Newsflash: we all have feelings. We feel them all the time, and those feelings are heightened when using a new product. The “feelings” or emotional experience is an important piece in the overall user experience of a product, but it is also an elusive piece. How to best capture the emotional experience is an important question in the field and UX professionals are tackling it in a number of different ways. In this talk, we will present our journey at UEGroup to understand how to best capture and quantify emotions in a lean way. Listen to seasoned UX researchers discuss how we settled on using a self-reporting tool, and compare it to other methods of emotion capturing.

1. Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
Sarah Garcia
UEGroup,
youXtools
This Makes Me
Feel…
@UEGroup
@youXtools
@sarah_eden

2. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Sarah garcia
lead researcher
UEGroup
San Jose, California, USA
Since 2004
@UEGroup
@youXtools
@sarah_eden
welcome!

3. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
today
• Difference between UX, CX and EX
• Emotion measurement struggles
• Emotion gathering methods
• Our journey
• Questions

4. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey

5. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
2.35
3.63 3.68
3.21 3.05
3.67
-4.00
-2.00
0.00
2.00
4.00
Overall level of
satisfaction
Ease of use Ease of Learning Valuable Likelihood to Use Comparison to
Current Site

6. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
-4
Very
Difficult to
Use
Very
Easy to Use
3.1
3.6
Product A
-3 -2 -1 0 1 2 3 4
Product B

7. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
?

8. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
NPS
Likert Scales SUS
Success RateTime on Task
Error Rate

9. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
UX
CX
EX

10. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
UX
UX-User Experience
How a user interacts with the product

11. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
UX
CX
CX-Customer Experience
How a user interacts with a product and an
organization over time

12. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
UX
CX
EX
EX-Emotional Experience
How a user feels about their interactions

13. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey

14. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey

15. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey

16. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey

17. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
?

18. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
How are you
feeling today?
?

19. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Fine
Good
OK
Great

20. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Tired
Busy
Excited

21. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
bored

22. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
?

23. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
It’s Fine.
OK
I’m Not Sure.
It’s Good.

24. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey

25. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Measuring Emotions
Biometric Options:
• EEG
Electroencephalography
(Brain)
• GSR Galvanic Skin
Response (Sweat)
Passive:
• Facial Coding
(Video Analysis)
• Verbal Coding
(Voice Analysis)
Active:
User: Self-Reporting
Researcher: Observational

26. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Measuring Emotions
Biometric Options:
• EEG
Electroencephalography
(Brain)
• GSR Galvanic Skin
Response (Sweat)

27. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Measuring Emotions
Passive:
• Facial Coding
(Video Analysis)
• Verbal Coding
(Voice Analysis)

28. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Measuring Emotions
Active:
User: Self-Reporting
Researcher: Observational

29. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey

30. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey

31. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Early Attempts at Emotion Capturing
7
Frustration and Delight
Indicate to what extent you felt_______
during your interaction with this game
• EXCITED
• INSPIRED
• INTERESTED
• BORED
“I liked the overall concept and storyline”
“I enjoyed the game's look and feel”
“I enjoyed the game's music and sound effects”
“I will tell a friend about this game”
“I think this game is pretty lame”

32. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
+3 0 -3
Futuristic
Innovative
Connected
Simple
Clear
Engaging
Secure
Fun
Intuitive
Convenient
Delightful
Friendly
Passe
Plain
Disconnected
Confusing
Unclear
Puts me off
Risky
Boring
Plain
Inconvenient
Painful
Corporate
2.6
2.4
1.7
1.6
1.4
1.4
1.4
1.2
1.2
0.8
0.7
0.7
= Average Participant Rating

33. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
?

34. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Here’s How
We did it

35. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Basic
Emotion
Basic
Opposite
Joy Sadness
Trust Disgust
Fear Anger
Surprise Anticipation
Sadness Joy
Disgust Trust
Anger Fear
Anticipation Surprise

36. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Coming Up With the Concept

37. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Paper Prototype

38. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
1st Emotional Chart Output

39. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
2nd Iteration

40. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Quantification & Comparisons

41. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Birth of youXemotions

42. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Lot of Questions…
Are less categories or more categories better?
Is self reporting emotions more or less effective
than other agile emotion capturing methods?
Is self reporting more accurate than facial and
verbal analytics?

43. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
The Study: Is Less, More?
Are less categories or more categories
better?

44. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey

45. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
People don’t always
feel one emotion.

46. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
It’s hard to find
words to describe
how you are feeling.

47. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Sometimes no
words are better.

48. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
The 2nd Study: Who
Knows Your User Best?
Is self reporting emotions more
or less effective than other agile
emotion capturing methods?
Is self reporting more accurate
than facial and verbal analytics?

49. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Lab Camera Camera on Computer

50. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey

51. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Results from Facial Analysis

52. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Accuracy of Descriptive Words
Rate Emotion Accuracy from 1 (not at all) – 5 (very strong)

53. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Emotion Capturing:
Accuracy Comparison

54. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Birth of a Tool

55. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
Lots Left to Learn
• Exploring the idea of NO words
• Exploring the idea of substituting words
• Understanding color/language issues
• Exploring different ways of visualizing the chart
• Exploring how to allow for selection of multiple emotions
• (the list goes on….)

56. Session Survey: http://www.uxpa2016.org/sessionsurvey
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or
#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184
Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org
#UXPA2016
www.uxpa2016.org
#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184
Conference Survey: http://www.uxpa2016.org/survey
@UEGroup
@youXtools
@sarah_eden
Tell Me How YOU Feel!
http://bit.ly/UXPAsarah