constantly answers the question why, and leaves attendees with a clear understanding of your design concept. This workshop will break down the creation of a strong design rationale into 10 very doable steps.
In this course, you will learn:
The 10 steps to developing a strong design rationale
Exercises to help craft a compelling story
Different tools to get you started
How to deal with difficult people/strong personalities
Best practices to help you drive the outcomes you need
Participants will come away with the tools they need to be successful in their next Design Review. There will be time for questions and real-world practice as well.
Tinker Tailor Soldier Spy: Twists & Turns of Working in Global Design TeamsItamar Medeiros
If you find yourself spending a lot of time in conference calls, or that some of stakeholders you have to work with are not even in the same timezone as you, then you’re probably working in a Global team. With all the excitement that comes with working with people from different parts of the world also comes the challenges of helping the team to the deliver the best User Experience product you can. In this talk we will explore the dynamics of distributed design teams, we will better define some of the problems these teams face, and discuss some strategies to cope with these challenges.
Stop guessing colors! A system to help you build a UX Design color palette.UXPA International
Picking colors is often frustrating: so many options! Art history, cultural differences, color theory, brand guidelines, and usability inform our decisions.
This presentation offers a systematic approach to color for UX design. Based on value contrast first, we will approach color selection as a system, rather than a series of unrelated choices.
Re-use and Recycle: Building sustainable relationships with your usersUXPA International
Usually, the primary goal of user research is to answer specific questions about a design. But what happens when you shift your primary objective from conducting research to “building a lasting relationship”? The presenters will share stories about how this approach has forever changed the breadth and depth of information that they learn about users, and how it’s actually made some of the hardest parts of enterprise research, such as recruiting users, easier.
You'll learn about
circumstances where this approach is (and is not) appropriate
specific tools and techniques to support relationship building
how this approach returns richer data which can more deeply impact products (and even the product team's culture)
Handouts will be provided.
This presentation is best suited for practitioners who work with enterprise or complex multi-use applications, and beginner to intermediate UX practitioners who as part of their job talk to users, regardless of their title.
Designing Great Dashboards for SaaS and Enterprise ApplicationsDesign for Context
Presentation by Lisa Battle at the UXPA2016 conference in Seattle, WA, on June 3, 2016.
Many SaaS and enterprise applications today provide dashboards giving users an overview of how their business is performing and summarizing the work that needs to be done. Dashboards present a great opportunity to improve user experience by providing quick answers to users’ common questions, but they are also full of potential pitfalls for design. As UX design consultants, we are frequently asked to design (or redesign) dashboards for applications, and through that experience we have established best practices for dashboard design. We will discuss our approach to ensuring a good user experience for dashboards, focusing on 8 principles of UX design that are particularly relevant and illustrating them with real project examples.
Have you reached an inflection point in your career? Not sure how to get to the next step – or even what the next step will be? In this hands-on session, you will get an overview of the hiring landscape and salary trends for UX professionals. You’ll hear about the most in-demand positions and skills that employers are willing to pay a premium for – and learn how you can target your own skill set to those opportunities. You’ll also participate in a few exercises to help actively identify new career directions, keep your digital skills relevant to employers, overcome job-hunting obstacles and, ultimately, forge a fulfilling professional path.
UX Research within an Agile Design and Development Sprint CycleUXPA International
Want to know how to deliver high-value, strategic research insights within a lean sprint process? Learn a quick, useful, and inexpensive process for incorporating user research & usability into Agile Design & Development sprint cycles. We will share a case study that demonstrates how it works and how we work together (research + UX design + dev).
Some of the topics we'll cover:
User Research on a slim budget & tight timeline
Planning research while still designing (what, when, how)
Rapid prototyping to support usability testing
The Post-Testing debrief (meeting with core team to discuss observations & agree on next steps for design and development)
Design iteration based on testing observations (not based on a lengthy expensive report)
How can you tackle the process of updating a mature interface? In this presentation, I will discuss our team’s approach to quickly transform the look and feel of GoToMeeting, GoToWebinar and GoToTraining for Mac over a period of four months. Learn how we kept our project on track by saying no to all but the most essential improvements, and how we incorporated design feedback without falling prey to out-of-scope requirements. I'll explain my design process and how I supported the team in my role as scrum master. You will see visual design changes that were tried and discarded, and most importantly, what impact the visual changes had on our user community. This talk will cover what can realistically be done in a short period of time to improve your interface without overcommitting, and where to go after the first release.
Customer Journey Maps: Why and how UX practitioners use them or avoid themUXPA International
A panel of seasoned UX practitioners bring their individual experiences to the lively topic of customer journey mapping. Brief statements from each panelist shed light on their position, with topics including a new way to create a template for an interactive journey mapping experience, issues surrounding different parts of an organization using the same words to mean different things around visualizing customer experience, to techniques for creating this visualization technique with a co-located team, to the value of using the technique for visualizing workflows for a mobile app, and, on the flip side—why you shouldn’t do customer journey mapping, plus more! With lots of time for questions, this session will be highly interactive.
What kind of first impression is your web or mobile application making? It may not be what you would hope. Many SaaS applications’ free trials are used only once. Sources say 80-90% of mobile apps are downloaded, used once and deleted. First time user experience, while critical to product success, may not be getting the attention it deserves.
During onboarding, a first-time user must transition from novice to an engaged, active and repeat user. They must immediately recognize what they can do, how they can do it, and why it benefits them. This talk presents design principles for great onboarding experiences that engage and inform new users, helping them become productive quickly. We will discuss how to convey your value proposition, guide setup, remove barriers, streamline initial tasks via smart defaults, provide walkthroughs, and instruct at the point of use, drawing on examples from web applications, mobile apps, and devices.
Where's Jarvis? The future of Voice Recognition and Natural Language User Int...UXPA International
Siri, Cortana, Alexa - voice recognition is going mainstream. What does this technology mean for your business? How does speech fit with the internet of things, with virtual agents, or in the enterprise space? Crispin Reedy, a voice interaction designer with over 10 years of experience, and the president of the Association for Voice Interaction Design, will review the current state of speech recognition and natural language technologies, discuss how they fit in the emerging landscape of distributed devices, and discuss techniques and methods to evaluate these interfaces.
You want to truly know the people you’re designing for. But how can you quickly mine a rich history chock-full of routines, worries, motivations, beliefs and needs? You need to embrace participant exercises, whether in an individual interview or as part of a focus group, whether as pre-work or during the research session, whether over WebEx, in a usability lab, or on a participant’s coffee table.
In this workshop you’ll:
Learn how to use participant exercises to get better, deeper responses and insights during research.
Get acquainted with nine exercise types and understand the basics to create and use each.
Immediately apply what you learn to a research project in order to expand your understanding.
Participant exercises empower people to explore, describe and interpret their own behavior and thoughts. These exercises create a vital bridge between design researchers and participants—extending the value of your interviews and observation.
To get the whole project team involved in the UX process is essential to achieve a high quality product: developers meeting users and attending usability testing, designers and developers sketching together, clients actively participating in the design process. This talk provides practical UX techniques and tools to integrate UX in an Agile environment and get everyone in the project team contributing to the user experience.
http://agileprague.com/AP2016/
Unsurprisingly, China has become the largest market globally with broad development space and high development potential. How to improve Chinese industrial design is getting high degree of concern from every field. To fit into the faster and faster pace of urban life, and people's constantly changing lifestyle, nowadays, an outstanding design must be functional and practical, and it also needs to fit into people's future lifestyle and their aesthetic demands.
Design Rationale: 10 Steps to Killing it in Design ReviewsUXPA International
Design Reviews help drive the conversation around design. A good design rationale describes what you want your design to convey. It proves to the audience that you’ve solved the design problem by justifying every element of your design, showing that each and every element plays a part in the design solution. A good design rationale constantly answers the question why, and leaves attendees with a clear understanding of your design concept. This workshop will break down the creation of a strong design rationale into 10 very doable steps.
In this course, you will learn:
The 10 steps to developing a strong design rationale
Exercises to help craft a compelling story
Different tools to get you started
How to deal with difficult people/strong personalities
Best practices to help you drive the outcomes you need
Participants will come away with the tools they need to be successful in their next Design Review. There will be time for questions and real-world practice as well.
Tinker Tailor Soldier Spy: Twists & Turns of Working in Global Design TeamsItamar Medeiros
If you find yourself spending a lot of time in conference calls, or that some of stakeholders you have to work with are not even in the same timezone as you, then you’re probably working in a Global team. With all the excitement that comes with working with people from different parts of the world also comes the challenges of helping the team to the deliver the best User Experience product you can. In this talk we will explore the dynamics of distributed design teams, we will better define some of the problems these teams face, and discuss some strategies to cope with these challenges.
Stop guessing colors! A system to help you build a UX Design color palette.UXPA International
Picking colors is often frustrating: so many options! Art history, cultural differences, color theory, brand guidelines, and usability inform our decisions.
This presentation offers a systematic approach to color for UX design. Based on value contrast first, we will approach color selection as a system, rather than a series of unrelated choices.
Designing with the Mind in Mind: the Psychological Basis of UI Design RulesUXPA International
UI design guidelines are not simple recipes. Applying them effectively requires determining guideline applicability and precedence and balancing trade-offs when guidelines clash. By understanding the underlying psychology, designers and evaluators enhance their ability to apply guidelines. This course explains that psychology. It is based on the instructor's recent book: Designing with the Mind in Mind, 2nd Edition (Elsevier, 2014).
Topics covered:
Perception is biased
Vision is optimized to perceive structure
We seek and use structure
Color vision is limited
Peripheral vision is poor, and visual search is linear unless target “pops” in periphery
Attention is limited; Memory is imperfect
Limits on attention and memory shape our thought and action, e.g., change-blindness
Recognition is easier than recall
Easy: learning from experience & executing learned actions. Hard: novel actions, problem-solving, calculation
Human decision making is rarely rational
Hand-eye coordination follows laws
Great user experience design begins with great user experience teams and managers. This course will help user experience managers, leaders and aspiring leaders to create exciting, actionable strategies that will amplify the impact of their teams within their organizations. It will provide insights and approaches that have proven to be best practices across our field, and support their application to advance the strategies, overcome obstacles and drive change.
라이트브레인 UX 아카데미 4기 오픈프로젝트 - Smart Toy for kidult, Drawing BeamRightBrain inc.
어른들을 위한 스마트토이 첫번째!
나와 공간을 이어 주는 드로잉빔 Drawing Beam
라이트브레인 UX 아카데미 4기과정은
UX Design Track II. 정규과정 Advanced Course로
UX 디자인에 대한 기초 지식과 경험을 가지고 있는
경력자와 학생들을 대상으로 진행되었습니다.
이번 주제는 Smart Toy for Kidult!
수업이 진행되는 월요일 외에도
주중에는 조별 모임을 통해 과제와 프로젝트를 진행하며
만들어 낸 신선한 아이디어들을 공개합니다.
Similar to How do Asian and Western websites differ, and why? Recent findings in experimental psychology implicate basic differences in cognitive processing.
This presentation will approach the unique challenges that UX professionals face when crafting their career path and finding roles that are both appropriate fits for their existing skillsets and offer opportunities to grow. It will help the attendees understand UX career options and help them craft their work samples and personal interactions to maximize their chances for success, whatever that looks like to them. Participants will learn to use the core concepts they utilize for their project work to how they present themselves and their work.
I’ll cover:
The varying career paths within UX and definitions of success
Information on what employers are looking for in UX professionals
Ways to utilize existing UX skills to illustrate strengths and articulate value within a work environment or to potential employers
Tips to improve work samples to demonstrate expertise
Methods to present and brands oneself
#FR365, #SLACID, #SLA2011, #AIIP, #CI2020, #ClosetLibrarian, Closet Librarian, Targeted Knowledge, Anna Shallenberger, Anna F. Shallenberger, Anna Fay Shallenberger
This presentation takes a hard look at prototyping and provides a framework for assessing the prototyping needs of a team or project. If you have a “standard approach” to prototyping this session will help you re-think your prototyping strategy. If your prototypes are usually created in a similar way, this session will help expand your knowledge of prototyping and ways you can change what you’re doing to be more effective and efficient. Presented at UXPA 2016 in Seattle, WA on June 2, 2016
Good design teams prototype – often. This presentation takes a hard look at prototyping and provides a framework for assessing the prototyping needs of a team or project. If you have a “standard approach” to prototyping this session will help you re-think your prototyping strategy. If your prototypes are usually created in a similar way, this session will help expand your knowledge of prototyping and ways you can change what you’re doing to be more effective and efficient.
Transmitting Japanese information about Research Data Management by IRPC to t...Yasuyuki Minamiyama
2016.5.26 NII Open Forum 2016
Promoting 'Open Science' in university / institution libraries :
Efforts by Institutional Repositories Promotion Committee
This presentation was provided by Toby Green of Coherent Digital, during the NISO hot topic virtual conference "Open Research." The event was held on November 17, 2021.
UXPA 2016 - Using UX Skills to Shape Your CareerAmanda Stockwell
These are the slides from Amanda Stockwell's 2016 UXPA workshop, "Using UX Skills to Shape Your Career."
This presentation covered the unique challenges that UX professionals face when crafting their career path and finding roles that are both appropriate fits for their existing skillsets and offer opportunities to grow. It helps the attendees understand UX career options and craft their work samples and personal interactions to maximize their chances for success, whatever that looks like to them. Participants will learn to use the core concepts they utilize for their project work to how they present themselves and their work.
We covered:
The varying career paths within UX and definitions of success
Information on what employers are looking for in UX professionals
Ways to utilize existing UX skills to illustrate strengths and articulate value within a work environment or to potential employers
Tips to improve work samples to demonstrate expertise
Communication for Positive Social Impact-Useful Workshops and ConferencesKaren Barker
A list of useful workshops and conferences which I've compiled for Meetup group: Communication for Positive Social Impact. For social enterprises interested in purpose-driven communication.
My 6 weeks main activities in China include:
Two weeks official trip + four weeks unpaid leave
Attended 2 Conferences
Visited 4 Sister University Libraries and 2 Provincial Libraries
Taught 1 Short Course for Nanjing University of Aeronautics and Astronautics (NUAA) LIS Master Degree Students
Conducted 5 Workshops for NUAA Librarians
Had Discussions with NUAA Librarians
Promoted CWU and NUAA Computer Science 3+2 Program to NUAA Students
Participated in CWU and NUAA Theater Arts 3+1+1 Program Discussions with the College of Arts of NUAA
Slides from the 2015 TA/RA Conference's presentation, "Research Smarter, Not Harder." Created and presented by University of Washington Librarians.
Attribution: University of Washington Libraries
The East Asian Studies Macroscope: Infrastructure for Collaborative Scholars...Peter Broadwell
The East Asian Studies Macroscope (EASM) is a joint effort by faculty and staff from the UCLA Department of Asian Languages and Cultures, the UCLA Library, and the UCLA Center for Digital Humanities to build partnerships with institutions in East Asia with significant digitized text archives for the purpose of developing software tools and practices for advanced collaborative research using digital corpora. These efforts build on the field’s notable successes in creating single-corpora digital collections and interfaces, seeking to develop technological infrastructure and methods that can work with multiple corpora held at different institutions.
This talk will review briefly the results of EASM pilot projects conducted with large digitized collections of poetry from the Tang Dynasty and Heian-period Japan. These examples highlight the key infrastructural elements of the proposed platform and their contributions to scholarship: 1) remote, authorized computational access to multiple large-scale corpora, especially those that cannot be shared in full due to their size and/or access restrictions; 2) support for analytical tools that operate across collections, such as multi-corpus topic modeling and network analysis; and 3) features for scholarly collaboration at all stages of the research process, enabling sharing and critiquing of experimental workflows, results, and visualizations.
This presentation was provided by Bess Sadler of Stanford University Libraries at a NISO Webinar held on April 13, 2016.
Similar to How do Asian and Western websites differ, and why? Recent findings in experimental psychology implicate basic differences in cognitive processing. (20)
UXPA 2023: Start Strong - Lessons learned from associate programs to platform...UXPA International
Imagine creating experiences for your rookie designers’ first couple years that are rewarding, enriching, and full of learning — without taking all your time or energy to manage. We’ll share techniques any team leader can put into practice using real-life examples from associate programs, apprenticeships, and internships.
Topics include onboarding, varied work challenges, developing multiple capabilities, buddy systems, group sharing, guest speakers, time with executives, and mentorship. We’ll also share how to operationalize learning, soft skills like communication and collaboration, setting boundaries, time management, achieving deep work, and more skills we all wish we were explicitly taught early on.
We’ll focus on modern-day associate programs, but even if you can’t create a full-fledged program, you’ll leave this session with ideas to use with your fledgling professionals. The benefits go beyond efficiency; it’s a foundation for culture, camaraderie, autonomy, and mastery.
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...UXPA International
Digital advances are being made at a rapid-fire pace, yet disability inclusivity continues to fall short of the digital revolution. As the number of people living with disabilities rises, the time to take digital accessibility to the next level is now. Let’s disrupt inaccessibility together! Come hear about a multi-part discovery research and ideation project informing foundational UX designs for our customers. You’ll get insights from our unique study, which are widely applicable across industries, and walk away with tips and inspiration to kick off your own accessibility-focused discovery and ideation. Only YOU can prevent inaccessibility – are you in?
User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user research, such as user interviews and/or cognitive walkthroughs. This presentation will highlight the complimentary nature of data science and UX and will focus on the benefits of bringing the two disciplines together. This will be buttressed with practical examples of enterprise projects and applications that combined data and skills from the two disciplines, guidance on how the two disciplines can better work together, and the skills needed to improve as a UX professional when working with data science teams.
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA International
Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.
UXPA 2023: Learn how to get over personas by swiping right on user rolesUXPA International
This session walks through the concept of user roles as an alternative to personas as a means to generate and disseminate user insights for product development teams. We will describe the tools and methods used to create a research database organized by user roles, along with examples and short exercises to help attendees think through user roles within their own context.
By the end of the session, attendees should be aware of tools and approaches for:
Organizing user research information in a database
Disseminating user role information to product and design teams
Managing a user roles database as part of a long term UX Research program
If you’re ready to ditch personas but don’t know how, this session is for you!
We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product. Our key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well organized user insights. We will discuss defining users through a process of stakeholder consultation and content review, and structuring data around Jobs to Be Done and product interactions. We will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis. Spoiler alert, our stakeholders loved user roles!
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...UXPA International
Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.
UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...UXPA International
How to build a UX Department from scratch, in an environment they think UX people do social media posters and posts! An agile implementation just started, and people are moving from a waterfall and ad-hoc mindset to agility. In this session, I will talk about my Journey to establish a UX Department for a company that is part of a global brand, but this local branch just started the digital transformation movement. Challenges like: spreading awareness and educating people about UX, hiring the right team, defining the right team structure, establishing workflow and day-to-day operations, and applying localization (non-western culture).
UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative TeamUXPA International
I started my current job in March of 2020. Many of us remember something clearly about the month that COVID started to shut things down. I remember being surprised to hear that my new on-site-only job would be starting in my living room over zoom. How do you lead a design team when none of the team members live near each other and creativity is highly collaborative? Taking from over a decade of working in HR software, I knew whatever I did needed to put people first. That what employees love about a job is often deeper than the work, it’s the culture, the relationships and people they work with. It’s the feeling that their work has value, and their contribution matters. In this talk I will walk though some of the rituals and best practices I have learned over the last two years building a remote-first creative team.
UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...UXPA International
As humans, we are biased by design. Our intricate and fascinating brains have developed shortcuts through centuries of human evolution. They reduce an unimaginable load of paralyzing decisions, keep us alive, and help us navigate this complex world. Now, these life saving biases affect how we behave with modern technology. Understanding some of the theories and reasons why these biases exist is the key to unlocking their power. In this workshop we will cover some theories around how the brain works. We will review some of our mental shortcuts, take a look at some common biases, and learn how they affect our users, our research, and our designs. Lastly we will review some advantages of biases, and ways to identify and reduce bias. This workshop is targeted for designers who do their own research, and researchers looking to learn more about removing bias from their studies.
UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...UXPA International
UXPA 2023 Poster: Improving the Internal and External User Experience of a Federal Government Legacy Application Using User Experience and Agile Principles
Are you new to UX management, or thinking of getting into management? Then this talk is for you. After reading countless books, attending countless trainings, mentoring and being menteed, nothing quite prepared me for management like my first year. I’ll share with you what I wish they’d told me. I’ll also share my process for generating team research roadmaps, establishing team values, keeping employees motivated, and not burning out.
UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...UXPA International
Join us for an interaction design case study from the automotive industry. We created a Human-Machine Interface (HMI) for a vehicle feature that provides household-levels of power in electrical outlets for our customers to use at work and play. This case study will reveal: · Our debate of re-using version 1.0’s HMI vs designing a new user interface for the electric vehicle—when to break with consistency and why? · User research we conducted to guide our early design concept. · Paper prototypes we created to support our usability testing of the concept with vehicle owners. · How we solved internal debate over the interaction design in moving from internal combustion vehicles to electric vehicles. * Advice to help you evangelize user-centered design that is also brand-centered for a new product.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
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But Not Everywhere Keeps It
Simple
http://www.qq.com/ http://www.rakuten.co.jp/ http://www.daum.net/
China
News
South Korea
Portal
Japan
E-Commerce
list of characteristics, from randomwire
Dense tightly packed text
Tiny low-quality images
More columns than you can count
Bright clashing colors and flashing banners
Also, point out:
many links
highly graphical text
6. Session Survey: http://www.uxpa2016.org/sessionsurvey/14
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Why Are Asian and Western
Websites So Different?
http://randomwire.com/why-japanese-web-design-is-so-different/
http://www.nytimes.com/2015/06/07/magazine/what-silicon-valley-can-learn-from-seoul.html
http://uxmastery.com/ux-design-asia-maturing/
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Maturity
The Argument
→Asian Sites Are
Immature ❌ Asian Technology
Yahoo, U.S., 1999
But…
PPOMPPU, South Korea, 2016
http://www.ppomppu.co.kr/Via WayBack Machine
also mention gap here
10. Session Survey: http://www.uxpa2016.org/sessionsurvey/14
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Bandwidth
The Asian
Internet Is Faster
The Asian
Internet Is Slower
Akamai
The Trend Is in the
Wrong Direction
Asia
U.S.
Asia
Asia
Asia
The Argument But…
→ ❌
❌Asia
11. Session Survey: http://www.uxpa2016.org/sessionsurvey/14
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Language
Writing Density
Partially
Logographic
Systems, Alphabets,
& Abugidas
Capitalization
and Italicization
More Text, Not
Less
❌ Limited on Western
Sites
I do not speak Chinese
http://www.qq.com/ (China)
→ ❌
❌
→
ฉันไม่พูดภาษาไทย
나는 한국어를 못하는
I do not speak Korean
I do not speak Thai
The Argument But…
http://www.jd.com/ (China)https://www.amazon.com/ (U.S.)
First line of translated text is Simplified Chinese
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Assurance
Hesitant to
Accept Claims
Non-Informational
Content
❌
Information per
Page
http://item.rakuten.co.jp/arlqn/1200008000af0072/ (Japan)
http://www.goo.ne.jp/ (Japanese news site)
→ ❌
The Argument But…
http://www.jd.com/ (China)Wang et al., 2012
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Landscape
Complexity of
Urban Landscape
Correlation
≠
Causation
Tokyo
Along the River During the Qingming Festival
Hong KongSeoul
Huang & Park, 2013
Llyn Peris and Dolbadarn Castle
Masuda et al., 2008
Japan Los Angeles
→ ❌
The Argument But…
Along the River During the Qingming Festival. The painting is considered to be the most renowned work among all Chinese paintings, and it has been called "China's
Mona Lisa.” Original is from ~1100 BCE. This remake is from 1736-1737.
Llyn Peris and Dolbadarn Castle. ca. 1762. Richard Wilson. National Museum of Wales. was described in the Welsh Academy Encyclopedia of Wales as the "most
distinguished painter Wales has ever produced and the first to appreciate the aesthetic possibilities of his country”. he was the first major British painter to concentrate
on landscape.
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“The Chinese...pay attention to a
wide range of events; they search
for relationships between things;
and they think you can’t understand
the part without understanding the
whole. Westerners live in a simpler,
more deterministic world; they focus
on salient objects or people instead
of the larger picture….”
Richard Nisbett, PhD
“You know, the
difference between
you and me is that I
think the world is a
circle, and you think
it’s a line.”
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Context
http://www.appledaily.com.tw/ (Taiwanese news site)
“A clear implication of these findings for web site design is that Asian users see the contextual elements as being useful pieces of information that they can use to
interpret he meaning of a more central message or interactive element. By contrast, the same contextual information is likely to seem superfluous or even distracting
peripheral to the Western user.”
26. Session Survey: http://www.uxpa2016.org/sessionsurvey/14
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Is This Genetic?
Senzaki et al., 2014
❌ Move Countries
❌ Asian American
❌ Child Development
❌ Induction
Hong & Morris, 2000
Peng & Knowles, 2003
“Recall an experience you had that
made your identity as
an American [Asian] apparent to you.”
Grade1
Canada
Grade4
Japan
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So What Does This Mean for
Me?
✓
✓
Guidelines Are Just Guidelines
Do the Research
✓ Respect Your Users
✓ Build Flexible Templates https://tw.yahoo.com/ (Taiwan) https://us.yahoo.com/ (USA)
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Maturity
For Against
✓ ❌
✓
Language Barriers
Inherently
Conservative
✓Internet Restrictions
The Gap Is Too Big
❌ And Why Just the Web?