VR Demystified: Delivering Experiences Beyond the Screen

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If you ask people what they think about Virtual Reality – they think to what it was in the 80’s and 90’s – and you get interesting reactions: laughter, head shakes; few people take it seriously. Now is the time to set aside those memories and preconceived ideas about what could have been. The technology to create immersive reality experiences as well as smart phone adoption rates has finally enabled Virtual Reality to become – reality. Brief history of VR that demonstrates the simplicity of the technology Why it matters todayPractical applications of VR The near future of VR Immersive experience research & design considerations (VR sickness, interaction patterns, etc.) Live demonstration: An audience member will participate in a live demo of two low-fi VR experiences with real-time measurement of physical reactions, such as heart rate, to the immersion (1 ""relaxing"" experience versus 1 ""exciting"" experience).

VR Demystiﬁed
Delivering Experiences Beyond the Screen
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
3 June 2016

georgia spangenberg
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
dreammachine
user research & interaction design

keith hobin
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
experience architect

interactive art director &
technologist
fredric freeman
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
dreammachine

Any sufﬁciently advanced
technology is indistinguishable
from magic.
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
“

How does immersive technology
change the way we interact with each
other?
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
What is Virtual Reality?

a three-dimensional, computer
generated environment which
can be explored and
interacted with by a person
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

immersive
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

History of VR
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

stereoscope viewer
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

sensorama
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

headight / sword of damocles
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

view-master
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

nintendo
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

hasbro MY3D
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
Virtual Reality Today

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
cardboard + smartphone

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
stereoscope + smartphone

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
stereo frame & video

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
360° / drone video footage

3D mapped drone footage
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
brickhead demo game

cardboard
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

daydream
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

daydream controller
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

gear vr
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oculus rift
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

htc vive 
& steam vr
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

leap motion
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

combined controllers
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

How can VR impact things like
health, journalism, learning,
training, travel, entertainment,
etc.?
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

travel: NexCAVE “Luxor”
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

ptsd therapy
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

pain management
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

journalism
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

meditation
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

custom controls
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

empathy
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
Design Considerations

design considerations
• Guidelines
• Data & inputs
• Interaction
• Immersion
• User research
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

head tracking
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

positional tracking
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

virtual nose
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

acceleration
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

positioning
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

rectile
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

gaze cues
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

buttons
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

guide with light & sound
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

audio
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

attached 
controls
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

make it beautiful
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

data & inputs
• Location
• Time
• User focus
• Motion (distance, cadence, speed)
• Light
• Heart rate / breathing
• Skin temperature
• Sound
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

immersion
• Tactical immersion
• Strategic immersion
• Narrative immersion
• Spatial immersion
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

user research & usability testing
• Evaluative (task based vs. observational interview)
• Capture screen & eye movements
• Head & body movements
• Motion sickness: users tend to lie about this
• Surrender point & consisent immersion can be
compromised
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
Experience it

Thank You
Georgia Spangenberg
georgiaspangenberg@gmail.com
@ux247
Keith Hobin
keith@keithhobin.com
@kjhobin
Fredric Freeman
dream@weareyourdreams.com
@weareyourdreams
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
References
• Oculus Best Practices – https://developer.oculus.com/documentation/intro-vr/latest/concepts/book-bp/
• Google VR Interactive Patterns – http://www.google.com/design/spec-vr/interactive-patterns/setup.html
• ustwo designing for virtual reality – https://ustwo.com/blog/designing-for-virtual-reality-google-cardboard/
• VRSE Clouds over Sidra – http://vrse.works/826/clouds-over-sidra-wins-shefﬁeld-docfest-award/
• Multiple Controlers Demo – http://i.imgur.com/JsV5i9k.gifv
• DEEP VR – http://www.exploredeep.com/
• Oculus Imagery – https://www.oculus.com/en-us/rift/
• Gear VR Remote – http://www.androidpolice.com/2016/05/27/samsungs-upcoming-gear-vr-controller-
revealed-in-leaked-render/
• Play Space diagram – www.htc.com/managed-assets/shared/desktop/vive/Vive_PRE_User_Guide.pdf
• Daydream Controller Video – https://www.youtube.com/watch?v=KNR4j1DJ4Cc
• HTC Vive Imagery – https://www.htcvive.com/us/
• HTC Vive Controllers – http://www.wareable.com/vr/htc-vive-vr-headset-release-date-price-specs-7929
• Google Daydream Imagery – https://vr.google.com/daydream/
• We Are Alfred – http://www.embodiedlabs.com/

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How do Asian and Western websites differ, and why? Recent findings in experim...

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Presentation by Lisa Battle at the UXPA2016 conference in Seattle, WA, on June 1, 2016. What kind of first impression is your web or mobile application making? It may not be what you would hope. Many SaaS applications’ free trials are used only once. Sources say that most mobile apps are downloaded, used once and deleted. First time user experience, while critical to product success, may not be getting the attention it deserves. During onboarding, a first-time user must transition from novice to an engaged, active and repeat user. They must immediately recognize what they can do, how they can do it, and why it benefits them. This talk presents design principles for great onboarding experiences that engage and inform new users, helping them become productive quickly. We discuss how to convey your value proposition, guide setup, remove barriers, streamline initial tasks via smart defaults, provide walkthroughs, and instruct at the point of use, drawing on examples from web applications, mobile apps, and devices.

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Using UX skills to craft your career

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Xavier Massaut at UX Antwerp Meetup, 22 nov 2016

UX Antwerp Meetup

UX Antwerp Meetup, 22nd of November 2016 - Xavier Massaut, Head of Product Experience at Stepstone (Brussels, Belgium) "Pitfalls & opportunities of UX Design in enterprise" Nowadays, more and more companies are internalising UX Design activities. While benefits of having a dedicated in-house design team are numerous, there are challenges ahead too. From culture fit to methodology and agility, you'll get insights on surviving and grow as a designer and eventually become successful as a team. – Xavier is Head of Product Experience at StepStone, one of the most successful online job boards in Europe today. Before this, he was team leader & design partner for 11 years at Tentwelve, working for different companies such as Adobe, Bozar, Eastpak & La Monnaie.

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uxhow

Workshop UX Patterns for Developers - MicrosoftCommiunity

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What do UX specialists and developers have in common? Probably more than you are aware. :) Did you ever think about UX when you are writing programs? UX from Developer’s perspective. I will be doing a session covering what UX is, how it's differs from UI and how UX is a close cousin to development with loads of "how to get started" info. I’m excited to share some interesting stories too. light deep-thinking discussion on self-controls, disciplines and how to get start doing UX in your programming life.

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Many SaaS and enterprise applications today provide dashboards giving users an overview of how their business is performing and summarizing the work that needs to be done. Dashboards present a great opportunity to improve user experience by providing quick answers to users’ common questions, but they are also full of potential pitfalls for design. As UX design consultants, we are frequently asked to design (or redesign) dashboards for applications, and through that experience we have established best practices for dashboard design. We will discuss our approach to ensuring a good user experience for dashboards, focusing on 9 principles of UX design that are particularly relevant and illustrating them with real project examples.

UXPA_2016_Keynote_Template_4_3Sarah Garcia

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rsherrill

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UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"

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User Experience 102Gretchen Thomas

Lavacon: What Is User Experience?

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MULTI-DIMENSIONAL UX: REALITY IS YOUR CANVAS

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We are closer than ever to the dreams we’ve all had about technology and its co-existence in our physical world. Join me as I share many of the struggles, wonders and challenges, I’ve encountered as I’ve shifted my own UX skills into a realm where we blend digital experiences with real world interfaces, talking holograms, and more. If you practice UX It’s important to prepare now as it will take time to adapt to building experiences in these new mediums. This fast pace talk will help you get a footing to explore beyond the realms of AR and VR and deep into mixed reality and holographic UX. You should walk away with some practical but challenging milestones to help guide you on your journey towards learning new skills, tools, and techniques in mediums of the future. Co presented by Rebecca Hummel

Measuring the Mobile Experience at SXSW 2016

Ken Tabor

Let’s move past obsolete vanity metrics like page hits and visit counts. Use analytics to find out exactly how your users interact with your website and apps. Master concrete tactics that help you practice the Lean UX ideal of build, measure, and learn. Actively record touch-points on your UX with Google Analytics to track what buttons, options, and selections your users make on your UI. Use this technique in your native and web apps to accurately report new feature use. QA, designers, and programmers benefit from device capabilities, geo-location, and O/S info collected passively by the Google Analytics system. Empower everyone on your team to make better choices in their daily work!

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First Impressions Matter: Onboarding for First Time Users

Mature Products: The Cycle of UX Reinvention UXPA 2016

Using UX skills to craft your career

Xavier Massaut at UX Antwerp Meetup, 22 nov 2016

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